Biznes i ekonomia

Kategoria biznes i ekonomia w księgarni Ebookpoint to obszerna kolekcja publikacji dedykowanych zarówno dla doświadczonych przedsiębiorców, menedżerów, jak i osób dopiero rozpoczynających swoją przygodę z biznesem. Znajdziesz tu ebooki, audiobooki i książki poruszające kluczowe aspekty zarządzania, finansów, ekonomii oraz innowacji w świecie biznesu. Literatura biznesowa na wyciągnięcie ręki i dostępna w kilka chwil! 

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EBOOK

Testy statystyczne w procesie podejmowania decyzji

Czesław Domański, Dorota Pekasiewicz, Aleksandra Baszczyńska, Anna...

Wiedza statystyczna jest cenna dla przedstawicieli wszystkich zawodów, ponieważ przed podjęciem działań należy najpierw stawiać pytania, a następnie uzyskiwać właściwe informacje. W dzisiejszym świecie istnieje potrzeba myślenia statystycznego. Jesteśmy otoczeni wyzwaniami różnorodnych banków danych, które wymagają coraz lepszych metod statystycznych, algorytmów, modeli systemów przetwarzania. Statystyka zajmuje się kolekcjonowaniem informacji liczbowych oraz ich analizą i interpretacją. Zawarte w książce metody pozwalają odpowiedzieć na pytanie, w jaki sposób te informacje liczbowe (dane), opisują nam populacje i zjawiska, których dotyczą. Odpowiedź zależy nie tylko od samych informacji, tzn. od obserwacji, ale również od wiedzy a priori. Ta wiedza jest formalizowana za pomocą założeń przy konstrukcji metod. Najczęściej rozróżniane są trzy podejścia oparte na różnych zasadach. Należą do nich: analiza danych, klasyczne wnioskowanie i teoria decyzji, analiza bayesowska. Autorzy opisują różne klasy testów statystycznych umożliwiające aplikację metod wnioskowania statystycznego w przypadkach, w których klasyczne procedury są niemożliwe do zastosowania lub wykorzystanie ich wiąże się z ryzykiem podjęcia błędnych decyzji. Procedury weryfikacji hipotez statystycznych uwzględniane w procesach podejmowania decyzji mogą zainteresować zarówno badaczy zjawisk ekonomicznych, socjologicznych i przyrodniczych, jak studentów kierunków społecznych, rolniczych, medycznych i technicznych. 

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EBOOK

The AI Marketing Playbook. Mastering the Latest AI Tools and Techniques for Next-Gen Marketing Success

Mercury Learning and Information, Mark Lamplugh

This book offers a comprehensive guide to integrating AI into modern marketing strategies, transforming how businesses engage with audiences. It begins with an overview of AI’s role in marketing, its evolution, and its benefits in driving innovation. Early chapters cover foundational topics like AI, machine learning, and data preparation for effective AI implementation.The book then explores practical applications, such as analyzing customer behavior for personalized experiences and using AI-powered chatbots for improved customer service. You’ll learn to apply image and video recognition for visual marketing and leverage AI for social media strategies that boost engagement. The book also covers predictive analytics, AI-driven email marketing, and techniques to optimize SEO and content marketing.Further chapters focus on automating marketing processes and using AI to support sales enablement with actionable insights. The final chapter discusses ethical considerations and the future of AI in marketing, emphasizing the balance between automation and human creativity. This book equips marketing professionals and business leaders with the tools to harness AI’s potential for impactful marketing strategies.

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EBOOK

The AI Marketing Playbook. Mastering the Latest AI Tools and Techniques for Next-Gen Marketing Success

Mercury Learning and Information, Mark Lamplugh

This book offers a comprehensive guide to integrating AI into modern marketing strategies, transforming how businesses engage with audiences. It begins with an overview of AI’s role in marketing, its evolution, and its benefits in driving innovation. Early chapters cover foundational topics like AI, machine learning, and data preparation for effective AI implementation.The book then explores practical applications, such as analyzing customer behavior for personalized experiences and using AI-powered chatbots for improved customer service. You’ll learn to apply image and video recognition for visual marketing and leverage AI for social media strategies that boost engagement. The book also covers predictive analytics, AI-driven email marketing, and techniques to optimize SEO and content marketing.Further chapters focus on automating marketing processes and using AI to support sales enablement with actionable insights. The final chapter discusses ethical considerations and the future of AI in marketing, emphasizing the balance between automation and human creativity. This book equips marketing professionals and business leaders with the tools to harness AI’s potential for impactful marketing strategies.

