Salesforce CRM: The Definitive Admin Handbook. Salesforce CRM is a web-based Customer Relationship Management Service designed to transform your marketing and sales. With this complete guide to implementing the service, administrators of all levels can easily acquire deep knowledge of the platform. - Second Edition

Paul Goodey

Salesforce CRM: The Definitive Admin Handbook is the complete guide to implementing Salesforce CRM. Whether you are looking to enhance the core features or you have already started customizing your Salesforce CRM system and are looking for guidance on advanced features. This book will show you how to get maximum benefit from this exciting product.Salesforce CRM is a market-leading customer relationship management (CRM) application that is accessed over the Internet. The CRM application provides facilities to manage sales projections and orders, marketing plans, business process automation and collaboration, service and support, and data analytics. The application greatly enhances a company's sales performance, improves team work and collaboration, and provides a robust customer relationship management strategy for an organization.Salesforce CRM: The Definitive Admin Handbook has been updated for the Spring '13 release and gives you all the information you need to administer this powerful CRM application.The book begins with the setup of users and security settings and then progresses to configuration, data management, and data analytics. Finally, the book covers the ways in which the core platform can be further extended and enhanced.Focused on the needs of the enterprise, this book provides a solution-driven approach for both business and IT specialists to get the most from the Salesforce CRM application. It begins with setting up of organization-wide features that affect the look-and-feel of the application. We will then move on to data management, analytics, process automation and approval mechanisms are then covered, along with the functional areas of Sales Cloud, Service Cloud, Marketing Cloud, and Salesforce Chatter. Finally, we will look into the methods used to further enhance the system and to improve the return on investment from the application.After reading Salesforce CRM: The Definitive Admin Handbook, you will feel comfortable with the administration features within Salesforce CRM and will have been presented with real-world scenarios to improve the setup and avoid some common pitfalls.

Salesforce DevOps for Architects. Discover tools and techniques to optimize the delivery of your Salesforce projects

Rob Cowell, Lars Malmqvist

Rob Cowell is a Salesforce DevOps Advocate with extensive experience as a Salesforce Developer and Architect, guiding best practices for Salesforce DevOps. Lars Malmqvist, a 32x certified Salesforce CTA, has 15 years of experience building advanced Salesforce solutions and is the author of two books, Architecting AI Solutions on Salesforce and Salesforce Anti-Patterns. As the Salesforce Platform evolves, architects face increasing demand for advanced solutions. This book serves as your definitive guide to mastering effective DevOps practices crucial for successful Salesforce projects. Beginning with cultivating a DevOps mindset focused on collaboration and communication, it emphasizes governance, visibility, and accountability. You'll delve into tools and techniques, leveraging the robust capabilities of SFDX to craft your strategy efficiently. This book stands out for its practical approach to Salesforce packaging and CI/CD stack creation, guiding you to build a seamless automated change delivery system with freely available software. It addresses critical operational concerns such as ticket management, backups, change monitoring, and data seeding. In the final chapters, you'll discover third-party solutions to expedite your Salesforce DevOps journey, empowering you to deliver sophisticated and efficient projects.

Salesforce for Beginners. A step-by-step guide to optimize sales and marketing and automate business processes with the Salesforce platform - Second Edition

Sharif Shaalan, Timothy Royer

The second edition of Salesforce for Beginners provides you with a holistic introduction to the Salesforce platform. Whether you need help with the lead generation process, Salesforce user management and data security, or automating tasks with Salesforce Flow, this book is for you.Throughout this new edition you will find real-world business use cases to demonstrate concepts, screenshots of the latest UI displayed for screen navigation, and exercises at the end of every chapter to test your newfound knowledge.Working with the world’s leading CRM software, you will learn how to create activities, manage leads, develop your prospects and sales pipeline using opportunities and accounts, and understand how you can enhance marketing activities using campaigns. You will be able to take your administration skills to the next level as you approach real-world user management topics such as ownership skew. You will learn about data security on the Salesforce platform, with an introduction to the role hierarchy, system and user permissions, and much more.In this new edition you'll get to explore the popular automation tool Salesforce Flow. You’ll learn about the different flow types to employ, how to construct your first flow, and how to extensively test your flow. This will allow you to come away from reading this book with a real, functional flow for your business processes.

