Biznes i ekonomia
Marketing wielkich możliwości. Jak sprzedawać więcej w szumie informacyjnym
Grzegorz Urban
Lawinowy przyrost ilości danych o klientach, spadek lojalności wobec marki oraz konieczność mierzenia ROI (od ang. return on investment — zwrot z inwestycji) to główne bolączki współczesnego marketera. W ciągu ostatnich kilku lat klienci się zmienili, a sprawdzone i działające „do wczoraj” strategie marketingowe nie przystają do dzisiejszych standardów. Dla firmy niekontrolowany wzrost ilości danych o klientach oznacza zwykle chaos. Na szczęście wraz ze wzrostem dostępnych informacji rozwijają się także narzędzia informatyczne pozwalające te dane posegregować, uporządkować i wykorzystać w celu wzmocnienia efektów działań marketingowych. Systemy IT pomagają zindywidualizować ofertę kierowaną do konkretnego klienta i czynią to automatycznie, bez udziału zespołu analitycznego. Jednocześnie dają możliwość zmierzenia rezultatów naszych wysiłków. Dla marketera pomiar finansowych efektów jego działania oznacza nową rolę w firmie. Ta książka to praktyczny przewodnik po nowych narzędziach i procesach. Jeśli umiejętnie je zastosujesz, stworzą ważny element przewagi konkurencyjnej dla Twojej firmy oraz ukierunkują dział marketingu na generowanie przychodów. Grzegorz Urban – Ekspert ds. projektów generowania popytu oraz zarządzania przychodami. W PwC odpowiedzialny za obszar sprzedaży, marketingu i obsługi klienta. Od 1998 roku doradza firmom w zakresie komercyjnego wykorzystania internetu. Posiada doświadczenie z wielu branż, firm różnej wielkości oraz rynków B2B i B2C w tym, jako szef marketingu i zarządzania przychodami w UPS Polska. Wcześniej wprowadzał ofertę mobilnego internetu na ryku B2C w T-Mobile. Prowadził interaktywną agencję reklamową oraz był odpowiedzialny za marketing portalu Onet.pl. Prowadzi blog branżowy pod adresem www.metamarketing.eu Patron merytoryczny:
Marketingowe aspekty zarządzania komunikacją wizualną w sektorze MŚP
Jolanta Staszewska, Piotr Skorus
Na początku pracy autorzy odnieśli się do teoretycznych aspektów komunikacji wizualnej. Następnie przedstawiono miejsce komunikacji wizualnej w działaniach komunikacji marketingowej, jej pozycję określaną przez pryzmat nauk o sztuce, następnie przedstawiono rolę MŚP i wykorzystanie przez sektor MŚP narzędzi komunikacji wizualnej, tak w ujęciu teoretycznym, jak i praktycznym – poprzez wyniki badań. Pracę zwieńczają sugestie dla przedsiębiorców i propozycja algorytmu działania dla sektora, w celu skuteczniejszego wykorzystania polityki realizacji komunikacji wizualnej.