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The Art of Crafting User Stories. Unleash creativity and collaboration to deliver high-value products with a delightful user experience

Christopher Lee

The Art of Crafting User Stories is a must-read for product managers, UX professionals, and product developers dedicated to creating meaningful digital experiences. This book provides a comprehensive, step-by-step approach to empower you to master the techniques for creating user stories that drive effective product development.This book takes you on a journey from identifying and capturing user needs, goals, and perspectives through user stories, to crafting impactful stories for design choices and organizing tasks efficiently. You’ll learn how to define the problem area, recognize user personas, and develop user scenarios with the aid of real-world examples, practical tips, and exercises designed to help you develop your skills in crafting user-centered experiences. Moreover, you’ll gain a thorough understanding of user stories, their role in Agile development, and how to use them to plan and manage products effectively.By the end of this book, you’ll be able to improve the quality and efficiency of your own products by applying the hands-on practical skills to create compelling digital experiences that resonate with users and stay relevant in the market.

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The Best Practice of Marketing Management in Polish and International Enterprises. The Marriage of Science and Business - Case Studies

Kamila Szymańska

Książka stanowi prezentację teoretycznych założeń dobrych i najlepszych praktyk zarządzania marketingowego oraz przykładów ich implementacji w biznesie. Dobrane przykłady stanowią ilustrację aktualnych wyzwań, jakie stoją przed organizacjami polskimi i międzynarodowymi, a także odpowiedzi organizacji for profit i non profit, które mogą stanowić wzór do naśladowania dla innych podmiotów. Publikacja stanowi kontynuację podręcznika wydanego pod redakcją Grażyny Golik-Góreckiej pod tytułem Mariaż nauki z praktyką. Najlepsze praktyki zarządzania marketingowego w polskich i międzynarodowych przedsiębiorstwach. Studia przypadków (Wyd. UŁ, Łódź 2020). Niniejszy podręcznik powstał dzięki współpracy pracowników naukowych z Katedry Marketingu na Wydziale Zarządzania Uniwersytetu Łódzkiego, praktyków biznesu oraz byłych już studentów programów Erasmus i Mobility, którzy uczestniczyli w warsztatach "Marketing Management in Practice" na Wydziale Zarządzania UŁ. * Publikacja zawiera ciekawe studia wielu przypadków z różnych obszarów społecznych oraz gospodarczych. Analizy te są atrakcyjne z wielu powodów - metodycznych, poznawczych, a także są ważnymi ilustracjami procesów, które można wykorzystać w dydaktyce. Prezentowane przypadki mają też wartość pragmatyczną - mogą służyć praktykom prowadzącym różnorodne przedsiębiorstwa. Z recenzji Jacka Otto

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The Business Analyst's Career Master Plan. Tools, techniques, and strategies for a thriving career in business analysis

Jamie Champagne, Vincent Mirabelli

Designed by an industry expert, this book offers a structured and practical roadmap to help professionals confidently navigate their careers at every stage, whether they are aspiring analysts or seasoned leaders. You’ll begin with core business analysis principles and progress through advanced techniques, real-world applications, and the latest trends shaping the profession. Each chapter delivers expert insights, hands-on tools, and best practices to help you build essential skills to even advanced applications, select the right specialization, and stay ahead with evolving technologies. You'll explore career planning, certifications, stakeholder relationships and engagement, leadership, and continuous learning, culminating in a personalized career growth strategy. By the end, you'll have the knowledge and confidence to define your path and set meaningful goals for a successful business analysis career.

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The Causal Mindset Handbook. A practical guide to the science of cause and effect for evidence-based decision making

Dr. Quentin Gallea, Pr. Karim R. Lakhani

In a world dominated by data and correlations, making good decisions requires understanding what truly causes what. The Causal Mindset Handbook is a clear, non-technical guide to causal reasoning and causal inference, designed to help readers think more clearly about cause and effect. Rather than focusing on complex statistics, the book introduces intuitive concepts and visual tools, such as causal graphs and counterfactual thinking, to evaluate claims, measure impact, and avoid common reasoning traps. Readers learn how causal inference differs from predictive models, and why correlation alone is not enough for sound decision-making. Drawing on real-world case studies from business, policy, and everyday life, the book shows how causal thinking works when perfect experiments are not possible. Designed for managers, analysts, policymakers, and curious professionals, it combines hands-on exercises with access to an interactive companion app, enabling readers to practice evidence-based decision-making with confidence.Foreword by Pr. Karim R. Lakhani, Harvard Business School, Digital Data Design Institute at Harvard, Laboratory for Innovation Science at Harvard.

