Zarządzanie
Christopher Lee
The Art of Crafting User Stories is a must-read for product managers, UX professionals, and product developers dedicated to creating meaningful digital experiences. This book provides a comprehensive, step-by-step approach to empower you to master the techniques for creating user stories that drive effective product development.This book takes you on a journey from identifying and capturing user needs, goals, and perspectives through user stories, to crafting impactful stories for design choices and organizing tasks efficiently. You’ll learn how to define the problem area, recognize user personas, and develop user scenarios with the aid of real-world examples, practical tips, and exercises designed to help you develop your skills in crafting user-centered experiences. Moreover, you’ll gain a thorough understanding of user stories, their role in Agile development, and how to use them to plan and manage products effectively.By the end of this book, you’ll be able to improve the quality and efficiency of your own products by applying the hands-on practical skills to create compelling digital experiences that resonate with users and stay relevant in the market.
Kamila Szymańska
Książka stanowi prezentację teoretycznych założeń dobrych i najlepszych praktyk zarządzania marketingowego oraz przykładów ich implementacji w biznesie. Dobrane przykłady stanowią ilustrację aktualnych wyzwań, jakie stoją przed organizacjami polskimi i międzynarodowymi, a także odpowiedzi organizacji for profit i non profit, które mogą stanowić wzór do naśladowania dla innych podmiotów. Publikacja stanowi kontynuację podręcznika wydanego pod redakcją Grażyny Golik-Góreckiej pod tytułem Mariaż nauki z praktyką. Najlepsze praktyki zarządzania marketingowego w polskich i międzynarodowych przedsiębiorstwach. Studia przypadków (Wyd. UŁ, Łódź 2020). Niniejszy podręcznik powstał dzięki współpracy pracowników naukowych z Katedry Marketingu na Wydziale Zarządzania Uniwersytetu Łódzkiego, praktyków biznesu oraz byłych już studentów programów Erasmus i Mobility, którzy uczestniczyli w warsztatach "Marketing Management in Practice" na Wydziale Zarządzania UŁ. * Publikacja zawiera ciekawe studia wielu przypadków z różnych obszarów społecznych oraz gospodarczych. Analizy te są atrakcyjne z wielu powodów - metodycznych, poznawczych, a także są ważnymi ilustracjami procesów, które można wykorzystać w dydaktyce. Prezentowane przypadki mają też wartość pragmatyczną - mogą służyć praktykom prowadzącym różnorodne przedsiębiorstwa. Z recenzji Jacka Otto
Jamie Champagne, Vincent Mirabelli
Designed by an industry expert, this book offers a structured and practical roadmap to help professionals confidently navigate their careers at every stage, whether they are aspiring analysts or seasoned leaders. You’ll begin with core business analysis principles and progress through advanced techniques, real-world applications, and the latest trends shaping the profession. Each chapter delivers expert insights, hands-on tools, and best practices to help you build essential skills to even advanced applications, select the right specialization, and stay ahead with evolving technologies. You'll explore career planning, certifications, stakeholder relationships and engagement, leadership, and continuous learning, culminating in a personalized career growth strategy. By the end, you'll have the knowledge and confidence to define your path and set meaningful goals for a successful business analysis career.
Dr. Quentin Gallea, Pr. Karim R. Lakhani
In a world dominated by data and correlations, making good decisions requires understanding what truly causes what. The Causal Mindset Handbook is a clear, non-technical guide to causal reasoning and causal inference, designed to help readers think more clearly about cause and effect. Rather than focusing on complex statistics, the book introduces intuitive concepts and visual tools, such as causal graphs and counterfactual thinking, to evaluate claims, measure impact, and avoid common reasoning traps. Readers learn how causal inference differs from predictive models, and why correlation alone is not enough for sound decision-making. Drawing on real-world case studies from business, policy, and everyday life, the book shows how causal thinking works when perfect experiments are not possible. Designed for managers, analysts, policymakers, and curious professionals, it combines hands-on exercises with access to an interactive companion app, enabling readers to practice evidence-based decision-making with confidence.Foreword by Pr. Karim R. Lakhani, Harvard Business School, Digital Data Design Institute at Harvard, Laboratory for Innovation Science at Harvard.
Jarrod Anderson, Jeff Winter
Chief Artificial Intelligence Officers (CAIOs) are now imperative for businesses, enabling organizations to achieve strategic goals and unlock transformative opportunities through the power of AI. By building intelligent systems, training models to drive impactful decisions, and creating innovative applications, they empower organizations to thrive in an AI-driven world. Written by Jarrod Anderson, Chief AI Officer at SYRV.AI, this book bridges the gap between visionary leadership and practical execution.This handbook reimagines AI leadership for today’s fast-paced environment, leveraging predictive, deterministic, generative, and agentic AI to address complex challenges and foster innovation. It provides CAIOs with the strategies to develop transformative AI initiatives, build and lead elite teams, and adopt AI responsibly while maintaining compliance. From shaping impactful solutions to achieving measurable business outcomes, this guide offers a roadmap for making AI your organization’s competitive edge.By the end of this book, you’ll have the knowledge and tools to excel as a Chief AI Officer, driving innovation, strategic growth, and lasting success for your organization.
