Verleger: Packt Publishing
Aleksejs Plotnikovs
Microsoft pioneered data innovation and investment ahead of many in the industry, setting a remarkable standard for data maturity. Written by a data leader with over 15 years of experience following Microsoft’s data journey, this book delves into every crucial aspect of this journey, including change management, aligning with business needs, enhancing data value, and cultivating a data-driven culture.This book emphasizes that success in a data-driven enterprise goes beyond relying solely on modern technology and highlights the importance of prioritizing genuine business needs to propel necessary modernizations through change management practices. You’ll see how data-driven innovation does not solely reside within central IT engineering teams but also among the data's business owners who rely on data daily for their operational needs. This guide empower these professionals with clean, easily discoverable, and business-ready data, marking a significant breakthrough in how data is perceived and utilized throughout an enterprise. You’ll also discover advanced techniques to nurture the value of data as unique intellectual property, and differentiate your organization with the power of data.Its storytelling approach and summary of essential insights at the end of each chapter make this book invaluable for business and data leaders to advocate for crucial data investments.
Data Modeling for Azure Data Services. Implement professional data design and structures in Azure
Peter ter Braake
Data is at the heart of all applications and forms the foundation of modern data-driven businesses. With the multitude of data-related use cases and the availability of different data services, choosing the right service and implementing the right design becomes paramount to successful implementation.Data Modeling for Azure Data Services starts with an introduction to databases, entity analysis, and normalizing data. The book then shows you how to design a NoSQL database for optimal performance and scalability and covers how to provision and implement Azure SQL DB, Azure Cosmos DB, and Azure Synapse SQL Pool. As you progress through the chapters, you'll learn about data analytics, Azure Data Lake, and Azure SQL Data Warehouse and explore dimensional modeling, data vault modeling, along with designing and implementing a Data Lake using Azure Storage. You'll also learn how to implement ETL with Azure Data Factory.By the end of this book, you'll have a solid understanding of which Azure data services are the best fit for your model and how to implement the best design for your solution.
Bernard Obeng Boateng, Michael Olafusi
Microsoft Excel's BI solutions have evolved, offering users more flexibility and control over analyzing data directly in Excel. Features like PivotTables, Data Model, Power Query, and Power Pivot empower Excel users to efficiently get, transform, model, aggregate, and visualize data.Data Modeling with Microsoft Excel offers a practical way to demystify the use and application of these tools using real-world examples and simple illustrations.This book will introduce you to the world of data modeling in Excel, as well as definitions and best practices in data structuring for both normalized and denormalized data. The next set of chapters will take you through the useful features of Data Model and Power Pivot, helping you get to grips with the types of schemas (snowflake and star) and create relationships within multiple tables. You’ll also understand how to create powerful and flexible measures using DAX and Cube functions.By the end of this book, you’ll be able to apply the acquired knowledge in real-world scenarios and build an interactive dashboard that will help you make important decisions.Note: To access the supplemental material, subscribers should purchase a print copy of the book. The ebook can be accessed through the QR code or link provided inside the Print book. Proof of purchase is mandatory to access the ebook.
Serge Gershkovich, Kent Graziano
The Snowflake Data Cloud is one of the fastest-growing platforms for data warehousing and application workloads. Snowflake's scalable, cloud-native architecture and expansive set of features and objects enables you to deliver data solutions quicker than ever before.Yet, we must ensure that these solutions are developed using recommended design patterns and accompanied by documentation that’s easily accessible to everyone in the organization.This book will help you get familiar with simple and practical data modeling frameworks that accelerate agile design and evolve with the project from concept to code. These universal principles have helped guide database design for decades, and this book pairs them with unique Snowflake-native objects and examples like never before – giving you a two-for-one crash course in theory as well as direct application.By the end of this Snowflake book, you’ll have learned how to leverage Snowflake’s innovative features, such as time travel, zero-copy cloning, and change-data-capture, to create cost-effective, efficient designs through time-tested modeling principles that are easily digestible when coupled with real-world examples.