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The Chief AI Officer's Handbook. Master AI leadership with strategies to innovate, overcome challenges, and drive business growth

Jarrod Anderson, Jeff Winter

Chief Artificial Intelligence Officers (CAIOs) are now imperative for businesses, enabling organizations to achieve strategic goals and unlock transformative opportunities through the power of AI. By building intelligent systems, training models to drive impactful decisions, and creating innovative applications, they empower organizations to thrive in an AI-driven world. Written by Jarrod Anderson, Chief AI Officer at SYRV.AI, this book bridges the gap between visionary leadership and practical execution.This handbook reimagines AI leadership for today’s fast-paced environment, leveraging predictive, deterministic, generative, and agentic AI to address complex challenges and foster innovation. It provides CAIOs with the strategies to develop transformative AI initiatives, build and lead elite teams, and adopt AI responsibly while maintaining compliance. From shaping impactful solutions to achieving measurable business outcomes, this guide offers a roadmap for making AI your organization’s competitive edge.By the end of this book, you’ll have the knowledge and tools to excel as a Chief AI Officer, driving innovation, strategic growth, and lasting success for your organization.

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The Complete Guide to Adobe Premiere Pro 2025. Master video editing with expert tips, techniques, and workflows

Najihah Najlaa

Learn from an Adobe Certified Expert who has guided over 500 students to professional certification—master the proven techniques and insider secrets that turn beginners into confident video editors with this definitive resource covering the latest version of Adobe Premiere Pro. This book takes you through the fundamental concepts and tools in Premiere Pro, introducing essential techniques and advanced editing strategies to elevate your video projects.You’ll master Premier Pro 2025 from the ground up as you explore its interface and fundamental editing tools. Through hands-on lessons, you’ll get to grips with core techniques for working with video and audio, organizing assets, and applying stunning effects and build your skillset to include advanced skills color grading, color correction, transitions and effects, and refining audio quality using the Essential Sound panel. You’ll also learn editing techniques like compositing and multicam editing used by professionals. Beyond tools and techniques, the book emphasizes video editing best practices for project planning, structuring workflows, troubleshooting, and avoiding common mistakes.Whether you're creating content for media aspiring to edit feature films, this guide will give you the confidence to undertake any video project and bring your creative vision to life.

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The Complete Guide to Adobe Premiere Pro 2025. Master video editing with expert tips, techniques, and workflows

Najihah Najlaa

Learn from an Adobe Certified Expert who has guided over 500 students to professional certification—master the proven techniques and insider secrets that turn beginners into confident video editors with this definitive resource covering the latest version of Adobe Premiere Pro. This book takes you through the fundamental concepts and tools in Premiere Pro, introducing essential techniques and advanced editing strategies to elevate your video projects.You’ll master Premier Pro 2025 from the ground up as you explore its interface and fundamental editing tools. Through hands-on lessons, you’ll get to grips with core techniques for working with video and audio, organizing assets, and applying stunning effects and build your skillset to include advanced skills color grading, color correction, transitions and effects, and refining audio quality using the Essential Sound panel. You’ll also learn editing techniques like compositing and multicam editing used by professionals. Beyond tools and techniques, the book emphasizes video editing best practices for project planning, structuring workflows, troubleshooting, and avoiding common mistakes.Whether you're creating content for media aspiring to edit feature films, this guide will give you the confidence to undertake any video project and bring your creative vision to life.

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EBOOK

The Eclipse of Value-Free Economics. The concept of multiple self versus homo economicus

Aleksander Ostapiuk

The books’ goal is to answer the question: Do the weaknesses of value-free economics imply the need for a paradigm shift? The author synthesizes criticisms from different perspectives (descriptive and methodological). Special attention is paid to choices over time, because in this area value-free economics has the most problems. In that context, the enriched concept of multiple self is proposed and investigated. However, it is not enough to present the criticisms towards value-free economics. For scientists, a bad paradigm is better than no paradigm. Therefore, the author considers whether value-based economics with normative approaches such as economics of happiness, capability approach, libertarian paternalism, and the concept of multiple self can be the alternative paradigm for value-free economics. This book is essential reading to everyone interested in the current state of economics as a discipline.

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The economic awareness of the young generation of Visegrad countries. A comparative analysis

