Big data
Te małe seksowne cyferki. Jak rozwinąć biznes przy użyciu danych, które już mamy
Paul Brown, Dimitri Maex
Czy możesz sobie wyobrazić, że jesteś w stanie zidentyfikować klientów przynoszących największe zyski, wypracować lepszą strategię komunikowania się z nimi i zainspirować ich, aby kupowali więcej? A więc, naprawdę możesz to zrobić. A najlepsze jest to, że możesz to osiągnąć używając danych, które już masz. Wszystko, co robimy, tworzy dane. Za każdym razem, gdy ktoś ogląda coś w sieci, szuka w Google lub nawet przegląda sieć w swoim telefonie, tworzona jest kolejna cząstka danych, które mogą pomóc nam zrozumieć i przewidzieć zachowanie konsumentów. Rewolucja w analizowaniu danych właśnie się toczy i metody oraz narzędzia radzące sobie z tym „potopem danych” stają się coraz prostsze i mniej kosztowne, a jednocześnie bardziej precyzyjne, niż kiedykolwiek wcześniej. Dimitri Maex, Managing Director globalnej agencji reklamowej OgilvyOne New York i mózg praktyki analitycznej stosowanej w agencji pokazuje, jak możemy przekształcić swoje dane – te małe seksowne cyferki, które mogą zapewnić więcej zysków naszemu biznesowi – w skuteczne strategie prawdziwego wzrostu. W jasnym, przejrzystym stylu wyjaśnia, jak: • Ustalić, którzy klienci mają największy potencjał zwiększenia wartości, po których można spodziewać się większych zakupów, a którzy nie są warci targetowania. • Alokować zasoby marketingowe w najlepszy możliwy sposób. • Przewidzieć, jakich produktów lub usług klienci będą potrzebować w przyszłości. • Zoptymalizować swoją obecność w sieci, aby uzyskać największy zwrot z wyszukiwania. Lektura obowiązkowa dla marketerów starających się uzyskać najwyższy zwrot z inwestycji, właścicieli małych firm pragnących rosnąć szybciej lub kreatywnych twórców pragnących poznać reakcję na swoje działania – i nie tylko.
Tech Trends of the 4th Industrial Revolution. Navigating the Future of Technology in Business
Mercury Learning and Information, D. Pyo, J....
The term 4th Industrial Revolution is often mentioned in the media, but public understanding of its technologies lags behind their rapid development. This book bridges the gap, explaining essential technologies like IoT, blockchain, AI, cloud computing, and big data. It aims to enhance comprehension by minimizing technical content.The book introduces key technologies and their applications, emphasizing their importance in contemporary business models. Readers will find accessible descriptions and practical examples to aid understanding. Covering topics and trends vital for modern business, this book ensures readers grasp the technological landscape shaping the future.Throughout the book, you'll explore how these technologies are revolutionizing industries and their integration into business strategies. This journey provides a comprehensive understanding of the 4th Industrial Revolution, equipping readers with the knowledge needed to navigate and leverage these advancements effectively.
TensorFlow. 13 praktycznych projektów wykorzystujących uczenie maszynowe
Ankit Jain, Armando Fandango, Amita Kapoor
TensorFlow służy do projektowania i wdrażania zaawansowanych architektur głębokiego uczenia. Jego zaletami są prostota, wydajność i elastyczność. Umożliwia budowanie złożonych rozwiązań na bazie różnorodnych zbiorów danych. Co więcej, pozwala na stosowanie różnych technik uczenia nadzorowanego, nienadzorowanego oraz uczenia przez wzmacnianie. TensorFlow zmienił sposób postrzegania uczenia maszynowego. Dzięki temu środowisku każdy, kto chce uczynić z dużych zbiorów danych wiarygodne źródło wiedzy, może ten cel osiągnąć - niezależnie od tego, czy jest analitykiem danych, naukowcem, projektantem, czy pasjonatem metod sztucznej inteligencji. To książka przeznaczona dla osób, które chcą nauczyć się tworzyć całościowe rozwiązania z wykorzystaniem uczenia maszynowego. Poszczególne zagadnienia zilustrowano trzynastoma praktycznymi projektami, w których wykorzystano między innymi analizy sentymentów, przetwarzanie języka naturalnego, systemy rekomendacyjne, generatywne sieci kontradyktoryjne czy sieci kapsułowe. Pokazano, w jaki sposób używać TensorFlow z interfejsem APO Spark i wspomagać obliczenia układami GPU. Przedstawiono zastosowanie rozkładu macierzy (SVD++), modeli rankingowych i odmian splotowej sieci neuronowej. Nie zabrakło prezentacji nowych rozwiązań o dużym potencjale, takich jak sieci DiscoGAN. Dołączony do książki kod źródłowy, liczne wskazówki i porady pozwolą na płynne rozpoczęcie pracy z TensorFlow oraz innymi narzędziami do budowy sieci neuronowych. W tej książce między innymi: podstawy pracy z TensorFlow wykorzystanie TensorFlow do wizualizacji sieci neuronowych zastosowanie procesu gaussowskiego do prognozowania cen akcji wykrywanie oszukańczych transakcji za pomocą TensorFlow i Keras implementacja sieci kapsułowych w TensorFlow techniki uczenia przez wzmacnianie TensorFlow: prostota, wydajność i imponujący potencjał!
