Biznes IT
Yoon Hyup Hwang
Regardless of company size, the adoption of data science and machine learning for marketing has been rising in the industry. With this book, you will learn to implement data science techniques to understand the drivers behind the successes and failures of marketing campaigns. This book is a comprehensive guide to help you understand and predict customer behaviors and create more effectively targeted and personalized marketing strategies.This is a practical guide to performing simple-to-advanced tasks, to extract hidden insights from the data and use them to make smart business decisions. You will understand what drives sales and increases customer engagements for your products. You will learn to implement machine learning to forecast which customers are more likely to engage with the products and have high lifetime value. This book will also show you how to use machine learning techniques to understand different customer segments and recommend the right products for each customer. Apart from learning to gain insights into consumer behavior using exploratory analysis, you will also learn the concept of A/B testing and implement it using Python and R.By the end of this book, you will be experienced enough with various data science and machine learning techniques to run and manage successful marketing campaigns for your business.
Yuxing Yan, James Yan
Anaconda is an open source platform that brings together the best tools for data science professionals with more than 100 popular packages supporting Python, Scala, and R languages. Hands-On Data Science with Anaconda gets you started with Anaconda and demonstrates how you can use it to perform data science operations in the real world.The book begins with setting up the environment for Anaconda platform in order to make it accessible for tools and frameworks such as Jupyter, pandas, matplotlib, Python, R, Julia, and more. You’ll walk through package manager Conda, through which you can automatically manage all packages including cross-language dependencies, and work across Linux, macOS, and Windows. You’ll explore all the essentials of data science and linear algebra to perform data science tasks using packages such as SciPy, contrastive, scikit-learn, Rattle, and Rmixmod. Once you’re accustomed to all this, you’ll start with operations in data science such as cleaning, sorting, and data classification. You’ll move on to learning how to perform tasks such as clustering, regression, prediction, and building machine learning models and optimizing them. In addition to this, you’ll learn how to visualize data using the packages available for Julia, Python, and R.
Yuxing Yan, James Yan
Anaconda is an open source platform that brings together the best tools for data science professionals with more than 100 popular packages supporting Python, Scala, and R languages. Hands-On Data Science with Anaconda gets you started with Anaconda and demonstrates how you can use it to perform data science operations in the real world.The book begins with setting up the environment for Anaconda platform in order to make it accessible for tools and frameworks such as Jupyter, pandas, matplotlib, Python, R, Julia, and more. You’ll walk through package manager Conda, through which you can automatically manage all packages including cross-language dependencies, and work across Linux, macOS, and Windows. You’ll explore all the essentials of data science and linear algebra to perform data science tasks using packages such as SciPy, contrastive, scikit-learn, Rattle, and Rmixmod. Once you’re accustomed to all this, you’ll start with operations in data science such as cleaning, sorting, and data classification. You’ll move on to learning how to perform tasks such as clustering, regression, prediction, and building machine learning models and optimizing them. In addition to this, you’ll learn how to visualize data using the packages available for Julia, Python, and R.
Doug Ortiz , Vitor Bianchi Lanzetta, Nataraj...
R is the most widely used programming language, and when used in association with data science, this powerful combination will solve the complexities involved with unstructured datasets in the real world. This book covers the entire data science ecosystem for aspiring data scientists, right from zero to a level where you are confident enough to get hands-on with real-world data science problems.The book starts with an introduction to data science and introduces readers to popular R libraries for executing data science routine tasks. This book covers all the important processes in data science such as data gathering, cleaning data, and then uncovering patterns from it. You will explore algorithms such as machine learning algorithms, predictive analytical models, and finally deep learning algorithms. You will learn to run the most powerful visualization packages available in R so as to ensure that you can easily derive insights from your data.Towards the end, you will also learn how to integrate R with Spark and Hadoop and perform large-scale data analytics without much complexity.
Doug Ortiz , Vitor Bianchi Lanzetta, Nataraj...
R is the most widely used programming language, and when used in association with data science, this powerful combination will solve the complexities involved with unstructured datasets in the real world. This book covers the entire data science ecosystem for aspiring data scientists, right from zero to a level where you are confident enough to get hands-on with real-world data science problems.The book starts with an introduction to data science and introduces readers to popular R libraries for executing data science routine tasks. This book covers all the important processes in data science such as data gathering, cleaning data, and then uncovering patterns from it. You will explore algorithms such as machine learning algorithms, predictive analytical models, and finally deep learning algorithms. You will learn to run the most powerful visualization packages available in R so as to ensure that you can easily derive insights from your data.Towards the end, you will also learn how to integrate R with Spark and Hadoop and perform large-scale data analytics without much complexity.
