The AI Marketing Playbook. Mastering the Latest AI Tools and Techniques for Next-Gen Marketing Success

Mercury Learning and Information, Mark Lamplugh

This book offers a comprehensive guide to integrating AI into modern marketing strategies, transforming how businesses engage with audiences. It begins with an overview of AI’s role in marketing, its evolution, and its benefits in driving innovation. Early chapters cover foundational topics like AI, machine learning, and data preparation for effective AI implementation.The book then explores practical applications, such as analyzing customer behavior for personalized experiences and using AI-powered chatbots for improved customer service. You’ll learn to apply image and video recognition for visual marketing and leverage AI for social media strategies that boost engagement. The book also covers predictive analytics, AI-driven email marketing, and techniques to optimize SEO and content marketing.Further chapters focus on automating marketing processes and using AI to support sales enablement with actionable insights. The final chapter discusses ethical considerations and the future of AI in marketing, emphasizing the balance between automation and human creativity. This book equips marketing professionals and business leaders with the tools to harness AI’s potential for impactful marketing strategies.

Python 3 and Data Analytics Pocket Primer. A Quick Guide to NumPy, Pandas, and Data Visualization

Mercury Learning and Information, Oswald Campesato

This book, part of the best-selling Pocket Primer series, introduces readers to the fundamental concepts of data analytics using Python 3. The course begins with a concise introduction to Python, covering essential programming constructs and data manipulation techniques. This foundation sets the stage for deeper dives into data analytics, emphasizing the importance of data cleaning, a critical step in any data analysis process.Following the Python basics, the course explores powerful libraries such as NumPy and Pandas for efficient data handling and manipulation. It then delves into statistical concepts, providing the necessary background for understanding data distributions and analytical methods. The course culminates in data visualization techniques using Matplotlib and Seaborn, demonstrating how to effectively communicate insights through graphical representations.Throughout the course, numerous code samples and practical examples are provided, reinforcing learning and offering hands-on experience. Companion files with source code and figures are available online, supporting the learning journey. This comprehensive guide equips both beginners and seasoned professionals with the skills needed to excel in data analytics.

Adobe InDesign. Creative Class for Beginners

Mercury Learning and Information, Lauren Saalmuller, Stephanie Torta

This book explores digital design, tailored for beginners eager to master Adobe InDesign, and serves as a valuable resource for experienced users refining their skills. It demystifies Adobe InDesign, defining essential tools through engaging projects and tutorials. Starting with navigating the interface, it lays a solid foundation by teaching how to open and create documents, understand the workspace, and tailor the program to individual needs.The book offers practical experience with projects such as web banners, social media ads, logos, flyers, posters, covers, newsletters, and booklets. Each project builds on the previous one, ensuring a comprehensive understanding of InDesign's capabilities. A complete “Save the Sharks” marketing campaign allows users to apply their skills in a real-world context, with options to customize content for personal campaigns.Understanding Adobe InDesign is crucial for creating professional-quality designs. This book transitions users from novices to confident designers, equipped with practical skills and comprehensive knowledge. It ensures a smooth learning journey, enhancing creative potential and proficiency in digital design. Companion files with video tutorials and project files enrich the learning experience, making it an essential resource for all levels.

Microsoft Excel Functions and Formulas. Master Excel Formulas and Functions for Efficient Data Management With Excel 2021/Microsoft 365

Mercury Learning and Information, Brian Moriarty, Bernd Held, Theodor Richardson

In this updated edition for Excel 2021, Microsoft 365, and previous versions, this book reveals the secrets of Excel through practical examples in a quick reference format. It includes new chapters on data analytics and shortcut keys, making it an essential resource for both beginners and experienced users. The book is designed to help you understand, create, and apply formulas efficiently.The journey begins with an introduction to formulas, followed by chapters on logical, text, date, and time functions. You will explore statistical, mathematical, and financial functions, along with database, lookup, and reference functions. The book also delves into conditional formatting, dynamic array formulas, special solutions, and user-defined functions, providing step-by-step instructions and ready-to-use Excel screenshots.By the end of the course, you will have mastered Excel's advanced formulas and functions, enabling you to perform complex data analysis and enhance your productivity. Companion files include video tutorials, over 250 worksheet examples, and all figures from the text, ensuring a comprehensive learning experience.

