Biznes IT

Czy myśleliście kiedyś, w jaki sposób rozpocząć swój biznes w branży IT? Może już prowadzicie własną firmę i Chcecie, aby zaistniała ona w sieci? W tej kategorii znajdziecie książki, w których zawarty jest know-how związany z wieloma rodzajami działalności prowadzonych poprzez internet, czy w inny sposób związanych z nowoczesnymi technologiami w biznesie.

Znajdziecie informacje o systemach zarządzania informacjami o Klientach - popularnych CRM'ach, o zarządzaniu projektami IT, wykorzystaniu potencjału popularnych teraz portali społecznościowych do promocji swojej działalności, czy też poradniki, które pomogą Wam rozwinąć umiejętności pozatechniczne - równie ważne dla Waszych przedsięwzięć.

865
Ładowanie...
EBOOK

R Data Analysis Cookbook. Customizable R Recipes for data mining, data visualization and time series analysis - Second Edition

Kuntal Ganguly, Shanthi Viswanathan, Viswa Viswanathan

Data analytics with R has emerged as a very important focus for organizations of all kinds. R enables even those with only an intuitive grasp of the underlying concepts, without a deep mathematical background, to unleash powerful and detailed examinations of their data.This book will show you how you can put your data analysis skills in R to practical use, with recipes catering to the basic as well as advanced data analysis tasks. Right from acquiring your data and preparing it for analysis to the more complex data analysis techniques, the book will show you how you can implement each technique in the best possible manner. You will also visualize your data using the popular R packages like ggplot2 and gain hidden insights from it. Starting with implementing the basic data analysis concepts like handling your data to creating basic plots, you will master the more advanced data analysis techniques like performing cluster analysis, and generating effective analysis reports and visualizations. Throughout the book, you will get to know the common problems and obstacles you might encounter while implementing each of the data analysis techniques in R, with ways to overcoming them in the easiest possible way.By the end of this book, you will have all the knowledge you need to become an expert in data analysis with R, and put your skills to test in real-world scenarios.

866
Ładowanie...
EBOOK

R Data Analysis Projects. Build end to end analytics systems to get deeper insights from your data

Gopi Subramanian

R offers a large variety of packages and libraries for fast and accurate data analysis and visualization. As a result, it’s one of the most popularly used languages by data scientists and analysts, or anyone who wants to perform data analysis. This book will demonstrate how you can put to use your existing knowledge of data analysis in R to build highly efficient, end-to-end data analysis pipelines without any hassle.You’ll start by building a content-based recommendation system, followed by building a project on sentiment analysis with tweets. You’ll implement time-series modeling for anomaly detection, and understand cluster analysis of streaming data. You’ll work through projects on performing efficient market data research, building recommendation systems, and analyzing networks accurately, all provided with easy to follow codes. With the help of these real-world projects, you’ll get a better understanding of the challenges faced when building data analysis pipelines, and see how you can overcome them without compromising on the efficiency or accuracy of your systems. The book covers some popularly used R packages such as dplyr, ggplot2, RShiny, and others, and includes tips on using them effectively.By the end of this book, you’ll have a better understanding of data analysis with R, and be able to put your knowledge to practical use without any hassle.

867
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EBOOK

R Data Mining. Implement data mining techniques through practical use cases and real-world datasets

Andrea Cirillo

R is widely used to leverage data mining techniques across many different industries, including finance, medicine, scientific research, and more. This book will empower you to produce and present impressive analyses from data, by selecting and implementing the appropriate data mining techniques in R.It will let you gain these powerful skills while immersing in a one of a kind data mining crime case, where you will be requested to help resolving a real fraud case affecting a commercial company, by the mean of both basic and advanced data mining techniques. While moving along the plot of the story you will effectively learn and practice on real data the various R packages commonly employed for this kind of tasks. You will also get the chance of apply some of the most popular and effective data mining models and algos, from the basic multiple linear regression to the most advanced Support Vector Machines. Unlike other data mining learning instruments, this book will effectively expose you the theory behind these models, their relevant assumptions and when they can be applied to the data you are facing. By the end of the book you will hold a new and powerful toolbox of instruments, exactly knowing when and how to employ each of them to solve your data mining problems and get the most out of your data.Finally, to let you maximize the exposure to the concepts described and the learning process, the book comes packed with a reproducible bundle of commented R scripts and a practical set of data mining models cheat sheets.

