Informatyka
Mercury Learning and Information, Mark Lamplugh
This book offers a comprehensive guide to integrating AI into modern marketing strategies, transforming how businesses engage with audiences. It begins with an overview of AI’s role in marketing, its evolution, and its benefits in driving innovation. Early chapters cover foundational topics like AI, machine learning, and data preparation for effective AI implementation.The book then explores practical applications, such as analyzing customer behavior for personalized experiences and using AI-powered chatbots for improved customer service. You’ll learn to apply image and video recognition for visual marketing and leverage AI for social media strategies that boost engagement. The book also covers predictive analytics, AI-driven email marketing, and techniques to optimize SEO and content marketing.Further chapters focus on automating marketing processes and using AI to support sales enablement with actionable insights. The final chapter discusses ethical considerations and the future of AI in marketing, emphasizing the balance between automation and human creativity. This book equips marketing professionals and business leaders with the tools to harness AI’s potential for impactful marketing strategies.
Dr. Chun Schiros, Supreet Kaur, Rajdeep Arora,...
AI is only as valuable as the business outcomes it enables, and this hands-on guide shows you how to make that happen. Whether you’re a technology leader launching your first AI use case or scaling production systems, you need a clear path from innovation to impact. That means aligning your AI initiatives with enterprise strategy, operational readiness, and responsible practices, and The AI Optimization Playbook gives you the clarity, structure, and insight you need to succeed.Through actionable guidance and real-world examples, you’ll learn how to build high-impact AI strategies, evaluate projects based on ROI, secure executive sponsorship, and transition prototypes into production-grade systems. You’ll also explore MLOps and LLMOps practices that ensure scalability, reliability, and governance across the AI lifecycle.But deployment is just the beginning. This book goes further to address the crucial need for Responsible AI through frameworks, compliance strategies, and transparency techniques. Written by AI experts and industry leaders, this playbook combines technical fluency with strategic perspective to bridge the business–technology divide so you can confidently lead AI transformation across the enterprise.*Email sign-up and proof of purchase required
Irene Bratsis
Product managers working with artificial intelligence will be able to put their knowledge to work with this practical guide to applied AI. This book covers everything you need to know to drive product development and growth in the AI industry. From understanding AI and machine learning to developing and launching AI products, it provides the strategies, techniques, and tools you need to succeed.The first part of the book focuses on establishing a foundation of the concepts most relevant to maintaining AI pipelines. The next part focuses on building an AI-native product, and the final part guides you in integrating AI into existing products.You’ll learn about the types of AI, how to integrate AI into a product or business, and the infrastructure to support the exhaustive and ambitious endeavor of creating AI products or integrating AI into existing products. You’ll gain practical knowledge of managing AI product development processes, evaluating and optimizing AI models, and navigating complex ethical and legal considerations associated with AI products. With the help of real-world examples and case studies, you’ll stay ahead of the curve in the rapidly evolving field of AI and ML.By the end of this book, you’ll have understood how to navigate the world of AI from a product perspective.
The AI Value Playbook. How to make AI work in the real world
Lisa Weaver-Lambert
Business leaders are challenged by the speed of AI innovation and how to navigate disruption and uncertainty. This book is a crucial resource for those who want to understand how to leverage AI to drive business value, drawn from the firsthand experience of those who have been implementing this technology successfully. The AI Value Playbook focuses on questions frequently posed by leaders and boards. How can businesses adapt to these emerging technologies? How can they start building and deploying AI as a strategic asset to drive efficiency? What risks or threats need to be considered? How quickly can value be created? This book is a response to those demands. In a series of in-depth and wide-ranging conversations with practitioners, from CEOs leading new generative AI-based companies to Data Scientists and CFOs working in more traditional companies. Our experts share their hard-earned wisdom, talking candidly about their successes and failures, and what excites them about the future. These interviews offer unique insights for business leaders to apply to their own organizations. The book distils a value-driven playbook for how AI can be put to work today.
