Biznes IT
Content marketing. Od strategii do efektów
Justyna Bakalarska-Stankiewicz
Złów złotą rybkę w oceanie internetu! Wiek XXI to epoka informacji. A może raczej: nadmiaru informacji. Internet w coraz mniejszym stopniu jest źródłem cennej wiedzy, przypomina raczej śmietnik przepełniony fake newsami i milionami bodźców oddziałujących na odbiorców w każdej sekundzie. Do tego stanu rzeczy przyczyniają się także marketerzy, którzy w obliczu ślepoty bannerowej czy też programów do blokowania reklam szukają coraz skuteczniejszych metod przykucia uwagi odbiorcy. Nie jest to łatwe. Według niektórych źródeł średni czas koncentracji internautów w ostatnich latach spadł do 8 sekund - to podobno tyle, ile trwa utrzymanie uwagi przez złotą rybkę. Dlatego sposobem na zwiększenie zainteresowania internetowych "złotych rybek" miał być content marketing, czyli marketing treści. Jednak ten modny trend, realizowany w niewłaściwy sposób, wcale nie prowadzi do osiągnięcia zadowalających efektów. Zamiast tego powoduje jeszcze większy chaos komunikacyjny. Jak temu zaradzić? Tu z pomocą przychodzi Justyna Bakalarska-Stankiewicz, autorka książki, z której dowiesz się między innymi: Czego content manager może się nauczyć z oper mydlanych? Dlaczego o swoim odbiorcy powinieneś myśleć jak o przyjacielu? Czy content marketing sprzedaje? Czemu panda, pingwin i koliber powinny mieć wpływ na Twoją strategię? Jak być SMART przy określaniu celów w marketingu treści? W czym marketer powinien upodobnić się do Jezusa? Czy Twoja firma to Mędrzec czy Błazen? Jak pisać do odbiorców, którzy nie czytają? A także wielu innych rzeczy, dzięki którym stworzysz naprawdę skuteczną strategię contentmarketingową dla swojej firmy i marki osobistej.
Paul Swartout
Over the past few years, Continuous Delivery (CD) and DevOps have been in the spotlight in tech media, at conferences, and in boardrooms alike. Many articles and books have been written covering the technical aspects of CD and DevOps, yet the vast majority of the industry doesn’t fully understand what they actually are and how, if adopted correctly they can help organizations drastically change the way they deliver value. This book will help you figure out how CD and DevOps can help you to optimize, streamline, and improve the way you work to consistently deliver quality software. In this edition, you’ll be introduced to modern tools, techniques, and examples to help you understand what the adoption of CD and DevOps entails. It provides clear and concise insights in to what CD and DevOps are all about, how to go about both preparing for and adopting them, and what quantifiable value they bring. You will be guided through the various stages of adoption, the impact they will have on your business and those working within it, how to overcome common problems, and what to do once CD and DevOps have become truly embedded. Included within this book are some real-world examples, tricks, and tips that will help ease the adoption process and allow you to fully utilize the power of CD and DevOps
Sander Rossel
The challenge faced by many teams while implementing Continuous Deployment is that it requires the use of many tools and processes that all work together. Learning and implementing all these tools (correctly) takes a lot of time and effort, leading people to wonder whether it's really worth it. This book sets up a project to show you the different steps, processes, and tools in Continuous Deployment and the actual problems they solve.We start by introducing Continuous Integration (CI), deployment, and delivery as well as providing an overview of the tools used in CI. You'll then create a web app and see how Git can be used in a CI environment. Moving on, you'll explore unit testing using Jasmine and browser testing using Karma and Selenium for your app. You'll also find out how to automate tasks using Gulp and Jenkins. Next, you'll get acquainted with database integration for different platforms, such as MongoDB and PostgreSQL. Finally, you'll set up different Jenkins jobs to integrate with Node.js and C# projects, and Jenkins pipelines to make branching easier.By the end of the book, you'll have implemented Continuous Delivery and deployment from scratch.
