Biznes IT
Czy myśleliście kiedyś, w jaki sposób rozpocząć swój biznes w branży IT? Może już prowadzicie własną firmę i Chcecie, aby zaistniała ona w sieci? W tej kategorii znajdziecie książki, w których zawarty jest know-how związany z wieloma rodzajami działalności prowadzonych poprzez internet, czy w inny sposób związanych z nowoczesnymi technologiami w biznesie.
Znajdziecie informacje o systemach zarządzania informacjami o Klientach - popularnych CRM'ach, o zarządzaniu projektami IT, wykorzystaniu potencjału popularnych teraz portali społecznościowych do promocji swojej działalności, czy też poradniki, które pomogą Wam rozwinąć umiejętności pozatechniczne - równie ważne dla Waszych przedsięwzięć.
Różnorodne. O prawdziwym wizerunku kobiet nie tylko w marketingu
Justyna Bakalarska-Stankiewicz
W XXI wieku nadal żyjemy w świecie zaprojektowanym przez mężczyzn dla mężczyzn. Także w świecie reklamy. Nie wierzysz? Przeczytaj! Czy irytuje Cię słowo „naukowczyni”, chociaż „naukowiec” brzmi neutralnie? Zastanawiasz się, o co w ogóle chodzi feministkom – przecież o dyskryminacji może i można było mówić w XIX wieku, ale nie teraz? Albo odwrotnie – nie rozumiesz, dlaczego wciąż niektóre zawody postrzegane są jako „kobiece” a inne „męskie”, choć to przecież kobiety stworzyły pierwszy program komputerowy i napisały pierwszy algorytm? Ta książka tłumaczy, skąd się biorą i jak działają stereotypy dotyczące płci. A także dlaczego oraz w jaki sposób nieświadomie im ulegamy – choćby za pośrednictwem reklam, atakujących nas bezustannie z każdej strony. Autorka rzeczowo, odwołując się do licznych przykładów pokazuje, jak od starożytności aż po czasy współczesne świat, w którym żyjemy, urządzają mężczyźni dla mężczyzn i jakie rodzi to konsekwencje dla społeczeństwa oraz… dla marketingowców, którzy projektując kampanie promocyjne raz za razem sięgają po zgrane i nieprawdziwe schematy dziewczynek-księżniczek, nadopiekuńczych mam, ofermowatych tatusiów, wiecznie niezdrowych babć czy niebieskiej krwi miesięcznej. Najwyższy czas to zmienić! Książka w mediach: Kobiety XXI wieku i męski świat (Girls'talk/Czwórka) Autorka w podcaście Mięta do (pop)kultury - Radio Nowy świat Onet.pl - Jeśli dziewczynka od (...) słyszała, że powinna być grzeczna, (...) może nie umieć w życiu dorosłym walczyć o swoje prawa Milion Kobiet Dobrostan podcast Idealne książki na Majówkę Kobieta.gazeta.pl Bookstagram - Recenzja Książka z zakładką Przeczytam 52 książki Różnorodne o prawdziwym wizerunku kobiet Uważnie czytam - Bookstagram Pozytywny wolumin - Bookstagram Książka na drogę - Bookstagram Ciambella czyta - Bookstagram Ciambella czyta - Rolka recenzentki- Bookstagram Mama lubi czytać - Bookstragram Iwona W - Bookstagram Books Pleasure Bookstagram Aneta_w_trasie Bookstagram kka_mila Bookstagram elobaba_Bookstagram inspiracyjnym_krokiem_pod_prad Bookstagram Dobrystan Bookstagram Zaczytana Dziewczyna Bookstagram
Rzuć na to okiem. Rewelacyjne sposoby na szybkie czytanie. Wydanie 2
Paweł Rudzki
Czytaj szybko i skutecznie! Stan wyjściowy, czyli jak szybko czytasz i co z tego rozumiesz Zwiększanie prędkości czytania, czyli jak zmienić małego fiata w mercedesa Czynniki poprawiające koncentrację, czyli jak nie przeszkadzać samemu sobie Współczesny świat wymaga od nas nieustannego zwiększania tempa życia. Mamy więcej obowiązków, więcej nauki, krótsze terminy i wciąż za mało czasu. Jednocześnie nieustannie musimy przetwarzać gigantyczne ilości informacji. Trudno się w tym odnaleźć, ale istnieje pewien sprytny sposób na oszczędzenie całkiem sporej ilości czasu przy jednoczesnym zwiększeniu efektywności własnych działań... Tym sposobem jest szybkie czytanie! Myślisz, że to niepoważne? Że szybkie czytanie wyklucza zrozumienie? Że ta umiejętność do niczego Ci się nie przyda? Spróbuj, a zobaczysz, jak fenomenalne efekty możesz osiągnąć w kilka tygodni! Drugie wydanie znakomitej książki Pawła Rudzkiego pozwoli Ci zrozumieć zasady, na jakich opiera się szybkie czytanie, i rozpocząć regularne ćwiczenia. Zdziwisz się, jak błyskawicznie nastąpi radykalna zmiana. Twój mózg i Twoje oczy przyzwyczają się do nowych warunków, a efektywność czytania, czyli iloczyn szybkości i zrozumienia, poszybuje w górę. Zawarte tu ćwiczenia są proste i zabawne, a także inspirujące. Sprawdź, jak poszerzyć pole widzenia, udoskonalić rozumienie i zwiększyć koncentrację na tekście. Dowiedz się, jak relaksować oczy, poprawić pamięć krótkookresową i nauczyć się czytać selektywnie. Zostań mistrzem szybkiego czytania! Dlaczego szybkie czytanie? Mity dotyczące szybkiego czytania Poszerzamy pole widzenia Rozumienie i problemy z tym związane Efektywność czytania Motywacja jest dobra! Relaks oczu i wskaźnikowanie Fonetyzacja, czyli zmora wolno czytających Poprawa koncentracji i pojemność uwagi Antycypacja, regresja, percepcja Czytaj mądrze, czyli selektywnie Aby się lepiej uczyło... Do zaczytania jeden krok...
