Python

Machine Learning and Generative AI for Marketing. Take your data-driven marketing strategies to the next level using Python

Yoon Hyup Hwang, Nicholas C. Burtch

In the dynamic world of marketing, the integration of artificial intelligence (AI) and machine learning (ML) is no longer just an advantage—it's a necessity. Moreover, the rise of generative AI (GenAI) helps with the creation of highly personalized, engaging content that resonates with the target audience.This book provides a comprehensive toolkit for harnessing the power of GenAI to craft marketing strategies that not only predict customer behaviors but also captivate and convert, leading to improved cost per acquisition, boosted conversion rates, and increased net sales.Starting with the basics of Python for data analysis and progressing to sophisticated ML and GenAI models, this book is your comprehensive guide to understanding and applying AI to enhance marketing strategies. Through engaging content & hands-on examples, you'll learn how to harness the capabilities of AI to unlock deep insights into customer behaviors, craft personalized marketing messages, and drive significant business growth. Additionally, you'll explore the ethical implications of AI, ensuring that your marketing strategies are not only effective but also responsible and compliant with current standardsBy the conclusion of this book, you'll be equipped to design, launch, and manage marketing campaigns that are not only successful but also cutting-edge.

Machine Learning Automation with TPOT. Build, validate, and deploy fully automated machine learning models with Python

Dario Radečić

The automation of machine learning tasks allows developers more time to focus on the usability and reactivity of the software powered by machine learning models. TPOT is a Python automated machine learning tool used for optimizing machine learning pipelines using genetic programming. Automating machine learning with TPOT enables individuals and companies to develop production-ready machine learning models cheaper and faster than with traditional methods.With this practical guide to AutoML, developers working with Python on machine learning tasks will be able to put their knowledge to work and become productive quickly. You'll adopt a hands-on approach to learning the implementation of AutoML and associated methodologies. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will show you how to build automated classification and regression models and compare their performance to custom-built models. As you advance, you'll also develop state-of-the-art models using only a couple of lines of code and see how those models outperform all of your previous models on the same datasets.By the end of this book, you'll have gained the confidence to implement AutoML techniques in your organization on a production level.

Machine Learning Engineering with Python. Manage the production life cycle of machine learning models using MLOps with practical examples

Andrew P. McMahon

Machine learning engineering is a thriving discipline at the interface of software development and machine learning. This book will help developers working with machine learning and Python to put their knowledge to work and create high-quality machine learning products and services.Machine Learning Engineering with Python takes a hands-on approach to help you get to grips with essential technical concepts, implementation patterns, and development methodologies to have you up and running in no time. You'll begin by understanding key steps of the machine learning development life cycle before moving on to practical illustrations and getting to grips with building and deploying robust machine learning solutions. As you advance, you'll explore how to create your own toolsets for training and deployment across all your projects in a consistent way. The book will also help you get hands-on with deployment architectures and discover methods for scaling up your solutions while building a solid understanding of how to use cloud-based tools effectively. Finally, you'll work through examples to help you solve typical business problems.By the end of this book, you'll be able to build end-to-end machine learning services using a variety of techniques and design your own processes for consistently performant machine learning engineering.

Machine Learning for Algorithmic Trading. Predictive models to extract signals from market and alternative data for systematic trading strategies with Python - Second Edition

Stefan Jansen

The explosive growth of digital data has boosted the demand for expertise in trading strategies that use machine learning (ML). This revised and expanded second edition enables you to build and evaluate sophisticated supervised, unsupervised, and reinforcement learning models.This book introduces end-to-end machine learning for the trading workflow, from the idea and feature engineering to model optimization, strategy design, and backtesting. It illustrates this by using examples ranging from linear models and tree-based ensembles to deep-learning techniques from cutting edge research.This edition shows how to work with market, fundamental, and alternative data, such as tick data, minute and daily bars, SEC filings, earnings call transcripts, financial news, or satellite images to generate tradeable signals. It illustrates how to engineer financial features or alpha factors that enable an ML model to predict returns from price data for US and international stocks and ETFs. It also shows how to assess the signal content of new features using Alphalens and SHAP values and includes a new appendix with over one hundred alpha factor examples.By the end, you will be proficient in translating ML model predictions into a trading strategy that operates at daily or intraday horizons, and in evaluating its performance.