red. Urszula Swadźba

Książka jest rezultatem wspólnych badań naukowców 4 krajów Polski, Czech, Słowacji i Węgier, co wyróżnia ją spośród innych. Celem niniejszej publikacji jest zdiagnozowanie stanu świadomości ekonomicznej młodego pokolenia krajów Grupy Wyszehradzkiej i odpowiedź na pytanie: Na jakim etapie kształtowania się świadomości ekonomicznej pozostaje młode pokolenie w krajach Grupy Wyszehradzkiej? W jakich obszarach świadomości ekonomicznej (przedsiębiorczości, pracy, konsumpcji)  młode pokolenie poszczególnych krajów wykazuje większą aktywność? Jakie są podobieństwa, a jakie różnice w poszczególnych obszarach świadomości ekonomicznej młodego pokolenia krajów V4? Odpowiedź ta została udzielona w niniejszej książce poprzez analizę przeprowadzonych badań socjologicznych wśród studentów wyższych uczelni czterech krajów partnerskich Polski, Republiki Czeskiej, Słowacji, i Węgier. Zostały one przeprowadzone i wsparte finansowo w ramach Visegrad Standard Grant: „The economic awareness of the young generation of Visegrad countries” nr. 21420008. Brali w nich udział partnerzy czterech uczelni : Uniwersytetu Śląskiego w Katowicach, Uniwersytetu Palackeho w Ołomuńcu (Republika Czeska),  Uniwersytetu Konstantyna Filozofa w Nitrze (Słowacja) i Szent Istvan University w Gódólló (Węgry). Dodatkowo badania również przeprowadziły pracownice Katedry Socjologii Uniwersytetu Ostrawskiego (Republika Czeska). W monografii najpierw omówione są założenia teoretyczne badań. Przedstawiona jest definicja i rozumienie świadomości ekonomicznej oraz metodologiczne podstawy badań. W następnych rozdziałach, zgodnie z modelem teoretycznym badań Autorzy przedstawiają: system wartości i wiedzę ekonomiczną studentów, wartość pracy i jej cechy,  mobilność wewnętrzną i zagraniczną w celu podjęcia pracy, przedsiębiorczość, wartość pieniędzy i oszczędności, postawy wobec bogactwa i biedy oraz konsumpcję. Autorzy dokonują analiz przekrojowych,  każdy z nich przedstawiając swój fragment badań, analizuje odpowiedzi respondentów wszystkich krajów V4. W Zakończeniu zarysowany jest syntetyczny stan świadomości ekonomicznej młodego pokolenia krajów V4. Urszula Swadźba – dr hab., profesor nadzwyczajny Uniwersytetu Śląskiego, kierownik Zakładu Socjologii Ogólnej. Studia socjologiczne ukończyła na Uniwersytecie Jagiellońskim, prace: doktorską i habilitacyjną obroniła na Uniwersytecie Śląskim. Zainteresowania badawcze to: socjologia wartości (rodziny, religii, a szczególnie wartości pracy); socjologia pogranicza, socjologia społeczności lokalnych, problematyka śląska. Autorka kilkudziesięciu artykułów o tej tematyce. Najważniejsze publikacje to: Śląski etos pracy. Studium socjologiczne. Katowice: Wydawnictwo Uniwersytetu Śląskiego, 2001 oraz Obraz Niemców w oczach młodzieży pogranicza kulturowego. Studium dynamiki zmian na przykładzie Głogówka. Katowice–Opole: Wydawnictwo Instytut Śląski, 2007. Pod jej redakcją powstało również sześć innych publikacji. [09.10.2012]

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EBOOK

The economic awareness of the young generation of Visegrad countries. A comparative analysis

red. Urszula Swadźba

Książka jest rezultatem wspólnych badań naukowców 4 krajów Polski, Czech, Słowacji i Węgier, co wyróżnia ją spośród innych. Celem niniejszej publikacji jest zdiagnozowanie stanu świadomości ekonomicznej młodego pokolenia krajów Grupy Wyszehradzkiej i odpowiedź na pytanie: Na jakim etapie kształtowania się świadomości ekonomicznej pozostaje młode pokolenie w krajach Grupy Wyszehradzkiej? W jakich obszarach świadomości ekonomicznej (przedsiębiorczości, pracy, konsumpcji)  młode pokolenie poszczególnych krajów wykazuje większą aktywność? Jakie są podobieństwa, a jakie różnice w poszczególnych obszarach świadomości ekonomicznej młodego pokolenia krajów V4? Odpowiedź ta została udzielona w niniejszej książce poprzez analizę przeprowadzonych badań socjologicznych wśród studentów wyższych uczelni czterech krajów partnerskich Polski, Republiki Czeskiej, Słowacji, i Węgier. Zostały one przeprowadzone i wsparte finansowo w ramach Visegrad Standard Grant: „The economic awareness of the young generation of Visegrad countries” nr. 21420008. Brali w nich udział partnerzy czterech uczelni : Uniwersytetu Śląskiego w Katowicach, Uniwersytetu Palackeho w Ołomuńcu (Republika Czeska),  Uniwersytetu Konstantyna Filozofa w Nitrze (Słowacja) i Szent Istvan University w Gódólló (Węgry). Dodatkowo badania również przeprowadziły pracownice Katedry Socjologii Uniwersytetu Ostrawskiego (Republika Czeska). W monografii najpierw omówione są założenia teoretyczne badań. Przedstawiona jest definicja i rozumienie świadomości ekonomicznej oraz metodologiczne podstawy badań. W następnych rozdziałach, zgodnie z modelem teoretycznym badań Autorzy przedstawiają: system wartości i wiedzę ekonomiczną studentów, wartość pracy i jej cechy,  mobilność wewnętrzną i zagraniczną w celu podjęcia pracy, przedsiębiorczość, wartość pieniędzy i oszczędności, postawy wobec bogactwa i biedy oraz konsumpcję. Autorzy dokonują analiz przekrojowych,  każdy z nich przedstawiając swój fragment badań, analizuje odpowiedzi respondentów wszystkich krajów V4. W Zakończeniu zarysowany jest syntetyczny stan świadomości ekonomicznej młodego pokolenia krajów V4. Urszula Swadźba – dr hab., profesor nadzwyczajny Uniwersytetu Śląskiego, kierownik Zakładu Socjologii Ogólnej. Studia socjologiczne ukończyła na Uniwersytecie Jagiellońskim, prace: doktorską i habilitacyjną obroniła na Uniwersytecie Śląskim. Zainteresowania badawcze to: socjologia wartości (rodziny, religii, a szczególnie wartości pracy); socjologia pogranicza, socjologia społeczności lokalnych, problematyka śląska. Autorka kilkudziesięciu artykułów o tej tematyce. Najważniejsze publikacje to: Śląski etos pracy. Studium socjologiczne. Katowice: Wydawnictwo Uniwersytetu Śląskiego, 2001 oraz Obraz Niemców w oczach młodzieży pogranicza kulturowego. Studium dynamiki zmian na przykładzie Głogówka. Katowice–Opole: Wydawnictwo Instytut Śląski, 2007. Pod jej redakcją powstało również sześć innych publikacji. [09.10.2012]

