Biznes IT
Analiza marketingowa. Praktyczne techniki z wykorzystaniem analizy danych i narzędzi Excela
Wayne L. Winston
Specjaliści w dziedzinie marketingu coraz częściej sięgają po wyrafinowane metody analizy. Obecnie firmy są zalewane ogromną ilością danych - skorzystanie z płynącej z nich wiedzy jest znakomitą szansą na poprawę kondycji przedsiębiorstwa. W tym celu trzeba dane zebrać, przetworzyć i poddać analizie. Potrzebne więc są narzędzia, najlepiej proste w użytkowaniu i powszechnie znane. Takim właśnie narzędziem jest arkusz kalkulacyjny MS Excel - potężna i wszechstronna aplikacja, dzięki której nawet bez specjalistycznej wiedzy można wykonać profesjonalną analizę marketingową i zdobyć mnóstwo przydatnych informacji. Ta książka powstała na bazie autorskiego kursu analizy marketingowej dla słuchaczy studiów MBA. Pokazuje, jak wykorzystywać Excela do modelowania danych i pozyskiwania wiedzy niezbędnej do kreowania skutecznego marketingu w firmie. Niemal wszystkie pojęcia wyjaśniono na przykładach, a sposób wykonania ćwiczeń pokazano krok po kroku. Do książki dołączono pliki z danymi i rozwiązaniami zadań. Dowiesz się, jak przetwarzać dane za pomocą wykresów, wyznaczać krzywe popytu, prowadzić analizę skupień w segmentach rynku oraz tworzyć indywidualne modele danych i prognozować wpływ akcji marketingowych na wzrost sprzedaży. Oznacza to, że aby zdobyć umiejętności analizy marketingowej, potrzebujesz tylko tego podręcznika i Excela! W tej książce między innymi: analiza danych marketingowych opracowywanie strategii najbardziej zyskownych wycen wykorzystywanie narzędzi prognostycznych analiza łączona i analiza wyborów dyskretnych pomiar skuteczności wydatków na reklamę analiza danych z mediów społecznościowych Wyrafinowane analizy biznesowe? Potrzebujesz tylko Excela!
Analytics for the Internet of Things (IoT). Intelligent analytics for your intelligent devices
Andrew Minteer
We start with the perplexing task of extracting value from huge amounts of barely intelligible data. The data takes a convoluted route just to be on the servers for analysis, but insights can emerge through visualization and statistical modeling techniques. You will learn to extract value from IoT big data using multiple analytic techniques. Next we review how IoT devices generate data and how the information travels over networks. You’ll get to know strategies to collect and store the data to optimize the potential for analytics, and strategies to handle data quality concerns. Cloud resources are a great match for IoT analytics, so Amazon Web Services, Microsoft Azure, and PTC ThingWorx are reviewed in detail next. Geospatial analytics is then introduced as a way to leverage location information. Combining IoT data with environmental data is also discussed as a way to enhance predictive capability. We’ll also review the economics of IoT analytics and you’ll discover ways to optimize business value.By the end of the book, you’ll know how to handle scale for both data storage and analytics, how Apache Spark can be leveraged to handle scalability, and how R and Python can be used for analytic modeling.
Mercury Learning and Information, Oswald Campesato
As part of the best-selling *Pocket Primer* series, this book introduces readers to basic machine learning concepts and integrates them into Angular applications. It offers a fast-paced introduction to essential machine learning features and an overview of popular classifiers. Covering Angular functionality, basic machine learning concepts, and key classification algorithms, the book includes numerous code samples and figures. Topics such as TensorFlow and Keras are also explored.The book begins with a quick introduction to Angular, followed by UI controls, user input, and forms and services. As you progress, you will delve into machine learning, working with classifiers, and integrating TensorFlow.js with Angular. These foundational topics ensure a comprehensive grasp of both Angular and machine learning principles, equipping you with practical skills for developing sophisticated applications.Understanding these concepts is crucial for enhancing Angular projects with machine learning capabilities. This book transitions you from a novice to a proficient developer, equipped with the knowledge and tools needed to create advanced applications. Companion files with source code and color figures enhance the learning experience, making this book an invaluable resource for integrating machine learning with Angular.