The Android Game Developer's Handbook. Click here to enter text
Avisekhar Roy
Gaming in android is an already established market and growing each day. Previously games were made for specific platforms, but this is the time of cross platform gaming with social connectivity. It requires vision of polishing, design and must follow user behavior. This book would help developers to predict and create scopes of improvement according to user behavior.You will begin with the guidelines and rules of game development on the Android platform followed by a brief description about the current variants of Android devices available. Next you will walk through the various tools available to develop any Android games and learn how to choose the most appropriate tools for a specific purpose. You will then learn JAVA game coding standard and style upon the Android SDK. Later, you would focus on creation, maintenance of Game Loop using Android SDK, common mistakes in game development and the solutions to avoid them to improve performance. We will deep dive into Shaders and learn how to optimize memory and performance for an Android Game before moving on to another important topic, testing and debugging Android Games followed by an overview about Virtual Reality and how to integrate them into Android games. Want to program a different way? Inside you’ll also learn Android game Development using C++ and OpenGL. Finally you would walk through the required tools to polish and finalize the game and possible integration of any third party tools or SDKs in order to monetize your game when it’s one the market!
Krishna Sankar, Jeffrey Jackovich, Ruze Richards
Are you fascinated with applications like Alexa and Siri and how they accurately process information within seconds before returning accurate results? Are you looking for a practical guide that will teach you how to build intelligent applications that can revolutionize the world of artificial intelligence? The Applied AI and NLP Workshop will take you on a practical journey where you will learn how to build artificial intelligence (AI) and natural language processing (NLP) applications with Amazon Web services (AWS).Starting with an introduction to AI and machine learning, this book will explain how Amazon S3, or Amazon Simple Storage Service, works. You’ll then integrate AI with AWS to build serverless services and use Amazon’s NLP service Comprehend to perform text analysis on a document. As you advance, the book will help you get to grips with topic modeling to extract and analyze common themes on a set of documents with unknown topics. You’ll also work with Amazon Lex to create and customize a chatbot for task automation and use Amazon Rekognition for detecting objects, scenes, and text in images.By the end of The Applied AI and NLP Workshop, you’ll be equipped with the knowledge and skills needed to build scalable intelligent applications with AWS.
The Art of Cyber Security. A practical guide to winning the war on cyber crime
IT Governance Publishing, Gary Hibberd
This book redefines cyber security through the lens of creativity and classical strategy. It begins by exploring the mindset of the cyber defender as both artist and martial artist, highlighting the importance of intuition, flow, and individual perspective. It challenges rigid educational models and argues for a more adaptive, expressive approach to security thinking.Building on this foundation, the second part interprets Sun Tzu’s The Art of War in a cyber context. Each chapter reframes traditional military concepts—deception, preparation, leadership, and adaptability—through the realities of digital threats. The text emphasizes how timeless strategies apply to the modern information battlefield.By blending philosophy, history, and practical insight, the book offers a unique take on digital defense. It invites readers to reflect on their approach, question assumptions, and embrace both logic and creativity. This is not just a guide to threats and tactics, but a call to rethink what it means to be a cyber security professional today.
Alan Bernardo Palacio
One of the most valuable contributions of data science is toward helping businesses make the right decisions. Understanding this complicated confluence of two disparate worlds, as well as a fiercely competitive market, calls for all the guidance you can get.The Art of Data-Driven Business is your invaluable guide to gaining a business-driven perspective, as well as leveraging the power of machine learning (ML) to guide decision-making in your business. This book provides a common ground of discussion for several profiles within a company.You’ll begin by looking at how to use Python and its many libraries for machine learning. Experienced data scientists may want to skip this short introduction, but you’ll soon get to the meat of the book and explore the many and varied ways ML with Python can be applied to the domain of business decisions through real-world business problems that you can tackle by yourself. As you advance, you’ll gain practical insights into the value that ML can provide to your business, as well as the technical ability to apply a wide variety of tried-and-tested ML methods.By the end of this Python book, you’ll have learned the value of basing your business decisions on data-driven methodologies and have developed the Python skills needed to apply what you’ve learned in the real world.