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EBOOK

The Essential Guide to Web3. Develop, deploy, and manage distributed applications on the Ethereum network

Vijay Krishnan

Web3, the new blockchain-based web, is often hailed as the future of the internet. Driven by technologies such as cryptocurrencies, NFTs, DAOs, decentralized finance, and more, Web3’s aim is to give individuals more control over the web communities they belong to. Whether you’re a beginner or an experienced developer, this book will help you master the intricacies of Web3 and its revolutionary technologies.Beginning with a concise introduction to blockchain and the Ethereum ecosystem, this book quickly immerses you in real-world blockchain applications. You’ll work on carefully crafted hands-on exercises that are designed for beginners as well as users with prior exposure. The chapters show you how to build and deploy smart contracts, while mastering security controls and discovering best practices for writing secure code. As you progress, you’ll explore tokenization and gain proficiency in minting both fungible and non-fungible tokens (NFTs) with the help of step-by-step instructions. The concluding chapters cover advanced topics, including oracles, Layer 2 (L2) networks, rollups, zero knowledge proofs, and decentralized autonomous organizations (DAOs).By the end of this Web3 book, you’ll be well-versed in the Web3 ecosystem and have the skills to build powerful and secure decentralized applications.

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The Fundamentals of Economic Research

Władysław Milo

In this monography there are presented and discussed the following categories of concepts: truth and causes, randomness, isomorphism, homomorphism, models, modelling, expectations, tools and effects of the use of monetary policy, potentia and calculus of potentias, theory and theorizing. These categories make themes of successive chapters of this book. It seeks to provide both theoretical and empirical foundations for doing economic research by economists, econometricians, financiers, and management scientists who want to deepen their economic and methodological backgrounds. The author presents the essence of the considered concepts from the point of view of the philosophy of science, logic, mathematics, economics and finance, as well as, empirical testing of models and theories.

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EBOOK

The Fundamentals of Economic Research

Władysław Milo

In this monography there are presented and discussed the following categories of concepts: truth and causes, randomness, isomorphism, homomorphism, models, modelling, expectations, tools and effects of the use of monetary policy, potentia and calculus of potentias, theory and theorizing. These categories make themes of successive chapters of this book. It seeks to provide both theoretical and empirical foundations for doing economic research by economists, econometricians, financiers, and management scientists who want to deepen their economic and methodological backgrounds. The author presents the essence of the considered concepts from the point of view of the philosophy of science, logic, mathematics, economics and finance, as well as, empirical testing of models and theories.

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EBOOK

The Gospel of Wealth

Andrew Carnegie

Embark on a profound exploration of societal responsibility and the power of wealth with "The Gospel of Wealth" by Andrew Carnegie. In this seminal work, Carnegie, the pioneering industrialist and philanthropist, articulates a visionary perspective on the ethical obligations of the affluent towards the betterment of society. Through eloquent prose and persuasive argumentation, Carnegie advocates for the redistribution of wealth for the greater good, emphasizing the importance of philanthropy, education, and social progress. Engage with timeless ideas that continue to resonate in today's world, as Carnegie's insights challenge conventional notions of success and inspire readers to consider the broader impact of their prosperity. Illuminating, thought-provoking, and profoundly relevant, "The Gospel of Wealth" is essential reading for anyone interested in the intersection of wealth, philanthropy, and social change.

