Details zum E-Book

Lean Product Management. Successful products from fuzzy business ideas

Lean Product Management. Successful products from fuzzy business ideas

Mangalam Nandakumar

E-book
Lean Product Management is about finding the smartest way to build an Impact Driven Product that can deliver value to customers and meet business outcomes when operating under internal and external constraints. Author, Mangalam Nandakumar, is a product management expert, with over 17 years of experience in the field.

Businesses today are competing to innovate. Cost is no longer the constraint, execution is. It is essential for any business to harness whatever competitive advantage they can, and it is absolutely vital to deliver the best customer experience possible. The opportunities for creating impact are there, but product managers have to improvise on their strategy every day in order to capitalize on them. This is the Agile battleground, where you need to stay Lean and be able to respond to abstract feedback from an ever shifting market. This is where Lean Product Management will help you thrive.

Lean Product Management is an essential guide for product managers, and to anyone embarking on a new product development. Mangalam Nandakumar will help you to align your product strategy with business outcomes and customer impact. She introduces the concept of investing in Key Business Outcomes as part of the product strategy in order to provide an objective metric about which product idea and strategy to pursue. You will learn how to create impactful end-to-end product experiences by engaging stakeholders and reacting to external feedback.
  • 1. Identify Key Business Outcomes
  • 2. Invest in Key Business Outcomes
  • 3. Identify the solution and its impact on Key Business Outcomes
  • 4. Plan for success
  • 5. Identify the Impact Driven Product
  • 6. Managing the scope of an impact-driven product
  • 7. Track, Measure and Review Customer Feedback
  • 8. Tracking our progress
  • 9. Eliminate waste: don't estimate!
  • 10. Eliminate waste: don't build what we can buy
  • 11. Eliminate waste: data versus opinions
  • 12. Is our process dragging us down?
  • 13. Team Empowerment
  • Titel: Lean Product Management. Successful products from fuzzy business ideas
  • Autor: Mangalam Nandakumar
  • Originaler Titel: Lean Product Management. Successful products from fuzzy business ideas
  • ISBN: 9781788832977, 9781788832977
  • Veröffentlichungsdatum: 2018-05-31
  • Format: E-book
  • Artikelkennung: e_14xb
  • Verleger: Packt Publishing