Informatyka
Margarita J. Caraballo
Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity.You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work.By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Kinga Sroka
Witaj w świecie fascynujących danych! Biznes nie istnieje bez twardych danych, założeń, KPI i ich realizacji. Także ta jego część, która jest związana z promocją. Szczególnie online. Dziś nie można być marketerem z prawdziwego zdarzenia i nie znać chociażby narzędzi oferowanych przez Google ― Analytics, Tag Manager, Search Console i Trends. Te nazwy kojarzą Ci się z czymś niezrozumiałym albo budzą obawy? Nie martw się i sięgnij po tę książkę! Dowiesz się z niej, jak efektywnie korzystać z internetowych rozwiązań analitycznych. Ten poradnik stanowi świetne wprowadzenie do marketingu i analityki biznesowej online dla osób, które dopiero zapoznają się z tym tematem. To nie tylko przegląd narzędzi współczesnego analityka. Autorka opisuje również kompetencje, które będą potrzebne osobom z branży w najbliższej przyszłości, wskazuje miejsca, gdzie już można je zdobywać, wreszcie podpowiada, jakie umiejętności trzeba mieć, by otrzymać wymarzoną pracę w firmach zajmujących się danymi cyfrowymi.
Kinga Sroka-Gieparda
Marketing w dobie sztucznej inteligencji Rewolucja AI, której jesteśmy świadkami, najprawdopodobniej odmieni nasz świat. Wpłynie także a może przede wszystkim na pracę. Pewne zawody znikną, inne znacznie się zmienią, pojawią się też zupełnie nowe stanowiska. Już dziś szeroko dyskutuje się na przykład o tym, że sztuczna inteligencja odbierze zajęcie marketerom. Czy naprawdę jest się czego bać? A może zamiast obawiać się rozwoju technologicznego, warto mu się przyjrzeć bliżej, poznać go i nauczyć się korzystać z nowych narzędzi po to, by wykonywać swoje zadania łatwiej, szybciej i skuteczniej? Celem, jaki postawiła sobie autorka tej książki, jest wprowadzenie czytelnika w zagadnienia rozwoju i historii AI, a także zapoznanie go z jej narzędziami: od modeli konwersacyjnych i służących do tworzenia treści po modele generujące kod i kreujące obrazy. Poradnik Kingi Sroki-Giepardy jest przeznaczony przede wszystkim dla osób działających w branżach marketingowej i technologicznej, jednak zawarta w nim wiedza przyda się każdemu, kto chce się zorientować, jak wyglądają bieżące możliwości narzędzi AI, i nauczyć się ich używać.
Sean Scaplehorn
Modern mobile devices are capable of supporting video games of amazing quality but there are so many different devices and platforms how can you support them all? The answer is to use the Marmalade SDK to write your code once and deploy it to all popular mobile platforms at the touch of a button.Marmalade SDK Mobile Game Development Essentials will provide you with everything you need to know to transfer your existing C++ videogame programming knowledge to mobile devices. From graphics and sound to input methods and actual deployment to device, this book covers the lot.Learn how to make use of keys, touch screen and accelerometer inputs for controlling your game.Take the pain out of supporting a varied range of target devices, both across multiple platforms and multiple specifications.Step by step from Hello World to a complete game, this book will show how to use the Marmalade SDK to develop games for mobile devices.Learn how to make dazzling 2D and 3D games complete with fully animated characters, music and sound effects that can be deployed to all the leading mobile platforms, whilst ensuring it can run on a wide range of possible devices, from low specification to high end.If you want to join the exciting world of mobile videogames then Learning Mobile Game Development with Marmalade will show you how to do so, fast!
Shyam Varan Nath, Ananya Simlai, Oguzhan Kara
We are living in an era where ultra-fast internet speed is not a want, but a necessity. As applications continue to evolve, they demand a reliable network with low latency and high speed. With the widespread commercial adoption of driverless cars, robotic factory floors, and AR/VR-based immersive sporting events, speed and reliability are becoming more crucial than ever before. Fortunately, the power of 5G technology enables all this and much more.This book helps you understand the fundamental building blocks that enable 5G technology. You’ll explore the unique aspects that make 5G capable of meeting high-quality demands, including technologies that back 5G, enhancements in the air interface, and packet core, which come together to create a network with unparalleled performance. As you advance, you’ll discover how to design and implement both 5G macro and private networks, while also learning about the various design and deployment options available and which option is best suited for specific use cases. After that, you’ll check out the operational and maintenance aspects of such networks and how 5G works together with fixed wireline and satellite technologies.By the end of this book, you’ll understand the theoretical and practical aspects of 5G, enabling you to use it as a handbook to establish a 5G network.
