Webmasterstwo
W kategorii Webmasterstwo znajdziecie publikacje związane z szeroko pojętym tworzeniem stron internetowych. Dowiecie się jak wykorzystywać i dostosowywać do własnych potrzeb gotowe systemy zarządzania treścią (CMS) takie jak np. Wordpress, Joomla! czy Drupal.
Podręczniki, w przystępny sposób przekażą Wam zasady tworzenia od podstaw aplikacji sieciowych przy użyciu popularnych języków jak PHP czy Ruby on Rails, Java nie zapominając o ASP. Nauczycie się nie tylko budować funkcjonalne serwisy WWW, ale także będziecie mięli okazję zapoznać się z wieloma zagadnieniami dotyczącymi marketingu internetowego od pozycjonowania do kampanii reklamowych na portalach społecznościowych.
Marta Koziarz, Krzysztof Marzec, Tomasz Trzósło
Wszystko, co musisz wiedzieć o narzędziach reklamowych Google Żadna z gałęzi marketingu nie rozwija się i nie zmienia dziś równie dynamicznie, jak działania reklamowe prowadzone w internecie. Szczególnie mocną pozycję ma w tym świecie Google, który dostarcza marketerom cały pakiet narzędzi przeznaczonych do pozycjonowania, ustawiania reklam w wyszukiwarkach i na stronach, a także analizowania skuteczności własnych działań i zachowań klientów. Opanowanie narzędzi marketingowych, które oferuje Google, to warunek skutecznego promowania marki, jej produktów i usług w sieci. W osiągnięciu tego celu pomoże Ci ten podręcznik. Wprowadzi Cię on krok po kroku w świat SEO i SEM, wskaże, jak działać w Google Ads i Google Analytics 4, dostarczy niezbędnej teorii, podsunie dobre praktyki, a także listę konkretnych zadań do realizacji. Pokaże też przykłady i antyprzykłady ― do naśladowania i do unikania ― co pozwoli Ci lepiej poznać praktyczne zastosowanie opisywanych strategii i narzędzi. Dodatkowo pozycja zawiera ponad 150 minut dodatkowych materiałów wideo. Słowem, znajdziesz tu wszystko, czego potrzebujesz, by skutecznie korzystać z marketingowych narzędzi Google. Drugie wydanie podręcznika zostało wzbogacone o zagadnienia dotyczące współpracy z agencjami, studia przypadku i tematy przydatne dla osób, które chciałyby rozpocząć karierę w branży na stanowisku SEM specialist.
Halil Ibrahim Kalkan, Ismail ÇAGDAŞ
ABP Framework is a complete infrastructure for creating modern web applications by following software development best practices and conventions. With ABP's high-level framework and ecosystem, you can implement the Don’t Repeat Yourself (DRY) principle and focus on your business code.Written by the creator of ABP Framework, this book will help you to gain a complete understanding of the framework and modern web application development techniques. With step-by-step explanations of essential concepts and practical examples, you'll understand the requirements of a modern web solution and how ABP Framework makes it enjoyable to develop your own solutions. You'll discover the common requirements of enterprise web application development and explore the infrastructure provided by ABP. Throughout the book, you’ll get to grips with software development best practices for building maintainable and modular web solutions.By the end of this book, you'll be able to create a complete web solution that is easy to develop, maintain, and test.
Dr. Pooja Jaisingh, Damien Bruyndonckx
Adobe Captivate is used to create highly engaging, interactive, and responsive eLearning content. This book takes you through the production of a few pieces of eLearning content, covering all the project types and workflows of Adobe Captivate. First, you will learn how to create a typical interactive Captivate project. This will give you the opportunity to review all Captivate objects and uncover the application's main tools. Then, you will use the built-in capture engine of Captivate to create an interactive software simulation and a Video Demo that can be published as an MP4 video. Then, you will approach the advanced responsive features of Captivate to create a project that can be viewed on any device. And finally, you will immerse your learners in a 360o environment by creating Virtual Reality projects of Adobe Captivate. At the end of the book, you will empower your workflow and projects with the newer and most advanced features of the application, including variables, advanced actions, JavaScript, and using Captivate 2019 with other applications.If you want to produce high quality eLearning content using a wide variety of techniques, implement eLearning in your company, enable eLearning on any device, assess the effectiveness of the learning by using extensive Quizzing features, or are simply interested in eLearning, this book has you covered!
Jakub Winkler
Navigating the frontend realm of the Adobe Commerce platform can often feel like a labyrinth, given its multifaceted systems and intricate layering. This book demystifies Adobe Commerce frontend development, guiding you through its paths with clarity and precision.You'll learn how to set up your local environment, paving the way for a smooth development experience and navigate the platform's theming ecosystem, exploring layout XML systems and the power of templates. As you progress through the book, you'll leverage an array of JavaScript libraries and frameworks that Adobe Commerce boasts of, with special emphasis on RequireJS, jQuery, Knockout.JS, and UI Components. Additionally, you'll gain an understanding of the intricacies of Adobe Commerce CMS, explore frontend-related configurations in the admin panel, and unlock the secrets of frontend optimization.Practical exercises provided in the book will enable you to create top-notch Adobe Commerce sites that are functional, optimized, user-centric, and a step ahead in the ever-evolving frontend landscape.
Wajahat Karim, Siddharth Shekar
Game engines such as Unity are the power-tools behind the games we know and love. Unity is one of the most widely-used and best loved packages for game development and is used by everyone, from hobbyists to large studios, to create games and interactive experiences for the Web, desktop, mobile, and console. With Unity's intuitive, easy-to-learn toolset and this book, it's never been easier to become a game developer.You will begin with the basic concepts of Android game development, a brief history of Android games, the building blocks of Android games in Unity 5, and the basic flow of games. You will configure an empty project for the Jetpack Joyride Clone Game, add an environment and characters, and control them. Next you will walk through topics such as particle systems, camera management, prefabs, animations, triggers, colliders, and basic GUI systems. You will then cover the basic setup for 3D action fighting games, importing models, textures and controlling them with a virtual on-screen joystick. Later you will set up Scene for 3D Configuration, create basic gameplays, and manage input controls. Next you will learn to create the interface for the main menu, gameplay, game over, achievements, and high score screens. Finally you will polish your game with stats, sounds, and Social Networking, followed by testing the game on Android devices and then publishing it on Google Play, Amazon, and OUYA Stores.
Mastering Angular Components. Build component-based user interfaces with Angular - Second Edition
Gion Kunz
Mastering Angular Components will help you learn how to invent, build, and manage shared and reusable components for your web projects. Angular components are an integral part of any Angular app and are responsible for performing specific tasks in controlling the user interface.Complete with detailed explanations of essential concepts and practical examples, the book begins by helping you build basic layout components, along with developing a fully functional task-management application using Angular. You’ll then learn how to create layout components and build clean data and state architecture for your application. The book will even help you understand component-based routing and create components that render Scalable Vector Graphics (SVG). Toward the concluding chapters, you’ll be able to visualize data using the third-party library Chartist and create a plugin architecture using Angular components.By the end of this book, you will have mastered the component-based architecture in Angular and have the skills you need to build modern and clean user interfaces.