Publisher: 8
User Friendly. Jak niewidoczne zasady projektowania zmieniają nasze życie, pracę i rozrywkę
Cliff Kuang, Robert Fabricant
Bez względu na to, czy mówimy o smartfonach, szczoteczkach do zębów czy autonomicznych samochodach, projektowanie wymaga szacunku dla oczekiwań użytkowników i zrozumienia niuansów ich życia. Najważniejsze jednak wydaje się odrzucenie przekonania o ludzkiej doskonałości. Historia dizajnu zorientowanego na użytkownika obfituje w fascynujące opowieści i nieoczekiwane zwroty akcji. Autorzy książki opowiadają o wpływie, jaki na wzornictwo wywarły globalne kryzysy, wojny światowe i awarię pewnej elektrowni jądrowej. Pokazują, jak projektowanie dla osób ze specjalnymi potrzebami utorowało drogę wynalazkom, bez których nikt z nas nie wyobraża już sobie życia. Sporo też piszą o tajnikach projektowania najnowszych technologii – od pojazdów autonomicznych, poprzez media społecznościowe, po sztuczną inteligencję. Analizują nasze oczekiwania wobec urządzeń oraz sposób, w jaki nawiązujemy z nimi relacje. Jak przyznają autorzy, ich zamiarem jest nie tylko nakreślenie najnowszej historii dizajnu, ale przede wszystkim wyposażenie czytelników i czytelniczek w narzędzia niezbędne do krytycznego spojrzenia na wszechobecne dziś w naszym życiu projektowanie doświadczeń użytkownika. Nie uciekają więc od pytań o rzeczywiste skutki innowacji wprowadzanych przez cyfrowych gigantów ani o to, dlaczego kolejnym krokiem na ścieżce rozwoju technologii nie będzie wynalezienie nowego modelu telefonu czy aplikacji, lecz – nowej metafory. Książkę uzupełnia krótki opis procesu projektowania zorientowanego na użytkownika oraz lista kamieni milowych w historii projektowania – od fotela Ludwika XV po przepisy o RODO.
User Training for Busy Programmers. Develop effective software training classes quickly and easily
William Rice, William Rice
If you need to write a successful software training course and are unsure of how to start, then this book gets right to the point with clear, concise directions for developing an end-user software course. This step-by-step job aid walks you through the process of developing a successful, instructor-led software class. There are many good books on training theory. This book takes a more practical, condensed approach for when you don't have time to learn training theory. It is based on fifteen years of technical writing and training experience. In under 100 pages, the book guides you through the process of developing an end-user software course using a method that is tested, proven, and based upon sound instructional theory.
Daniel Naborowski
Usiłowanie Dał ci się Bóg urodzić do wysokich rzeczy, Wysokie tedy zawsze sprawy miej na pieczy. Choć się nie zawsze zdarzy, ty przecie czyń twoje. Ten, co wysokim rzeczom oddał myśli swoje, Choć nie dopiął, ten pozad nie barzo zostawa; Iż to, co mógł, uczynił, tym się zacnym stawa. [...]Daniel NaborowskiUr. 1573 w Krakowie Zm. 1640 w Wilnie Najważniejsze dzieła: Na oczy królewny angielskiej, Róża, Cień, Nic Syn krakowskiego aptekarza, wyznawca kalwinizmu. Studiował na zagranicznych uniwersytetach (Wittemberga, Bazylea, Padwa), później pracował jako lekarz, nauczyciel i dyplomata na dworze Radziwiłłów, niejako przy okazji dedykując im wiele wierszy. Uważany za typowego przedstawiciela barokowej poezji dworskiej, opartej na efektownych konceptach. Wyróżnia go pewna niematerialność jego utworów. Wyrafinowane komplementy z wiersza Na oczy królewny angielskiej nie mówią nic o chwalonym obiekcie, dar z dedykowanej Krzysztofowi "Piorunowi" Radziwiłłowi Róży okazuje się "mrozem spłodzonym" śladem mrozu na szybie, a brawurowy wiersz Nic stwierdza jednoznaczną przewagę "niczego" nad "czymś". Na tle barokowej poezji wiersze Naborowskiego wyróżnia też naturalna, niemal współczesna składnia i brak zamiłowania do ozdobników. Kupując książkę wspierasz fundację Nowoczesna Polska, która propaguje ideę wolnej kultury. Wolne Lektury to biblioteka internetowa, rozwijana pod patronatem Ministerstwa Edukacji Narodowej. W jej zbiorach znajduje się kilka tysięcy utworów, w tym wiele lektur szkolnych zalecanych do użytku przez MEN, które trafiły już do domeny publicznej. Wszystkie dzieła są odpowiednio opracowane - opatrzone przypisami oraz motywami.
Using AI in Marketing. Harness AI technologies to transform marketing strategies and results
Mercury Learning and Information, Greg Kihlström
Artificial Intelligence is reshaping the marketing landscape. This book begins with a foundational overview of AI and its history, establishing the importance of AI in modern marketing practices. Readers will gain insights into the integration of AI with marketing fundamentals, paving the way for strategic advancements.Delving deeper, the book explores current applications of AI, from data analytics to campaign automation, and personalized customer experiences. With chapters dedicated to generative AI, prompt optimization, and team augmentation, the book provides actionable insights and case studies to guide readers through real-world usage.As the journey concludes, readers are equipped with an understanding of AI's transformative impact, ethical considerations, and strategies for adoption. This book ensures that marketers are ready to embrace AI, optimize their workflows, and make informed investment decisions for future growth.