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EBOOK

The Gospel of Wealth

Andrew Carnegie

Embark on a profound exploration of societal responsibility and the power of wealth with "The Gospel of Wealth" by Andrew Carnegie. In this seminal work, Carnegie, the pioneering industrialist and philanthropist, articulates a visionary perspective on the ethical obligations of the affluent towards the betterment of society. Through eloquent prose and persuasive argumentation, Carnegie advocates for the redistribution of wealth for the greater good, emphasizing the importance of philanthropy, education, and social progress. Engage with timeless ideas that continue to resonate in today's world, as Carnegie's insights challenge conventional notions of success and inspire readers to consider the broader impact of their prosperity. Illuminating, thought-provoking, and profoundly relevant, "The Gospel of Wealth" is essential reading for anyone interested in the intersection of wealth, philanthropy, and social change.

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EBOOK

The Impact of COVID-19 on Accounting, Business Practice and Education

Joanna Dyczkowska

Książka prezentuje wpływ pandemii COVID-19 na rachunkowość, działalność gospodarczą oraz edukację. W poszczególnych rozdziałach przedstawiane są doświadczenia płynące z wielu krajów (w tym m.in. z Brazylii, Francji, Niemiec, Kazachstanu, Polski, Rumunii, Słowacji oraz Włoch) na temat sposobów radzenia sobie ze skutkami pandemii. Książka omawia rządowe, instytucjonalne oraz indywidualne środki, które zostały podjęte w celu przeciwdziałania finansowym, organizacyjnym i społecznym implikacjom kryzysu pandemicznego.

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The Impact of COVID-19 on Accounting, Business Practice and Education

Joanna Dyczkowska

Książka prezentuje wpływ pandemii COVID-19 na rachunkowość, działalność gospodarczą oraz edukację. W poszczególnych rozdziałach przedstawiane są doświadczenia płynące z wielu krajów (w tym m.in. z Brazylii, Francji, Niemiec, Kazachstanu, Polski, Rumunii, Słowacji oraz Włoch) na temat sposobów radzenia sobie ze skutkami pandemii. Książka omawia rządowe, instytucjonalne oraz indywidualne środki, które zostały podjęte w celu przeciwdziałania finansowym, organizacyjnym i społecznym implikacjom kryzysu pandemicznego.

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The Impact of COVID-19 on Accounting, Business Practice and Education

Joanna Dyczkowska

Książka prezentuje wpływ pandemii COVID-19 na rachunkowość, działalność gospodarczą oraz edukację. W poszczególnych rozdziałach przedstawiane są doświadczenia płynące z wielu krajów (w tym m.in. z Brazylii, Francji, Niemiec, Kazachstanu, Polski, Rumunii, Słowacji oraz Włoch) na temat sposobów radzenia sobie ze skutkami pandemii. Książka omawia rządowe, instytucjonalne oraz indywidualne środki, które zostały podjęte w celu przeciwdziałania finansowym, organizacyjnym i społecznym implikacjom kryzysu pandemicznego.

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The Impact of Covid-19 Pandemic on Economics, Accounting Practice, Research and Quality of Education in the Slovak Republic: Lessons Learnt

Daša Mokošová, Miriama Blahušiaková, Joanna Dyczkowska

Sustainable performance accounts for a critical issue for top management and operational managers facing the green and social transition. Accordingly, they require a clear roadmap indicating how to build ESG strategy, track and report on sustainability performance and manage these results in the longer term. This monograph offers insight into the topic of sustainability performance measurement, reporting and management in business organisations and institutions. The Authors from various countries, including Austria, Brazil, Germany, Hungary, Italy, Lithuania and Poland, present their broad perspectives and opinions, refer to various business sectors, and indicate how the regulatory framework and institutional bodies support sustainable development. With this focus, the book may interest accounting and management scholars, doctoral and master's students of socio-economic studies, and business practitioners. The book can also be used as supplementary material for accounting and management courses at the graduate and postgraduate levels. The monograph incudes 15 chapters, for example: Non-Financial Disclosure and Sustainability Regulation: Voluntary or Mandatory Effectiveness; Sustainable Performance Measurement under the New European Regulation for Corporate Sustainability Reporting: What Will Be the Impact of the European Sustainability Reporting Standards (Beyond New KPIs)?; Cost and Benefits of Sustainability Reporting: Literature Review, Valuable Information for Stakeholders or Corporate Spin? The View of Non-Financial Reports Potential Preparers and Users; Gaining Competitive Advantage through Social Responsibility Reporting - a Lesson from the Non-Profit Sector; The Balanced Scorecard for a Museum as a Non-Profit Organisation; Eco-Efficiency Indicators in District Heating Companies; Sustainability and Sustainability Performance: Empirical Findings from the German Banking and Insurance Sectors.  