Darren Wilmshurst, Dean Leffingwell, Lindy Quick
The Scaled Agile Framework (SAFe®) is widely recognized as an eff ective methodology for implementing Agile practices at the Enterprise level. However, the complexity of SAFe® can make it challenging for Teams and organizations to determine which practices can be safely adapted to their unique needs. Although SAFe® is a framework rather than a set of rules, promoting adaptation, it’s crucial to understand why SAFe® practices are designed the way they are along with the consequences of modifying them.The SAFe® Coaches Handbook is a comprehensive resource that goes beyond a how-to guide, providing a deep understanding of SAFe® principles and practices. The chapters are designed in a way to teach you how to successfully implement SAFe® in your organization and eff ectively manage the Team’s Backlog while avoiding common pitfalls. You’ll discover optimal ways to create SAFe® Teams and run successful Events. You’ll also learn how to plan Agile Release Trains (ARTs), manage the ART Backlog, conduct PI Planning, and grasp the importance of Value Stream Identifi cation in driving value delivery.By the end of this book, you’ll be armed with practical tips and advice to help you successfully customize the Scaled Agile Framework to your Enterprise’s needs while preserving the aspects that make it work successfully.
Lars Malmqvist
While Salesforce is a powerful platform, it is prone to common pitfalls that can result in suboptimal performance, increased costs, and reduced user satisfaction. Known as anti-patterns, these problems can arise from design flaws, poor implementation choices, or a lack of understanding of best practices.Written by a seasoned Salesforce professional and 33-time certified Salesforce Certified Technical Architect, this revised edition will teach you how to identify and avoid common issues, optimize your Salesforce architecture, and ensure successful implementation. This second edition is updated with a comprehensive exploration of Salesforce, along with the addition of the most common Salesforce anti-patterns, providing in-depth analysis and practical solutions. These key learnings will further refine your skills to help you build more robust, scalable, and efficient Salesforce architectures. The chapters offer an expanded coverage of emerging technology trends such as AI and DevOps, updated examples, and additional case studies to ensure that you have the latest information and insights.By the end of this book, you’ll have gained the confidence and expertise needed to design and implement effective Salesforce solutions.
Lars Malmqvist
Salesforce Anti-Patterns teaches you to spot errors in Salesforce patterns that may seem like a good idea at first but end up costing you dearly. This book will enable Salesforce developers and architects to understand how ingenious Salesforce architectures can be created by studying anti-patterns and solutions to problems that can later lead to serious implementation issues. While there are several books on the market that start with the question, “How do I create great Salesforce architecture?” and proceed to a solution from there, this book instead starts by asking, “What tends to go wrong with Salesforce architectures?” and proceeds to a solution from there.In this book, you’ll find out how to identify and mitigate anti-patterns in the technical domains of system architecture, data architecture, and security architecture, along with anti-patterns in the functional domain of solution architecture as well as for integration architecture. You’ll also learn about common anti-patterns affecting your Salesforce development process and governance and, finally, how to spot common problems in how architects communicate their solutions.By the end of this Salesforce book, you’ll have gained the confidence to architect and communicate solutions on the Salesforce platform while dodging common mistakes.
