Informatyka
Mercury Learning and Information, Mark Lamplugh
This book offers a comprehensive guide to integrating AI into modern marketing strategies, transforming how businesses engage with audiences. It begins with an overview of AI’s role in marketing, its evolution, and its benefits in driving innovation. Early chapters cover foundational topics like AI, machine learning, and data preparation for effective AI implementation.The book then explores practical applications, such as analyzing customer behavior for personalized experiences and using AI-powered chatbots for improved customer service. You’ll learn to apply image and video recognition for visual marketing and leverage AI for social media strategies that boost engagement. The book also covers predictive analytics, AI-driven email marketing, and techniques to optimize SEO and content marketing.Further chapters focus on automating marketing processes and using AI to support sales enablement with actionable insights. The final chapter discusses ethical considerations and the future of AI in marketing, emphasizing the balance between automation and human creativity. This book equips marketing professionals and business leaders with the tools to harness AI’s potential for impactful marketing strategies.
Dr. Chun Schiros, Supreet Kaur, Rajdeep Arora,...
AI is only as valuable as the business outcomes it enables, and this hands-on guide shows you how to make that happen. Whether you’re a technology leader launching your first AI use case or scaling production systems, you need a clear path from innovation to impact. That means aligning your AI initiatives with enterprise strategy, operational readiness, and responsible practices, and The AI Optimization Playbook gives you the clarity, structure, and insight you need to succeed.Through actionable guidance and real-world examples, you’ll learn how to build high-impact AI strategies, evaluate projects based on ROI, secure executive sponsorship, and transition prototypes into production-grade systems. You’ll also explore MLOps and LLMOps practices that ensure scalability, reliability, and governance across the AI lifecycle.But deployment is just the beginning. This book goes further to address the crucial need for Responsible AI through frameworks, compliance strategies, and transparency techniques. Written by AI experts and industry leaders, this playbook combines technical fluency with strategic perspective to bridge the business–technology divide so you can confidently lead AI transformation across the enterprise.*Email sign-up and proof of purchase required
Dr. Chun Schiros, Supreet Kaur, Rajdeep Arora,...
AI is only as valuable as the business outcomes it enables, and this hands-on guide shows you how to make that happen. Whether you’re a technology leader launching your first AI use case or scaling production systems, you need a clear path from innovation to impact. That means aligning your AI initiatives with enterprise strategy, operational readiness, and responsible practices, and The AI Optimization Playbook gives you the clarity, structure, and insight you need to succeed.Through actionable guidance and real-world examples, you’ll learn how to build high-impact AI strategies, evaluate projects based on ROI, secure executive sponsorship, and transition prototypes into production-grade systems. You’ll also explore MLOps and LLMOps practices that ensure scalability, reliability, and governance across the AI lifecycle.But deployment is just the beginning. This book goes further to address the crucial need for Responsible AI through frameworks, compliance strategies, and transparency techniques. Written by AI experts and industry leaders, this playbook combines technical fluency with strategic perspective to bridge the business–technology divide so you can confidently lead AI transformation across the enterprise.*Email sign-up and proof of purchase required
Irene Bratsis
Product managers working with artificial intelligence will be able to put their knowledge to work with this practical guide to applied AI. This book covers everything you need to know to drive product development and growth in the AI industry. From understanding AI and machine learning to developing and launching AI products, it provides the strategies, techniques, and tools you need to succeed.The first part of the book focuses on establishing a foundation of the concepts most relevant to maintaining AI pipelines. The next part focuses on building an AI-native product, and the final part guides you in integrating AI into existing products.You’ll learn about the types of AI, how to integrate AI into a product or business, and the infrastructure to support the exhaustive and ambitious endeavor of creating AI products or integrating AI into existing products. You’ll gain practical knowledge of managing AI product development processes, evaluating and optimizing AI models, and navigating complex ethical and legal considerations associated with AI products. With the help of real-world examples and case studies, you’ll stay ahead of the curve in the rapidly evolving field of AI and ML.By the end of this book, you’ll have understood how to navigate the world of AI from a product perspective.