Najihah Najlaa
Learn from an Adobe Certified Expert who has guided over 500 students to professional certification—master the proven techniques and insider secrets that turn beginners into confident video editors with this definitive resource covering the latest version of Adobe Premiere Pro. This book takes you through the fundamental concepts and tools in Premiere Pro, introducing essential techniques and advanced editing strategies to elevate your video projects.You’ll master Premier Pro 2025 from the ground up as you explore its interface and fundamental editing tools. Through hands-on lessons, you’ll get to grips with core techniques for working with video and audio, organizing assets, and applying stunning effects and build your skillset to include advanced skills color grading, color correction, transitions and effects, and refining audio quality using the Essential Sound panel. You’ll also learn editing techniques like compositing and multicam editing used by professionals. Beyond tools and techniques, the book emphasizes video editing best practices for project planning, structuring workflows, troubleshooting, and avoiding common mistakes.Whether you're creating content for media aspiring to edit feature films, this guide will give you the confidence to undertake any video project and bring your creative vision to life.
The Lean-Agile Way. Unleash business results in the digital era with value stream management
Cecil 'Gary' Rupp, Richard Knaster, Steve Pereira,...
In today’s fast-paced business landscape, efficiency is essential. Authored by industry experts Cecil ‘Gary’ Rupp, a Lean-Agile consultant with over three decades of executive experience; Richard Knaster, a SAFe® Fellow and transformation leader; Steve Pereira, a value stream consultant and board advisor; and Al Shalloway, creator of FLEX and PMI’s Disciplined Agile Value Stream Consultant workshop, the book offers proven strategies to streamline processes, enhance products, and improve service delivery. You’ll start with an introduction to foundational Lean and Agile practices, recognizing the significance of digital enhancements in modernizing business processes. As you progress, you'll learn VSM techniques to identify and prioritize work and investments to provide maximum value to customers. Moreover, you'll grasp Lean-Agile practices aimed at promoting collaboration among teams and ensuring the continuous flow of product-oriented deliveries tailored to address customer needs. Finally, you'll gain executive-level insights on how organizations must access timely information for decision-making and foster a culture of continuous business transformation. Armed with this knowledge and a robust toolkit, you'll be empowered to drive meaningful change, optimize resources, and stay ahead in the rapidly evolving marketplace.
Glenn Robert Devey
Master this essential skill for new managers and successfully deliver feedback to raise your team’s performance with this practical guide book and ebook.
Marta Skierniewska
The main goal of the monograph is to present a proven method, based on a process approach, to define and improve the conditions of education at a higher education institution for individual disabilities. This is accompanied by the author's conviction that the developed and promoted method should define the obligations of each university in the field of ensuring access of PwD to higher education, and that the fulfillment of these obligations should be ensured by the law formulated in such a way that these obligations are explicitly indicated as absolute.
IT Governance Publishing, Jamie Lynn Cooke
Agile frameworks have revolutionized the way business analysis is integrated into projects, but the role of the Agile business analyst is still evolving. This book explores how business analysts can thrive within Agile teams, offering insights into both the challenges and opportunities they face. By understanding the power and limitations of Agile, the reader will gain practical tools to not only survive but thrive in an Agile environment. The text outlines why having a dedicated Agile business analyst is crucial and provides actionable advice on how to build the right team and minimize risks. The author goes beyond theory to offer concrete steps that help business analysts add value to Agile projects. The reader will walk away with a deep understanding of the evolving Agile landscape, including the critical role of business analysis and practical tips for improving team dynamics, managing risks, and maximizing value. This book is perfect for professionals looking to integrate Agile business analysis into their teams and projects to achieve better outcomes and continuous improvement.
Glenn Smith, Tim Jackson, Gez Smith, Andrew...