Marek Chmel , Vladimir Muzny
SQL Server is a relational database management system that enables you to cover end-to-end data science processes using various inbuilt services and features. Hands-On Data Science with SQL Server 2017 starts with an overview of data science with SQL to understand the core tasks in data science. You will learn intermediate-to-advanced level concepts to perform analytical tasks on data using SQL Server. The book has a unique approach, covering best practices, tasks, and challenges to test your abilities at the end of each chapter. You will explore the ins and outs of performing various key tasks such as data collection, cleaning, manipulation, aggregations, and filtering techniques. As you make your way through the chapters, you will turn raw data into actionable insights by wrangling and extracting data from databases using T-SQL. You will get to grips with preparing and presenting data in a meaningful way, using Power BI to reveal hidden patterns. In the concluding chapters, you will work with SQL Server integration services to transform data into a useful format and delve into advanced examples covering machine learning concepts such as predictive analytics using real-world examples.By the end of this book, you will be in a position to handle the growing amounts of data and perform everyday activities that a data science professional performs.
Jason Morris, Chris McCubbin, Raymond Page
The Command Line has been in existence on UNIX-based OSes in the form of Bash shell for over 3 decades. However, very little is known to developers as to how command-line tools can be OSEMN (pronounced as awesome and standing for Obtaining, Scrubbing, Exploring, Modeling, and iNterpreting data) for carrying out simple-to-advanced data science tasks at speed.This book will start with the requisite concepts and installation steps for carrying out data science tasks using the command line. You will learn to create a data pipeline to solve the problem of working with small-to medium-sized files on a single machine. You will understand the power of the command line, learn how to edit files using a text-based and an. You will not only learn how to automate jobs and scripts, but also learn how to visualize data using the command line. By the end of this book, you will learn how to speed up the process and perform automated tasks using command-line tools.
Christian Cote, Michelle Gutzait, Giuseppe Ciaburro
ETL is one of the essential techniques in data processing. Given data is everywhere, ETL will always be the vital process to handle data from different sources.Hands-On Data Warehousing with Azure Data Factory starts with the basic concepts of data warehousing and ETL process. You will learn how Azure Data Factory and SSIS can be used to understand the key components of an ETL solution. You will go through different services offered by Azure that can be used by ADF and SSIS, such as Azure Data Lake Analytics, Machine Learning and Databrick’s Spark with the help of practical examples. You will explore how to design and implement ETL hybrid solutions using different integration services with a step-by-step approach. Once you get to grips with all this, you will use Power BI to interact with data coming from different sources in order to reveal valuable insights.By the end of this book, you will not only learn how to build your own ETL solutions but also address the key challenges that are faced while building them.
Sudharsan Ravichandiran
Deep learning is one of the most popular domains in the AI space that allows you to develop multi-layered models of varying complexities. This book introduces you to popular deep learning algorithms—from basic to advanced—and shows you how to implement them from scratch using TensorFlow. Throughout the book, you will gain insights into each algorithm, the mathematical principles involved, and how to implement it in the best possible manner. The book starts by explaining how you can build your own neural networks, followed by introducing you to TensorFlow, the powerful Python-based library for machine learning and deep learning. Moving on, you will get up to speed with gradient descent variants, such as NAG, AMSGrad, AdaDelta, Adam, and Nadam. The book will then provide you with insights into recurrent neural networks (RNNs) and LSTM and how to generate song lyrics with RNN. Next, you will master the math necessary to work with convolutional and capsule networks, widely used for image recognition tasks. You will also learn how machines understand the semantics of words and documents using CBOW, skip-gram, and PV-DM. Finally, you will explore GANs, including InfoGAN and LSGAN, and autoencoders, such as contractive autoencoders and VAE. By the end of this book, you will be equipped with all the skills you need to implement deep learning in your own projects.
Yuxi (Hayden) Liu, Saransh Mehta
Deep learning architectures are composed of multilevel nonlinear operations that represent high-level abstractions; this allows you to learn useful feature representations from the data. This book will help you learn and implement deep learning architectures to resolve various deep learning research problems.Hands-On Deep Learning Architectures with Python explains the essential learning algorithms used for deep and shallow architectures. Packed with practical implementations and ideas to help you build efficient artificial intelligence systems (AI), this book will help you learn how neural networks play a major role in building deep architectures. You will understand various deep learning architectures (such as AlexNet, VGG Net, GoogleNet) with easy-to-follow code and diagrams. In addition to this, the book will also guide you in building and training various deep architectures such as the Boltzmann mechanism, autoencoders, convolutional neural networks (CNNs), recurrent neural networks (RNNs), natural language processing (NLP), GAN, and more—all with practical implementations.By the end of this book, you will be able to construct deep models using popular frameworks and datasets with the required design patterns for each architecture. You will be ready to explore the potential of deep architectures in today's world.