Szczegóły ebooka

Internet Marketing with WordPress. Use the power of WordPress to target customers, increase traffic, and build your business with this book and

Internet Marketing with WordPress. Use the power of WordPress to target customers, increase traffic, and build your business with this book and

David Mercer, Matt Mullenweg

EBOOK
  • Internet Marketing with WordPress
    • Table of Contents
    • Internet Marketing with WordPress
    • Credits
    • About the Author
    • Acknowledgement
    • About the Reviewer
    • www.PacktPub.com
      • Support files, eBooks, discount offers, and more
        • Why Subscribe?
        • Free Access for Packt account holders
    • Preface
      • What this book covers
      • What you need for this book
      • Who this book is for
      • Conventions
      • Reader feedback
      • Customer support
        • Downloading the example code
        • Accessing the online exercises & quizzes
        • Errata
        • Piracy
        • Questions
    • 1. Introduction to WordPress Marketing
      • Fitting into your niche
      • Internet marketing overview
      • Understanding Internet marketing
      • Pre-marketing preparation
        • Pre-marketing preparation procedure
      • Defining business objectives
      • Identifying the target audience
        • Reach the target audience
      • Summary
    • 2. Creating Content to Attract the Target Readers
      • The case for content
      • Understanding content
      • Creating content
        • Quality content
        • Engaging content
        • Creating a stir with link bait
        • Reach bait
      • Summary
    • 3. Building Traffic I: Search Engine Optimization
      • Understanding Internet search
      • SEO for WordPress sites
        • Site structure
        • Page structure
        • Keywords and phrases
        • Tags and categories
        • Document structure
          • Headings
          • Images
          • Links
      • Dos and donts
        • Do
        • Don't
      • Summary
    • 4. Building Traffic II: Socializing WordPress
      • Understanding social networks
        • Facebook
          • Automatic Facebook access to WordPress
        • LinkedIn
        • Twitter
          • Integrate your blog with Twitter
        • Digg & Reddit
        • Stumbleupon
      • Integrating your WordPress blog
      • Summary
    • 5. Building Traffic III: Building Relationships
      • Trust and relationships with WordPress
        • Finding people with similar interestsTag Surfer
        • Get on the radar with other WordPress blogs
      • RSS feeds from your blog
      • Advertising online, articles, and press releases
        • Reviews
        • Articles
        • Paid marketing
        • Press releases
      • Forums and groups
      • Summary
    • 6. Converting Traffic
      • Converting traffic into followers
        • Making it easy for people to follow you
          • Creating a custom "Follow me" widget
      • Converting traffic into customers
        • Advertising effectively
        • Creating powerful landing pages
          • Headline
          • Context
          • Call-to-action
          • Visual appeal
          • The lead
          • Corroboration
      • Summary
    • 7. Analyze, Refine, and Repeat
      • Use analytics
      • Using Webmaster tools
      • The Internet marketing cycle
      • Implement multiple landing pages
      • Summary
    • Index
  • Tytuł:Internet Marketing with WordPress. Use the power of WordPress to target customers, increase traffic, and build your business with this book and
  • Autor:David Mercer, Matt Mullenweg
  • Tytuł oryginału:Internet Marketing with WordPress. Use the power of WordPress to target customers, increase traffic, and build your business with this book and ebook.
  • ISBN:9781849516754, 9781849516754
  • Data wydania:2011-11-24
  • Format:Ebook
  • Identyfikator pozycji: e_3bdb
  • Wydawca: Packt Publishing