868
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EBOOK

R Data Visualization Recipes. A cookbook with 65+ data visualization recipes for smarter decision-making

Vitor Bianchi Lanzetta

R is an open source language for data analysis and graphics that allows users to load various packages for effective and better data interpretation. Its popularity has soared in recent years because of its powerful capabilities when it comes to turning different kinds of data into intuitive visualization solutions.This book is an update to our earlier R data visualization cookbook with 100 percent fresh content and covering all the cutting edge R data visualization tools. This book is packed with practical recipes, designed to provide you with all the guidance needed to get to grips with data visualization using R. It starts off with the basics of ggplot2, ggvis, and plotly visualization packages, along with an introduction to creating maps and customizing them, before progressively taking you through various ggplot2 extensions, such as ggforce, ggrepel, and gganimate. Using real-world datasets, you will analyze and visualize your data as histograms, bar graphs, and scatterplots, and customize your plots with various themes and coloring options. The book also covers advanced visualization aspects such as creating interactive dashboards using ShinyBy the end of the book, you will be equipped with key techniques to create impressive data visualizations with professional efficiency and precision.

869
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EBOOK

R Deep Learning Cookbook. Solve complex neural net problems with TensorFlow, H2O and MXNet

PKS Prakash, Achyutuni Sri Krishna Rao

Deep Learning is the next big thing. It is a part of machine learning. It's favorable results in applications with huge and complex data is remarkable. Simultaneously, R programming language is very popular amongst the data miners and statisticians. This book will help you to get through the problems that you face during the execution of different tasks and Understand hacks in deep learning, neural networks, and advanced machine learning techniques. It will also take you through complex deep learning algorithms and various deep learning packages and libraries in R. It will be starting with different packages in Deep Learning to neural networks and structures. You will also encounter the applications in text mining and processing along with a comparison between CPU and GPU performance.By the end of the book, you will have a logical understanding of Deep learning and different deep learning packages to have the most appropriate solutions for your problems.

870
Ładowanie...
EBOOK

R Deep Learning Cookbook. Solve complex neural net problems with TensorFlow, H2O and MXNet

PKS Prakash, Achyutuni Sri Krishna Rao

Deep Learning is the next big thing. It is a part of machine learning. It's favorable results in applications with huge and complex data is remarkable. Simultaneously, R programming language is very popular amongst the data miners and statisticians. This book will help you to get through the problems that you face during the execution of different tasks and Understand hacks in deep learning, neural networks, and advanced machine learning techniques. It will also take you through complex deep learning algorithms and various deep learning packages and libraries in R. It will be starting with different packages in Deep Learning to neural networks and structures. You will also encounter the applications in text mining and processing along with a comparison between CPU and GPU performance.By the end of the book, you will have a logical understanding of Deep learning and different deep learning packages to have the most appropriate solutions for your problems.

871
Ładowanie...
EBOOK

R Deep Learning Essentials. A step-by-step guide to building deep learning models using TensorFlow, Keras, and MXNet - Second Edition

Mark Hodnett, Joshua F. Wiley

Deep learning is a powerful subset of machine learning that is very successful in domains such as computer vision and natural language processing (NLP). This second edition of R Deep Learning Essentials will open the gates for you to enter the world of neural networks by building powerful deep learning models using the R ecosystem.This book will introduce you to the basic principles of deep learning and teach you to build a neural network model from scratch. As you make your way through the book, you will explore deep learning libraries, such as Keras, MXNet, and TensorFlow, and create interesting deep learning models for a variety of tasks and problems, including structured data, computer vision, text data, anomaly detection, and recommendation systems. You’ll cover advanced topics, such as generative adversarial networks (GANs), transfer learning, and large-scale deep learning in the cloud. In the concluding chapters, you will learn about the theoretical concepts of deep learning projects, such as model optimization, overfitting, and data augmentation, together with other advanced topics.By the end of this book, you will be fully prepared and able to implement deep learning concepts in your research work or projects.