Serge Gershkovich, Joe Reis
Struggling with rising Snowflake costs and constant tuning? Poorly aligned data models can lead to bloated expenses, inefficient queries, and time-consuming rework. Data Modeling with Snowflake helps you harness the Snowflake Data Cloud’s scalable, cloud-native architecture and expansive feature set to deliver data solutions faster than ever.This book introduces simple, practical data modeling frameworks that accelerate agile design and evolve alongside your projects from concept to code. Rooted in decades of proven database design principles, these frameworks are paired, for the first time, with Snowflake-native objects and real-world examples, offering a two-in-one crash course in theory and direct application.Through real-world examples designed to make learning easy, you’ll leverage Snowflake’s innovative features like Time Travel, Zero-Copy Cloning, and Change Data Capture (CDC) to create cost-efficient solutions. Whether you're just starting out or refining your architecture, this book will guide you in designing smarter, scaling faster, and cutting costs by aligning timeless modeling principles with the power of Snowflake.*Email sign-up and proof of purchase required
Kirk Munroe
Tableau is unlike most other BI platforms that have a single data modeling tool and enterprise data model (for example, LookML from Google’s Looker). That doesn’t mean Tableau doesn’t have enterprise data governance; it is both robust and highly flexible. This book will help you effectively use Tableau governance models to build a data-driven organization.Data Modeling with Tableau is an extensive guide, complete with step-by-step explanations of essential concepts, practical examples, and hands-on exercises. As you progress through the chapters, you’ll learn the role that Tableau Prep Builder and Tableau Desktop each play in data modeling. You’ll also explore the components of Tableau Server and Tableau Cloud that make data modeling more robust, secure, and performant. Moreover, by extending data models for Ask and Explain Data, you’ll gain the knowledge required to extend analytics to more people in their organizations, leading to better data-driven decisions. Finally, this book will guide you through the entire Tableau stack and the techniques required to build the right level of governance into Tableau data models for the correct use cases.By the end of this Tableau book, you’ll have a firm understanding of how to leverage data modeling in Tableau to benefit your organization.
Michele Pinto, Sammy El Khammal
In the age of information, strategic management of data is critical to organizational success. The constant challenge lies in maintaining data accuracy and preventing data pipelines from breaking. Data Observability for Data Engineering is your definitive guide to implementing data observability successfully in your organization.This book unveils the power of data observability, a fusion of techniques and methods that allow you to monitor and validate the health of your data. You’ll see how it builds on data quality monitoring and understand its significance from the data engineering perspective. Once you're familiar with the techniques and elements of data observability, you'll get hands-on with a practical Python project to reinforce what you've learned. Toward the end of the book, you’ll apply your expertise to explore diverse use cases and experiment with projects to seamlessly implement data observability in your organization.Equipped with the mastery of data observability intricacies, you’ll be able to make your organization future-ready and resilient and never worry about the quality of your data pipelines again.
Dr. Argenis Leon, Luis Aguirre
Optimus is a Python library that works as a unified API for data cleaning, processing, and merging data. It can be used for handling small and big data on your local laptop or on remote clusters using CPUs or GPUs.The book begins by covering the internals of Optimus and how it works in tandem with the existing technologies to serve your data processing needs. You'll then learn how to use Optimus for loading and saving data from text data formats such as CSV and JSON files, exploring binary files such as Excel, and for columnar data processing with Parquet, Avro, and OCR. Next, you'll get to grips with the profiler and its data types - a unique feature of Optimus Dataframe that assists with data quality. You'll see how to use the plots available in Optimus such as histogram, frequency charts, and scatter and box plots, and understand how Optimus lets you connect to libraries such as Plotly and Altair. You'll also delve into advanced applications such as feature engineering, machine learning, cross-validation, and natural language processing functions and explore the advancements in Optimus. Finally, you'll learn how to create data cleaning and transformation functions and add a hypothetical new data processing engine with Optimus.By the end of this book, you'll be able to improve your data science workflow with Optimus easily.
Data Quality in the Age of AI. Building a foundation for AI strategy and data culture
Andrew Jones
As organizations worldwide seek to revamp their data strategies to leverage AI advancements and benefit from newfound capabilities, data quality emerges as the cornerstone for success. Without high-quality data, even the most advanced AI models falter. Enter Data Quality in the Age of AI, a detailed report that illuminates the crucial role of data quality in shaping effective data strategies.Packed with actionable insights, this report highlights the critical role of data quality in your overall data strategy. It equips teams and organizations with the knowledge and tools to thrive in the evolving AI landscape, serving as a roadmap for harnessing the power of data quality, enabling them to unlock their data's full potential, leading to improved performance, reduced costs, increased revenue, and informed strategic decisions.
Rohan Chopra , Aaron England, Mohamed Noordeen...
Data Science with Python begins by introducing you to data science and teaches you to install the packages you need to create a data science coding environment. You will learn three major techniques in machine learning: unsupervised learning, supervised learning, and reinforcement learning. You will also explore basic classification and regression techniques, such as support vector machines, decision trees, and logistic regression.As you make your way through the book, you will understand the basic functions, data structures, and syntax of the Python language that are used to handle large datasets with ease. You will learn about NumPy and pandas libraries for matrix calculations and data manipulation, discover how to use Matplotlib to create highly customizable visualizations, and apply the boosting algorithm XGBoost to make predictions. In the concluding chapters, you will explore convolutional neural networks (CNNs), deep learning algorithms used to predict what is in an image. You will also understand how to feed human sentences to a neural network, make the model process contextual information, and create human language processing systems to predict the outcome.By the end of this book, you will be able to understand and implement any new data science algorithm and have the confidence to experiment with tools or libraries other than those covered in the book.