The AI Value Playbook. How to make AI work in the real world
Lisa Weaver-Lambert
Business leaders are challenged by the speed of AI innovation and how to navigate disruption and uncertainty. This book is a crucial resource for those who want to understand how to leverage AI to drive business value, drawn from the firsthand experience of those who have been implementing this technology successfully. The AI Value Playbook focuses on questions frequently posed by leaders and boards. How can businesses adapt to these emerging technologies? How can they start building and deploying AI as a strategic asset to drive efficiency? What risks or threats need to be considered? How quickly can value be created? This book is a response to those demands. In a series of in-depth and wide-ranging conversations with practitioners, from CEOs leading new generative AI-based companies to Data Scientists and CFOs working in more traditional companies. Our experts share their hard-earned wisdom, talking candidly about their successes and failures, and what excites them about the future. These interviews offer unique insights for business leaders to apply to their own organizations. The book distils a value-driven playbook for how AI can be put to work today.
The AI Value Playbook. How to make AI work in the real world
Lisa Weaver-Lambert
Business leaders are challenged by the speed of AI innovation and how to navigate disruption and uncertainty. This book is a crucial resource for those who want to understand how to leverage AI to drive business value, drawn from the firsthand experience of those who have been implementing this technology successfully. The AI Value Playbook focuses on questions frequently posed by leaders and boards. How can businesses adapt to these emerging technologies? How can they start building and deploying AI as a strategic asset to drive efficiency? What risks or threats need to be considered? How quickly can value be created? This book is a response to those demands. In a series of in-depth and wide-ranging conversations with practitioners, from CEOs leading new generative AI-based companies to Data Scientists and CFOs working in more traditional companies. Our experts share their hard-earned wisdom, talking candidly about their successes and failures, and what excites them about the future. These interviews offer unique insights for business leaders to apply to their own organizations. The book distils a value-driven playbook for how AI can be put to work today.
The AI Value Playbook. How to make AI work in the real world
Lisa Weaver-Lambert
Business leaders are challenged by the speed of AI innovation and how to navigate disruption and uncertainty. This book is a crucial resource for those who want to understand how to leverage AI to drive business value, drawn from the firsthand experience of those who have been implementing this technology successfully. The AI Value Playbook focuses on questions frequently posed by leaders and boards. How can businesses adapt to these emerging technologies? How can they start building and deploying AI as a strategic asset to drive efficiency? What risks or threats need to be considered? How quickly can value be created? This book is a response to those demands. In a series of in-depth and wide-ranging conversations with practitioners, from CEOs leading new generative AI-based companies to Data Scientists and CFOs working in more traditional companies. Our experts share their hard-earned wisdom, talking candidly about their successes and failures, and what excites them about the future. These interviews offer unique insights for business leaders to apply to their own organizations. The book distils a value-driven playbook for how AI can be put to work today.
The Android Game Developer's Handbook. Click here to enter text
Avisekhar Roy
Gaming in android is an already established market and growing each day. Previously games were made for specific platforms, but this is the time of cross platform gaming with social connectivity. It requires vision of polishing, design and must follow user behavior. This book would help developers to predict and create scopes of improvement according to user behavior.You will begin with the guidelines and rules of game development on the Android platform followed by a brief description about the current variants of Android devices available. Next you will walk through the various tools available to develop any Android games and learn how to choose the most appropriate tools for a specific purpose. You will then learn JAVA game coding standard and style upon the Android SDK. Later, you would focus on creation, maintenance of Game Loop using Android SDK, common mistakes in game development and the solutions to avoid them to improve performance. We will deep dive into Shaders and learn how to optimize memory and performance for an Android Game before moving on to another important topic, testing and debugging Android Games followed by an overview about Virtual Reality and how to integrate them into Android games. Want to program a different way? Inside you’ll also learn Android game Development using C++ and OpenGL. Finally you would walk through the required tools to polish and finalize the game and possible integration of any third party tools or SDKs in order to monetize your game when it’s one the market!