Dishan Francis
Active Directory is a centralized and standardized system that automates networked management of user data, security, and distributed resources and enables interoperation with other directories. If you are aware of Active Directory basics and want to gain expertise in it, this book is perfect for you. We will quickly go through the architecture and fundamentals of Active Directory and then dive deep into the core components, such as forests, domains, sites, trust relationships, OU, objects, attributes, DNS, and replication. We will then move on to AD schemas, global catalogs, LDAP, RODC, RMS, certificate authorities, group policies, and security best practices, which will help you gain a better understanding of objects and components and how they can be used effectively. We will also cover AD Domain Services and Federation Services for Windows Server 2016 and all their new features. Last but not least, you will learn how to manage your identity infrastructure for a hybrid-cloud setup. All this will help you design, plan, deploy, manage operations on, and troubleshoot your enterprise identity infrastructure in a secure, effective manner. Furthermore, I will guide you through automating administrative tasks using PowerShell cmdlets. Toward the end of the book, we will cover best practices and troubleshooting techniques that can be used to improve security and performance in an identity infrastructure.
Dishan Francis
Active Directory is a centralized and standardized system that automates networked management of user data, security, and distributed resources and enables interoperation with other directories. If you are aware of Active Directory basics and want to gain expertise in it, this book is perfect for you. We will quickly go through the architecture and fundamentals of Active Directory and then dive deep into the core components, such as forests, domains, sites, trust relationships, OU, objects, attributes, DNS, and replication. We will then move on to AD schemas, global catalogs, LDAP, RODC, RMS, certificate authorities, group policies, and security best practices, which will help you gain a better understanding of objects and components and how they can be used effectively. We will also cover AD Domain Services and Federation Services for Windows Server 2016 and all their new features. Last but not least, you will learn how to manage your identity infrastructure for a hybrid-cloud setup. All this will help you design, plan, deploy, manage operations on, and troubleshoot your enterprise identity infrastructure in a secure, effective manner. Furthermore, I will guide you through automating administrative tasks using PowerShell cmdlets. Toward the end of the book, we will cover best practices and troubleshooting techniques that can be used to improve security and performance in an identity infrastructure.
Joseph Labrecque, Ajay Shukla
Adobe Animate is platform-agnostic asset creation, motion design, animation, and interactivity software. Complete with step-by-step explanations of essential concepts, practical examples, and hands-on walkthroughs, this book shows you how to use Adobe Animate to create immersive experiences by breaking through creative limitations across every medium.You will begin by getting up to speed with what you need to know about Adobe Animate quickly. Next, you will learn how to get started with Animate as a creative platform and explore the features introduced in the most recent version of the software. Moving on, you'll consume and produce media assets for multiple platforms through both the publish and export workflows. Following this, you’ll delve into advanced rigging techniques and discover how to create more dynamic animation with advanced depth and movement techniques. You’ll also find out how to build projects such as games, virtual reality experiences, and apps for various platforms. The book concludes with an examination of different methods used to extend the software for various needs.By the end of this book, you'll be able to produce a variety of media assets, motion design materials and animated artifacts, and interactive content pieces - all while targeting a variety of platforms including HTML5 Canvas, WebGL, and mobile devices.
Joseph Labrecque
Adobe Animate is a platform-agnostic asset creation application that enables you to create motion design and vector animations while facilitating interactivity across other Adobe software such as After Effects, Photoshop, and Illustrator. This book comes packed with explanations of essential concepts and step-by-step walk-throughs of practical examples, guiding you in using Animate to create immersive experiences and breaking the walls of creative limitations.In this third edition, you’ll begin by getting up to speed with the features of Adobe Animate. You'll learn how to set up Animate as a creative platform and explore the enhancements introduced in its most recent versions. The book will show you how to consume and produce media assets for different platforms through the publish and export workflows. You'll explore advanced rigging workflows and discover how to create more dynamic animations with complex depth and movement techniques. As the book demonstrates different ways of channeling your creativity through Animate, you'll be able to build projects such as games, virtual reality experiences, generative art, and apps for various platforms. Finally, this graphic design book covers the different methods used to extend the software to meet various user requirements.By the end of this book, you'll be able to produce a variety of media assets, motion graphic designs, animated artifacts, and interactive content pieces for platforms such as HTML5 Canvas, WebGL, and mobile devices.