Informatyka
Cracking the Product Marketing Code. Craft winning go-to-market strategies for market domination
Iman Bayatra, Daniel Kuperman
In the ever-evolving product landscape, the significance of building the right product and bringing it effectively to the right market cannot be overstated. With this book, you’ll learn how to bridge the gap between your product and the market to meet customer needs effectively.Equipped with a comprehensive understanding of product marketing and its key functions—inbound and outbound strategies—you’ll discover how these strategies interweave throughout the product launch process and how to effectively leverage them to bring a product to market.This product marketing book will help you master the inbound strategies, influencing product development by conducting market and customer research, analyzing the competitive landscape, identifying customer segments, and building buyer personas to identify gaps and drive product innovation.Next, you’ll get to grips with outbound strategies, the driving force behind product adoption and sustained exponential growth. You’ll create and test messaging and positioning, build the go-to-market (GTM) plan, enable your sales team to maximize effectiveness, and ensure a product-market fit throughout the different stages of the buyer journey with impactful collaboration internally and externally for creating value.By the end of this book, you’ll have transformed into a product marketing expert enhancing product innovation, driving product adoption, and accelerating growth.
Create React App 2 Quick Start Guide. Build React applications faster with Create React App
Brandon Richey
If you're a power user and you aren’t happy always reusing default configurations, from previous applications with each new application, then all you need is Create React App (CRA), a tool in the React ecosystem designed to help you create boilerplate code for building a web frontend.This book will help you use CRA to write React programs without significant configuration-related difficulties. With this quick start guide, you will integrate your applications with React to build efficient professional web services.You will learn to design UIs with the features of CRA and template your React applications.By the end of the book, you will be sufficiently skilled to be able to build faster and effective React apps using CRA.
Create React App 2 Quick Start Guide. Build React applications faster with Create React App
Brandon Richey
If you're a power user and you aren’t happy always reusing default configurations, from previous applications with each new application, then all you need is Create React App (CRA), a tool in the React ecosystem designed to help you create boilerplate code for building a web frontend.This book will help you use CRA to write React programs without significant configuration-related difficulties. With this quick start guide, you will integrate your applications with React to build efficient professional web services.You will learn to design UIs with the features of CRA and template your React applications.By the end of the book, you will be sufficiently skilled to be able to build faster and effective React apps using CRA.
Remo Laubacher
Creating a concrete5 theme isn't complicated if there’s already a HTML document. There are only very few PHP functions you’ll have to add, but those are powerful and give you a lot of freedom. As you’ll learn to create mobile ready themes, you’ll start to see that there’s almost no limit in what you can do.Creating Concrete5 Themes is a practical, hands-on guide that provides you with a number of examples that will teach you how to create powerful concrete5 themes, change the look of content block elements, and even make your site ready for mobile devices.Creating Concrete5 Themes starts with a few words about the editing concept and architecture of concrete5 and then continues with the creation of a basic theme which gets extended with more and more elements until the theme is mobile ready.You will learn where to find the information necessary to get your own concrete5 site and then get a quick introduction to understand the idea of the in-site editing concept. We’ll then create a theme which is extended with features and more details as we progress. You’ll also see some examples to show you the process of overriding elements from the core without losing the ability to upgrade concrete5 in the future. Once we’ve customized every element in concrete5 to build a complete theme, we’ll have a look at responsive techniques to make your site ready for small screen devices such as mobile phones and tablets.
MICHAEL KEITH PEACOCK
If you are a developer who wants to have your development environment accurately reflect your live servers to tackle the ever-increasing complexity of web and software projects, this book is most certainly intended for you!It's assumed that you know the basics of Linux systems in the context of web-based projects.
Jim Wilson
To create a dynamic and multi-pane user interface on Android, you need to encapsulate UI components and activity behaviors into modules that you can swap into and out of your activities. You can create these modules with the fragment class, which behaves somewhat like a nested activity that can define its own layout and manage its own lifecycle. When a fragment specifies its own layout, it can be configured in different combinations with other fragments inside an activity to modify your layout configuration for different screen sizes (a small screen might show one fragment at a time, but a large screen can show two or more).Creating Dynamic UI with Android Fragments shows you how to create modern Android applications that meet the high expectations of today's users. You will learn how to incorporate rich navigation features like swipe-based screen browsing and how to create adaptive UIs that ensure your application looks fantastic whether run on a low cost smartphone or the latest tablet.This book looks at the impact fragments have on Android UI design and their role in both simplifying many common UI challenges and providing new ways to incorporate rich UI behaviors.You will learn how to use fragments to create UIs that automatically adapt to device differences. We look closely at the roll of fragment transactions and how to work with the Android back stack. Leveraging this understanding, we then explore several specialized fragment-related classes like ListFragment and DialogFragment as well as rich navigation features like swipe-based screen browsing.
Jim Wilson
Today’s users expect mobile apps to be dynamic and highly interactive, with rich navigation features. These same apps must look fantastic whether running on a medium-resolution smartphone or high-resolution tablet. Fragments provide the toolset we need to meet these user expectations by enabling us to build our applications out of adaptable components that take advantage of the rich capabilities of each individual device and automatically adapt to their differences.This book looks at the impact fragments have on Android UI design and their role in both simplifying many common UI challenges and in providing best practices for incorporating rich UI behaviors. We look closely at the roll of fragment transactions and how to work with the Android back stack. Leveraging this understanding, we explore several specialized fragment-related classes such as ListFragment and DialogFragment. We then go on to discuss how to implement rich navigation features such as swipe-based screen browsing, and the role of fragments when developing applications that take advantage of the latest aspects of Material Design. You will learn everything you need to provide dynamic, multi-screen UIs within a single activity, and the rich UI features demanded by today’s mobile users.
Paul Nygard
Cocos2d for iPhone is a simple (but powerful) 2D framework that makes it easy to create games for the iPhone. There are thousands of games in the App Store already using cocos2d. Game development has never been this approachable and easy to get started.Creating Games with cocos2d for iPhone 2 takes you through the entire process of designing and building nine complete games for the iPhone, iPod Touch, or iPad using cocos2d 2.0. The projects start simply and gradually increase in complexity, building on the lessons learned in previous chapters. Good design practices are emphasized throughout.From a simple match game to an endless runner, you will learn how to build a wide variety of game styles.You will learn how to implement animation, actions, create artificial randomness, use the Box2D physics engine, create tile maps, and even use Bluetooth to play between two devices.Creating games with cocos2d for iPhone 2 will take your game building skills to the next level.
Jakub Sanecki
Designing good looking, professional quality web templates or building your own website are rather complicated tasks, demanding a lot of technical and graphical expertise. Artisteer has changed this situation, enabling you to do it by yourself, without the need to learn skills such as HTML, web-programming languages, or drawing.Creating stunning Templates with Artisteer is a practical, step-by-step guide that will show you how you can prepare an elegant, professional looking website, on your own, using features of Artisteer. It also describes the process of designing templates for various popular CMS platforms like WordPress or Joomla!, by giving you practical hints, showing how to install those templates and how to import the content into CMS. Creating stunning Templates with Artisteer leads you through the process of designing a website, including all standard layout elements, from header to the footer, including menus and special boxes. You will learn how to prepare the templates, store them and export them in the form of ready-to-use HTML pages or packages that can be installed in various CMS platforms such as WordPress, Joomla!, Drupal, or DotNetNuke. The last part of the book shows you some tips and tricks that allow you to extend standard themes generated by Artisteer for enriching the website with image gallery, combining two menus, and more.You will learn how to create a professional quality website or CMS template on your own, with the use of Artisteer with minimal technical difficulties.