Marki, wynalazki, wzory użytkowe. Ochrona własności przemysłowej
Anna Grzywińska, Szymon Okoń
Patent na innowację! Wynalazki, znaki towarowe, wzory użytkowe i przemysłowe Skuteczna ochrona własności przemysłowej Efektywne zarządzanie i wycena Aspekty międzynarodowe i europejskie Praktyczne przykłady Wszelkie prawa zastrzeżone Wynalazki od zawsze napędzały rozwój ludzkości. Wciąż szukamy nowych rozwiązań, uruchamiamy procesy innowacyjne, przeprowadzamy badania, przedstawiamy niespotykane dotąd projekty, wzory i znaki. Tworzymy produkty, które czynią życie łatwiejszym i przyjemniejszym oraz są odpowiedzią na nasze potrzeby. Jednak tak jak potrzeba jest matką wynalazku, tak ochrona patentowa powinna być jego logicznym następstwem. Bez względu na to, czy pracujesz w laboratorium badawczym, projektujesz logo firmy, czy opracowujesz urządzenie umożliwiające podróże w czasie, zawsze powinieneś zadbać o bezpieczeństwo tego, co stworzyłeś. Chroń swoją własność przemysłową. Strzeż praw do marki. Pilnuj, by nikt niepowołany nie przywłaszczył sobie Twojego wynalazku. System własności przemysłowej: Własność przemysłowa i jej źródła. Znaczenie prawa własności przemysłowej w każdym przedsiębiorstwie. Przedmioty prawa własności przemysłowej — ze szczególnym uwzględnieniem wynalazków, wzorów użytkowych, wzorów przemysłowych czy znaków towarowych. Powstanie patentu, uzyskanie prawa ochronnego i prawa z rejestracji. Analiza zagadnień wyceny własności przemysłowej oraz najistotniejsze sprawy związane z efektywnym zarządzaniem tą wyceną. Kwestia prawa własności przemysłowej poza granicami kraju.
Mike Gonzalez , Katharine Cornell Gorka
Książka "Marksizm: nowa generacja. Jak z nim walczyć" M. Gonzaleza i K. Gorki to dogłębna analiza strategii i taktyk stosowanych przez radykalną lewicę w ostatnich latach w celu podważenia instytucji Stanów Zjednoczonych wraz z sugestiami, jak przeciwdziałać ich postępom. Wielu Amerykanów uważa, że Stany Zjednoczone chylą się ku upadkowi. Widzą kraj, który stał się nie do poznania: gdzie jednostki są zredukowane do swojej rasy, pochodzenia etnicznego lub tożsamości seksualnej; gdzie dzieci są indoktrynowane radykalnymi ideologiami; gdzie antysemityzm stał się powszechny. Ta książka wyjaśnia, w jaki sposób wszystkie te problemy są zakorzenione w marksizmie. Z pewnością nie jest to marksizm sowiecki, ale marksizm, który został ukształtowany przez europejskich intelektualistów, zaadaptowany i udoskonalony przez amerykańskich radykałów studenckich z lat 60. i rozpowszechniony w kulturze, gdy ci radykałowie studenccy stali się profesorami, działaczami społecznymi i przywódcami. Ostatecznym celem marksistów nowej generacji jest wywłaszczenie, redystrybucja, centralne planowanie i kolektywizm. Ich celem jest nic innego jak kulturowa transformacja Stanów Zjednoczonych - i częściowo im się to udało. Niemniej jednak książka "Marksizm: nowa generacja. Jak z nim walczyć" jest przepełniony optymizmem. Ujawnia mroczne wewnętrzne funkcjonowanie destrukcyjnego programu radykalnej lewicy w Stanach Zjednoczonych, aby nauczyć Amerykanów, jak z nim walczyć. Autorzy dzielą się swoim przekonaniem, że najlepsze dni dla Stanów Zjednoczonych są wciąż przed nami, jeśli każdego dnia Amerykanie będą mogli współpracować, aby przywrócić zdrowy rozsądek i ponownie uczynić Amerykę ostoją wolności.