Mike King
There’s a huge demand on the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards.The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance.As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond.Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam.By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.
Mike King, Melissa Murphy
In today’s competitive landscape, the ability to create a unified view of the customer and turn data into actionable insights is a game-changer for businesses. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. The book will guide you through the tools, techniques, and scenarios needed to confidently tackle the B2C Solution Architect exam. You’ll start by building a robust understanding of each component within the Customer 360 ecosystem, diving into their capabilities, data models, and governance structures. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. By the end of this journey, you’ll not only be prepared to ace the exam but also to excel as a Salesforce B2C Solution Architect, ready to shape the future of customer engagement.
Madhu Ramanujan
Salesforce CPQ is innovative software that enables you create better quotes, improve quoting accuracy, and maximize sales and deals. It also provides a quick analysis of profits and losses, helping you improve the overall execution of sales processes, and allows a great deal of flexibility for your prospects, customers, and business partners.The book starts with the Quote-2-Cash business process in Salesforce and shows you how to assess when a business needs to implement CPQ. You’ll then progress to configuring opportunities, quotes, and CPQ products. As you advance, you’ll understand how to define and configure price books, price rules for CPQ quote automation, multidimensional quoting, and more. Next, you'll look at how to configure CPQ guided selling and create package configurations, contracts, and amendments. Later chapters will demonstrate how to perform data migration from a legacy system and the order in which the objects are to be migrated. You’ll also explore CPQ billing and its advantages with the help of different use cases before learning about Industries CPQ and how it is different from standard Salesforce CPQ. Finally, you’ll discover best practices for achieving optimal CPQ performance and avoiding performance bottlenecks.By the end of this Salesforce book, you’ll be able to implement Salesforce CPQ for any business.
Paul Goodey
Salesforce’s winter ’19 release offers a host of new features for CRM designed to meet your sales and marketing requirements. With this comprehensive guide to implementing Salesforce CRM, administrators of all levels can easily get a thorough understanding of the platform.This Salesforce handbook begins by guiding you in setting up users and security and then progresses to configuration, data management, and data analytics. You’ll discover process automation and approval mechanisms, while also exploring the functional areas of Sales Cloud, Service Cloud, Marketing Cloud, and Salesforce Chatter. This book covers Salesforce CRM system administration in a practical way, and it’ll serve as an invaluable reference for both new administrators and experienced professionals. Furthermore, you’ll also delve into Salesforce mobile apps and mobile administration, along with Salesforce Adoption Manager. You’ll gain insights into Lightning Experience, Salesforce's new app, and learn how its modern design and sleek interface helps you to build customizable components. Finally, we'll see how the two versions compare and help manage the transition from Salesforce Classic to Lightning Experience.By the end of the book, you will have mastered the techniques to configure and control various user interface features in Salesforce CRM.
Krzysztof Nowacki, Mateusz Twarożek
Do you aspire to be a successful Salesforce administrator or consultant? If yes, then this step-by-step guide is for you. Written by certified Salesforce professionals, the Salesforce CRM Administration Handbook will take you through the intricacies of Salesforce, covering objects, records, automation, and much more while also prepping you for the Salesforce certification exam.Starting with an overview of the capabilities and limitations of Salesforce, you’ll progress toward a holistic understanding of system architecture with real-world examples, including workarounds that enable the successful completion of projects. As you delve deeper, you’ll learn about the fundamental concepts of a CRM system, its purpose, and the pivotal role of an administrator in the Salesforce lifecycle. You’ll also explore the basic structures of the entire Salesforce system and navigate confidently through the intricacies of security, automation, and reporting in the Sales/Service Cloud.By the end of this book, you’ll have the confidence you need to navigate Salesforce’s backend seamlessly, implement configuration changes effortlessly, and communicate fluently in Salesforce terminology.