Using CiviCRM. Click here to enter text. - Second Edition
Erik Hommel, Joseph Murray, Brian P Shaughnessy
CiviCRM provides a powerful toolbox of resources to help organizations manage relationships with constituents. It is free, open source, web-based, and geared specifically to meet the constituent relationship management needs of the not-for-profit sector.Beginning with broader questions about how your organization is structured, which existing workflows are critical to your operations, and the overarching purpose of a centralized CRM, the book proceeds step by step through configuring CiviCRM, understanding the choices when setting up the system, importing data, and exploring the breadth of tools available throughout the system. You will see how to best use this software to handle event registrations, accept and track contributions, manage paid and free memberships and subscriptions, segment contacts, send bulk e-mails with open and click-through tracking, manage outreach campaigns, and set up case management workflows that match your organization’s roles and rules. With specific emphasis on helping implementers ask the right questions, consider key principals when setting up the system, and understand usage through case studies and examples, the book comprehensively reviews the functionality of CiviCRM and the opportunities it provides.With this book, you can help your organization better achieve its mission as a charity, industry association, professional society, political advocacy group, community group, government agency, or other similar organization and position yourself to become a power user who efficiently and effectively navigates the system.
Joseph Murray, Brian P Shaughnessy, Dave Greenberg
CiviCRM is a web-based, open source CRM system, designed specifically to meet the needs of advocacy, non-profit and non-governmental organizations. Elected officials, professional/trade associations, political campaigns and parties, government agencies, and other similar organizations are among its growing number of enthusiastic users. This book shows you how to harness CiviCRM’s impressive array of possibilities as you develop and execute performance-critical CRM strategies.This book will help you become familiar with the structure and main functions of CiviCRM. It will guide you in developing and successfully implementing a CRM strategy for your organization using detailed explanations and practical examples.Using CiviCRM walks you through developing a CRM Implementation Plan that is suited to your organization's size, culture, and needs. Readers will take away many constituent relationship management best practices and the knowledge of how to implement them with CiviCRM. Benefits of Using CiviCRM will be felt across your organization, and help it better achieve its mission.Overall, your organization will interact with constituents more effectively and handle staff growth and transitions by tracking all contacts and interactions with them in a system shared across the organization. Gathering and analyzing data about your constituents and their interactions with your organization will better inform your decisions.If your organization fundraises, you’ll be able to raise more money and reduce costs by identifying qualified prospects for targeted fundraising initiatives. We show how to attract new prospects and convert them to donors using online, direct mail, telemarketing and direct contact channels Using CiviCRM. You’ll learn why and how to set up and then grow your monthly donor program, as well as improve the frequency, average donation amounts, and retention rates of your donor base.With this book you’ll be able to reduce the burden on administrative resources by providing online payments and self-service options for event registrations and membership renewals. You can increase the likelihood your existing subscribers will become more involved with your organization, ensure more of your members show up to volunteer, identify potential leaders and steward their volunteer activitiesFinally, you'll be making relevant information easily available that quantifies what a great job you've been doing, including the number of hours that volunteers gave to your organization last year, the number of cases managed, or the number of new viral signups from your latest urgent action e-mail.
Ruben Verborgh, Max De Wilde
Data today is like gold - but how can you manage your most valuable assets? Managing large datasets used to be a task for specialists, but the game has changed - data analysis is an open playing field. Messy data is now in your hands! With OpenRefine the task is a little easier, as it provides you with the necessary tools for cleaning and presenting even the most complex data. Once it's clean, that's when you can start finding value.Using OpenRefine takes you on a practical and actionable through this popular data transformation tool. Packed with cookbook style recipes that will help you properly get to grips with data, this book is an accessible tutorial for anyone that wants to maximize the value of their data.This book will teach you all the necessary skills to handle any large dataset and to turn it into high-quality data for the Web. After you learn how to analyze data and spot issues, we'll see how we can solve them to obtain a clean dataset. Messy and inconsistent data is recovered through advanced techniques such as automated clustering. We'll then show extract links from keyword and full-text fields using reconciliation and named-entity extraction.Using OpenRefine is more than a manual: it's a guide stuffed with tips and tricks to get the best out of your data.
Andrew Zhu (Shudong Zhu), Matthew Fisher
Stable Diffusion is a game-changing AI tool that enables you to create stunning images with code. The author, a seasoned Microsoft applied data scientist and contributor to the Hugging Face Diffusers library, leverages his 15+ years of experience to help you master Stable Diffusion by understanding the underlying concepts and techniques.You’ll be introduced to Stable Diffusion, grasp the theory behind diffusion models, set up your environment, and generate your first image using diffusers. You'll optimize performance, leverage custom models, and integrate community-shared resources like LoRAs, textual inversion, and ControlNet to enhance your creations. Covering techniques such as face restoration, image upscaling, and image restoration, you’ll focus on unlocking prompt limitations, scheduled prompt parsing, and weighted prompts to create a fully customized and industry-level Stable Diffusion app. This book also looks into real-world applications in medical imaging, remote sensing, and photo enhancement. Finally, you'll gain insights into extracting generation data, ensuring data persistence, and leveraging AI models like BLIP for image description extraction.By the end of this book, you'll be able to use Python to generate and edit images and leverage solutions to build Stable Diffusion apps for your business and users.