Ninad Deshpande, Sivaram Pothukuchi
Engineering disciplines focus mainly on programming control systems, while the challenges they overcome or their industry applications largely go uncovered, leaving a huge gap between the theory and industry practices. This leads to engineers learning about subjects without actually understanding their purpose and entering the industry needing months of training.The Art of Manufacturing cuts across pedantic theory and reaches practical applications. You’ll begin your learning journey by starting from the product and moving backward to the manufacturing landscape, factories, machines, and finally to the automation and control challenges faced in manufacturing. The book builds on the authors’ valuable on-field experience, providing a detailed view of the manufacturing of real-world products, while simultaneously providing various analogies and references to daily tasks. As you advance through the chapters, you’ll work on interesting control problems and find out how to overcome them in applications. The concluding chapters offer you a sneak peek into the future of automation and factories.By the end of this book, you’ll be able to relate a real-world product with an associated control challenge and discover ways to overcome these challenges.
Florian Rappl, Lothar Schöttner
The organizational pattern of micro frontends allows you to split web applications into multiple parts, where each part can be owned by an autonomous team. Each team can have its own development and deployment life cycle, allowing every part of an application to be shipped in isolation. Following the strategies outlined in this book, you can avoid complexity while increasing resilience for your frontend. This updated second edition will guide you through the patterns available to implement a micro frontend solution. You’ll learn about micro frontends, the different architecture styles, and their areas of use. Then, you’ll learn how to prepare teams for the change to micro frontends, as well as how to adjust the user interface (UI) design and your CSS styles for scalability. Starting with the simplest variants of micro frontend architectures, the book progresses from static approaches to fully dynamic solutions that allow maximum scalability with faster release cycles. In the concluding chapters, you’ll strengthen the security level of your micro frontend solution, while reinforcing your overall knowledge with real-world case studies relating to micro frontends. By the end of this book, you’ll be able to decide whether and how micro frontends should be implemented to achieve high scalability for your web app.
Florian Rappl, Lothar Schöttner
Micro frontend is a web architecture for frontend development borrowed from the idea of microservices in software development, where each module of the frontend is developed and shipped in isolation to avoid complexity and a single point of failure for your frontend.Complete with hands-on tutorials, projects, and self-assessment questions, this easy-to-follow guide will take you through the patterns available for implementing a micro frontend solution. You’ll learn about micro frontends in general, the different architecture styles and their areas of use, how to prepare teams for the change to micro frontends, as well as how to adjust the UI design for scalability. Starting with the simplest variants of micro frontend architectures, the book progresses from static approaches to fully dynamic solutions that allow maximum scalability with faster release cycles. In the concluding chapters, you'll reinforce the knowledge you’ve gained by working on different case studies relating to micro frontends.By the end of this book, you'll be able to decide if and how micro frontends should be implemented to achieve scalability for your user interface (UI).
The Art of Social Engineering. Uncover the secrets behind the human dynamics in cybersecurity
Cesar Bravo, Desilda Toska, Rhonda Childress
Social engineering is one of the most prevalent methods used by attackers to steal data and resources from individuals, companies, and even government entities. This book serves as a comprehensive guide to understanding social engineering attacks and how to protect against them.The Art of Social Engineering starts by giving you an overview of the current cyber threat landscape, explaining the psychological techniques involved in social engineering attacks, and then takes you through examples to demonstrate how to identify those attacks.You’ll learn the most intriguing psychological principles exploited by attackers, including influence, manipulation, rapport, persuasion, and empathy, and gain insights into how attackers leverage technology to enhance their attacks using fake logins, email impersonation, fake updates, and executing attacks through social media. This book will equip you with the skills to develop your own defensive strategy, including awareness campaigns, phishing campaigns, cybersecurity training, and a variety of tools and techniques.By the end of this social engineering book, you’ll be proficient in identifying cyberattacks and safeguarding against the ever-growing threat of social engineering with your defensive arsenal.
Chinmay Arankalle, Gareth Dwyer, Bas Geerdink, Kunal...
