Mastering the Art of Sales Engineering. Develop essential skills and gain valuable insights for high-tech sales engineering success

Jeffrey Silver, Jason Mar-Tang, Michael Huckaby

Sales engineers often need to balance their technical expertise with the soft skills needed to close deals and build lasting client relationships. This book provides a framework for both senior engineers seeking professional growth and individuals just starting their sales engineering careers. This book draws from the authors’ extensive experience in this industry and as leaders in top high-tech companies, offering real-world insights and life lessons applicable to this specialized and in-demand industry. You’ll pick up the core disciplines a successful sales engineer should exemplify, along with mastering practical, day-to-day operational aspects. Within these chapters, you will learn the roles and responsibilities of a sales engineer, as well as adjacent roles within a sales team. You’ll also develop the skills needed to navigate complex sales cycles and exceed traditional expectations. This book covers various key aspects of sales engineering, including mastering communication techniques, navigating complex meetings, managing customer expectations, understanding legal matters, and handling administrative tasks. By the end of this book, you’ll have acquired advanced knowledge to excel as a world-class sales engineer and become a valuable member of your organization’s broader team.

Digital Marketing with Drupal. The ultimate guide to build and deploy a complete digital marketing platform on top of Drupal

José Fernandes, Dries Buytaert

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns.Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services.By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.

Spring Boot and Angular. Hands-on full stack web development with Java, Spring, and Angular

Devlin Basilan Duldulao, Seiji Ralph Villafranca

Angular makes building applications with the web easy and Spring Boot helps get an application up and running using just a few lines of code and minimal configuration. This book provides insights into building full-stack apps using Angular and Spring Boot effectively to reduce overall development time and increase efficiency.You'll start by setting up your CI/CD pipeline and then build your web application’s backend guided by best practices. You'll then see how Spring Boot allows you to build applications faster and more efficiently by letting the Spring Framework and Spring Boot extension do the heavy lifting. The book demonstrates how to use Spring Data JPA and add its dependencies along with Postgres dependencies in the project to save or persist a user's data in a database for future use. As you advance, you'll see how to write tests and test a service using Mockito. Finally, you'll create a CI workflow or pipeline for a Spring Boot and Angular application to enable operations to deliver quality applications faster.By the end of this Spring Boot and Angular book, you'll be able to build a full-stack web application and deploy it through continuous integration and continuous deployment.

WordPress 3 Plugin Development Essentials. Create your own powerful, interactive plugins to extend and add features to your WordPress site

Everett Griffiths, Brian Bondari, Matt Mullenweg

WordPress is one of the most popular platforms for building blogs and general websites. By learning how to develop and integrate your own plugins, you can add functionality and extend WordPress in any way imaginable. By tapping into the additional power and functionality that plugins provide, you can make your site easier to administer, add new features, or even alter the very nature of how WordPress works. Covering WordPress version 3, this book makes it super easy for you to build a variety of plugins.WordPress 3 Plugin Development Essentials is a practical hands-on tutorial for learning how to create your own plugins for WordPress. Using best coding practices, this book will walk you through the design and creation of a variety of original plugins.WordPress 3 Plugin Development Essentials focuses on teaching you all aspects of modern WordPress development. The book uses real and published WordPress plugins and follows their creation from the idea to the finishing touches in a series of easy-to-follow and informative steps. You will discover how to deconstruct an existing plugin, use the WordPress API in typical scenarios, hook into the database, version your code with SVN, and deploy your new plugin to the world.Each new chapter introduces different features of WordPress and how to put them to good use, allowing you to gradually advance your knowledge. WordPress 3 Plugin Development Essentials is packed with information, tips, and examples that will help you gain comfort and confidence in your ability to harness and extend the power of WordPress via plugins.

