Suchergebnisse

Theoretical frameworks in the study of press advertisements: Polish, English and Chinese perspective

Adam Wojtaszek

Książka stanowi próbę poszerzenia metodologii badań nad reklamami prasowymi poprzez wypracowanie nowych modeli analizy tego szczególnego typu obrazowo-tekstowego artefaktu oraz wykazanie ich zasadności i przydatności w oparciu o obszerny korpus przykładów zaczerpnięty z prasy polskiej, brytyjskiej i chińskiej. Praca podzielona jest na trzy rozdziały, z których pierwszy stanowi wprowadzenie teoretyczne oraz przegląd badań nad dyskursem reklamowym, natomiast dwa następne najpierw omawiają i poszerzają wybrane modele teoretyczne (Politeness Theory - Brown & Levinson (1987), Graded Salience Hypothesis - Giora (2003), Dynamic Model of Meaning - Kecskes (2008)), a w dalszej części demonstrują ich wykorzystanie w badaniach  o charakterze analitycznym oraz empirycznym. Książka jest bogato ilustrowana, zawiera także obszerną bibliografię literatury poświęconej dyskursowi reklamowemu oraz indeks.   The book is an attemtp at extending the scope of methodological insights into the discourse of press advertisements by means of elaborating new models of analysis of this peculiar type of pictorial-textual artefact. The applicability and feasibility of these new models are tested against a rich corpus of press advertisements extracted from Polish, British and Chinese newspapers and magazines. The book is divided into three chapters: the first one constitutes a theoretical introduction, containing an overview of studies on the discourse of advertising, whereas the remaining two first introduce seleced theoretical models (Politeness Theory - Brown & Levinson (1987), Graded Salience Hypothesis - Giora (2003), Dynamic Model of Meaning - Kecskes (2008)) and later demonstrate their analytical potential in the investigation of press advertisements. The book is richly illustrated and contains extensive bibliography of advertising discourse literature, followed by an index.

The Traitors Gate

Edgar Wallace

This Edgar Wallace mystery takes place in London. Hope Joyner, ward of a Mr. Hallet whom she has never met, is in love with Sir Richard Hallowell. Diana Montague, who was once engaged to Sir Richard, now keeps very dubious company Sir Richards brother Graham for one. He has just been released from prison. Since Graham has been away Diana has acquired money, and she is now Press Secretary for the Prince of Kishlastan, who according to Colly Warrington, is totally besotted with her... About an attempt to steal the British crown Jewels, Edgar Wallace has woven a story that is distinctly superior to the general run of mystery yarns.

His Fight for a Pardon

Max Brand

One of many recommended westerns by this prolific author. Frederick Schiller Faust (May 29, 1892 May 12, 1944) was an American author known primarily for his thoughtful and literary westerns under the pen name Max Brand. In this short story told in the first person, Leon Porfilo, an outlaw of poor beginnings and lowly ancestry, goes up against Jeffrey Dinsmore, a gentleman outlaw born of the privileged class, in an attempt to clear his name and gain a pardon. In His Fight for a Pardon Max Brand depicts the power of the press to shape public opinion. Experience the West as only Max Brand could write it!