Wydawca: Packt Publishing
Christopher Lee
The Art of Crafting User Stories is a must-read for product managers, UX professionals, and product developers dedicated to creating meaningful digital experiences. This book provides a comprehensive, step-by-step approach to empower you to master the techniques for creating user stories that drive effective product development.This book takes you on a journey from identifying and capturing user needs, goals, and perspectives through user stories, to crafting impactful stories for design choices and organizing tasks efficiently. You’ll learn how to define the problem area, recognize user personas, and develop user scenarios with the aid of real-world examples, practical tips, and exercises designed to help you develop your skills in crafting user-centered experiences. Moreover, you’ll gain a thorough understanding of user stories, their role in Agile development, and how to use them to plan and manage products effectively.By the end of this book, you’ll be able to improve the quality and efficiency of your own products by applying the hands-on practical skills to create compelling digital experiences that resonate with users and stay relevant in the market.
The Art of CRM. Proven strategies for modern customer relationship management
Max Fatouretchi
CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further.In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance.Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients.Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide.Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions.If you’re looking for an expert guide to real-world CRM implementations, this book is for you.
Alan Bernardo Palacio
One of the most valuable contributions of data science is toward helping businesses make the right decisions. Understanding this complicated confluence of two disparate worlds, as well as a fiercely competitive market, calls for all the guidance you can get.The Art of Data-Driven Business is your invaluable guide to gaining a business-driven perspective, as well as leveraging the power of machine learning (ML) to guide decision-making in your business. This book provides a common ground of discussion for several profiles within a company.You’ll begin by looking at how to use Python and its many libraries for machine learning. Experienced data scientists may want to skip this short introduction, but you’ll soon get to the meat of the book and explore the many and varied ways ML with Python can be applied to the domain of business decisions through real-world business problems that you can tackle by yourself. As you advance, you’ll gain practical insights into the value that ML can provide to your business, as well as the technical ability to apply a wide variety of tried-and-tested ML methods.By the end of this Python book, you’ll have learned the value of basing your business decisions on data-driven methodologies and have developed the Python skills needed to apply what you’ve learned in the real world.
Ninad Deshpande, Sivaram Pothukuchi
Engineering disciplines focus mainly on programming control systems, while the challenges they overcome or their industry applications largely go uncovered, leaving a huge gap between the theory and industry practices. This leads to engineers learning about subjects without actually understanding their purpose and entering the industry needing months of training.The Art of Manufacturing cuts across pedantic theory and reaches practical applications. You’ll begin your learning journey by starting from the product and moving backward to the manufacturing landscape, factories, machines, and finally to the automation and control challenges faced in manufacturing. The book builds on the authors’ valuable on-field experience, providing a detailed view of the manufacturing of real-world products, while simultaneously providing various analogies and references to daily tasks. As you advance through the chapters, you’ll work on interesting control problems and find out how to overcome them in applications. The concluding chapters offer you a sneak peek into the future of automation and factories.By the end of this book, you’ll be able to relate a real-world product with an associated control challenge and discover ways to overcome these challenges.
Florian Rappl, Lothar Schöttner
The organizational pattern of micro frontends allows you to split web applications into multiple parts, where each part can be owned by an autonomous team. Each team can have its own development and deployment life cycle, allowing every part of an application to be shipped in isolation. Following the strategies outlined in this book, you can avoid complexity while increasing resilience for your frontend. This updated second edition will guide you through the patterns available to implement a micro frontend solution. You’ll learn about micro frontends, the different architecture styles, and their areas of use. Then, you’ll learn how to prepare teams for the change to micro frontends, as well as how to adjust the user interface (UI) design and your CSS styles for scalability. Starting with the simplest variants of micro frontend architectures, the book progresses from static approaches to fully dynamic solutions that allow maximum scalability with faster release cycles. In the concluding chapters, you’ll strengthen the security level of your micro frontend solution, while reinforcing your overall knowledge with real-world case studies relating to micro frontends. By the end of this book, you’ll be able to decide whether and how micro frontends should be implemented to achieve high scalability for your web app.
Florian Rappl, Lothar Schöttner
Micro frontend is a web architecture for frontend development borrowed from the idea of microservices in software development, where each module of the frontend is developed and shipped in isolation to avoid complexity and a single point of failure for your frontend.Complete with hands-on tutorials, projects, and self-assessment questions, this easy-to-follow guide will take you through the patterns available for implementing a micro frontend solution. You’ll learn about micro frontends in general, the different architecture styles and their areas of use, how to prepare teams for the change to micro frontends, as well as how to adjust the UI design for scalability. Starting with the simplest variants of micro frontend architectures, the book progresses from static approaches to fully dynamic solutions that allow maximum scalability with faster release cycles. In the concluding chapters, you'll reinforce the knowledge you’ve gained by working on different case studies relating to micro frontends.By the end of this book, you'll be able to decide if and how micro frontends should be implemented to achieve scalability for your user interface (UI).
Joseph Edmonds, Lorna Jane Mitchell
PHP has come a long way since its introduction. While the language has evolved with PHP 8, there are still a lot of websites running on a version of PHP that is no longer supported. If you are a PHP developer working with legacy PHP systems and want to discover the tenants of modern PHP, this is the book for you.The Art of Modern PHP 8 walks you through the latest PHP features and language concepts. The book helps you upgrade your knowledge of PHP programming and practices. Starting with object-oriented programming (OOP) in PHP and related language features, you'll work through modern programming techniques such as inheritance, understand how it contrasts with composition, and finally look at more advanced language features. You'll learn about the MVC pattern by developing your own MVC system and advance to understanding what a DI container does by building a toy DI container. The book gives you an overview of Composer and how to use it to create reusable PHP packages. You’ll also find techniques for deploying these packages to package libraries for other developers to explore.By the end of this PHP book, you'll have equipped yourself with modern server-side programming techniques using the latest versions of PHP.
The Art of Social Engineering. Uncover the secrets behind the human dynamics in cybersecurity
Cesar Bravo, Desilda Toska, Rhonda Childress
Social engineering is one of the most prevalent methods used by attackers to steal data and resources from individuals, companies, and even government entities. This book serves as a comprehensive guide to understanding social engineering attacks and how to protect against them.The Art of Social Engineering starts by giving you an overview of the current cyber threat landscape, explaining the psychological techniques involved in social engineering attacks, and then takes you through examples to demonstrate how to identify those attacks.You’ll learn the most intriguing psychological principles exploited by attackers, including influence, manipulation, rapport, persuasion, and empathy, and gain insights into how attackers leverage technology to enhance their attacks using fake logins, email impersonation, fake updates, and executing attacks through social media. This book will equip you with the skills to develop your own defensive strategy, including awareness campaigns, phishing campaigns, cybersecurity training, and a variety of tools and techniques.By the end of this social engineering book, you’ll be proficient in identifying cyberattacks and safeguarding against the ever-growing threat of social engineering with your defensive arsenal.