872
Ładowanie...
EBOOK

R Deep Learning Projects. Master the techniques to design and develop neural network models in R

Yuxi (Hayden) Liu, Pablo Maldonado

R is a popular programming language used by statisticians and mathematicians for statistical analysis, and is popularly used for deep learning. Deep Learning, as we all know, is one of the trending topics today, and is finding practical applications in a lot of domains.This book demonstrates end-to-end implementations of five real-world projects on popular topics in deep learning such as handwritten digit recognition, traffic light detection, fraud detection, text generation, and sentiment analysis. You'll learn how to train effective neural networks in R—including convolutional neural networks, recurrent neural networks, and LSTMs—and apply them in practical scenarios. The book also highlights how neural networks can be trained using GPU capabilities. You will use popular R libraries and packages—such as MXNetR, H2O, deepnet, and more—to implement the projects. By the end of this book, you will have a better understanding of deep learning concepts and techniques and how to use them in a practical setting.

873
Ładowanie...
EBOOK

R Deep Learning Projects. Master the techniques to design and develop neural network models in R

Yuxi (Hayden) Liu, Pablo Maldonado

R is a popular programming language used by statisticians and mathematicians for statistical analysis, and is popularly used for deep learning. Deep Learning, as we all know, is one of the trending topics today, and is finding practical applications in a lot of domains.This book demonstrates end-to-end implementations of five real-world projects on popular topics in deep learning such as handwritten digit recognition, traffic light detection, fraud detection, text generation, and sentiment analysis. You'll learn how to train effective neural networks in R—including convolutional neural networks, recurrent neural networks, and LSTMs—and apply them in practical scenarios. The book also highlights how neural networks can be trained using GPU capabilities. You will use popular R libraries and packages—such as MXNetR, H2O, deepnet, and more—to implement the projects. By the end of this book, you will have a better understanding of deep learning concepts and techniques and how to use them in a practical setting.

876
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EBOOK

R Machine Learning Projects. Implement supervised, unsupervised, and reinforcement learning techniques using R 3.5

Dr. Sunil Kumar Chinnamgari

R is one of the most popular languages when it comes to performing computational statistics (statistical computing) easily and exploring the mathematical side of machine learning. With this book, you will leverage the R ecosystem to build efficient machine learning applications that carry out intelligent tasks within your organization.This book will help you test your knowledge and skills, guiding you on how to build easily through to complex machine learning projects. You will first learn how to build powerful machine learning models with ensembles to predict employee attrition. Next, you’ll implement a joke recommendation engine and learn how to perform sentiment analysis on Amazon reviews. You’ll also explore different clustering techniques to segment customers using wholesale data. In addition to this, the book will get you acquainted with credit card fraud detection using autoencoders, and reinforcement learning to make predictions and win on a casino slot machine.By the end of the book, you will be equipped to confidently perform complex tasks to build research and commercial projects for automated operations.

