Informatyka
Yoon Hyup Hwang
Regardless of company size, the adoption of data science and machine learning for marketing has been rising in the industry. With this book, you will learn to implement data science techniques to understand the drivers behind the successes and failures of marketing campaigns. This book is a comprehensive guide to help you understand and predict customer behaviors and create more effectively targeted and personalized marketing strategies.This is a practical guide to performing simple-to-advanced tasks, to extract hidden insights from the data and use them to make smart business decisions. You will understand what drives sales and increases customer engagements for your products. You will learn to implement machine learning to forecast which customers are more likely to engage with the products and have high lifetime value. This book will also show you how to use machine learning techniques to understand different customer segments and recommend the right products for each customer. Apart from learning to gain insights into consumer behavior using exploratory analysis, you will also learn the concept of A/B testing and implement it using Python and R.By the end of this book, you will be experienced enough with various data science and machine learning techniques to run and manage successful marketing campaigns for your business.
Marek Chmel , Vladimir Muzny
SQL Server is a relational database management system that enables you to cover end-to-end data science processes using various inbuilt services and features. Hands-On Data Science with SQL Server 2017 starts with an overview of data science with SQL to understand the core tasks in data science. You will learn intermediate-to-advanced level concepts to perform analytical tasks on data using SQL Server. The book has a unique approach, covering best practices, tasks, and challenges to test your abilities at the end of each chapter. You will explore the ins and outs of performing various key tasks such as data collection, cleaning, manipulation, aggregations, and filtering techniques. As you make your way through the chapters, you will turn raw data into actionable insights by wrangling and extracting data from databases using T-SQL. You will get to grips with preparing and presenting data in a meaningful way, using Power BI to reveal hidden patterns. In the concluding chapters, you will work with SQL Server integration services to transform data into a useful format and delve into advanced examples covering machine learning concepts such as predictive analytics using real-world examples.By the end of this book, you will be in a position to handle the growing amounts of data and perform everyday activities that a data science professional performs.
Chandra Sekhar Nayak, Rivu Chakraborty
Data structures and algorithms are more than just theoretical concepts. They help you become familiar with computational methods for solving problems and writing logical code. Equipped with this knowledge, you can write efficient programs that run faster and use less memory.Hands-On Data Structures and Algorithms with Kotlin book starts with the basics of algorithms and data structures, helping you get to grips with the fundamentals and measure complexity. You'll then move on to exploring the basics of functional programming while getting used to thinking recursively. Packed with plenty of examples along the way, this book will help you grasp each concept easily. In addition to this, you'll get a clear understanding of how the data structures in Kotlin's collection framework work internally.By the end of this book, you will be able to apply the theory of data structures and algorithms to work out real-world problems.
Dr. Basant Agarwal, Benjamin Baka
Data structures allow you to store and organize data efficiently. They are critical to any problem, provide a complete solution, and act like reusable code. Hands-On Data Structures and Algorithms with Python teaches you the essential Python data structures and the most common algorithms for building easy and maintainable applications.This book helps you to understand the power of linked lists, double linked lists, and circular linked lists. You will learn to create complex data structures, such as graphs, stacks, and queues. As you make your way through the chapters, you will explore the application of binary searches and binary search trees, along with learning common techniques and structures used in tasks such as preprocessing, modeling, and transforming data. In the concluding chapters, you will get to grips with organizing your code in a manageable, consistent, and extendable way. You will also study how to bubble sort, selection sort, insertion sort, and merge sort algorithms in detail.By the end of the book, you will have learned how to build components that are easy to understand, debug, and use in different applications. You will get insights into Python implementation of all the important and relevant algorithms.
Claus Matzinger
Rust has come a long way and is now utilized in several contexts. Its key strengths are its software infrastructure and resource-constrained applications, including desktop applications, servers, and performance-critical applications, not forgetting its importance in systems' programming. This book will be your guide as it takes you through implementing classic data structures and algorithms in Rust, helping you to get up and running as a confident Rust programmer. The book begins with an introduction to Rust data structures and algorithms, while also covering essential language constructs. You will learn how to store data using linked lists, arrays, stacks, and queues. You will also learn how to implement sorting and searching algorithms. You will learn how to attain high performance by implementing algorithms to string data types and implement hash structures in algorithm design. The book will examine algorithm analysis, including Brute Force algorithms, Greedy algorithms, Divide and Conquer algorithms, Dynamic Programming, and Backtracking. By the end of the book, you will have learned how to build components that are easy to understand, debug, and use in different applications.
Christian Cote, Michelle Gutzait, Giuseppe Ciaburro
ETL is one of the essential techniques in data processing. Given data is everywhere, ETL will always be the vital process to handle data from different sources.Hands-On Data Warehousing with Azure Data Factory starts with the basic concepts of data warehousing and ETL process. You will learn how Azure Data Factory and SSIS can be used to understand the key components of an ETL solution. You will go through different services offered by Azure that can be used by ADF and SSIS, such as Azure Data Lake Analytics, Machine Learning and Databrick’s Spark with the help of practical examples. You will explore how to design and implement ETL hybrid solutions using different integration services with a step-by-step approach. Once you get to grips with all this, you will use Power BI to interact with data coming from different sources in order to reveal valuable insights.By the end of this book, you will not only learn how to build your own ETL solutions but also address the key challenges that are faced while building them.
Micheal Lanham
The number of applications of deep learning and neural networks has multiplied in the last couple of years. Neural nets has enabled significant breakthroughs in everything from computer vision, voice generation, voice recognition and self-driving cars. Game development is also a key area where these techniques are being applied. This book will give an in depth view of the potential of deep learning and neural networks in game development. We will take a look at the foundations of multi-layer perceptron’s to using convolutional and recurrent networks. In applications from GANs that create music or textures to self-driving cars and chatbots. Then we introduce deep reinforcement learning through the multi-armed bandit problem and other OpenAI Gym environments.As we progress through the book we will gain insights about DRL techniques such as Motivated Reinforcement Learning with Curiosity and Curriculum Learning. We also take a closer look at deep reinforcement learning and in particular the Unity ML-Agents toolkit. By the end of the book, we will look at how to apply DRL and the ML-Agents toolkit to enhance, test and automate your games or simulations. Finally, we will cover your possible next steps and possible areas for future learning.
Will Ballard
TensorFlow is Google’s popular offering for machine learning and deep learning, quickly becoming a favorite tool for performing fast, efficient, and accurate deep learning tasks.Hands-On Deep Learning for Images with TensorFlow shows you the practical implementations of real-world projects, teaching you how to leverage TensorFlow’s capabilities to perform efficient image processing using the power of deep learning. With the help of this book, you will get to grips with the different paradigms of performing deep learning such as deep neural nets and convolutional neural networks, followed by understanding how they can be implemented using TensorFlow.By the end of this book, you will have mastered all the concepts of deep learning and their implementation with TensorFlow and Keras.