Marzenia tworzą zmiany. Jak daleko może zaprowadzić nas siła naszych pragnień
Mariusz Kędzierski
Oto człowiek, który zamienił marzenia w cele i w działanie! Nazywam się Mariusz Kędzierski. Urodziłem się w roku 1992. Na świat przyszedłem bez rąk, czego przez wiele lat nie potrafiłem zaakceptować. Po tym, jak w wieku 14 lat chciałem odebrać sobie życie, postanowiłem zmienić sposób myślenia i żyć według własnych zasad, pełnią życia. Sztuka była dla mnie w tym kluczowym momencie formą terapii, a teraz jest sposobem na życie i największą pasją. Tak zaczęła się historia autora tej książki, artysty i mówcy motywacyjnego, którego płomienne, pełne pasji opowieści zainspirowały do działania wiele osób w Polsce i na świecie. Ludzie chętnie go słuchają i wprowadzają w życie wnioski płynące z przemówień, ponieważ w rzeczywistości wszyscy jesteśmy do siebie podobni ― mamy talenty, z których nie potrafimy korzystać. Pasje, na których realizację brakuje nam czasu albo odwagi do podejmowania działań. Często dokonujemy niekoniecznie słusznych wyborów. Czasem wręcz nie potrafimy dostrzec w niczym sensu. Póki jednak czujemy, że wciąż czegoś chcemy, póki mamy marzenia, póty tli się w nas potencjał do zmiany, do życia na swoich warunkach. Wreszcie. Jeśli czujesz, że znajdujesz się tuż przed punktem przełomowym, nie czekaj ― czytaj i inspiruj się prawdziwą historią! Posłuchaj: YT - Duży w maluchu YT - podcast Charyzmatyczny Mariusz wywraca do góry nogami znaczenie hasła "niepełnosprawność", inspirując swoim przykładem do osiągania najbardziej śmiałych celów i udowadniając, że nawet jeśli nie ma się obu rąk, można spełniać swoje marzenia. Marcin Prokop, dziennikarz, prezenter telewizyjny To niezwykle uniwersalna książka, a historia Mariusza podnosi na duchu. Dla tych z nas, którzy czasem mierzą się z brakiem wiary w siebie, jest niczym zdrowa dawka determinacji i odwagi. Czyta się jednym tchem. Serdecznie polecam. Jakub B. Bączek, trener mentalny olimpijczyków
Damien Bruyndonckx
Adobe Captivate is the industry-leading solution for authoring E-learning content. With adobe Captivate one can capture the on-screen action, enhance e-Learning projects, insert SCORM and AICC-compliant quizzes and then, publish your work in various formats for easy deployment on virtually any desktop and mobile device. Mastering Adobe Captivate 6 is a comprehensive guide to creating SCORM-compliant demonstrations, simulations and quizzes with Adobe Captivate. The sample projects demonstrate each and every feature of Adobe Captivate giving you the expertise you need to create and deploy your own professionalquality e-learning courses. Mastering Adobe Captivate 6 will guide you through the creation of three e-learning projects including a demonstration, a simulation and a SCORM-compliant quiz. The first part of the book will drive you through the main three steps of the Captivate production process. In the first step, we will use the powerful capture engine of Captivate to generate the needed slides and screenshots. In the second step, we will enhance our slides and screenshots using the objects provided by Captivate. These objects include animations, interactions, videos and more. In the third step, we will make our project available to the outside world by publishing it in various formats including Adobe Flash PDF, video, and even HTML 5. The second part of the book will focus on the advanced tools of Captivate. These tools include the questions slides that make up a quiz, SCORM and AICC compliance, localization of your e-Learning content and widgets among others. In the last chapter, you we will unleash the true power of Captivate by using the variables and the advanced actions to create a unique e-Learning experience.
Gary Bradley
Unlock the full potential of Photoshop, the go-to app for content creators, by mastering its complex tools and features. This book, drawing from the award-winning author’s 25+ years of design experience, builds on your existing Photoshop knowledge with proven industry techniques, serving as a launchpad to develop professional skills and transformative personal growth.You’ll fine-tune color and tone in your images with non-destructive adjustment layers and conceal content like backdrops with precise masking techniques for fine details like hair. Working through a series of real-world editing projects, crafting realistic brand mockups and traditional marketing collateral, you’ll learn robust methods for building social media assets in Photoshop, from images to animated GIFs and videos. You’ll also be able to bring your typography to life with styles and effects that are simple to edit and store as preset effects. The final section of the book encapsulates all of your learning to create complex montages using advanced masking and compositing techniques. You’ll have fun elevating your designs with surreal art styles and conceptual imagery using retouching, blending, and liquify filters.By the end of this Adobe Photoshop book, you’ll be equipped to create captivating visuals that leave a lasting impression on your audience.