877
Ładowanie...
EBOOK

R Machine Learning Projects. Implement supervised, unsupervised, and reinforcement learning techniques using R 3.5

Dr. Sunil Kumar Chinnamgari

R is one of the most popular languages when it comes to performing computational statistics (statistical computing) easily and exploring the mathematical side of machine learning. With this book, you will leverage the R ecosystem to build efficient machine learning applications that carry out intelligent tasks within your organization.This book will help you test your knowledge and skills, guiding you on how to build easily through to complex machine learning projects. You will first learn how to build powerful machine learning models with ensembles to predict employee attrition. Next, you’ll implement a joke recommendation engine and learn how to perform sentiment analysis on Amazon reviews. You’ll also explore different clustering techniques to segment customers using wholesale data. In addition to this, the book will get you acquainted with credit card fraud detection using autoencoders, and reinforcement learning to make predictions and win on a casino slot machine.By the end of the book, you will be equipped to confidently perform complex tasks to build research and commercial projects for automated operations.

878
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EBOOK

R Programming By Example. Practical, hands-on projects to help you get started with R

Omar Trejo Navarro

R is a high-level statistical language and is widely used among statisticians and data miners to develop analytical applications. Often, data analysis people with great analytical skills lack solid programming knowledge and are unfamiliar with the correct ways to use R. Based on the version 3.4, this book will help you develop strong fundamentals when working with R by taking you through a series of full representative examples, giving you a holistic view of R.We begin with the basic installation and configuration of the R environment. As you progress through the exercises, you'll become thoroughly acquainted with R's features and its packages. With this book, you will learn about the basic concepts of R programming, work efficiently with graphs, create publication-ready and interactive 3D graphs, and gain a better understanding of the data at hand. The detailed step-by-step instructions will enable you to get a clean set of data, produce good visualizations, and create reports for the results. It also teaches you various methods to perform code profiling and performance enhancement with good programming practices, delegation, and parallelization.By the end of this book, you will know how to efficiently work with data, create quality visualizations and reports, and develop code that is modular, expressive, and maintainable.

879
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EBOOK

R Programming Fundamentals. Deal with data using various modeling techniques

Kaelen Medeiros

R Programming Fundamentals, focused on R and the R ecosystem, introduces you to the tools for working with data. You’ll start by understanding how to set up R and RStudio, followed by exploring R packages, functions, data structures, control flow, and loops.Once you have grasped the basics, you’ll move on to studying data visualization and graphics. You’ll learn how to build statistical and advanced plots using the powerful ggplot2 library. In addition to this, you’ll discover data management concepts such as factoring, pivoting, aggregating, merging, and dealing with missing values.By the end of this book, you’ll have completed an entire data science project of your own for your portfolio or blog.

880
Ładowanie...
EBOOK

R Programming Fundamentals. Deal with data using various modeling techniques

Kaelen Medeiros

R Programming Fundamentals, focused on R and the R ecosystem, introduces you to the tools for working with data. You’ll start by understanding how to set up R and RStudio, followed by exploring R packages, functions, data structures, control flow, and loops.Once you have grasped the basics, you’ll move on to studying data visualization and graphics. You’ll learn how to build statistical and advanced plots using the powerful ggplot2 library. In addition to this, you’ll discover data management concepts such as factoring, pivoting, aggregating, merging, and dealing with missing values.By the end of this book, you’ll have completed an entire data science project of your own for your portfolio or blog.

881
Ładowanie...
EBOOK

R Web Scraping Quick Start Guide. Techniques and tools to crawl and scrape data from websites

Olgun Aydin

Web scraping is a technique to extract data from websites. It simulates the behavior of a website user to turn the website itself into a web service to retrieve or introduce new data. This book gives you all you need to get started with scraping web pages using R programming.You will learn about the rules of RegEx and Xpath, key components for scraping website data. We will show you web scraping techniques, methodologies, and frameworks. With this book's guidance, you will become comfortable with the tools to write and test RegEx and XPath rules. We will focus on examples of dynamic websites for scraping data and how to implement the techniques learned. You will learn how to collect URLs and then create XPath rules for your first web scraping script using rvest library. From the data you collect, you will be able to calculate the statistics and create R plots to visualize them. Finally, you will discover how to use Selenium drivers with R for more sophisticated scraping. You will create AWS instances and use R to connect a PostgreSQL database hosted on AWS. By the end of the book, you will be sufficiently confident to create end-to-end web scraping systems using R.