Learn MongoDB 4.x. A guide to understanding MongoDB development and administration for NoSQL developers

Doug Bierer

When it comes to managing a high volume of unstructured and non-relational datasets, MongoDB is the defacto database management system (DBMS) for DBAs and data architects. This updated book includes the latest release and covers every feature in MongoDB 4.x, while helping you get hands-on with building a MongoDB database app.You’ll get to grips with MongoDB 4.x concepts such as indexes, database design, data modeling, authentication, and aggregation. As you progress, you’ll cover tasks such as performing routine operations when developing a dynamic database-driven website. Using examples, you’ll learn how to work with queries and regular database operations. The book will not only guide you through design and implementation, but also help you monitor operations to achieve optimal performance and secure your MongoDB database systems. You’ll also be introduced to advanced techniques such as aggregation, map-reduce, complex queries, and generating ad hoc financial reports on the fly. Later, the book shows you how to work with multiple collections as well as embedded arrays and documents, before finally exploring key topics such as replication, sharding, and security using practical examples.By the end of this book, you’ll be well-versed with MongoDB 4.x and be able to perform development and administrative tasks associated with this NoSQL database.

Hands-On Business Intelligence with DAX. Discover the intricacies of this powerful query language to gain valuable insights from your data

Ian Horne

Data Analysis Expressions (DAX) is known for its ability to increase efficiency by extracting new information from data that is already present in your model. With this book, you’ll learn to use DAX’s functionality and flexibility in the BI and data analytics domains.You’ll start by learning the basics of DAX, along with understanding the importance of good data models, and how to write efficient DAX formulas by using variables and formatting styles. You’ll then explore how DAX queries work with the help of examples. The book will guide you through optimizing the BI workflow by writing powerful DAX queries. Next, you’ll learn to manipulate and load data of varying complexity within Microsoft products such as Power BI, SQL Server, and Excel Power Pivot. You’ll then discover how to build and extend your data models to gain additional insights, before covering progressive DAX syntax and functions to understand complex relationships in DAX. Later, you’ll focus on important DAX functions, specifically those related to tables, date and time, filtering, and statistics. Finally, you’ll delve into advanced topics such as how the formula and storage engines work to optimize queries.By the end of this book, you’ll have gained hands-on experience in employing DAX to enhance your data models by extracting new information and gaining deeper insights.

JavaScript JSON Cookbook. Over 80 recipes to make the most of JSON in your desktop, server, web, and mobile applications

Ray Rischpater, Brian Ritchie, Ray Rischpater

IBM Lotus Domino: Classic Web Application Development Techniques. This tutorial takes Domino developers on a straight path through the jungle of techniques to deploy applications on the web and introduces you to the classic strategies. Why Google it when it’s all here?

Richard G Ellis, Richard G. Ellis

Domino is an application server that can be used as a standalone web server. As part of the Domino suite, it provides a powerful collaborative platform for the development of customized business applications. It provides enterprise-grade e-mail, messaging, and scheduling capabilities.There are many novice and moderately experienced developers who would like to enhance a Web-enabled Domino application, but to do so they need to learn the fundamentals of HTML, CSS, and JavaScript, and also how to use those technologies in the context of a Domino application. Information about how to do this is available on the Web, but the sheer volume of that information makes it very difficult for the newbie to get started.Topics and techniques presented in this book provide a comprehensive overview of all major design strategies used to Web-enable traditional Domino applications. Illustrations provide clear working examples of how HTML, CSS, and JavaScript can be incorporated into existing applications to improve both look and performance.Early chapters provide suggestions for working with users and for managing your development time and effort. Later chapters focus in detail on forms and pages, views, navigation, agents, security, performance, and troubleshooting. Examples demonstrate clearly how to incorporate HTML, CSS, and JavaScript into Domino designs. By the end of this book you will have learned what you need to know to quickly and competently tackle web application enhancement tasks.Beyond providing a good understanding, this book will continue to serve as a valuable source of ideas and techniques. This book brings together essential classic strategies and techniques used to deploy Domino applications to the Web. Chapters cover all major design elements, with a special emphasis on how to craft these elements to work well with web browsers. Many topics include alternative techniques for solving particular problems. Illustrations and examples can be used where appropriate, or they can serve as jumping off points for your own solutions.