Apache Hadoop 3 Quick Start Guide. Learn about big data processing and analytics
Hrishikesh Vijay Karambelkar
Apache Hadoop is a widely used distributed data platform. It enables large datasets to be efficiently processed instead of using one large computer to store and process the data. This book will get you started with the Hadoop ecosystem, and introduce you to the main technical topics, including MapReduce, YARN, and HDFS.The book begins with an overview of big data and Apache Hadoop. Then, you will set up a pseudo Hadoop development environment and a multi-node enterprise Hadoop cluster. You will see how the parallel programming paradigm, such as MapReduce, can solve many complex data processing problems.The book also covers the important aspects of the big data software development lifecycle, including quality assurance and control, performance, administration, and monitoring. You will then learn about the Hadoop ecosystem, and tools such as Kafka, Sqoop, Flume, Pig, Hive, and HBase. Finally, you will look at advanced topics, including real time streaming using Apache Storm, and data analytics using Apache Spark. By the end of the book, you will be well versed with different configurations of the Hadoop 3 cluster.
Apache Ignite Quick Start Guide. Distributed data caching and processing made easy
Sujoy Acharya
Apache Ignite is a distributed in-memory platform designed to scale and process large volume of data. It can be integrated with microservices as well as monolithic systems, and can be used as a scalable, highly available and performant deployment platform for microservices. This book will teach you to use Apache Ignite for building a high-performance, scalable, highly available system architecture with data integrity.The book takes you through the basics of Apache Ignite and in-memory technologies. You will learn about installation and clustering Ignite nodes, caching topologies, and various caching strategies, such as cache aside, read and write through, and write behind. Next, you will delve into detailed aspects of Ignite’s data grid: web session clustering and querying data.You will learn how to process large volumes of data using compute grid and Ignite’s map-reduce and executor service. You will learn about the memory architecture of Apache Ignite and monitoring memory and caches. You will use Ignite for complex event processing, event streaming, and the time-series predictions of opportunities and threats. Additionally, you will go through off-heap and on-heap caching, swapping, and native and Spring framework integration with Apache Ignite.By the end of this book, you will be confident with all the features of Apache Ignite 2.x that can be used to build a high-performance system architecture.
Raúl Estrada
Apache Kafka provides a unified, high-throughput, low-latency platform to handle real-time data feeds. This book will show you how to use Kafka efficiently, and contains practical solutions to the common problems that developers and administrators usually face while working with it. This practical guide contains easy-to-follow recipes to help you set up, configure, and use Apache Kafka in the best possible manner. You will use Apache Kafka Consumers and Producers to build effective real-time streaming applications. The book covers the recently released Kafka version 1.0, the Confluent Platform and Kafka Streams. The programming aspect covered in the book will teach you how to perform important tasks such as message validation, enrichment and composition.Recipes focusing on optimizing the performance of your Kafka cluster, and integrate Kafka with a variety of third-party tools such as Apache Hadoop, Apache Spark, and Elasticsearch will help ease your day to day collaboration with Kafka greatly. Finally, we cover tasks related to monitoring and securing your Apache Kafka cluster using tools such as Ganglia and Graphite.If you're looking to become the go-to person in your organization when it comes to working with Apache Kafka, this book is the only resource you need to have.
Raúl Estrada
Apache Kafka is a great open source platform for handling your real-time data pipeline to ensure high-speed filtering and pattern matching on the ?y. In this book, you will learn how to use Apache Kafka for efficient processing of distributed applications and will get familiar with solving everyday problems in fast data and processing pipelines.This book focuses on programming rather than the configuration management of Kafka clusters or DevOps. It starts off with the installation and setting up the development environment, before quickly moving on to performing fundamental messaging operations such as validation and enrichment.Here you will learn about message composition with pure Kafka API and Kafka Streams. You will look into the transformation of messages in different formats, such asext, binary, XML, JSON, and AVRO. Next, you will learn how to expose the schemas contained in Kafka with the Schema Registry. You will then learn how to work with all relevant connectors with Kafka Connect. While working with Kafka Streams, you will perform various interesting operations on streams, such as windowing, joins, and aggregations. Finally, through KSQL, you will learn how to retrieve, insert, modify, and delete data streams, and how to manipulate watermarks and windows.