882
Ładowanie...
EBOOK

Recurrent Neural Networks with Python Quick Start Guide. Sequential learning and language modeling with TensorFlow

Simeon Kostadinov

Developers struggle to find an easy-to-follow learning resource for implementing Recurrent Neural Network (RNN) models. RNNs are the state-of-the-art model in deep learning for dealing with sequential data. From language translation to generating captions for an image, RNNs are used to continuously improve results. This book will teach you the fundamentals of RNNs, with example applications in Python and the TensorFlow library. The examples are accompanied by the right combination of theoretical knowledge and real-world implementations of concepts to build a solid foundation of neural network modeling.Your journey starts with the simplest RNN model, where you can grasp the fundamentals. The book then builds on this by proposing more advanced and complex algorithms. We use them to explain how a typical state-of-the-art RNN model works. From generating text to building a language translator, we show how some of today's most powerful AI applications work under the hood.After reading the book, you will be confident with the fundamentals of RNNs, and be ready to pursue further study, along with developing skills in this exciting field.

883
Ładowanie...
EBOOK

Recurrent Neural Networks with Python Quick Start Guide. Sequential learning and language modeling with TensorFlow

Simeon Kostadinov

Developers struggle to find an easy-to-follow learning resource for implementing Recurrent Neural Network (RNN) models. RNNs are the state-of-the-art model in deep learning for dealing with sequential data. From language translation to generating captions for an image, RNNs are used to continuously improve results. This book will teach you the fundamentals of RNNs, with example applications in Python and the TensorFlow library. The examples are accompanied by the right combination of theoretical knowledge and real-world implementations of concepts to build a solid foundation of neural network modeling.Your journey starts with the simplest RNN model, where you can grasp the fundamentals. The book then builds on this by proposing more advanced and complex algorithms. We use them to explain how a typical state-of-the-art RNN model works. From generating text to building a language translator, we show how some of today's most powerful AI applications work under the hood.After reading the book, you will be confident with the fundamentals of RNNs, and be ready to pursue further study, along with developing skills in this exciting field.

884
Ładowanie...
EBOOK

Red Hat Certified Specialist in Services Management and Automation EX358 Exam Guide. Get your certification and prepare for real-world challenges as a Red Hat Certified Specialist

Eric McLeroy, Peter Sprygada

If you’re ready to take the next step in your system engineering career with the EX358, then this book is for you. Packed with all the knowledge and skills that you need to configure and maintain services and applications on the Red Hat Linux 8 (RHEL OS 8) platform, this book will help you ace the exam and thrive at work.Red Hat Certified Specialist in Service Management and Automation will help you build a solid foundation of the most recent and up-to-date exam requirements and practice questions.Throughout the course of the book, you’ll get hands-on experience with different technical processes needed to fully administer a Red Hat Enterprise Linux 8 system. This will include file storage, database management, direct configuration of applications, such as SMB shares, networking. You’ll be well equipped with the configuration of essential components like firewall, SELinux, and iSCSI while learning how to automate these tasks using Ansible Automation 2.9 in order to alleviate the burden of completing them by hand.By the end of this book, you'll have covered all essential topics to ace the Red Hat EX358 certification exam and add another feather to your career as a Red Hat Certified Specialist.

885
Ładowanie...
EBOOK

Redash v5 Quick Start Guide. Create and share interactive dashboards using Redash

Alexander Leibzon, Yael Leibzon

Data exploration and visualization is vital to Business Intelligence, the backbone of almost every enterprise or organization. Redash is a querying and visualization tool developed to simplify how marketing and business development departments are exposed to data. If you want to learn to create interactive dashboards with Redash, explore different visualizations, and share the insights with your peers, then this is the ideal book for you.The book starts with essential Business Intelligence concepts that are at the heart of data visualizations. You will learn how to find your way round Redash and its rich array of data visualization options for building interactive dashboards. You will learn how to create data storytelling and share these with peers. You will see how to connect to different data sources to process complex data, and then visualize this data to reveal valuable insights. By the end of this book, you will be confident with the Redash dashboarding tool to provide insight and communicate data storytelling.

