Informatyka
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Mercury Learning and Information, Mark Lamplugh
This book offers a comprehensive guide to integrating AI into modern marketing strategies, transforming how businesses engage with audiences. It begins with an overview of AI’s role in marketing, its evolution, and its benefits in driving innovation. Early chapters cover foundational topics like AI, machine learning, and data preparation for effective AI implementation.The book then explores practical applications, such as analyzing customer behavior for personalized experiences and using AI-powered chatbots for improved customer service. You’ll learn to apply image and video recognition for visual marketing and leverage AI for social media strategies that boost engagement. The book also covers predictive analytics, AI-driven email marketing, and techniques to optimize SEO and content marketing.Further chapters focus on automating marketing processes and using AI to support sales enablement with actionable insights. The final chapter discusses ethical considerations and the future of AI in marketing, emphasizing the balance between automation and human creativity. This book equips marketing professionals and business leaders with the tools to harness AI’s potential for impactful marketing strategies.
Dr. Chun Schiros, Supreet Kaur, Rajdeep Arora,...
AI is only as valuable as the business outcomes it enables, and this hands-on guide shows you how to make that happen. Whether you’re a technology leader launching your first AI use case or scaling production systems, you need a clear path from innovation to impact. That means aligning your AI initiatives with enterprise strategy, operational readiness, and responsible practices, and The AI Optimization Playbook gives you the clarity, structure, and insight you need to succeed.Through actionable guidance and real-world examples, you’ll learn how to build high-impact AI strategies, evaluate projects based on ROI, secure executive sponsorship, and transition prototypes into production-grade systems. You’ll also explore MLOps and LLMOps practices that ensure scalability, reliability, and governance across the AI lifecycle.But deployment is just the beginning. This book goes further to address the crucial need for Responsible AI through frameworks, compliance strategies, and transparency techniques. Written by AI experts and industry leaders, this playbook combines technical fluency with strategic perspective to bridge the business–technology divide so you can confidently lead AI transformation across the enterprise.*Email sign-up and proof of purchase required
Irene Bratsis
Product managers working with artificial intelligence will be able to put their knowledge to work with this practical guide to applied AI. This book covers everything you need to know to drive product development and growth in the AI industry. From understanding AI and machine learning to developing and launching AI products, it provides the strategies, techniques, and tools you need to succeed.The first part of the book focuses on establishing a foundation of the concepts most relevant to maintaining AI pipelines. The next part focuses on building an AI-native product, and the final part guides you in integrating AI into existing products.You’ll learn about the types of AI, how to integrate AI into a product or business, and the infrastructure to support the exhaustive and ambitious endeavor of creating AI products or integrating AI into existing products. You’ll gain practical knowledge of managing AI product development processes, evaluating and optimizing AI models, and navigating complex ethical and legal considerations associated with AI products. With the help of real-world examples and case studies, you’ll stay ahead of the curve in the rapidly evolving field of AI and ML.By the end of this book, you’ll have understood how to navigate the world of AI from a product perspective.
The AI Value Playbook. How to make AI work in the real world
Lisa Weaver-Lambert
Business leaders are challenged by the speed of AI innovation and how to navigate disruption and uncertainty. This book is a crucial resource for those who want to understand how to leverage AI to drive business value, drawn from the firsthand experience of those who have been implementing this technology successfully. The AI Value Playbook focuses on questions frequently posed by leaders and boards. How can businesses adapt to these emerging technologies? How can they start building and deploying AI as a strategic asset to drive efficiency? What risks or threats need to be considered? How quickly can value be created? This book is a response to those demands. In a series of in-depth and wide-ranging conversations with practitioners, from CEOs leading new generative AI-based companies to Data Scientists and CFOs working in more traditional companies. Our experts share their hard-earned wisdom, talking candidly about their successes and failures, and what excites them about the future. These interviews offer unique insights for business leaders to apply to their own organizations. The book distils a value-driven playbook for how AI can be put to work today.
The AI Value Playbook. How to make AI work in the real world
Lisa Weaver-Lambert
Business leaders are challenged by the speed of AI innovation and how to navigate disruption and uncertainty. This book is a crucial resource for those who want to understand how to leverage AI to drive business value, drawn from the firsthand experience of those who have been implementing this technology successfully.The AI Value Playbook focuses on questions frequently posed by leaders and boards. How can businesses adapt to these emerging technologies? How can they start building and deploying AI as a strategic asset to drive efficiency? What risks or threats need to be considered? How quickly can value be created?This book is a response to those demands. In a series of in-depth and wide-ranging conversations with practitioners, from CEOs leading new generative AI-based companies to Data Scientists and CFOs working in more traditional companies. Our experts share their hard-earned wisdom, talking candidly about their successes and failures, and what excites them about the future. These interviews offer unique insights for business leaders to apply to their own organizations. The book distils a value-driven playbook for how AI can be put to work today.