Gary Bradley, Rob de Winter, James Carrington
Adobe Photoshop continues to evolve and so should your skills. Written by Adobe Certified Expert Gary Bradley, Mastering Adobe Photoshop 2026 is the definitive guide for designers, marketers, and visual content creators looking to upgrade their editing capabilities with Adobe’s latest tools and features. Whether you’re refining product shots, creating print collateral, or animating social media visuals, this second edition delivers an expertly structured approach that blends professional techniques with hands-on practice.Structured into four progressive parts, the book builds your skills from interface mastery and healing tools to branding mock-ups, video shorts, and surrealist artwork. This edition goes beyond basic image editing by teaching advanced workflows like non-destructive retouching, seamless masking, batch automation, and content creation optimized for multiple platforms. Two brand-new chapters help you embrace the future of image editing by exploring AI-powered retouching with Adobe Firefly and the latest updates and new features from Adobe MAX.By the end of this book, you’ll have complete command over Photoshop’s powerful feature set, allowing you to craft stunning visuals that impress clients, employers, and online audiences alike.*Email sign-up and proof of purchase required
Robin Nichols
Dive into the world of digital photo editing with this latest edition, crafted by a seasoned photographer and digital imaging expert, and harness the full potential of the latest Photoshop Elements 2024. With a unique blend of in-depth tutorials and practical applications, this book is an essential resource for photographers at all levels. Alongside introducing new features like Dark Mode, Match Color, and Photo Reels, as well as advanced techniques like layering and artistic effects, this book addresses common user feedback from previous editions, ensuring a refined and user-friendly experience. With the help of this guide, you’ll learn how to leverage AI to stitch widescreen panoramas, remove people from backgrounds, defocus backgrounds, recompose images, and even create a range of calendars and greeting cards for your friends and family.You’ll take your prowess to the next level by learning how to correct optical distortion, reshape images, exploit layers, layer masking, and get to grips with sharpening techniques to create the perfect picture or imaginative fantasy illustration. The online realms of animation, video creation, and third-party plugins will also be covered.By the end of this book, you'll know how to leverage the incredible features of Photoshop Elements 2024 with complete confidence.
Shaun Bryant, Jessica Langston, Jeanne Aarhus
AutoCAD helps you communicate your design intent by plotting your designs to drawings, in both paper and electronic format. But using AutoCAD can be daunting, even for an experienced user who wants to get their designs into the AutoCAD native DWG file format.Written by an Autodesk Certified Instructor at Platinum level with 30+ years of industry experience, this book will guide you on how to use new and existing AutoCAD tools to work smarter, not harder, and it will familiarize you with the processes needed to use AutoCAD much more effectively. As you work through the chapters, you’ll get used to these new methodologies in AutoCAD and build up muscle memory so that these skills become second nature. You’ll also take advantage of the author's expertise and experience, learning some highly effective AutoCAD tips and tricks along the way.By the end of this AutoCAD book, you’ll have gained valuable insights into the knowledge needed to confidently prepare for your Autodesk AutoCAD certification.
Imran Bashir
Blockchain is the backbone of cryptocurrencies, with applications in finance, government, media, and more. With a legacy of providing technologists with executable insights, this new edition of Mastering Blockchain is thoroughly revised and updated according to the latest blockchain research. With new chapters on decentralized finance, decentralized identity, blockchain privacy, scalability, security, and bonus online content exploring alternative blockchains, this is an unmissable read for everyone who wants to gain a deep understanding of blockchain.Although this book covers the basics, including blockchain's technical underpinnings, cryptography, and consensus protocols, it doesn’t shy away from advanced topics and practical expertise, such as decentralized application (DApp) development using smart contracts. Throughout the book, you’ll explore blockchain solutions beyond cryptocurrencies, such as the Internet of Things (IoT) with blockchain, enterprise blockchains, and tokenization, and gain insight into the future scope of this fascinating and disruptive technology.By the end of this blockchain book, you will have gained a thorough understanding of the various facets of blockchain and understand the potential of this technology in diverse real-world scenarios.