886
Ładowanie...
EBOOK

Redis Essentials. Harness the power of Redis to integrate and manage your projects efficiently

Fredrik Sandell, Alexander Myltsev, Javier de la...

Redis is the most popular in-memory key-value data store. It's very lightweight and its data types give it an edge over the other competitors. If you need an in-memory database or a high-performance cache system that is simple to use and highly scalable, Redis is what you need.Redis Essentials is a fast-paced guide that teaches the fundamentals on data types, explains how to manage data through commands, and shares experiences from big players in the industry.We start off by explaining the basics of Redis followed by the various data types such as Strings, hashes, lists, and more. Next, Common pitfalls for various scenarios are described, followed by solutions to ensure you do not fall into common traps.After this, major differences between client implementations in PHP, Python, and Ruby are presented. Next, you will learn how to extend Redis with Lua, get to know security techniques such as basic authorization, firewall rules, and SSL encryption, and discover how to use Twemproxy, Redis Sentinel, and Redis Cluster to scale infrastructures horizontally. At the end of this book, you will be able to utilize all the essential features of Redis to optimize your project's performance.

888
Ładowanie...
EBOOK

Regression Analysis with R. Design and develop statistical nodes to identify unique relationships within data at scale

Giuseppe Ciaburro

Regression analysis is a statistical process which enables prediction of relationships between variables. The predictions are based on the casual effect of one variable upon another. Regression techniques for modeling and analyzing are employed on large set of data in order to reveal hidden relationship among the variables.This book will give you a rundown explaining what regression analysis is, explaining you the process from scratch. The first few chapters give an understanding of what the different types of learning are – supervised and unsupervised, how these learnings differ from each other. We then move to covering the supervised learning in details covering the various aspects of regression analysis. The outline of chapters are arranged in a way that gives a feel of all the steps covered in a data science process – loading the training dataset, handling missing values, EDA on the dataset, transformations and feature engineering, model building, assessing the model fitting and performance, and finally making predictions on unseen datasets. Each chapter starts with explaining the theoretical concepts and once the reader gets comfortable with the theory, we move to the practical examples to support the understanding. The practical examples are illustrated using R code including the different packages in R such as R Stats, Caret and so on. Each chapter is a mix of theory and practical examples.By the end of this book you will know all the concepts and pain-points related to regression analysis, and you will be able to implement your learning in your projects.

889
Ładowanie...
EBOOK

Reinforcement Learning with TensorFlow. A beginner's guide to designing self-learning systems with TensorFlow and OpenAI Gym

Sayon Dutta

Reinforcement learning (RL) allows you to develop smart, quick and self-learning systems in your business surroundings. It's an effective method for training learning agents and solving a variety of problems in Artificial Intelligence - from games, self-driving cars and robots, to enterprise applications such as data center energy saving (cooling data centers) and smart warehousing solutions.The book covers major advancements and successes achieved in deep reinforcement learning by synergizing deep neural network architectures with reinforcement learning. You'll also be introduced to the concept of reinforcement learning, its advantages and the reasons why it's gaining so much popularity. You'll explore MDPs, Monte Carlo tree searches, dynamic programming such as policy and value iteration, and temporal difference learning such as Q-learning and SARSA. You will use TensorFlow and OpenAI Gym to build simple neural network models that learn from their own actions. You will also see how reinforcement learning algorithms play a role in games, image processing and NLP.By the end of this book, you will have gained a firm understanding of what reinforcement learning is and understand how to put your knowledge to practical use by leveraging the power of TensorFlow and OpenAI Gym.