Salesforce Lightning Platform Enterprise Architecture. Architect and deliver packaged applications that cater to enterprise business needs - Third Edition

Andrew Fawcett, Wade Wegner

Salesforce Lightning provides a secure and scalable platform to build, deploy, customize, and upgrade applications. This book will take you through the architecture of building an application on the Lightning platform to help you understand its features and best practices, and ensure that your app keeps up with your customers’ increasing needs as well as the innovations on the platform.This book guides you in working with the popular aPaaS offering from Salesforce, the Lightning Platform. You’ll see how to build and ship enterprise-grade apps that not only leverage the platform's many productivity features, but also prepare your app to harness its extensibility and customization capabilities. You'll even get to grips with advanced application architectural design patterns such as Separation of Concerns, Unit Testing and Dependency Integration. You will learn to use Apex and JavaScript with Lightning Web Components, Platform Events, among others, with the help of a sample app illustrating patterns that will ensure your own applications endure and evolve with the platform. Finally, you will become familiar with using Salesforce DX to develop, publish, and monitor a sample app and experience standard application life cycle processes along with tools such as Jenkins to implement CI/CD.By the end of this book, you will have learned how to develop effective business apps and be ready to explore innovative ways to meet customer demands.

Salesforce Platform Enterprise Architecture. A must-read guide to help you architect and deliver packaged applications for enterprise needs - Fourth Edition

Andrew Fawcett, Daniel J. Peter

Salesforce makes architecting enterprise grade applications easy and secure – but you'll need guidance to leverage its full capabilities and deliver top-notch products for your customers.This fourth edition brings practical guidance to the table, taking you on a journey through building and shipping enterprise-grade apps.This guide will teach you advanced application architectural design patterns such as separation of concerns, unit testing, and dependency injection. You'll also get to grips with Apex and fflib, create scalable services with Java, Node.js, and other languages using Salesforce Functions and Heroku, and find new ways to test Lightning UIs. These key topics, alongside a new chapter on exploring asynchronous processing features, are unique to this edition. You'll also benefit from an extensive case study based on how the Salesforce Platform delivers solutions.By the end of this Salesforce book, whether you are looking to publish the next amazing application on AppExchange or build packaged applications for your organization, you will be prepared with the latest innovations on the platform.

SAP ABAP Advanced Cookbook. Featuring over 80 sophisticated recipes, this is a superb tutorial for ABAP developers and consultants. It teaches you advanced SAP programming using the high level language through diagrams, step-by-step instructions, and real-time examples

Rehan Zaidi

ABAP (Advanced Business Application Programming) is SAP's proprietary 4th Generation Language (4GL). SAP core is written almost entirely in ABAP.ABAP is a high level programming language used in SAP for development and other customization processes.SAP ABAP Advanced Cookbookù covers advanced SAP programming applications with ABAP. It teaches you to enhance SAP applications by developing custom reports and interfaces with ABAP programming. This cookbook has quick and advanced real world recipes for programming ABAP.It begins with the applications of ABAP Objects and ALV tips and tricks. It then covers Design Patterns and Dynamic Programming in detail.You will also learn the usage of quality improvement tools such as transaction SAT, SQL Trace, and the Code Inspector.Simple transformations and its application in Excel Downloading will also be discussed, as well as the newest topics of Adobe Interactive Forms and the consumption and creation of Web services. The book comes to an end by covering advanced usage of Web Dynpro for ABAP and the latest advancement in Floorplan Manager.

SAP Business Intelligence Quick Start Guide. Actionable business insights from the SAP BusinessObjects BI platform

Vinay Singh

The SAP BusinessObjects Business Intelligence platform is a powerful reporting and analysis tool. This book is the ideal introduction to the SAP BusinessObjects Business Intelligence platform, introducing you to its data visualization, visual analytics, reporting, and dashboarding capabilities.The book starts with an overview of the BI platform and various data sources for reporting. Then, we move on to looking at data visualization, analysis, reporting, and analytics using BusinessObjects Business Intelligence tools. You will learn about the features associated with reporting, scheduling, and distribution and learn how to deploy the platform. Toward the end, you will learn about the strategies and factors that should be considered during deployment.By the end, you will be confident working with the SAP BusinessObjects Business Intelligence platform to deliver better insights for more effective decision making.

SAP BusinessObjects Reporting Cookbook. Over 80 recipes to help you build, customize, and distribute reports using SAP BusinessObjects

Yoav Yohav