Programowanie
Yoon Hyup Hwang, Nicholas C. Burtch
In the dynamic world of marketing, the integration of artificial intelligence (AI) and machine learning (ML) is no longer just an advantage—it's a necessity. Moreover, the rise of generative AI (GenAI) helps with the creation of highly personalized, engaging content that resonates with the target audience.This book provides a comprehensive toolkit for harnessing the power of GenAI to craft marketing strategies that not only predict customer behaviors but also captivate and convert, leading to improved cost per acquisition, boosted conversion rates, and increased net sales.Starting with the basics of Python for data analysis and progressing to sophisticated ML and GenAI models, this book is your comprehensive guide to understanding and applying AI to enhance marketing strategies. Through engaging content & hands-on examples, you'll learn how to harness the capabilities of AI to unlock deep insights into customer behaviors, craft personalized marketing messages, and drive significant business growth. Additionally, you'll explore the ethical implications of AI, ensuring that your marketing strategies are not only effective but also responsible and compliant with current standardsBy the conclusion of this book, you'll be equipped to design, launch, and manage marketing campaigns that are not only successful but also cutting-edge.
Dario Radečić
The automation of machine learning tasks allows developers more time to focus on the usability and reactivity of the software powered by machine learning models. TPOT is a Python automated machine learning tool used for optimizing machine learning pipelines using genetic programming. Automating machine learning with TPOT enables individuals and companies to develop production-ready machine learning models cheaper and faster than with traditional methods.With this practical guide to AutoML, developers working with Python on machine learning tasks will be able to put their knowledge to work and become productive quickly. You'll adopt a hands-on approach to learning the implementation of AutoML and associated methodologies. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will show you how to build automated classification and regression models and compare their performance to custom-built models. As you advance, you'll also develop state-of-the-art models using only a couple of lines of code and see how those models outperform all of your previous models on the same datasets.By the end of this book, you'll have gained the confidence to implement AutoML techniques in your organization on a production level.
Andrew McMahon
Machine learning engineering is a thriving discipline at the interface of software development and machine learning. This book will help developers working with machine learning and Python to put their knowledge to work and create high-quality machine learning products and services.Machine Learning Engineering with Python takes a hands-on approach to help you get to grips with essential technical concepts, implementation patterns, and development methodologies to have you up and running in no time. You'll begin by understanding key steps of the machine learning development life cycle before moving on to practical illustrations and getting to grips with building and deploying robust machine learning solutions. As you advance, you'll explore how to create your own toolsets for training and deployment across all your projects in a consistent way. The book will also help you get hands-on with deployment architectures and discover methods for scaling up your solutions while building a solid understanding of how to use cloud-based tools effectively. Finally, you'll work through examples to help you solve typical business problems.By the end of this book, you'll be able to build end-to-end machine learning services using a variety of techniques and design your own processes for consistently performant machine learning engineering.
Stefan Jansen
The explosive growth of digital data has boosted the demand for expertise in trading strategies that use machine learning (ML). This revised and expanded second edition enables you to build and evaluate sophisticated supervised, unsupervised, and reinforcement learning models.This book introduces end-to-end machine learning for the trading workflow, from the idea and feature engineering to model optimization, strategy design, and backtesting. It illustrates this by using examples ranging from linear models and tree-based ensembles to deep-learning techniques from cutting edge research.This edition shows how to work with market, fundamental, and alternative data, such as tick data, minute and daily bars, SEC filings, earnings call transcripts, financial news, or satellite images to generate tradeable signals. It illustrates how to engineer financial features or alpha factors that enable an ML model to predict returns from price data for US and international stocks and ETFs. It also shows how to assess the signal content of new features using Alphalens and SHAP values and includes a new appendix with over one hundred alpha factor examples.By the end, you will be proficient in translating ML model predictions into a trading strategy that operates at daily or intraday horizons, and in evaluating its performance.