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The importance of social innovations in the knowledge-based economy in the context of footwear sector solutions

Katarzyna Ławińska, Małgorzata Jabłońska

The prepared scientific monograph entitled The importance of social innovations in the knowledge-based economy in the context of footwear sector solutions is an attempt to further exemplify social innovations by identifying real links between social need and a specific good, service, method and process, in the context of solutions used in the footwear industry. Poland is one of the leading European footwear manufacturers, ranking 7th in terms of production volume in the EU, with a market share of 2.5%. In addition, strong competition is observed in the industry, which is conducive to the emergence of new innovations. The work contains theoretical and practical references to innovations in the industry, such as examples of modifications of footwear materials that have been used in business practice, and their measurable effect is to improve the comfort of using footwear. The authors refer to the environmental aspects of innovation, indicating the directions of utilization of production residues of the footwear and tanning industry, including composites, granules, and biostimulants for plants. The subject matter taken up in the monograph is an important contribution to the development of further scientific research covering the footwear industry and its importance in developing social innovations in Poland and the world. Based on the obtained research results and statistical data analysis, we attempted to outline the prospects for the development of social innovations in the footwear industry until 2050. The book can be an interesting study for practitioners and theoreticians, particularly for scientists representing disciplines such as economics and finance, management sciences, materials engineering, or entrepreneurs looking for opportunities to finance innovation in various areas.

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The Importance of Universities for Society and Economy. The Experience of Researchers from the Visegrád Group

red. Bogusława Drelich-Skulska, Magdalena Sobocińska, Andrea Tomášková

The monograph entitled "The Importance of Universities for Society and Economy. The Experience of Researchers from the Visegrad Group" was made by 28 authors representing 12 universities from the Visegrad Group. The intention of the authors is to answer the question about the role of universities and the relevance of research they conduct for the construction of sustainable societies and modern economies in conditions of volatile the environments. Addressing the problems discussed in this monograph from the perspective of the experience of researchers from Poland, Czechia, Slovakia and Hungary, corresponds with the important direction in the development of science, namely its internationalisation. The monograph consists of three parts. The first concerns the functioning of universities and directions in the development of education, as well as the scientific research conducted in the context of the sustainability crisis, and the need to expand the scope of implementation of the sustainable development concept. The considerations included in the second part of the monograph regard academic teaching and areas of research emerging in the context of the ongoing technological progress, particularly visible in the growing use of artificial intelligence, and the need to develop digital competencies. The third part presents the results of research undertaken in view of finding research gaps resulting from changes in the geopolitical and social conditions produced by the COVID-19 pandemic

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The Lean-Agile Way. Unleash business results in the digital era with value stream management

Cecil 'Gary' Rupp, Richard Knaster, Steve Pereira,...

In today’s fast-paced business landscape, efficiency is essential. Authored by industry experts Cecil ‘Gary’ Rupp, a Lean-Agile consultant with over three decades of executive experience; Richard Knaster, a SAFe® Fellow and transformation leader; Steve Pereira, a value stream consultant and board advisor; and Al Shalloway, creator of FLEX and PMI’s Disciplined Agile Value Stream Consultant workshop, the book offers proven strategies to streamline processes, enhance products, and improve service delivery. You’ll start with an introduction to foundational Lean and Agile practices, recognizing the significance of digital enhancements in modernizing business processes. As you progress, you'll learn VSM techniques to identify and prioritize work and investments to provide maximum value to customers. Moreover, you'll grasp Lean-Agile practices aimed at promoting collaboration among teams and ensuring the continuous flow of product-oriented deliveries tailored to address customer needs. Finally, you'll gain executive-level insights on how organizations must access timely information for decision-making and foster a culture of continuous business transformation. Armed with this knowledge and a robust toolkit, you'll be empowered to drive meaningful change, optimize resources, and stay ahead in the rapidly evolving marketplace.

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The Manager's Guide to Conducting Interviews. On the other side of the table – plan and execute excellent interviews to get the right person for the job

Stephen Walker

On the other side of the table - Plan and execute excellent interviews to get the right person for the jobAs an experienced managerial behavior consultant, Stephen Walker, co-founder of Motivation Matters, is passionate about helping to improve organizational performance in businesses. In this quick and practical book, Stephen takes you through the entire process of an interview, from getting to know the specifications of the role, to discussing the results and reaching a final decision with other stakeholders. Being able to build a strong team around you is essential to a business' success and to do this you need to interview effectively and confidently. This is not only essential for prospective employees; it is also an important managerial skill.Walking you through the interview process from the initial planning and preparation to meeting and greeting the interviewee, this book provides you with everything you need to know to hire for success. With templates, examples, and tips on how to incorporate cutting edge techniques such as NLP into your interviewing technique, The Manager’s Guide to Conducting Your First Interview, is the perfect companion to managers new and old, giving you a fresh perspective on effective interviewing.

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The Manager's Guide to Employee Feedback. Master this essential skill for new managers and successfully deliver feedback to raise your team's performance with this practical guide book and

Glenn Robert Devey

Master this essential skill for new managers and successfully deliver feedback to raise your team’s performance with this practical guide book and ebook.

