Wydawca: 8
Mercury Learning and Information, Mark Lamplugh
This book offers a comprehensive guide to integrating AI into modern marketing strategies, transforming how businesses engage with audiences. It begins with an overview of AI’s role in marketing, its evolution, and its benefits in driving innovation. Early chapters cover foundational topics like AI, machine learning, and data preparation for effective AI implementation.The book then explores practical applications, such as analyzing customer behavior for personalized experiences and using AI-powered chatbots for improved customer service. You’ll learn to apply image and video recognition for visual marketing and leverage AI for social media strategies that boost engagement. The book also covers predictive analytics, AI-driven email marketing, and techniques to optimize SEO and content marketing.Further chapters focus on automating marketing processes and using AI to support sales enablement with actionable insights. The final chapter discusses ethical considerations and the future of AI in marketing, emphasizing the balance between automation and human creativity. This book equips marketing professionals and business leaders with the tools to harness AI’s potential for impactful marketing strategies.
Dr. Chun Schiros, Supreet Kaur, Rajdeep Arora,...
AI is only as valuable as the business outcomes it enables, and this hands-on guide shows you how to make that happen. Whether you’re a technology leader launching your first AI use case or scaling production systems, you need a clear path from innovation to impact. That means aligning your AI initiatives with enterprise strategy, operational readiness, and responsible practices, and The AI Optimization Playbook gives you the clarity, structure, and insight you need to succeed.Through actionable guidance and real-world examples, you’ll learn how to build high-impact AI strategies, evaluate projects based on ROI, secure executive sponsorship, and transition prototypes into production-grade systems. You’ll also explore MLOps and LLMOps practices that ensure scalability, reliability, and governance across the AI lifecycle.But deployment is just the beginning. This book goes further to address the crucial need for Responsible AI through frameworks, compliance strategies, and transparency techniques. Written by AI experts and industry leaders, this playbook combines technical fluency with strategic perspective to bridge the business–technology divide so you can confidently lead AI transformation across the enterprise.*Email sign-up and proof of purchase required
Irene Bratsis
Product managers working with artificial intelligence will be able to put their knowledge to work with this practical guide to applied AI. This audiobook covers everything you need to know to drive product development and growth in the AI industry. From understanding AI and machine learning to developing and launching AI products, it provides the strategies, techniques, and tools you need to succeed.The first part of the audiobook focuses on establishing a foundation of the concepts most relevant to maintaining AI pipelines. The next part focuses on building an AI-native product, and the final part guides you in integrating AI into existing products.You’ll learn about the types of AI, how to integrate AI into a product or business, and the infrastructure to support the exhaustive and ambitious endeavor of creating AI products or integrating AI into existing products. You’ll gain practical knowledge of managing AI product development processes, evaluating and optimizing AI models, and navigating complex ethical and legal considerations associated with AI products. With the help of real-world examples and case studies, you’ll stay ahead of the curve in the rapidly evolving field of AI and ML.By the end of this audiobook, you’ll have understood how to navigate the world of AI from a product perspective.
Irene Bratsis
Product managers working with artificial intelligence will be able to put their knowledge to work with this practical guide to applied AI. This book covers everything you need to know to drive product development and growth in the AI industry. From understanding AI and machine learning to developing and launching AI products, it provides the strategies, techniques, and tools you need to succeed.The first part of the book focuses on establishing a foundation of the concepts most relevant to maintaining AI pipelines. The next part focuses on building an AI-native product, and the final part guides you in integrating AI into existing products.You’ll learn about the types of AI, how to integrate AI into a product or business, and the infrastructure to support the exhaustive and ambitious endeavor of creating AI products or integrating AI into existing products. You’ll gain practical knowledge of managing AI product development processes, evaluating and optimizing AI models, and navigating complex ethical and legal considerations associated with AI products. With the help of real-world examples and case studies, you’ll stay ahead of the curve in the rapidly evolving field of AI and ML.By the end of this book, you’ll have understood how to navigate the world of AI from a product perspective.
The AI Value Playbook. How to make AI work in the real world
Lisa Weaver-Lambert
Business leaders are challenged by the speed of AI innovation and how to navigate disruption and uncertainty. This book is a crucial resource for those who want to understand how to leverage AI to drive business value, drawn from the firsthand experience of those who have been implementing this technology successfully. The AI Value Playbook focuses on questions frequently posed by leaders and boards. How can businesses adapt to these emerging technologies? How can they start building and deploying AI as a strategic asset to drive efficiency? What risks or threats need to be considered? How quickly can value be created? This book is a response to those demands. In a series of in-depth and wide-ranging conversations with practitioners, from CEOs leading new generative AI-based companies to Data Scientists and CFOs working in more traditional companies. Our experts share their hard-earned wisdom, talking candidly about their successes and failures, and what excites them about the future. These interviews offer unique insights for business leaders to apply to their own organizations. The book distils a value-driven playbook for how AI can be put to work today.
The Almost Perfect Murder. A Case Book of Madame Storey
Hulbert Footner
Beyond the City explores the relationships between the residents of three adjoining homes. The cast of characters includes a widowed doctor with two daughters, a retired admiral with a wife and son, and a feminist living with her nephew. Destiny brings these three peculiar households together in the placid English countryside. The desire for money and romance drive these Victorians beyond the natural boundaries of their middle-class lives. As the web of lust and deceit draws these accidental neighbors ever closer, a financial scandal befalls one of them. An outside rank pirate is linked somehow to one of the neighbors. Who could it be? In this work, Conan Doyle exhibits the practiced subtlety and complexity for which he has become so well known.
E. Phillips Oppenheim
This is a very early novel by E. Phillips Oppenheim from 1897. The wealthy and bored Lord Hildyard, Marquis of Esholt, is on a yachting tour with a group of friends, including his kept lover, Pauline Owston. When Hildyard spies an apparently uninhabited island, he slips off the ship in search of adventure. In the middle of the night, he hears wonderful violin music and finds a young and beautiful girl, Bertha, playing in the forest. She is accompanied by a cruel and misshapen dwarf. Enchanted, Hildyard stays on the island, where he finds an old college chum, Stanley Owston, the estranged husband of the actress, who is the guardian of the girl, and the owner of the island. The adventures are continuing...
E. Phillips Oppenheim
E. Phillips Oppenheim wrote most famously of secret agents and duplicitous diplomats, secret treaties and international conspiracies, moonlit Riviera casinos, Swiss hotel suites, perilous yacht trips, and glamorous trans-European express trains. Known in his time as the Prince of Storytellers, Oppenheim, like the brand names of todays best seller lists, offered readers in the first half of the 20th century a steady, predictable, and entertaining supply of pop fiction. The Amazing Partnership is one of E. Phillips Oppenheims most intriguing stories. This story deals with a young man and a young woman who make an informal partnership in criminal investigation.