Becoming a Microsoft Dynamics 365 Marketing Functional Consultant. Learn to deliver enterprise marketing solutions and insights to exponentially grow your business

Malin Martnes

Marketing is one of the most powerful entities in the modern world with the potential to make or break a business. The mighty Microsoft Dynamics 356 Marketing tool offers a wide range of marketing automation tools, understanding which is an essential skill for a successful marketer. This in-depth guide to the ins and outs of Dynamics 365 Marketing will help you grasp all the information you need to implement and use the system the right way. Starting with the setup and configuration of your Dynamics 365 Marketing instance, you'll explore fundamental concepts, such as leads, accounts, and contacts, and the creation and administration of segments and lists. Once you've grasped these basic concepts, you'll advance to the core of the book. From the email editor to outbound and real-time customer journeys and from the event module to Customer Voice, you'll develop a solid understanding of the fundamental topics crucial for anyone who wants to be a Dynamics 365 Marketing functional consultant.By the end of the book, you'll be ready for Dynamics 365 Marketing end-to-end implementations.

OData Programming Cookbook for .NET Developers. 70 fast-track, example-driven recipes with clear instructions and details for OData programming with .NET Framework with this book and

Steven Cheng, Juntao Cheng

Odata (Open Data Protocol) is a Web protocol for querying and updating data that provides a way to unlock your data and free it from silos that exist in applications today. OData enables data access among a variety of applications, services, and stores by adopting existing Web technologies such as HTTP, XML, and JSON. This book deals with common OData programming cases over the Microsoft .NET Framework platform and eases the learning curve for a .NET developer to start incorporating OData in data service development.This book provides a collection of recipes that help .NET developers to get familiar with OData programming in a quick and efficient manner. The recipes cover most OData features from the former ADO.NET Data Service to the current WCF Data Service platform. In addition, all the sample cases here are based on real-world scenarios and issues that .NET developers might come across when programming with OData in application development.This book will be your handy guide with basic to advanced walkthroughs of common OData programming cases for the Microsoft .NET Framework platform. You will learn quick solutions to necessary tasks to integrate the power of OData at both server-side and client-side.This book will help you master the use of OData with .NET Framework by taking you through hands-on and practical recipes. It starts by talking about the common means for building OData services and consuming OData services in client applications. Then, some more specific topics like hosting, configuration and security are discussed. The book also covers many popular and interesting topics such as integrating OData in web applications, and developing data-driven mobile applications with OData. Moreover, you can also find quite a few recipes discussing real-world OData producers and new features in latest and future versions.Within OData Programming Cookbook for .NET Developers, all the recipes are selected based on real-world scenarios that you will commonly come across. Each recipe covers a specific topic, going from the description of the problem, through a conceptual solution, to a solution containing sample code. By following these recipes, you can acquire how to program with OData in a simple, effective, and easy manner.

Salesforce DevOps for Architects. Discover tools and techniques to optimize the delivery of your Salesforce projects

Rob Cowell, Lars Malmqvist

Rob Cowell is a Salesforce DevOps Advocate with extensive experience as a Salesforce Developer and Architect, guiding best practices for Salesforce DevOps. Lars Malmqvist, a 32x certified Salesforce CTA, has 15 years of experience building advanced Salesforce solutions and is the author of two books, Architecting AI Solutions on Salesforce and Salesforce Anti-Patterns. As the Salesforce Platform evolves, architects face increasing demand for advanced solutions. This book serves as your definitive guide to mastering effective DevOps practices crucial for successful Salesforce projects. Beginning with cultivating a DevOps mindset focused on collaboration and communication, it emphasizes governance, visibility, and accountability. You'll delve into tools and techniques, leveraging the robust capabilities of SFDX to craft your strategy efficiently. This book stands out for its practical approach to Salesforce packaging and CI/CD stack creation, guiding you to build a seamless automated change delivery system with freely available software. It addresses critical operational concerns such as ticket management, backups, change monitoring, and data seeding. In the final chapters, you'll discover third-party solutions to expedite your Salesforce DevOps journey, empowering you to deliver sophisticated and efficient projects.

Magento PHP Developer's Guide. Get up and running with the highly customizable and powerful e-commerce solution, Magento

Allan MacGregor, 10505331 CANADA INC

Mastering Azure Machine Learning. Perform large-scale end-to-end advanced machine learning in the cloud with Microsoft Azure Machine Learning

Christoph Körner, Kaijisse Waaijer

The increase being seen in data volume today requires distributed systems, powerful algorithms, and scalable cloud infrastructure to compute insights and train and deploy machine learning (ML) models. This book will help you improve your knowledge of building ML models using Azure and end-to-end ML pipelines on the cloud.The book starts with an overview of an end-to-end ML project and a guide on how to choose the right Azure service for different ML tasks. It then focuses on Azure Machine Learning and takes you through the process of data experimentation, data preparation, and feature engineering using Azure Machine Learning and Python. You'll learn advanced feature extraction techniques using natural language processing (NLP), classical ML techniques, and the secrets of both a great recommendation engine and a performant computer vision model using deep learning methods. You'll also explore how to train, optimize, and tune models using Azure Automated Machine Learning and HyperDrive, and perform distributed training on Azure. Then, you'll learn different deployment and monitoring techniques using Azure Kubernetes Services with Azure Machine Learning, along with the basics of MLOps—DevOps for ML to automate your ML process as CI/CD pipeline.By the end of this book, you'll have mastered Azure Machine Learning and be able to confidently design, build and operate scalable ML pipelines in Azure.

Scala for Data Science. Leverage the power of Scala with different tools to build scalable, robust data science applications

Pascal Bugnion

Scala is a multi-paradigm programming language (it supports both object-oriented and functional programming) and scripting language used to build applications for the JVM. Languages such as R, Python, Java, and so on are mostly used for data science. It is particularly good at analyzing large sets of data without any significant impact on performance and thus Scala is being adopted by many developers and data scientists. Data scientists might be aware that building applications that are truly scalable is hard. Scala, with its powerful functional libraries for interacting with databases and building scalable frameworks will give you the tools to construct robust data pipelines.This book will introduce you to the libraries for ingesting, storing, manipulating, processing, and visualizing data in Scala.Packed with real-world examples and interesting data sets, this book will teach you to ingest data from flat files and web APIs and store it in a SQL or NoSQL database. It will show you how to design scalable architectures to process and modelling your data, starting from simple concurrency constructs such as parallel collections and futures, through to actor systems and Apache Spark. As well as Scala’s emphasis on functional structures and immutability, you will learn how to use the right parallel construct for the job at hand, minimizing development time without compromising scalability. Finally, you will learn how to build beautiful interactive visualizations using web frameworks.This book gives tutorials on some of the most common Scala libraries for data science, allowing you to quickly get up to speed with building data science and data engineering solutions.

Mastering WooCommerce. Build, customize, and launch a complete e-commerce website with WooCommerce from scratch - Second Edition

Patrick Rauland

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store.From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services.You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs.By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.

Oracle API Management 12c Implementation. Learn how to successfully implement API management using Oracle’s API Management Solution 12c

Luis Weir, Francisco Arturo Viveros, Rolando Carrasco