David Natingga
Machine learning applications are highly automated and self-modifying, and continue to improve over time with minimal human intervention, as they learn from the trained data. To address the complex nature of various real-world data problems, specialized machine learning algorithms have been developed. Through algorithmic and statistical analysis, these models can be leveraged to gain new knowledge from existing data as well.Data Science Algorithms in a Week addresses all problems related to accurate and efficient data classification and prediction. Over the course of seven days, you will be introduced to seven algorithms, along with exercises that will help you understand different aspects of machine learning. You will see how to pre-cluster your data to optimize and classify it for large datasets. This book also guides you in predicting data based on existing trends in your dataset. This book covers algorithms such as k-nearest neighbors, Naive Bayes, decision trees, random forest, k-means, regression, and time-series analysis.By the end of this book, you will understand how to choose machine learning algorithms for clustering, classification, and regression and know which is best suited for your problem
Data Science for Decision Makers. Enhance your leadership skills with data science and AI expertise
Jon Howells
As data science and artificial intelligence (AI) become prevalent across industries, executives without formal education in statistics and machine learning, as well as data scientists moving into leadership roles, must learn how to make informed decisions about complex models and manage data teams. This book will elevate your leadership skills by guiding you through the core concepts of data science and AI.This comprehensive guide is designed to bridge the gap between business needs and technical solutions, empowering you to make informed decisions and drive measurable value within your organization. Through practical examples and clear explanations, you'll learn how to collect and analyze structured and unstructured data, build a strong foundation in statistics and machine learning, and evaluate models confidently. By recognizing common pitfalls and valuable use cases, you'll plan data science projects effectively, from the ground up to completion. Beyond technical aspects, this book provides tools to recruit top talent, manage high-performing teams, and stay up to date with industry advancements.By the end of this book, you’ll be able to characterize the data within your organization and frame business problems as data science problems.
Shane Molinari, Jim Packer
In today's world full of online threats, the complexity of harmful software presents a significant challenge for detection and analysis. This insightful guide will teach you how to apply the principles of data science to online security, acting as both an educational resource and a practical manual for everyday use.Data Science for Malware Analysis starts by explaining the nuances of malware, from its lifecycle to its technological aspects before introducing you to the capabilities of data science in malware detection by leveraging machine learning, statistical analytics, and social network analysis. As you progress through the chapters, you’ll explore the analytical methods of reverse engineering, machine language, dynamic scrutiny, and behavioral assessments of malicious software. You’ll also develop an understanding of the evolving cybersecurity compliance landscape with regulations such as GDPR and CCPA, and gain insights into the global efforts in curbing cyber threats.By the end of this book, you’ll have a firm grasp on the modern malware lifecycle and how you can employ data science within cybersecurity to ward off new and evolving threats.
Mirza Rahim Baig , Gururajan Govindan ,...
Unleash the power of data to reach your marketing goals with this practical guide to data science for business.This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects.You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions.As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior.By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making.
Tommy Blanchard, Debasish Behera, Pranshu Bhatnagar
Data Science for Marketing Analytics covers every stage of data analytics, from working with a raw dataset to segmenting a population and modeling different parts of the population based on the segments.The book starts by teaching you how to use Python libraries, such as pandas and Matplotlib, to read data from Python, manipulate it, and create plots, using both categorical and continuous variables. Then, you'll learn how to segment a population into groups and use different clustering techniques to evaluate customer segmentation. As you make your way through the chapters, you'll explore ways to evaluate and select the best segmentation approach, and go on to create a linear regression model on customer value data to predict lifetime value. In the concluding chapters, you'll gain an understanding of regression techniques and tools for evaluating regression models, and explore ways to predict customer choice using classification algorithms. Finally, you'll apply these techniques to create a churn model for modeling customer product choices.By the end of this book, you will be able to build your own marketing reporting and interactive dashboard solutions.
Gabriela Castillo Areco
Data is the new oil and Web3 is generating it at an unprecedented rate. Complete with practical examples, detailed explanations, and ideas for portfolio development, this comprehensive book serves as a step-by-step guide covering the industry best practices, tools, and resources needed to easily navigate the world of data in Web3.You’ll begin by acquiring a solid understanding of key blockchain concepts and the fundamental data science tools essential for Web3 projects. The subsequent chapters will help you explore the main data sources that can help address industry challenges, decode smart contracts, and build DeFi- and NFT-specific datasets. You’ll then tackle the complexities of feature engineering specific to blockchain data and familiarize yourself with diverse machine learning use cases that leverage Web3 data.The book includes interviews with industry leaders providing insights into their professional journeys to drive innovation in the Web 3 environment. Equipped with experience in handling crypto data, you’ll be able to demonstrate your skills in job interviews, academic pursuits, or when engaging potential clients.By the end of this book, you’ll have the essential tools to undertake end-to-end data science projects utilizing blockchain data, empowering you to help shape the next-generation internet.