Wydawca: K-i-s-publishing
Anthony So, William So, Zsolt Nagy
You already know that artificial intelligence (AI) and machine learning (ML) are present in many of the tools you use in your daily routine. But do you want to be able to create your own AI and ML models and develop your skills in these domains to kickstart your AI career?The Applied Artificial Intelligence Workshop gets you started with applying AI with the help of practical exercises and useful examples, all put together cleverly to help you gain the skills to transform your career.The book begins by teaching you how to predict outcomes using regression. You will then learn how to classify data using techniques such as k-nearest neighbor (KNN) and support vector machine (SVM) classifiers. As you progress, you’ll explore various decision trees by learning how to build a reliable decision tree model that can help your company find cars that clients are likely to buy. The final chapters will introduce you to deep learning and neural networks. Through various activities, such as predicting stock prices and recognizing handwritten digits, you’ll learn how to train and implement convolutional neural networks (CNNs) and recurrent neural networks (RNNs).By the end of this applied AI book, you’ll have learned how to predict outcomes and train neural networks and be able to use various techniques to develop AI and ML models.
Alex Galea
From banking and manufacturing through to education and entertainment, using data science for business has revolutionized almost every sector in the modern world. It has an important role to play in everything from app development to network security.Taking an interactive approach to learning the fundamentals, this book is ideal for beginners. You’ll learn all the best practices and techniques for applying data science in the context of real-world scenarios and examples.Starting with an introduction to data science and machine learning, you’ll start by getting to grips with Jupyter functionality and features. You’ll use Python libraries like sci-kit learn, pandas, Matplotlib, and Seaborn to perform data analysis and data preprocessing on real-world datasets from within your own Jupyter environment. Progressing through the chapters, you’ll train classification models using sci-kit learn, and assess model performance using advanced validation techniques. Towards the end, you’ll use Jupyter Notebooks to document your research, build stakeholder reports, and even analyze web performance data.By the end of The Applied Data Science Workshop, you’ll be prepared to progress from being a beginner to taking your skills to the next level by confidently applying data science techniques and tools to real-world projects.
Matt Goldwasser, Upom Malik, Benjamin Johnston
Every day, businesses operate around the clock and a huge amount of data is generated at a rapid pace. Hidden in this data are key patterns and behaviors that can help you and your business understand your customers at a deep, fundamental level. Are you ready to enter the exciting world of data analytics and unlock these useful insights?Written by a team of expert data scientists who have used their data analytics skills to transform businesses of all shapes and sizes, The Applied SQL Data Analytics Workshop is a great way to get started with data analysis, showing you how to effectively sieve and process information from raw data, even without any prior experience.The book begins by showing you how to form hypotheses and generate descriptive statistics that can provide key insights into your existing data. As you progress, you'll learn how to write SQL queries to aggregate, calculate and combine SQL data from sources outside of your current dataset. You'll also discover how to work with different data types, like JSON. By exploring advanced techniques, such as geospatial analysis and text analysis, you'll finally be able to understand your business at a deeper level. Finally, the book lets you in on the secret to getting information faster and more effectively by using advanced techniques like profiling and automation.By the end of The Applied SQL Data Analytics Workshop, you'll have the skills you need to start identifying patterns and unlocking insights in your own data. You will be capable of looking and assessing data with the critical eye of a skilled data analyst.
Harveen Singh Chadha, Luis Capelo
Machine learning gives computers the ability to learn like humans. It is becoming increasingly transformational to businesses in many forms, and a key skill to learn to prepare for the future digital economy.As a beginner, you’ll unlock a world of opportunities by learning the techniques you need to contribute to the domains of machine learning, deep learning, and modern data analysis using the latest cutting-edge tools.The Applied TensorFlow and Keras Workshop begins by showing you how neural networks work. After you’ve understood the basics, you will train a few networks by altering their hyperparameters. To build on your skills, you’ll learn how to select the most appropriate model to solve the problem in hand. While tackling advanced concepts, you’ll discover how to assemble a deep learning system by bringing together all the essential elements necessary for building a basic deep learning system - data, model, and prediction. Finally, you’ll explore ways to evaluate the performance of your model, and improve it using techniques such as model evaluation and hyperparameter optimization.By the end of this book, you'll have learned how to build a Bitcoin app that predicts future prices, and be able to build your own models for other projects.
Christopher Lee
The Art of Crafting User Stories is a must-read for product managers, UX professionals, and product developers dedicated to creating meaningful digital experiences. This book provides a comprehensive, step-by-step approach to empower you to master the techniques for creating user stories that drive effective product development.This book takes you on a journey from identifying and capturing user needs, goals, and perspectives through user stories, to crafting impactful stories for design choices and organizing tasks efficiently. You’ll learn how to define the problem area, recognize user personas, and develop user scenarios with the aid of real-world examples, practical tips, and exercises designed to help you develop your skills in crafting user-centered experiences. Moreover, you’ll gain a thorough understanding of user stories, their role in Agile development, and how to use them to plan and manage products effectively.By the end of this book, you’ll be able to improve the quality and efficiency of your own products by applying the hands-on practical skills to create compelling digital experiences that resonate with users and stay relevant in the market.
The Art of CRM. Proven strategies for modern customer relationship management
Max Fatouretchi
CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further.In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance.Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients.Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide.Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions.If you’re looking for an expert guide to real-world CRM implementations, this book is for you.
The Art of Cyber Security. A practical guide to winning the war on cyber crime
IT Governance Publishing, Gary Hibberd
This book redefines cyber security through the lens of creativity and classical strategy. It begins by exploring the mindset of the cyber defender as both artist and martial artist, highlighting the importance of intuition, flow, and individual perspective. It challenges rigid educational models and argues for a more adaptive, expressive approach to security thinking.Building on this foundation, the second part interprets Sun Tzu’s The Art of War in a cyber context. Each chapter reframes traditional military concepts—deception, preparation, leadership, and adaptability—through the realities of digital threats. The text emphasizes how timeless strategies apply to the modern information battlefield.By blending philosophy, history, and practical insight, the book offers a unique take on digital defense. It invites readers to reflect on their approach, question assumptions, and embrace both logic and creativity. This is not just a guide to threats and tactics, but a call to rethink what it means to be a cyber security professional today.
Alan Bernardo Palacio
One of the most valuable contributions of data science is toward helping businesses make the right decisions. Understanding this complicated confluence of two disparate worlds, as well as a fiercely competitive market, calls for all the guidance you can get.The Art of Data-Driven Business is your invaluable guide to gaining a business-driven perspective, as well as leveraging the power of machine learning (ML) to guide decision-making in your business. This book provides a common ground of discussion for several profiles within a company.You’ll begin by looking at how to use Python and its many libraries for machine learning. Experienced data scientists may want to skip this short introduction, but you’ll soon get to the meat of the book and explore the many and varied ways ML with Python can be applied to the domain of business decisions through real-world business problems that you can tackle by yourself. As you advance, you’ll gain practical insights into the value that ML can provide to your business, as well as the technical ability to apply a wide variety of tried-and-tested ML methods.By the end of this Python book, you’ll have learned the value of basing your business decisions on data-driven methodologies and have developed the Python skills needed to apply what you’ve learned in the real world.