Imran Bashir
Publisher's Note: This edition from 2018 is outdated and does not cover the latest insights on consensus algorithms, Ethereum 2.0, tokenization, and enterprise blockchains. A new and updated edition of this book that includes all the newest developments and improvements in Blockchain including the above topics is now available.A blockchain is a distributed ledger that is replicated across multiple nodes and enables immutable, transparent and cryptographically secure record-keeping of transactions. The blockchain technology is the backbone of cryptocurrencies, and it has applications in finance, government, media and almost all other industries. Mastering Blockchain, Second Edition has been thoroughly updated and revised to provide a detailed description of this leading technology and its implementation in the real world. This book begins with the technical foundations of blockchain technology, teaching you the fundamentals of distributed systems, cryptography and how it keeps data secure. You will learn about the mechanisms behind cryptocurrencies and how to develop applications using Ethereum, a decentralized virtual machine. You will also explore different other blockchain solutions and get an introduction to business blockchain frameworks under Hyperledger, a collaborative effort for the advancement of blockchain technologies hosted by the Linux Foundation. You will also be shown how to implement blockchain solutions beyond currencies, Internet of Things with blockchain, blockchain scalability, and the future scope of this fascinating and powerful technology.
Mastering Customer Success. Discover tactics to decrease churn and expand revenue
Jeff Mar, Peter Armaly, Mark Stouse
The rapidly evolving customer success landscape has left many Customer Success Managers (CSMs) struggling to keep pace with the complexities of this dynamic role. This Customer Success book bridges the gap by providing a comprehensive framework for mastering the essential skills required to excel.You’ll find out why the Customer Success function is indispensable today and gain expert insights into account segmentation, financial tiering, ideal customer profiles, and the complexity of customer engagement process design. You’ll then delve into playbook development, where you’ll find practical guidance for CSMs and Customer Success Operations Managers who want to improve their ability to drive desired business outcomes. Through insightful case studies, the authors illustrate their own experience of successful Customer Success implementation, showing you what it takes to exceed customer expectations with well-designed, proactive services. The journey doesn’t end there—it extends to highlighting the resilience required to build and operate successful Customer Success organizations.By the end of this guide, you’ll be equipped with the tactics and mindset necessary to stand out as a world-class Customer Success leader in your organization, driving growth at every turn.
Mariano De Maio, Mauricio Salatino, Esteban Aliverti
Mastering JBoss Drools 6 will provide you with the knowledge to develop applications involving complex scenarios. You will learn how to use KIE modules to create and execute Business Rules, and how the PHREAK algorithm internally works to drive the Rule Engine decisions. This book will also cover the relationship between Drools and jBPM, which allows you to enrich your applications by using Business Processes. You will be briefly introduced to the concept of complex event processing (Drools CEP) where you will learn how to aggregate and correlate your data based on temporal conditions. You will also learn how to define rules using domain-specific languages, such as spreadsheets, database entries, PMML, and more. Towards the end, this book will take you through the integration of Drools with the Spring and Camel frameworks for morecomplex applications.
Mastering JIRA 7. Become an expert at using JIRA 7 through this one-stop guide! - Second Edition
Ravi Sagar
Atlassian JIRA 7 is an enterprise issue tracker system. One of its key strengths is its ability to adapt to the needs of an organization, ranging from building software products to managing your support issues.This book provides a comprehensive explanation covering all three components of JIRA 7, such as JIRA Software, JIRA Core, and Jira Service Desk. It shows you how to master the key functionalities of JIRA and its customizations and useful add-ons, and is packed with real-world examples and use cases. You will first learn how to plan for a JIRA 7 installation and fetch data. We cover JIRA reports in detail, which will help you analyze your data effectively. You can add additional features to your JIRA application by choosing one of the already built-in add-ons or building a new one to suit your needs. Then you'll find out about implementing Agile methodologies in JIRA by creating Scrum and Kanban boards. We'll teach you how to integrate your JIRA Application with other tools such as Confluence, SVN, Git, and more, which will help you extend your application. Finally, we'll explore best practices and troubleshooting techniques to help you find out what went wrong and understand how to fix it.
