Szczegóły ebooka

Salesforce B2C Solution Architect's Handbook. Leverage Salesforce to create scalable and cohesive business-to-consumer experiences - Second Edition

Salesforce B2C Solution Architect's Handbook. Leverage Salesforce to create scalable and cohesive business-to-consumer experiences - Second Edition

Mike King, Melissa Murphy

Ebook
As businesses strive to harness the power of data, the demand for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform is surging, and this book equips you to meet that demand. Written by a certified Salesforce instructor and an expert with extensive experience in complex Salesforce implementations and cross-cloud architecture, this updated edition of Salesforce B2C Solution Architect's Handbook helps you gain a deeper understanding of the integration options and products that deliver value for organizations.
You’ll develop a solid understanding of each component in the Customer 360 ecosystem, its data models, and governance. A new chapter on Data Cloud provides fresh insights into the latest Salesforce technology for evolving and maintaining your ecosystem. As you progress, you'll explore planning critical requirements and implementation sequences to avoid costly reworks and delays. You’ll also learn best practices for data modeling across Salesforce products and beyond. Building upon the core knowledge, you'll get to grips with the tools, techniques, and certification scenarios to prepare for the latest version of the B2C Solution Architect exam.
By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.
  • 1. De-Mystifying Salesforce
  • 2. Supporting Your Customers with Service Cloud
  • 3. Direct-to-Consumer Selling with B2C Commerce
  • 4. Engaging Customers with Marketing Cloud
  • 5. Know Your Customer with Data Cloud (DC)
  • 6. Salesforce Ecosystem – Building a Complete Solution
  • 7. Role of a Solution Architect
  • 8. Integration Architecture Options
  • 9. Creating a 360° View of the Customer
  • 10. Customizing for Common Business Needs
  • 11. Enterprise Integration Strategies
  • 12. Exam Preparation Tools and Techniques
  • 13. Prerequisite Certifications
  • 14. Commerce and Integration
  • 15. Certification Scenarios
  • Tytuł: Salesforce B2C Solution Architect's Handbook. Leverage Salesforce to create scalable and cohesive business-to-consumer experiences - Second Edition
  • Autor: Mike King, Melissa Murphy
  • Tytuł oryginału: Salesforce B2C Solution Architect's Handbook. Leverage Salesforce to create scalable and cohesive business-to-consumer experiences - Second Edition
  • ISBN: 9781801078757, 9781801078757
  • Data wydania: 2024-05-31
  • Format: Ebook
  • Identyfikator pozycji: e_3x8d
  • Wydawca: Packt Publishing