Antonio Gulli, Amita Kapoor
Deep neural networks (DNNs) have achieved a lot of success in the field of computer vision, speech recognition, and natural language processing. This exciting recipe-based guide will take you from the realm of DNN theory to implementing them practically to solve real-life problems in the artificial intelligence domain.In this book, you will learn how to efficiently use TensorFlow, Google’s open source framework for deep learning. You will implement different deep learning networks, such as Convolutional Neural Networks (CNNs), Recurrent Neural Networks (RNNs), Deep Q-learning Networks (DQNs), and Generative Adversarial Networks (GANs), with easy-to-follow standalone recipes. You will learn how to use TensorFlow with Keras as the backend. You will learn how different DNNs perform onsome popularly used datasets, such as MNIST, CIFAR-10, and Youtube8m. You will not only learn about the different mobile and embedded platforms supported by TensorFlow, but also how to set up cloud platforms for deep learning applications. You will also get a sneak peek at TPU architecture and how it will affect the future of DNNs.By using crisp, no-nonsense recipes, you will become an expert in implementing deep learning techniques in growing real-world applications and research areas such as reinforcement learning,GANs, and autoencoders.
Antonio Gulli, Amita Kapoor
Deep neural networks (DNNs) have achieved a lot of success in the field of computer vision, speech recognition, and natural language processing. This exciting recipe-based guide will take you from the realm of DNN theory to implementing them practically to solve real-life problems in the artificial intelligence domain.In this book, you will learn how to efficiently use TensorFlow, Google’s open source framework for deep learning. You will implement different deep learning networks, such as Convolutional Neural Networks (CNNs), Recurrent Neural Networks (RNNs), Deep Q-learning Networks (DQNs), and Generative Adversarial Networks (GANs), with easy-to-follow standalone recipes. You will learn how to use TensorFlow with Keras as the backend. You will learn how different DNNs perform onsome popularly used datasets, such as MNIST, CIFAR-10, and Youtube8m. You will not only learn about the different mobile and embedded platforms supported by TensorFlow, but also how to set up cloud platforms for deep learning applications. You will also get a sneak peek at TPU architecture and how it will affect the future of DNNs.By using crisp, no-nonsense recipes, you will become an expert in implementing deep learning techniques in growing real-world applications and research areas such as reinforcement learning,GANs, and autoencoders.
TensorFlow 2 Pocket Primer. A Quick Reference Guide for TensorFlow 2 Developers
Mercury Learning and Information, Oswald Campesato
As part of the best-selling *Pocket Primer* series, this book introduces beginners to basic machine learning algorithms using TensorFlow 2. It provides a fast-paced introduction to TensorFlow, covering core features and machine learning basics with Python code samples. An appendix includes Keras-based code samples and explores MLPs, CNNs, RNNs, and LSTMs. The chapters illustrate how to solve various tasks, encouraging further reading to deepen your knowledge.The journey begins with an introduction to TensorFlow 2, followed by essential APIs and datasets. You'll explore linear regression and classifiers, learning to apply TensorFlow to practical problems. The comprehensive appendix covers advanced topics like NLPs and deep learning architectures, enhancing your understanding of machine learning.Understanding these concepts is crucial for modern AI applications. This book transitions readers from basic TensorFlow use to advanced machine learning techniques, blending theory with practical examples. Companion files with source code and figures enhance learning, making this an essential resource for mastering TensorFlow and machine learning.