Emmanuel Tsukerman
Organizations today face a major threat in terms of cybersecurity, from malicious URLs to credential reuse, and having robust security systems can make all the difference. With this book, you'll learn how to use Python libraries such as TensorFlow and scikit-learn to implement the latest artificial intelligence (AI) techniques and handle challenges faced by cybersecurity researchers.You'll begin by exploring various machine learning (ML) techniques and tips for setting up a secure lab environment. Next, you'll implement key ML algorithms such as clustering, gradient boosting, random forest, and XGBoost. The book will guide you through constructing classifiers and features for malware, which you'll train and test on real samples. As you progress, you'll build self-learning, reliant systems to handle cybersecurity tasks such as identifying malicious URLs, spam email detection, intrusion detection, network protection, and tracking user and process behavior. Later, you'll apply generative adversarial networks (GANs) and autoencoders to advanced security tasks. Finally, you'll delve into secure and private AI to protect the privacy rights of consumers using your ML models. By the end of this book, you'll have the skills you need to tackle real-world problems faced in the cybersecurity domain using a recipe-based approach.
Rodolfo Bonnin
Most of us have heard about the term Machine Learning, but surprisingly the question frequently asked by developers across the globe is, “How do I get started in Machine Learning?”. One reason could be attributed to the vastness of the subject area because people often get overwhelmed by the abstractness of ML and terms such as regression, supervised learning, probability density function, and so on. This book is a systematic guide teaching you how to implement various Machine Learning techniques and their day-to-day application and development. You will start with the very basics of data and mathematical models in easy-to-follow language that you are familiar with; you will feel at home while implementing the examples. The book will introduce you to various libraries and frameworks used in the world of Machine Learning, and then, without wasting any time, you will get to the point and implement Regression, Clustering, classification, Neural networks, and more with fun examples. As you get to grips with the techniques, you’ll learn to implement those concepts to solve real-world scenarios for ML applications such as image analysis, Natural Language processing, and anomaly detections of time series data. By the end of the book, you will have learned various ML techniques to develop more efficient and intelligent applications.
Aditya Sharma, Vishwesh Ravi Shrimali, Michael Beyeler
OpenCV is an opensource library for building computer vision apps. The latest release, OpenCV 4, offers a plethora of features and platform improvements that are covered comprehensively in this up-to-date second edition.You'll start by understanding the new features and setting up OpenCV 4 to build your computer vision applications. You will explore the fundamentals of machine learning and even learn to design different algorithms that can be used for image processing. Gradually, the book will take you through supervised and unsupervised machine learning. You will gain hands-on experience using scikit-learn in Python for a variety of machine learning applications. Later chapters will focus on different machine learning algorithms, such as a decision tree, support vector machines (SVM), and Bayesian learning, and how they can be used for object detection computer vision operations. You will then delve into deep learning and ensemble learning, and discover their real-world applications, such as handwritten digit classification and gesture recognition. Finally, you’ll get to grips with the latest Intel OpenVINO for building an image processing system.By the end of this book, you will have developed the skills you need to use machine learning for building intelligent computer vision applications with OpenCV 4.
Ben Auffarth
The Python time-series ecosystem is huge and often quite hard to get a good grasp on, especially for time-series since there are so many new libraries and new models. This book aims to deepen your understanding of time series by providing a comprehensive overview of popular Python time-series packages and help you build better predictive systems.Machine Learning for Time-Series with Python starts by re-introducing the basics of time series and then builds your understanding of traditional autoregressive models as well as modern non-parametric models. By observing practical examples and the theory behind them, you will become confident with loading time-series datasets from any source, deep learning models like recurrent neural networks and causal convolutional network models, and gradient boosting with feature engineering.This book will also guide you in matching the right model to the right problem by explaining the theory behind several useful models. You’ll also have a look at real-world case studies covering weather, traffic, biking, and stock market data.By the end of this book, you should feel at home with effectively analyzing and applying machine learning methods to time-series.