Avisekhar Roy
Gaming in android is an already established market and growing each day. Previously games were made for specific platforms, but this is the time of cross platform gaming with social connectivity. It requires vision of polishing, design and must follow user behavior. This book would help developers to predict and create scopes of improvement according to user behavior.You will begin with the guidelines and rules of game development on the Android platform followed by a brief description about the current variants of Android devices available. Next you will walk through the various tools available to develop any Android games and learn how to choose the most appropriate tools for a specific purpose. You will then learn JAVA game coding standard and style upon the Android SDK. Later, you would focus on creation, maintenance of Game Loop using Android SDK, common mistakes in game development and the solutions to avoid them to improve performance. We will deep dive into Shaders and learn how to optimize memory and performance for an Android Game before moving on to another important topic, testing and debugging Android Games followed by an overview about Virtual Reality and how to integrate them into Android games. Want to program a different way? Inside you’ll also learn Android game Development using C++ and OpenGL. Finally you would walk through the required tools to polish and finalize the game and possible integration of any third party tools or SDKs in order to monetize your game when it’s one the market!
Krishna Sankar , Jeffrey Jackovich , Ruze...
Are you fascinated with applications like Alexa and Siri and how they accurately process information within seconds before returning accurate results? Are you looking for a practical guide that will teach you how to build intelligent applications that can revolutionize the world of artificial intelligence? The Applied AI and NLP Workshop will take you on a practical journey where you will learn how to build artificial intelligence (AI) and natural language processing (NLP) applications with Amazon Web services (AWS).Starting with an introduction to AI and machine learning, this book will explain how Amazon S3, or Amazon Simple Storage Service, works. You’ll then integrate AI with AWS to build serverless services and use Amazon’s NLP service Comprehend to perform text analysis on a document. As you advance, the book will help you get to grips with topic modeling to extract and analyze common themes on a set of documents with unknown topics. You’ll also work with Amazon Lex to create and customize a chatbot for task automation and use Amazon Rekognition for detecting objects, scenes, and text in images.By the end of The Applied AI and NLP Workshop, you’ll be equipped with the knowledge and skills needed to build scalable intelligent applications with AWS.
Matt Goldwasser, Upom Malik, Benjamin Johnston, Joshua...
Every day, businesses operate around the clock and a huge amount of data is generated at a rapid pace. Hidden in this data are key patterns and behaviors that can help you and your business understand your customers at a deep, fundamental level. Are you ready to enter the exciting world of data analytics and unlock these useful insights?Written by a team of expert data scientists who have used their data analytics skills to transform businesses of all shapes and sizes, The Applied SQL Data Analytics Workshop is a great way to get started with data analysis, showing you how to effectively sieve and process information from raw data, even without any prior experience.The book begins by showing you how to form hypotheses and generate descriptive statistics that can provide key insights into your existing data. As you progress, you'll learn how to write SQL queries to aggregate, calculate and combine SQL data from sources outside of your current dataset. You'll also discover how to work with different data types, like JSON. By exploring advanced techniques, such as geospatial analysis and text analysis, you'll finally be able to understand your business at a deeper level. Finally, the book lets you in on the secret to getting information faster and more effectively by using advanced techniques like profiling and automation.By the end of The Applied SQL Data Analytics Workshop, you'll have the skills you need to start identifying patterns and unlocking insights in your own data. You will be capable of looking and assessing data with the critical eye of a skilled data analyst.
Yudong Cai, Jeremy Zhu, Xuan Yang, Bang...
The rapid adoption of LLMs demands efficient storage and lightning-fast retrieval of unstructured data. Designed as a vector database, Milvus has earned widespread recognition in the community and support from tech giants like Apple and NVIDIA. Yet, many developers only scratch the surface of what Milvus is truly capable of. Written by the contributors of the Milvus project, this handbook gives you an insider’s perspective on its design and how it handles large-scale, high-dimensional vector data.Starting with the basics, you’ll learn about everything from service deployment and SDK usage to Milvus’ layered architecture and how its components interact. You’ll learn how the indexing, replication, compaction, and garbage collection systems work and how to apply them to real scenarios. Through practical demos and configuration exercises, you’ll learn how to monitor, scale, and secure Milvus in production and then advance to performance evaluation and scalability testing using tools like VectorDBBench. You'll also explore Milvus' integration with LangChain for use cases such as vector search and RAG-based chatbots.By the end of this book, you’ll be able to analyze Milvus internals, fine-tune for performance, ensure system stability, and integrate it into next-generation AI solutions.*Email sign-up and proof of purchase required
Christopher Lee
The Art of Crafting User Stories is a must-read for product managers, UX professionals, and product developers dedicated to creating meaningful digital experiences. This book provides a comprehensive, step-by-step approach to empower you to master the techniques for creating user stories that drive effective product development.This book takes you on a journey from identifying and capturing user needs, goals, and perspectives through user stories, to crafting impactful stories for design choices and organizing tasks efficiently. You’ll learn how to define the problem area, recognize user personas, and develop user scenarios with the aid of real-world examples, practical tips, and exercises designed to help you develop your skills in crafting user-centered experiences. Moreover, you’ll gain a thorough understanding of user stories, their role in Agile development, and how to use them to plan and manage products effectively.By the end of this book, you’ll be able to improve the quality and efficiency of your own products by applying the hands-on practical skills to create compelling digital experiences that resonate with users and stay relevant in the market.