Krzysztof Nowacki, Mateusz Twarożek
Do you aspire to be a successful Salesforce administrator or consultant? If yes, then this step-by-step guide is for you. Written by certified Salesforce professionals, the Salesforce CRM Administration Handbook will take you through the intricacies of Salesforce, covering objects, records, automation, and much more while also prepping you for the Salesforce certification exam.Starting with an overview of the capabilities and limitations of Salesforce, you’ll progress toward a holistic understanding of system architecture with real-world examples, including workarounds that enable the successful completion of projects. As you delve deeper, you’ll learn about the fundamental concepts of a CRM system, its purpose, and the pivotal role of an administrator in the Salesforce lifecycle. You’ll also explore the basic structures of the entire Salesforce system and navigate confidently through the intricacies of security, automation, and reporting in the Sales/Service Cloud.By the end of this book, you’ll have the confidence you need to navigate Salesforce’s backend seamlessly, implement configuration changes effortlessly, and communicate fluently in Salesforce terminology.
Mohith Shrivastava, Mohit Shrivatsava
Sharif Shaalan
Salesforce is the world's leading Customer Relationship Management (CRM) software, helping businesses connect with their constituents and partners. This book will give you a comprehensive introduction to managing sales, marketing, customer relationships, and overall administration for your organization. You'll learn how to configure and use Salesforce for maximum efficiency and return on investment.You'll start by learning how to create activities, manage leads, and develop your prospects and sales pipeline using opportunities and accounts, and then understand how you can enhance marketing activities using campaigns. Packed with real-world business use cases, this Salesforce book will show you how to analyze your business information accurately to make productive decisions. As you advance, you'll get to grips with building various reports and dashboards in Salesforce to derive valuable business insights. Finally, you'll explore tools such as process builder, approval processes, and assignment rules to achieve business process automation and set out on the path to becoming a successful Salesforce Administrator.By the end of the book, you'll have learned how to use Salesforce effectively to achieve your business goals.
Jan Vandevelde, Gunther Roskams
Salesforce Lightning Platform, used to build enterprise apps, is being increasingly adopted by admins, business analysts, consultants, architects, and especially developers. With this Salesforce certification, you'll be able to enhance your development skills and become a valuable member of your organization.This certification guide is designed to be completely aligned with the official exam study guide for the latest Salesforce Certified Platform Developer I release and includes updates from Spring '19. Starting with Salesforce fundamentals and performing data modeling and management, you’ll progress to automating logic and processes and working on user interfaces with Salesforce components. Finally, you'll learn how to work with testing frameworks, perform debugging, and deploy metadata, and get to grips with useful tips and tricks. Each chapter concludes with sample questions that are commonly found in the exam, and the book wraps up with mock tests to help you prepare for the DEV501 certification exam.By the end of the book, you’ll be ready to take the exam and earn your Salesforce Certified Platform Developer I certification.
Kerry Townsend
Salesforce Sales Cloud is a system rich in functionality, addressing many sales business challenges such as sales productivity, forecast visibility, and sales enablement. However, unlocking the full value of the system and getting maximum returns pose a challenge, especially if you’re new to the technology.This implementation handbook goes beyond mere configuration to ensure a successful implementation journey. From laying the groundwork for your project to engaging stakeholders with sales-specific business insights, this book equips you with the knowledge you need to plan and execute.As you progress, you’ll learn how to design a robust data model to support the sales and lead generation process, followed by crafting an intuitive user experience to drive productivity. You’ll then explore crucial post-building aspects such as testing, training, and releasing functionality. Finally, you’ll discover how the solutions’ capability can be expanded by adding and integrating other tools to address typical sales use cases.By the end of this book, you’ll have grasped how to leverage Sales Cloud to solve sales challenges and have gained the confidence to design and implement solutions successfully with the help of real-world use cases.
Kerry Townsend
Salesforce Sales Cloud is a system rich in functionality, addressing many sales business challenges such as sales productivity, forecast visibility, and sales enablement. However, unlocking the full value of the system and getting maximum returns pose a challenge, especially if you’re new to the technology.This implementation handbook goes beyond mere configuration to ensure a successful implementation journey. From laying the groundwork for your project to engaging stakeholders with sales-specific business insights, this book equips you with the knowledge you need to plan and execute.As you progress, you’ll learn how to design a robust data model to support the sales and lead generation process, followed by crafting an intuitive user experience to drive productivity. You’ll then explore crucial post-building aspects such as testing, training, and releasing functionality. Finally, you’ll discover how the solutions’ capability can be expanded by adding and integrating other tools to address typical sales use cases.By the end of this book, you’ll have grasped how to leverage Sales Cloud to solve sales challenges and have gained the confidence to design and implement solutions successfully with the help of real-world use cases.