Xiaoquan Kong, Guan Wang, Alan Nichol
The Rasa framework enables developers to create industrial-strength chatbots using state-of-the-art natural language processing (NLP) and machine learning technologies quickly, all in open source.Conversational AI with Rasa starts by showing you how the two main components at the heart of Rasa work – Rasa NLU (natural language understanding) and Rasa Core. You'll then learn how to build, configure, train, and serve different types of chatbots from scratch by using the Rasa ecosystem. As you advance, you'll use form-based dialogue management, work with the response selector for chitchat and FAQ-like dialogs, make use of knowledge base actions to answer questions for dynamic queries, and much more. Furthermore, you'll understand how to customize the Rasa framework, use conversation-driven development patterns and tools to develop chatbots, explore what your bot can do, and easily fix any mistakes it makes by using interactive learning. Finally, you'll get to grips with deploying the Rasa system to a production environment with high performance and high scalability and cover best practices for building an efficient and robust chat system.By the end of this book, you'll be able to build and deploy your own chatbots using Rasa, addressing the common pain points encountered in the chatbot life cycle.
Leondra R. Gonzalez, Angela Baltes, Aaren Stubberfield
The data science job market is saturated with professionals of all backgrounds, including academics, researchers, bootcampers, and Massive Open Online Course (MOOC) graduates. This poses a challenge for companies seeking the best person to fill their roles. At the heart of this selection process is the data science interview, a crucial juncture that determines the best fit for both the candidate and the company.Cracking the Data Science Interview provides expert guidance on approaching the interview process with full preparation and confidence. Starting with an introduction to the modern data science landscape, you’ll find tips on job hunting, resume writing, and creating a top-notch portfolio. You’ll then advance to topics such as Python, SQL databases, Git, and productivity with shell scripting and Bash. Building on this foundation, you'll delve into the fundamentals of statistics, laying the groundwork for pre-modeling concepts, machine learning, deep learning, and generative AI. The book concludes by offering insights into how best to prepare for the intensive data science interview.By the end of this interview guide, you’ll have gained the confidence, business acumen, and technical skills required to distinguish yourself within this competitive landscape and land your next data science job.
Chandru Shankar, Vincent Bellefroid, Nilesh Thakkar
Robert S. Sutor
Dancing with Qubits, Second Edition, is a comprehensive quantum computing textbook that starts with an overview of why quantum computing is so different from classical computing and describes several industry use cases where it can have a major impact. A full description of classical computing and the mathematical underpinnings of quantum computing follows, helping you better understand concepts such as superposition, entanglement, and interference. Next up are circuits and algorithms, both basic and sophisticated, as well as a survey of the physics and engineering ideas behind how quantum computing hardware is built. Finally, the book looks to the future and gives you guidance on understanding how further developments may affect you.This new edition is updated throughout with more than 100 new exercises and includes new chapters on NISQ algorithms and quantum machine learning.Understanding quantum computing requires a lot of math, and this book doesn't shy away from the necessary math concepts you'll need. Each topic is explained thoroughly and with helpful examples, leaving you with a solid foundation of knowledge in quantum computing that will help you pursue and leverage quantum-led technologies.
Dancing with Qubits. How quantum computing works and how it can change the world
Robert S. Sutor
Quantum computing is making us change the way we think about computers. Quantum bits, a.k.a. qubits, can make it possible to solve problems that would otherwise be intractable with current computing technology. Dancing with Qubits is a quantum computing textbook that starts with an overview of why quantum computing is so different from classical computing and describes several industry use cases where it can have a major impact. From there it moves on to a fuller description of classical computing and the mathematical underpinnings necessary to understand such concepts as superposition, entanglement, and interference. Next up is circuits and algorithms, both basic and more sophisticated. It then nicely moves on to provide a survey of the physics and engineering ideas behind how quantum computing hardware is built. Finally, the book looks to the future and gives you guidance on understanding how further developments will affect you.Really understanding quantum computing requires a lot of math, and this book doesn't shy away from the necessary math concepts you'll need. Each topic is introduced and explained thoroughly, in clear English with helpful examples.
Dancing with Qubits. How quantum computing works and how it can change the world
Robert S. Sutor
Quantum computing is making us change the way we think about computers. Quantum bits, a.k.a. qubits, can make it possible to solve problems that would otherwise be intractable with current computing technology. Dancing with Qubits is a quantum computing textbook that starts with an overview of why quantum computing is so different from classical computing and describes several industry use cases where it can have a major impact. From there it moves on to a fuller description of classical computing and the mathematical underpinnings necessary to understand such concepts as superposition, entanglement, and interference. Next up is circuits and algorithms, both basic and more sophisticated. It then nicely moves on to provide a survey of the physics and engineering ideas behind how quantum computing hardware is built. Finally, the book looks to the future and gives you guidance on understanding how further developments will affect you.Really understanding quantum computing requires a lot of math, and this book doesn't shy away from the necessary math concepts you'll need. Each topic is introduced and explained thoroughly, in clear English with helpful examples.