Social networking sites see an average of 350 million uploads daily - a quantity impossible for humans to scan and analyze. Only AI can do this job at the required speed, and to leverage an AI application at its full potential, you need an efficient and scalable data storage pipeline. The Artificial Intelligence Infrastructure Workshop will teach you how to build and manage one.The Artificial Intelligence Infrastructure Workshop begins taking you through some real-world applications of AI. You’ll explore the layers of a data lake and get to grips with security, scalability, and maintainability. With the help of hands-on exercises, you’ll learn how to define the requirements for AI applications in your organization. This AI book will show you how to select a database for your system and run common queries on databases such as MySQL, MongoDB, and Cassandra. You’ll also design your own AI trading system to get a feel of the pipeline-based architecture. As you learn to implement a deep Q-learning algorithm to play the CartPole game, you’ll gain hands-on experience with PyTorch. Finally, you’ll explore ways to run machine learning models in production as part of an AI application.By the end of the book, you’ll have learned how to build and deploy your own AI software at scale, using various tools, API frameworks, and serialization methods.
Stéphane Eyskens, Scott Hanselman
Designing effective cloud-native architectures on Azure often feels overwhelming—especially when trying to translate complex requirements into reliable solutions. This book solves that problem by giving you a structured, visual guide to building modern systems that are scalable, secure, and production-ready.You'll discover how to plan, design, and communicate Azure-based architectures using practical reference diagrams mapped to real-world use cases. Organized by domains including infrastructure, applications, data, container orchestrators, AI, and security, each chapter walks you through the key services, patterns, and decisions that underpin successful solutions.Throughout the book, you'll find over 40 detailed architecture maps, created and curated by a seasoned Microsoft cloud solution architect. These maps illustrate how to align Azure services with business goals, manage hybrid and multi-cloud complexity, and incorporate best practices for governance, resilience, and cost optimization.This book gives you more than just diagrams; it offers the confidence to design cloud solutions that scale and perform. Whether you're modernizing a legacy stack or building greenfield applications, the Azure Cloud Native Architecture Mapbook is your trusted design companion from concept to delivery.
The Azure IoT Handbook. Develop IoT solutions using the intelligent edge-to-cloud technologies
Dan Clark
With the rise of cloud-based computing, deploying IoT systems has become more cost-effective for businesses. This transformation has led to developers and architects shouldering the responsibility of creating, managing, and securing these systems, even if they are new to the IoT technology. The Azure IoT Handbook is a comprehensive introduction to quickly bring you up to speed in this rapidly evolving landscape.Starting with the basic building blocks of any IoT system, this book guides you through mobile device management and data collection using an IoT hub. You’ll explore essential tools for system security and monitoring. Following data collection, you’ll delve into real-time data analytics using Azure Stream Analytics and view real-time streaming on a Power BI dashboard. Packed with real-world examples, this book covers common IoT use as well.By the end of this IoT book, you’ll know how to design and develop IoT solutions leveraging intelligent edge-to-cloud technologies implemented on Azure.
Edward J. Cody, Edward Cody
Oracle Hyperion Interactive Reporting is one of the many products in the Oracle Enterprise Performance Management software suite, an industry-leading business intelligence software package. The primary focus of the Interactive Reporting product is to provide strong relational querying and data analysis capabilities. It also provides the capability to disseminate information throughout an enterprise. There is a very steep learning curve for most users of this tool.This book examines the power of the Interactive Reporting Web Client software, focusing on the key features of each section of the product. The author's experience in developing and supporting Interactive Reporting users is very well documented in this book. The goal is to educate you on every useful feature of the product, enabling you to gather information from various sources and process it to produce meaningful results that help you to spot problems and analyze trends necessary for business decisions.The book starts with a quick introduction to the product interface and the EPM Workspace, with explanation of importing and provisioning. It then takes you through each section from building a query and data model to building graphical displays of the data in a logical sequence. The report sections and interactive dashboards are also discussed at length. The book also covers advanced features of the product and provides you with the information necessary to build the foundation for creating complex queries and computations using the product.