Harris M Silverman
The way you choose to interact with your employees is a critical influence on your success as a manager, as well as determining the quality of your employees’ work and the tone of your office. Your superiors will make note of how you handle matters of management, and so will your employees. Many managers, especially when they are new to the role, can find themselves struggling and reacting blindly to situations rather than calmly choosing the correct management style. It’s essential that you be well equipped to handle your role as a manager.This handy guide takes you through the various elements of management style, and shows you how to decide on the best approach to take in a variety of situations and with different types of employee. Drawing on years of management expertise, it will enable you to bring out the best in your employees.Mastering Management Styles looks at the various components of management style and shows you how to combine them in the way that best suits each type of situation you’ll face. When should you be consultative with your employees? When should you be directive? How much coaching should you offer them, and how should you do it? How do you balance the interests of your employer with those of your employees? How do you distinguish between different types of employee? All of these topics are covered in this practical instruction manual for managers, providing you with a go-to set of analytical tools and hands-on strategies that will make you a much more effective and successful manager.
Rodrigo Pinto
Mastering Microsoft 365 and SharePoint Online is an essential guide for businesses aiming to optimize operations and maintain a competitive edge. This comprehensive resource provides a systematic roadmap for navigating the complexities of Microsoft 365 and SharePoint Online, guided by enterprise architect and Microsoft 365 MVP Rodrigo Pinto, who is renowned for his innovative productivity-enhancing development strategies.Through real-world examples and expert insights, you'll learn how to create efficient workflows, manage user access, implement robust security measures, and leverage automation to streamline your processes. You’ll get to grips with using Power Automate, Power Apps, and Power BI to automate repetitive tasks, build custom applications, and visualize your data. This book focuses on SharePoint Online's role in document management and team collaboration, covering structure planning, processes, automation, implementing robust security measures, and maintaining compliance aligned with your business needs. It also provides strategies and case studies for migrating to Microsoft 365 and SharePoint Online and explores future trends and useful tips on implementation, collaboration, DevOps, Microsoft 365 development, and IT management.By the end of this book, you’ll acquire the necessary skills to maximize productivity, collaboration, and efficiency in your digital workspace.
Stefano Demiliani, Duilio Tacconi
This book dives straight into guiding you through the process of building real-world solutions with the AL language and Visual Studio Code. It emphasizes best practices and extensibility patterns to ensure your extensions are well-structured, maintainable, and meet the needs of modern businesses. You'll learn advanced AL techniques, report creation methods, debugging strategies, and how to leverage telemetries for monitoring. Additionally, it covers performance optimization practices and API integration to help you create efficient and interconnected solutions.With a focus on extension development, this new edition allows you to jump right into coding without spending time on setup processes. This book introduces new chapters covering essential tasks that Business Central developers frequently encounter, such as file handling and printing management. Finally, the book expands its scope by including chapters on various integration aspects, including VS Code extensions, GitHub DevOps, Azure services, and Power Platform integrations. We’ll wrap up by covering Copilot capabilities in Business Central and how you can create your own generative AI copilots. By mastering these concepts and techniques, you'll be well-equipped to create powerful and customized solutions that extend the capabilities of Dynamics 365 Business Central.