Scaling Agile is a complex undertaking, and the SAFe® Release Train Engineer (RTE) is key to its success. Written by three SPCT-certified experts with over 20 years of experience each, this book is your essential guide to mastering the RTE role.You’ll learn how to differentiate the RTE role from Scrum Masters and PMOs and understand how to enable flow across the Agile Release Train (ART). The book walks you through every critical phase of PI Planning, including pre-planning logistics, live and online facilitation, and post-planning execution. You’ll also explore advanced areas, such as working with Solution Trains, Lean Portfolio Management, and the Lean-Agile Center of Excellence (LACE).With real-world examples, tips, and a guided approach, this book builds your competence and confidence, from launching new ARTs to running effective System Demos and Inspect and Adapt workshops. It also offers exam prep tips for SAFe RTE certification and insights on coaching PI execution and delivery improvements.By the end of this book, you’ll be equipped to lead ARTs with authority, drive meaningful change in your organization, and expand your influence across the enterprise.*Email sign-up and proof of purchase required
Fred Heath
Curious why so many rely on Scrum and what makes Agile so effective? Learn from seasoned software engineer and Scrum expert Fred Heath, everything you need to become a certified Scrum Master. With over two decades of experience across the software development lifecycle, Fred brings invaluable insights from his extensive work in Scrum, both as a Scrum Master and developer. In this updated guide, he not only takes you from Scrum basics to mastery but also offers practical, real-world knowledge to help you become an effective Scrum Master.The first part of the book introduces the Scrum fundamentals and prepares you for Level I certification, covering the importance of Scrum team structure, the benefits of well-planned sprints, and how to create and manage sprint and product backlogs.The second part elevates your skills to the Level II certification standard, exploring advanced topics such as Scrum anti-patterns, scaling Scrum, and how to support developers and product owners. Each chapter concludes with quizzes to reinforce the concepts you've learned. The book wraps up with exam preparation tips and myth-busting strategies to give you a competitive edge in passing your Scrum Master exams.By the end of this book, you'll be proficient as a Scrum Master ensuring you won’t fall behind in an ever-increasingly agile world.
The Service Desk Handbook. A guide to service desk implementation, management and support
IT Governance Publishing, Sanjay Nair
This book provides practical insights into service desk management, focusing on building and optimizing a service desk to meet organizational needs. It starts with an understanding of the service desk's role, mission, and vision, laying the foundation for effective operations. It covers strategic planning for a well-structured service desk, focusing on staffing, SLAs, and using knowledge bases and self-service portals.The book discusses essential tools and technologies like telephony systems and ITSM tools, and how to configure them for efficiency. It emphasizes developing high-performance teams focused on respect, integrity, and teamwork, highlighting the importance of clear documentation, such as standard operating procedures and incident management, to ensure consistency in service delivery.Performance measurement is emphasized with strategies for tracking success using CSFs, KPIs, and customer satisfaction metrics. It explores both qualitative and quantitative evaluations to improve service desk performance.Finally, it examines emerging trends such as AI and chatbots, and their integration into service desk operations. The last chapters offer professional tips, techniques for root cause analysis, and provide a roadmap to optimize service desk operations for future success.
Rebecca Terpstra, Dana Hoffman
Design professionals often find it hard to help their clients visualize their unique concepts and visions. Luckily, SketchUp bridges this communication gap with a powerful set of tools for visualizing and presenting your design ideas. This book teaches the approach perfected by two successful interior designers who have mastered SketchUp Pro/Studio to generate a workflow that produces fascinating designs and enables you to communicate them through vivid illustrations.Starting with a review of the basics of creating 3D models, this book introduces Becca’s Hierarchy of Modeling—a ten-step process that establishes a rhythmic pattern in your workflow. As you progress, you’ll build on your SketchUp Pro knowledge by constructing architectural elements of a commercial building and furnishing a residential room with your own furniture, fixtures, and equipment (FFE) from scratch. From infusing photorealism into models to crafting appealing client presentations using SketchUp LayOut, this book has you covered. Each chapter provides step-by-step explanations of essential concepts and practical examples to reinforce learning.By the end of this book, you’ll have an advanced understanding of SketchUp Pro’s capabilities, ensuring you enjoy working on conceptual or full design projects from start to finish and showing off your design prowess.
Doruk Somunkiran
Written by a seasoned composer, music producer, and instructor with over 20 years of experience in the music industry, this comprehensive guide transforms Studio One’s powerful digital audio workstation (DAW) into your creative canvas. Designed for both musicians looking to start producing their own music and audio professionals integrating Studio One into their workflow, this hands-on manual takes you step-by-step through every stage of the production process.You’ll learn how to set up Studio One for peak performance, create projects, record high-quality audio, and build MIDI arrangements with virtual instruments. The book covers advanced editing techniques, including Melodyne, Audio Bend, and MIDI modifiers, to refine your songs with precision. You’ll master mixing with Studio One’s built-in effects and plugins, apply professional audio mastering in the Project window, and explore immersive audio tools that bring your music to life in multichannel environments for films, gaming, and beyond.You’ll not only develop technical proficiency but also a personalized, efficient music production workflow that serves your creative vision. By the final page, you'll have everything you need to turn musical ideas into polished, release-ready songs using only the Studio One software.*Email sign-up and proof of purchase required