Tony Holdroyd
TensorFlow is one of the most popular machine learning frameworks in Python. With this book, you will improve your knowledge of some of the latest TensorFlow features and will be able to perform supervised and unsupervised machine learning and also train neural networks.After giving you an overview of what's new in TensorFlow 2.0 Alpha, the book moves on to setting up your machine learning environment using the TensorFlow library. You will perform popular supervised machine learning tasks using techniques such as linear regression, logistic regression, and clustering. You will get familiar with unsupervised learning for autoencoder applications. The book will also show you how to train effective neural networks using straightforward examples in a variety of different domains.By the end of the book, you will have been exposed to a large variety of machine learning and neural network TensorFlow techniques.
Tony Holdroyd
TensorFlow is one of the most popular machine learning frameworks in Python. With this book, you will improve your knowledge of some of the latest TensorFlow features and will be able to perform supervised and unsupervised machine learning and also train neural networks.After giving you an overview of what's new in TensorFlow 2.0 Alpha, the book moves on to setting up your machine learning environment using the TensorFlow library. You will perform popular supervised machine learning tasks using techniques such as linear regression, logistic regression, and clustering. You will get familiar with unsupervised learning for autoencoder applications. The book will also show you how to train effective neural networks using straightforward examples in a variety of different domains.By the end of the book, you will have been exposed to a large variety of machine learning and neural network TensorFlow techniques.
Alexey Grigorev, Srinivas Kulkarni, Rajalingappaa Shanmugamani
TensorFlow is one of the most popular frameworks used for machine learning and, more recently, deep learning. It provides a fast and efficient framework for training different kinds of deep learning models, with very high accuracy. This book is your guide to master deep learning with TensorFlow with the help of 10 real-world projects.TensorFlow Deep Learning Projects starts with setting up the right TensorFlow environment for deep learning. You'll learn how to train different types of deep learning models using TensorFlow, including Convolutional Neural Networks, Recurrent Neural Networks, LSTMs, and Generative Adversarial Networks. While doing this, you will build end-to-end deep learning solutions to tackle different real-world problems in image processing, recommendation systems, stock prediction, and building chatbots, to name a few. You will also develop systems that perform machine translation and use reinforcement learning techniques to play games.By the end of this book, you will have mastered all the concepts of deep learning and their implementation with TensorFlow, and will be able to build and train your own deep learning models with TensorFlow confidently.
Alexey Grigorev, Srinivas Kulkarni, Rajalingappaa Shanmugamani
TensorFlow is one of the most popular frameworks used for machine learning and, more recently, deep learning. It provides a fast and efficient framework for training different kinds of deep learning models, with very high accuracy. This book is your guide to master deep learning with TensorFlow with the help of 10 real-world projects.TensorFlow Deep Learning Projects starts with setting up the right TensorFlow environment for deep learning. You'll learn how to train different types of deep learning models using TensorFlow, including Convolutional Neural Networks, Recurrent Neural Networks, LSTMs, and Generative Adversarial Networks. While doing this, you will build end-to-end deep learning solutions to tackle different real-world problems in image processing, recommendation systems, stock prediction, and building chatbots, to name a few. You will also develop systems that perform machine translation and use reinforcement learning techniques to play games.By the end of this book, you will have mastered all the concepts of deep learning and their implementation with TensorFlow, and will be able to build and train your own deep learning models with TensorFlow confidently.
Oluwole Fagbohun
The TensorFlow Developer Certificate Guide is an indispensable resource for machine learning enthusiasts and data professionals seeking to master TensorFlow and validate their skills by earning the certification. This practical guide equips you with the skills and knowledge necessary to build robust deep learning models that effectively tackle real-world challenges across diverse industries.You’ll embark on a journey of skill acquisition through easy-to-follow, step-by-step explanations and practical examples, mastering the craft of building sophisticated models using TensorFlow 2.x and overcoming common hurdles such as overfitting and data augmentation. With this book, you’ll discover a wide range of practical applications, including computer vision, natural language processing, and time series prediction.To prepare you for the TensorFlow Developer Certificate exam, it offers comprehensive coverage of exam topics, including image classification, natural language processing (NLP), and time series analysis. With the TensorFlow certification, you’ll be primed to tackle a broad spectrum of business problems and advance your career in the exciting field of machine learning. Whether you are a novice or an experienced developer, this guide will propel you to achieve your aspirations and become a highly skilled TensorFlow professional.