Microsoft Access 2021 Programming Pocket Primer. A Comprehensive Guide to Mastering Access VBA

Mercury Learning and Information, Julitta Korol

This book, part of the successful Pocket Primer series, is designed for those who need to master Access programming fundamentals quickly. You only need this concise guide to get started and feel comfortable with VBA. The concepts learned here also apply to Excel programming. The book is divided into nine chapters, each progressively introducing you to programming in Microsoft Access 2021.Beginning with an introduction to Access VBA, the book covers the Visual Basic Editor, fundamental VBA programming concepts, and how to create both built-in and custom functions. You will learn to add decision-making capabilities and repeating actions to your programs, manage multiple values using arrays and collections, and utilize built-in tools for testing and debugging your code.This structured approach ensures that by the end of the course, you will have a solid foundation in Access programming. The companion files provide all the hands-on resources needed to complete chapter projects, making this an essential resource for mastering Access VBA efficiently and effectively.

Computational Physics. A Comprehensive Guide to Numerical Methods in Physics

Mercury Learning and Information, Darren Walker

This updated edition introduces computational physics for performing experiments on the computer. It provides a grounding in scientific programming with examples in the context of physics problems. Using C++ as the primary language, it covers interpolation, integration, and solving differential equations, from simple concepts to advanced topics. The book includes a chapter on high-performance computing and parallel programming.Understanding computational physics is crucial for data manipulation and real-world simulations. The book starts with introductory topics and progresses to advanced material, including a C++ library and sample programs. Readers will learn problem-solving methods and constructing models.This journey equips readers with skills for scientific tasks, demonstrating efficient problem-solving and model construction. The practical approach ensures users can apply these concepts in real-world scenarios, making it an essential resource for those interested in computational physics.

A.I. Revealed. Exploring AI foundations, advanced applications, and ethical considerations

Mercury Learning and Information, Erik Herman

Unlock the transformative power of artificial intelligence in this comprehensive journey through its foundational principles and practical applications. Start by grasping the essentials of AI and machine learning, progressing to advanced topics like deep learning, neural networks, and cutting-edge applications in natural language processing and computer vision. Each concept is delivered with real-world relevance, ensuring a clear understanding of the theory and its implementation.Dive deeper into the ethical dimensions of AI, exploring critical issues such as bias and fairness. Gain insights into how AI is revolutionizing industries through case studies, bridging the gap between theoretical knowledge and practical application. The course culminates with an exploration of emerging technologies and the future of AI, equipping you with foresight into its transformative potential.Whether you're taking your first steps in AI development or seeking to enhance your existing skills, this course offers a structured pathway to mastery. With hands-on guidance, you'll develop a robust foundation and confidence to contribute meaningfully in the rapidly evolving field of artificial intelligence.

Python 3 and Machine Learning Using ChatGPT / GPT-4. Harness the Power of Python, Machine Learning, and Generative AI

Mercury Learning and Information, Oswald Campesato

This book bridges the gap between theoretical knowledge and practical application in Python programming, machine learning, and using ChatGPT-4 in data science. It starts with an introduction to Pandas for data manipulation and analysis. The book then explores various machine learning classifiers, from kNN to SVMs. Later chapters cover GPT-4's capabilities, enhancing linear regression analysis, and using ChatGPT in data visualization, including AI apps, GANs, and DALL-E.The journey begins with mastering Pandas and machine learning fundamentals. It progresses to applying GPT-4 in linear regression and machine learning classifiers. The final chapters focus on using ChatGPT for data visualization, making complex results accessible and understandable.Understanding these concepts is crucial for modern data scientists. This book transitions readers from basic Python programming to advanced applications of ChatGPT-4 in data science. Companion files with source code, datasets, and figures enhance learning, making this an essential resource for mastering Python, machine learning, and AI-driven data visualization.