890
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EBOOK

Reklamuj się z Google. Skuteczne rozwiązania i przykłady

Kristina Cutura

Skuteczne kampanie na platformie Google Adwords! Google Adwords to skuteczne i niezwykle elastyczne narzędzie, dzięki któremu każdy może zareklamować się w sieci. Pozwala na dotarcie do pożądanej grupy docelowej, odgórne ustalenie ponoszonych kosztów oraz czasowe zaplanowanie emisji reklam. Ale to nie wszystko! Google Adwords to dziesiątki opcji, które mają znaczący wpływ na skuteczność Twojej reklamy. Dowiedz się, jak optymalnie wykorzystać Twoje środki na reklamę. W tej książce znajdziesz ponad sto najlepszych porad, które pozwolą Ci zoptymalizować Twoje działania reklamowe. W trakcie lektury nauczysz się badać rynek i konkurencję oraz ustalać cele. Dowiesz się, jak założyć konto w Google Adwords oraz przygotować pierwszą kampanię reklamową. Istotne jest, żebyś wiedział, jak wielu użytkowników klika Twoje reklamy oraz jak duży zysk to przynosi. Analizy współczynników konwersji pomogą Ci odpowiedzieć na to i wiele innych pytań. W kolejnych rozdziałach zobaczysz, w jaki sposób wybierać słowa kluczowe, określać budżety i stawki oraz korzystać z remarketingu. Książka ta jest bogatym źródłem informacji dla wszystkich Czytelników mających ambicję poprowadzić własną, skuteczną kampanię reklamową w Google Adwords. Dzięki tej książce: założysz konto w Google Adwords przygotujesz pierwszą kampanię reklamową zmierzysz skuteczność reklamy wykorzystasz możliwości remarketingu poznasz tajniki Google Adwords Wykorzystaj potencjał reklam Google Adwords!

891
Ładowanie...
EBOOK

Reklamuj się z Google. Skuteczne rozwiązania i przykłady

Kristina Cutura

Skuteczne kampanie na platformie Google Adwords! Google Adwords to skuteczne i niezwykle elastyczne narzędzie, dzięki któremu każdy może zareklamować się w sieci. Pozwala na dotarcie do pożądanej grupy docelowej, odgórne ustalenie ponoszonych kosztów oraz czasowe zaplanowanie emisji reklam. Ale to nie wszystko! Google Adwords to dziesiątki opcji, które mają znaczący wpływ na skuteczność Twojej reklamy. Dowiedz się, jak optymalnie wykorzystać Twoje środki na reklamę. W tej książce znajdziesz ponad sto najlepszych porad, które pozwolą Ci zoptymalizować Twoje działania reklamowe. W trakcie lektury nauczysz się badać rynek i konkurencję oraz ustalać cele. Dowiesz się, jak założyć konto w Google Adwords oraz przygotować pierwszą kampanię reklamową. Istotne jest, żebyś wiedział, jak wielu użytkowników klika Twoje reklamy oraz jak duży zysk to przynosi. Analizy współczynników konwersji pomogą Ci odpowiedzieć na to i wiele innych pytań. W kolejnych rozdziałach zobaczysz, w jaki sposób wybierać słowa kluczowe, określać budżety i stawki oraz korzystać z remarketingu. Książka ta jest bogatym źródłem informacji dla wszystkich Czytelników mających ambicję poprowadzić własną, skuteczną kampanię reklamową w Google Adwords. Dzięki tej książce: założysz konto w Google Adwords przygotujesz pierwszą kampanię reklamową zmierzysz skuteczność reklamy wykorzystasz możliwości remarketingu poznasz tajniki Google Adwords Wykorzystaj potencjał reklam Google Adwords!