Edward Unger, Ryan Coyne
Do you want to start a business or turn a hobby into a profession, but feel like you're running out of time? Do you want to become a productivity powerhouse, effectively juggling personal and professional responsibilities? Does your team need help boosting efficiency? This comprehensive guide provides practical strategies and action plans to optimize your work and home life using ClickUp.Achieve project success by setting meaningful KPIs, creating team dashboards, generating real-time reports, and extending ClickUp with integrations. You’ll learn how to implement and optimize your workspace structure, project management, processes, workflows, automation, AI, and how to use ClickUp Brain as a knowledgebase. This book also helps you master ClickUp for home life by using it to manage personal tasks, plan vacations, collaborate on projects, maintain interactive inventory, and track household chores. Finally, you'll explore advanced features, goal setting, and personal approaches to maximize your leverage of ClickUp as your 'accomplishment system.Whether you're a seasoned user or just getting started, this ClickUp handbook provides best practices and highlights common mistakes for implementing and optimizing ClickUp to unlock its potential and achieve your goals.
Ashish Ranjan Jha
PyTorch is making it easier than ever before for anyone to build deep learning applications. This PyTorch deep learning book will help you uncover expert techniques to get the most out of your data and build complex neural network models.You’ll build convolutional neural networks for image classification and recurrent neural networks and transformers for sentiment analysis. As you advance, you'll apply deep learning across different domains, such as music, text, and image generation, using generative models, including diffusion models. You'll not only build and train your own deep reinforcement learning models in PyTorch but also learn to optimize model training using multiple CPUs, GPUs, and mixed-precision training. You’ll deploy PyTorch models to production, including mobile devices. Finally, you’ll discover the PyTorch ecosystem and its rich set of libraries. These libraries will add another set of tools to your deep learning toolbelt, teaching you how to use fastai to prototype models and PyTorch Lightning to train models. You’ll discover libraries for AutoML and explainable AI (XAI), create recommendation systems, and build language and vision transformers with Hugging Face.By the end of this book, you'll be able to perform complex deep learning tasks using PyTorch to build smart artificial intelligence models.
Mastering QuickBooks 2020. The ultimate guide to bookkeeping and QuickBooks Online
Crystalynn Shelton
Intuit QuickBooks is an accounting software package that helps small business owners to manage all their bookkeeping tasks. Its complete range of accounting capabilities, such as tracking income and expenses, managing payroll, simplifying taxes, and accepting online payments, makes QuickBooks software a must-have for business owners and aspiring bookkeepers.This book is a handy guide to using QuickBooks Online to manage accounting tasks and drawing business insights by generating reports easily. Using a fictitious company, the book demonstrates how to create a QuickBooks Online account; customize key settings for a business; manage customers, vendors, and products and services; generate reports; and close the books at the end of the period. QuickBooks records your debits and credits, so you don't need to learn accounting. However, you will find out what happens under the hood and understand how your financial statements are impacted by what you do in QuickBooks. You'll also discover tips, shortcuts, and best practices that will help you save time and become a QuickBooks pro.By the end of this book, you'll have become well-versed with the features of QuickBooks and be able to set up your business and manage all bookkeeping tasks with ease.
Mastering QuickBooks 2021. The ultimate guide to bookkeeping and QuickBooks Online - Second Edition
Crystalynn Shelton
Intuit QuickBooks is an accounting software package that helps small business owners to manage all their bookkeeping tasks independently.This latest edition of Mastering QuickBooks takes you through the range of new features and updates available in QuickBooks Online (QBO). Creating multilingual invoices, tracking mileage, working with a cash flow dashboard that helps you with cash forecasting and planning reports, and uploading a batch of bills and checks are just a few of the new features covered in this edition. As you progress, you’ll learn how to manage sales tax, including how to set up, collect, track, pay, and report sales tax payments. Dedicated sections will also take you through new content focused on the latest features in the QBO line-up, while also showing you the different types of businesses that can benefit from QBO Advanced. In addition to this, you’ll explore how to export reports to Google Sheets, use the custom chart builder, import budgets, perform smart reporting with Fathom, and much more.By the end of this QuickBooks book, you'll be well-versed with the features of QuickBooks and have the confidence to manage all your bookkeeping tasks with ease.