Wydawca: Packt Publishing
John Horton
PrestaShop is a hidden gem. There are many much more widely known online shopping cart solutions that have nothing like the features, potential, and ease of use that this open source, completely free-to-use, system has. But until now there has been no information available on how to make the most of it. This book takes a step-by-step approach to help you set up your own e-commerce store and maximize its potential. Even if you are totally new to e-commerce and PrestaShop, you can have your own functioning e-commerce store quickly and with tiny expenditure. Imagine the feeling when you get that glorious e-mail saying that you have your first paying customer.This practical guide follows the order of developing an active business. Packed with easy-to-follow steps with loads of screenshots and clear explanations, it follows a step-by-step approach to set up a PrestaShop e-commerce store from the very beginning through finding a web host, setting up your PrestaShop store, accepting money from customers, and planning for the future of your business.The first few chapters are a lightening, but thorough, illustration of how to get your shop online, stocked up, and looking smart and unique, including some really cool and really simple product features to show off your wares in style – very quickly. The later chapters are quite diverse and cover some exciting stuff such as newsletters, loyalty schemes, alternative revenue streams, statistics and analytics. You will also learn about security, disaster recovery, payment handling, currencies, taxes, shipping, and more. Towards the end, the chapters cover final preparations before going live, handling orders in PrestaShop, and how to promote your store and get more customers. Once the money starts to flow, the book looks at the future of e-commerce and your PrestaShop business. Then it discusses how to get to the top of your niche and stay there. And then the big secret: to use the knowledge you have gained to turn a single PrestaShop into a thriving e-commerce empire.The Appendix covers a number of worthwhile topics such as a handy PrestaShop control panel reference and various web resources for PrestaShop.
Hayati Hashim
Themes in PrestaShop are unique and powerful tools to brand your store for a particular corporate image. Using custom themes you can control the look and functionality of your web store, thereby making your site extremely flexible. Although it might sound like an easy task to build a theme, it is quite challenging to create a custom theme that fits your business needs.This book's prime focus is guiding the readers without much technical know-how, thus enabling them to create a new theme that fulfills the needs of their PrestaShop store. By understanding practical ways to develop your theme for PrestaShop speedily, you can invest more time on developing attractive and unique raw materials. It will simplify the challenging task of creating a unique, new PrestaShop theme through easy-to-follow, practical steps.This book shows how to develop professional themes for your PrestaShop store using some simple steps. The book starts by exploring the various ways of changing the looks (including modules) of your PrestaShop store. It shows you how certain back office administration adjustments can affect the appearance and theme of your store. It then takes you through understanding the code modification of a default theme that results in a new look for your existing theme. The book also covers understanding the PrestaShop architecture and essential syntaxes that control the look of a PrestaShop store. You will also learn about the files that hold the key to themes.By the end of this book, you will have grasped the knowledge to make advanced changes by tweaking the right CSS and module files in order to achieve highly specific outcomes.
Jose A. Tizon, John Horton
PrestaShop is an open source, e-commerce solution which allows you to build a highly functional, flexible, and attractive online store.InPrestaShop 1.5 Beginner's Guide you will learn how to set up, extend, and personalize your own online shop. Newly updated to focus on PrestaShop 1.5, this book features descriptive and practical tutorials on everything you need to make a splash in the world of e-commerce.If you want to start selling your products online but are a bit daunted about shipping, tax, and designing your online presence, then this is the book for you.This practical book starts by showing you how to download, install, and configure your own shop. Using a step-by-step approach, this book takes you through the processes required to create a fully functioning online shop with the potential to make you serious money.With distinct chapters on the methods required to make your products stand out to your customers better, this title will enable you to create and customize a vivid, online presence to get people visiting your store and buying your goods.Targeting further sales, this book then shows you how to develop a targeted search engine optimization campaign to get new customers and keep existing customers returning. From here you will learn how to tackle complicated tax rates and shipping costs efficiently and with less hassle to ensure your customers are satisfied with your service.If you want to start your own e-commerce business using PrestaShop, then this book will show you how.
PrestaShop Module Development. Develop and customize powerful modules for PrestaShop 1.5 and 1.6
Fabien Serny
If you are a developer who is new to PrestaShop and wants to get a good foundation in development on the PrestaShop framework, this book is for you. It's assumed that you will have some experience with PHP5, jQuery, and HTML/CSS (no need to be an expert on it).
Emily Webber
Foundation models have forever changed machine learning. From BERT to ChatGPT, CLIP to Stable Diffusion, when billions of parameters are combined with large datasets and hundreds to thousands of GPUs, the result is nothing short of record-breaking. The recommendations, advice, and code samples in this book will help you pretrain and fine-tune your own foundation models from scratch on AWS and Amazon SageMaker, while applying them to hundreds of use cases across your organization.With advice from seasoned AWS and machine learning expert Emily Webber, this book helps you learn everything you need to go from project ideation to dataset preparation, training, evaluation, and deployment for large language, vision, and multimodal models. With step-by-step explanations of essential concepts and practical examples, you’ll go from mastering the concept of pretraining to preparing your dataset and model, configuring your environment, training, fine-tuning, evaluating, deploying, and optimizing your foundation models.You will learn how to apply the scaling laws to distributing your model and dataset over multiple GPUs, remove bias, achieve high throughput, and build deployment pipelines.By the end of this book, you’ll be well equipped to embark on your own project to pretrain and fine-tune the foundation models of the future.
Charlotte Olsson
This book is intended for both beginners who want to get started with Prezi as well as experienced users who want to enhance their knowledge of Prezi. If you are a seasoned presenter, you can use this book to quickly transfer your presentation skills to Prezi. If you are new to presenting, the guidelines and tips in this book take you by the hand and guide you to complete mastery of Prezi.
Dominique Charlotte Sinclair
If you want to learn Prezi, and specifically design within Prezi, this is the book for you. Perhaps you already know a bit about Prezi but have never used it, or perhaps you have used Prezi before but want to learn how to incorporate your own custom design elements. In either case, this book will get you up and running quickly. It would be helpful to have a bit of familiarity with basic design concepts and the use of Prezi, but prior experience is not essential.
Prezi hotshot. Create amazing Prezi presentations through 10 exciting Prezi projects
HLCN Van Groenendaal
This book takes a hands-on, tutorial-style approach that walks you through ten individual projects, each focusing on producing a specific Prezi. If you have some basic experience of Prezi and want to gain advanced knowledge by building different kinds of Prezi projects, then this book is for you.