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Corporate reputation in supply chain management - the Sino-European perspective
Adam Figiel
Praca o tym, jak reputacja przestaje być jedynie elementem wizerunku czy komunikacji, a staje się strategicznym mechanizmem zarządzania zaufaniem, ryzykiem i współpracą w złożonych, transnarodowych sieciach dostaw. Autor traktuje reputację jako zasób strategiczny i jednocześnie mechanizm ładu w sieciach międzyorganizacyjnych, w których zaufanie, przejrzystość i zgodność regulacyjna warunkują dostęp do rynków, partnerstw i finansowania. W centrum rozważań znajdują się: instytucjonalne i kulturowe kontrasty UE - Chiny, rosnąca rola reżimów ESG oraz unijnych dyrektyw CSRD/CSDDD, a także oddziaływanie cyfryzacji, blockchainu, AI i cyberbezpieczeństwa na budowanie oraz ochronę reputacji w łańcuchach dostaw. Autor proponuje ujęcie hybrydowe: łączy europejską logikę compliance i transparentności z chińską logiką relacyjną (guanxi, mianzi), pokazując, że skuteczne zarządzanie reputacją w relacjach UE-Chiny wymaga mediacji między odmiennymi systemami normatywnymi.
A work on how reputation ceases to be merely an element of image or communication and becomes a strategic mechanism for managing trust, risk, and cooperation in complex, transnational supply networks. The greatest advantage of this book is that it redefines reputation as a key element of global supply chain management, doing so in a theoretically mature, empirically grounded, and practically useful way, especially in one of today's most important economic systems: China-Europe relations.
The book will remain relevant even after regulatory changes because it deals with addresses underlying mechanisms. No Polish publication offers such a transcultural model of reputation in supply chains. It offers a better fit for the realities of platforms, ecosystems, and global networks. It explains why technology changes the logic of reputation, not just how to implement it.
Introduction 7
Chapter 1. Foundations of Corporate Reputation in Global Supply Chains 13
1.1. Defining Corporate Reputation in the Context of Supply Chains 13
1.2. Reputation as a Strategic Asset in Multinational Networks 17
1.3. Drivers of Reputation Risk and Trust in Supply Chain Relationships 19
Chapter 2. The Sino-European Supply Chain Ecosystem 27
2.1. Trade Structures, Policies, and Institutional Frameworks 27
2.2. Cultural and Ethical Norms in Business Practice 30
2.3. Strategic Interdependence between China and the EU in Key Industries 33
Chapter 3. Reputation Building and Maintenance in Supply Chains 39
3.1. Transparency, Traceability, and Third-Party Certifications 39
3.2. Sustainability and ESG Compliance as Reputation Catalysts 43
3.3. Communication Strategies across the Supply Chain 46
Chapter 4. Reputation Crises and Recovery in Sino-European Supply Chains 51
4.1. Typologies and Sources of Reputational Crises 51
4.2. Case Studies: Failures in Quality, Labour Standards, and Environmental Impact 54
4.3 Reputational Risk Mitigation and Crisis Response Mechanisms 57
Chapter 5. Technology, Data, and Reputation Management 65
5.1. Digital Platforms, Blockchain, and Trust Engineering 65
5.2. AI and Predictive Analytics in Monitoring Reputation Risk 68
5.3. Cybersecurity, Data Governance, and Reputational Exposure 72
Chapter 6. Comparative Corporate Reputation Practices – China vs. Europe 79
6.1. Reputation Management Philosophies in Chinese vs. European Firms 79
6.2. Branding, Guanxi, and Stakeholder Relations in China 82
6.3. Reputation-Driven Corporate Governance in European Supply Chains 86
Chapter 7. Future Directions in Reputation and Supply Chain Strategy 93
7.1. Geo-Economic Tensions, Deglobalization, and Reputation Strategy 93
7.2. Toward Ethical and Resilient Supply Chains: Policy and Industry Perspectives 96
7.3. Reputation Leadership in the New Supply Chain Paradigm 100
Concluding Remarks 107
- Titel:Corporate reputation in supply chain management - the Sino-European perspective
- Autor:Adam Figiel
- ISBN:978-83-68441-34-5, 9788368441345
- Veröffentlichungsdatum:2026-04-22
- Format:E-Book
- Artikel-ID: e_4wjb
- Verleger: edu-Libri