892
Ładowanie...
EBOOK

Rekrutacja w IT

Michał Kosiorek

Najlepsza praca świata? Oczywiście rekruter w IT! Branża IT jest dość nietypowa. Poza nielicznymi wyjątkami ― jak specjaliści od sprzętu ― większość osób realizujących projekty informatyczne, tworzących oprogramowania i podtrzymujących działanie systemów może pracować zdalnie. Co więcej, zdalnie oznacza czasem operowanie z drugiego końca świata, w ramach międzynarodowych zespołów, których członkowie spotykają się via komunikatory i na zebraniach online. I wszystko to potrafi zadziwiająco sprawnie funkcjonować! Skoro firmy z branży informatycznej są tak bardzo "zdalne", może także pracownicy HR, może również rekruterzy byliby w stanie funkcjonować bez codziennego pojawiania się w biurze? Czytać maile na plaży na Bali, Zanzibarze czy choćby we Włoszech . Realizować powierzone sobie zadania w sposób uporządkowany i systematyczny o godzinie, która najbardziej im odpowiada. I zarabiać przy tym kwoty rzędu kilkudziesięciu tysięcy na miesiąc. Jeśli taka wizja pracy w roli rekrutera w IT do Ciebie przemawia i zastanawiasz się, jak zmienić tę wizję w rzeczywistość, to przestań marzyć, a zacznij czytać tę książkę. Jej autor konkretnie, krok po kroku pokaże Ci, co musisz zrobić, by dołączyć do światowej armii digital recruiter nomads i pracować, skąd chcesz, jak chcesz i w godzinach, które Ci odpowiadają. Zobacz zapis z webinaru prowadzonego przez Michała Kosiorka oraz Krzysztofa Kempińskiego na temat: „Marka osobista na rynku pracy w IT” ⤵️  

893
Ładowanie...
EBOOK

Reproducible Data Science with Pachyderm. Learn how to build version-controlled, end-to-end data pipelines using Pachyderm 2.0

Svetlana Karslioglu

Pachyderm is an open source project that enables data scientists to run reproducible data pipelines and scale them to an enterprise level. This book will teach you how to implement Pachyderm to create collaborative data science workflows and reproduce your ML experiments at scale.You’ll begin your journey by exploring the importance of data reproducibility and comparing different data science platforms. Next, you’ll explore how Pachyderm fits into the picture and its significance, followed by learning how to install Pachyderm locally on your computer or a cloud platform of your choice. You’ll then discover the architectural components and Pachyderm's main pipeline principles and concepts. The book demonstrates how to use Pachyderm components to create your first data pipeline and advances to cover common operations involving data, such as uploading data to and from Pachyderm to create more complex pipelines. Based on what you've learned, you'll develop an end-to-end ML workflow, before trying out the hyperparameter tuning technique and the different supported Pachyderm language clients. Finally, you’ll learn how to use a SaaS version of Pachyderm with Pachyderm Notebooks.By the end of this book, you will learn all aspects of running your data pipelines in Pachyderm and manage them on a day-to-day basis.

894
Ładowanie...
EBOOK

Responsive Web Design with HTML5 and CSS. Develop future-proof responsive websites using the latest HTML5 and CSS techniques - Third Edition

Ben Frain

Responsive Web Design with HTML5 and CSS, Third Edition is a renewed and extended version of one of the most comprehensive and bestselling books on the latest HTML5 and CSS tools and techniques for responsive web design.Written in the author's signature friendly and informal style, this edition covers all the newest developments and improvements in responsive web design including better user accessibility, variable fonts and font loading, CSS Scroll Snap, and much, much more. With a new chapter dedicated to CSS Grid, you will understand how it differs from the Flexbox layout mechanism and when you should use one over the other.Furthermore, you will acquire practical knowledge of SVG, writing accessible HTML markup, creating stunning aesthetics and effects with CSS, applying transitions, transformations, and animations, integrating media queries, and more. The book concludes by exploring some exclusive tips and approaches for front-end development from the author.By the end of this book, you will not only have a comprehensive understanding of responsive web design and what is possible with the latest HTML5 and CSS, but also the knowledge of how to best implement each technique.