Krishna Sankar, Jeffrey Jackovich, Ruze Richards
Are you fascinated with applications like Alexa and Siri and how they accurately process information within seconds before returning accurate results? Are you looking for a practical guide that will teach you how to build intelligent applications that can revolutionize the world of artificial intelligence? The Applied AI and NLP Workshop will take you on a practical journey where you will learn how to build artificial intelligence (AI) and natural language processing (NLP) applications with Amazon Web services (AWS).Starting with an introduction to AI and machine learning, this book will explain how Amazon S3, or Amazon Simple Storage Service, works. You’ll then integrate AI with AWS to build serverless services and use Amazon’s NLP service Comprehend to perform text analysis on a document. As you advance, the book will help you get to grips with topic modeling to extract and analyze common themes on a set of documents with unknown topics. You’ll also work with Amazon Lex to create and customize a chatbot for task automation and use Amazon Rekognition for detecting objects, scenes, and text in images.By the end of The Applied AI and NLP Workshop, you’ll be equipped with the knowledge and skills needed to build scalable intelligent applications with AWS.
Krishna Sankar, Jeffrey Jackovich, Ruze Richards
Are you fascinated with applications like Alexa and Siri and how they accurately process information within seconds before returning accurate results? Are you looking for a practical guide that will teach you how to build intelligent applications that can revolutionize the world of artificial intelligence? The Applied AI and NLP Workshop will take you on a practical journey where you will learn how to build artificial intelligence (AI) and natural language processing (NLP) applications with Amazon Web services (AWS).Starting with an introduction to AI and machine learning, this book will explain how Amazon S3, or Amazon Simple Storage Service, works. You’ll then integrate AI with AWS to build serverless services and use Amazon’s NLP service Comprehend to perform text analysis on a document. As you advance, the book will help you get to grips with topic modeling to extract and analyze common themes on a set of documents with unknown topics. You’ll also work with Amazon Lex to create and customize a chatbot for task automation and use Amazon Rekognition for detecting objects, scenes, and text in images.By the end of The Applied AI and NLP Workshop, you’ll be equipped with the knowledge and skills needed to build scalable intelligent applications with AWS.
The Art of Cyber Security. A practical guide to winning the war on cyber crime
IT Governance Publishing, Gary Hibberd
This book redefines cyber security through the lens of creativity and classical strategy. It begins by exploring the mindset of the cyber defender as both artist and martial artist, highlighting the importance of intuition, flow, and individual perspective. It challenges rigid educational models and argues for a more adaptive, expressive approach to security thinking.Building on this foundation, the second part interprets Sun Tzu’s The Art of War in a cyber context. Each chapter reframes traditional military concepts—deception, preparation, leadership, and adaptability—through the realities of digital threats. The text emphasizes how timeless strategies apply to the modern information battlefield.By blending philosophy, history, and practical insight, the book offers a unique take on digital defense. It invites readers to reflect on their approach, question assumptions, and embrace both logic and creativity. This is not just a guide to threats and tactics, but a call to rethink what it means to be a cyber security professional today.
Alan Bernardo Palacio
One of the most valuable contributions of data science is toward helping businesses make the right decisions. Understanding this complicated confluence of two disparate worlds, as well as a fiercely competitive market, calls for all the guidance you can get.The Art of Data-Driven Business is your invaluable guide to gaining a business-driven perspective, as well as leveraging the power of machine learning (ML) to guide decision-making in your business. This book provides a common ground of discussion for several profiles within a company.You’ll begin by looking at how to use Python and its many libraries for machine learning. Experienced data scientists may want to skip this short introduction, but you’ll soon get to the meat of the book and explore the many and varied ways ML with Python can be applied to the domain of business decisions through real-world business problems that you can tackle by yourself. As you advance, you’ll gain practical insights into the value that ML can provide to your business, as well as the technical ability to apply a wide variety of tried-and-tested ML methods.By the end of this Python book, you’ll have learned the value of basing your business decisions on data-driven methodologies and have developed the Python skills needed to apply what you’ve learned in the real world.