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The Manager's Guide to Mediating Conflict. Learn how to confidently mediate conflicts in the workplace

Alison J Love

Experienced mediator, trainer, and business mentor Alison Love brings her insight into the nuances and subtleties of workplace conflict, to help you develop the vital communication skills that lie at the heart of good leadership. Emotional intelligence often passes unspoken in discussions about management but here Alison places it at the forefront, as a key component of management.Built around the process of mediation, Alison shows you precisely how mediation works, while also offering you invaluable information that will be integral for any manager interested in creating a team and a workplace committed and dedicated to a shared goal. From understanding the causes of conflict in the modern workplace to sustaining the results of a successful mediation, Alison aims to give you both the knowledge and the skills to be successful at this integral component of management.Conflict is an inevitable part of the workplace. Often it can be constructive, but it is more frequently, destructive and damaging. When it is not managed effectively it can cripple morale and productivity and lead even to stress and ill health. One of the most effective forms of conflict management is mediation, which provides a formal structure through which conflicting parties can articulate their perspectives, with the aim of reaching a resolution through this formalised discussion. Beginning with the causes of conflict in the modern workplace, this book then takes you through the entire mediation process, providing you with clear, practical steps on how to plan and conduct a mediation to how to sustain the results once the process has been completed. With tools and templates that make what may seem like a difficult process manageable, the book is an essential tool for manager’s concerned about how to deal with conflict at work.

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The Manager's Guide to Presentations. Ace the first presentation you deliver as a new manager and make your mark as a rising star in your organization with this book and

Lauren Hug

Lauren Hug, founder of HugSpeak Coaching & Consulting, has been helping people reach and motivate audiences for 20 years. In this concise, friendly guide, she condenses her years of presentation expertise from the courtroom to the boardroom. Your presentations are a crucial part of establishing yourself as a leader. Developing a commanding presence and exceptional public speaking skills will mark you as a rising star within your organization. And it doesn't have to be daunting. Lauren will teach you how to speak with confidence, whether you're presenting to your employees, your boss or external stakeholders.This accessible, practical book will walk you through the process step by step, from planning and developing your content, through mastering your materials, to delivering a dynamic performance and reaping the rewards in your career. With interactive exercises and templates, you'll learn how to embrace your signature speaking style, engage your audience, craft compelling content and speak like a pro. Along the way, you'll find yourself building relationships with team members and bosses alike, and developing valuable insights into your strengths as a manager. Through her positive and collaborative coaching approach, described as empowering, life-changing, and therapeutic, Lauren will help you shine as both a leader and a presenter.

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The Method of Determining and Improving the Educational Conditions for People with Disabilities in Higher Educations

Marta Skierniewska

The main goal of the monograph is to present a proven method, based on a process approach, to define and improve the conditions of education at a higher education institution for individual disabilities. This is accompanied by the author's conviction that the developed and promoted method should define the obligations of each university in the field of ensuring access of PwD to higher education, and that the fulfillment of these obligations should be ensured by the law formulated in such a way that these obligations are explicitly indicated as absolute.

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The Power of the Agile Business Analyst. 30 surprising ways a business analyst can add value to your Agile development team

IT Governance Publishing, Jamie Lynn Cooke

Agile frameworks have revolutionized the way business analysis is integrated into projects, but the role of the Agile business analyst is still evolving. This book explores how business analysts can thrive within Agile teams, offering insights into both the challenges and opportunities they face. By understanding the power and limitations of Agile, the reader will gain practical tools to not only survive but thrive in an Agile environment. The text outlines why having a dedicated Agile business analyst is crucial and provides actionable advice on how to build the right team and minimize risks. The author goes beyond theory to offer concrete steps that help business analysts add value to Agile projects. The reader will walk away with a deep understanding of the evolving Agile landscape, including the critical role of business analysis and practical tips for improving team dynamics, managing risks, and maximizing value. This book is perfect for professionals looking to integrate Agile business analysis into their teams and projects to achieve better outcomes and continuous improvement.

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The Power of the Agile Business Analyst. 30 surprising ways a business analyst can add value to your Agile development team

IT Governance Publishing, Jamie Lynn Cooke

Agile frameworks have revolutionized the way business analysis is integrated into projects, but the role of the Agile business analyst is still evolving. This book explores how business analysts can thrive within Agile teams, offering insights into both the challenges and opportunities they face. By understanding the power and limitations of Agile, the reader will gain practical tools to not only survive but thrive in an Agile environment. The text outlines why having a dedicated Agile business analyst is crucial and provides actionable advice on how to build the right team and minimize risks. The author goes beyond theory to offer concrete steps that help business analysts add value to Agile projects. The reader will walk away with a deep understanding of the evolving Agile landscape, including the critical role of business analysis and practical tips for improving team dynamics, managing risks, and maximizing value. This book is perfect for professionals looking to integrate Agile business analysis into their teams and projects to achieve better outcomes and continuous improvement.