Machine Learning for Cybersecurity Cookbook. Over 80 recipes on how to implement machine learning algorithms for building security systems using Python

Emmanuel Tsukerman

Organizations today face a major threat in terms of cybersecurity, from malicious URLs to credential reuse, and having robust security systems can make all the difference. With this book, you'll learn how to use Python libraries such as TensorFlow and scikit-learn to implement the latest artificial intelligence (AI) techniques and handle challenges faced by cybersecurity researchers.You'll begin by exploring various machine learning (ML) techniques and tips for setting up a secure lab environment. Next, you'll implement key ML algorithms such as clustering, gradient boosting, random forest, and XGBoost. The book will guide you through constructing classifiers and features for malware, which you'll train and test on real samples. As you progress, you'll build self-learning, reliant systems to handle cybersecurity tasks such as identifying malicious URLs, spam email detection, intrusion detection, network protection, and tracking user and process behavior. Later, you'll apply generative adversarial networks (GANs) and autoencoders to advanced security tasks. Finally, you'll delve into secure and private AI to protect the privacy rights of consumers using your ML models. By the end of this book, you'll have the skills you need to tackle real-world problems faced in the cybersecurity domain using a recipe-based approach.

Machine Learning for Time-Series with Python. Forecast, predict, and detect anomalies with state-of-the-art machine learning methods

Ben Auffarth

The Python time-series ecosystem is huge and often quite hard to get a good grasp on, especially for time-series since there are so many new libraries and new models. This book aims to deepen your understanding of time series by providing a comprehensive overview of popular Python time-series packages and help you build better predictive systems.Machine Learning for Time-Series with Python starts by re-introducing the basics of time series and then builds your understanding of traditional autoregressive models as well as modern non-parametric models. By observing practical examples and the theory behind them, you will become confident with loading time-series datasets from any source, deep learning models like recurrent neural networks and causal convolutional network models, and gradient boosting with feature engineering.This book will also guide you in matching the right model to the right problem by explaining the theory behind several useful models. You’ll also have a look at real-world case studies covering weather, traffic, biking, and stock market data.By the end of this book, you should feel at home with effectively analyzing and applying machine learning methods to time-series.

Machine Learning Fundamentals. Use Python and scikit-learn to get up and running with the hottest developments in machine learning

Hyatt Saleh

As machine learning algorithms become popular, new tools that optimize these algorithms are also developed. Machine Learning Fundamentals explains you how to use the syntax of scikit-learn. You'll study the difference between supervised and unsupervised models, as well as the importance of choosing the appropriate algorithm for each dataset. You'll apply unsupervised clustering algorithms over real-world datasets, to discover patterns and profiles, and explore the process to solve an unsupervised machine learning problem.The focus of the book then shifts to supervised learning algorithms. You'll learn to implement different supervised algorithms and develop neural network structures using the scikit-learn package. You'll also learn how to perform coherent result analysis to improve the performance of the algorithm by tuning hyperparameters.By the end of this book, you will have gain all the skills required to start programming machine learning algorithms.

Machine Learning Hero. Master Data Science with Python Essentials

Cuantum Technologies LLC

This book takes you on a journey through the world of machine learning, beginning with foundational concepts such as supervised and unsupervised learning, and progressing to advanced topics like feature engineering, hyperparameter tuning, and dimensionality reduction. Each chapter blends theory with practical exercises to ensure a deep understanding of the material.The book emphasizes Python, introducing essential libraries like NumPy, Pandas, Matplotlib, and Scikit-learn, along with deep learning frameworks like TensorFlow and PyTorch. You’ll learn to preprocess data, visualize insights, and build models capable of tackling complex datasets. Hands-on coding examples and exercises reinforce concepts and help bridge the gap between knowledge and application.In the final chapters, you'll work on real-world projects like predictive analytics, clustering, and regression. These projects are designed to provide a practical context for the techniques learned and equip you with actionable skills for data science and AI roles. By the end, you'll be prepared to apply machine learning principles to solve real-world challenges with confidence.