The Art of Cyber Security. A practical guide to winning the war on cyber crime
IT Governance Publishing, Gary Hibberd
This book redefines cyber security through the lens of creativity and classical strategy. It begins by exploring the mindset of the cyber defender as both artist and martial artist, highlighting the importance of intuition, flow, and individual perspective. It challenges rigid educational models and argues for a more adaptive, expressive approach to security thinking.Building on this foundation, the second part interprets Sun Tzu’s The Art of War in a cyber context. Each chapter reframes traditional military concepts—deception, preparation, leadership, and adaptability—through the realities of digital threats. The text emphasizes how timeless strategies apply to the modern information battlefield.By blending philosophy, history, and practical insight, the book offers a unique take on digital defense. It invites readers to reflect on their approach, question assumptions, and embrace both logic and creativity. This is not just a guide to threats and tactics, but a call to rethink what it means to be a cyber security professional today.
Ninad Deshpande, Sivaram Pothukuchi
Engineering disciplines focus mainly on programming control systems, while the challenges they overcome or their industry applications largely go uncovered, leaving a huge gap between the theory and industry practices. This leads to engineers learning about subjects without actually understanding their purpose and entering the industry needing months of training.The Art of Manufacturing cuts across pedantic theory and reaches practical applications. You’ll begin your learning journey by starting from the product and moving backward to the manufacturing landscape, factories, machines, and finally to the automation and control challenges faced in manufacturing. The book builds on the authors’ valuable on-field experience, providing a detailed view of the manufacturing of real-world products, while simultaneously providing various analogies and references to daily tasks. As you advance through the chapters, you’ll work on interesting control problems and find out how to overcome them in applications. The concluding chapters offer you a sneak peek into the future of automation and factories.By the end of this book, you’ll be able to relate a real-world product with an associated control challenge and discover ways to overcome these challenges.
Florian Rappl, Lothar Schöttner
The organizational pattern of micro frontends allows you to split web applications into multiple parts, where each part can be owned by an autonomous team. Each team can have its own development and deployment life cycle, allowing every part of an application to be shipped in isolation. Following the strategies outlined in this book, you can avoid complexity while increasing resilience for your frontend. This updated second edition will guide you through the patterns available to implement a micro frontend solution. You’ll learn about micro frontends, the different architecture styles, and their areas of use. Then, you’ll learn how to prepare teams for the change to micro frontends, as well as how to adjust the user interface (UI) design and your CSS styles for scalability. Starting with the simplest variants of micro frontend architectures, the book progresses from static approaches to fully dynamic solutions that allow maximum scalability with faster release cycles. In the concluding chapters, you’ll strengthen the security level of your micro frontend solution, while reinforcing your overall knowledge with real-world case studies relating to micro frontends. By the end of this book, you’ll be able to decide whether and how micro frontends should be implemented to achieve high scalability for your web app.
Florian Rappl, Lothar Schöttner
Micro frontend is a web architecture for frontend development borrowed from the idea of microservices in software development, where each module of the frontend is developed and shipped in isolation to avoid complexity and a single point of failure for your frontend.Complete with hands-on tutorials, projects, and self-assessment questions, this easy-to-follow guide will take you through the patterns available for implementing a micro frontend solution. You’ll learn about micro frontends in general, the different architecture styles and their areas of use, how to prepare teams for the change to micro frontends, as well as how to adjust the UI design for scalability. Starting with the simplest variants of micro frontend architectures, the book progresses from static approaches to fully dynamic solutions that allow maximum scalability with faster release cycles. In the concluding chapters, you'll reinforce the knowledge you’ve gained by working on different case studies relating to micro frontends.By the end of this book, you'll be able to decide if and how micro frontends should be implemented to achieve scalability for your user interface (UI).
The Art of Social Engineering. Uncover the secrets behind the human dynamics in cybersecurity
Cesar Bravo, Desilda Toska
Social engineering is one of the most prevalent methods used by attackers to steal data and resources from individuals, companies, and even government entities. This book serves as a comprehensive guide to understanding social engineering attacks and how to protect against them.The Art of Social Engineering starts by giving you an overview of the current cyber threat landscape, explaining the psychological techniques involved in social engineering attacks, and then takes you through examples to demonstrate how to identify those attacks.You’ll learn the most intriguing psychological principles exploited by attackers, including influence, manipulation, rapport, persuasion, and empathy, and gain insights into how attackers leverage technology to enhance their attacks using fake logins, email impersonation, fake updates, and executing attacks through social media. This book will equip you with the skills to develop your own defensive strategy, including awareness campaigns, phishing campaigns, cybersecurity training, and a variety of tools and techniques.By the end of this social engineering book, you’ll be proficient in identifying cyberattacks and safeguarding against the ever-growing threat of social engineering with your defensive arsenal.
Chinmay Arankalle , Gareth Dwyer , Bas...
Social networking sites see an average of 350 million uploads daily - a quantity impossible for humans to scan and analyze. Only AI can do this job at the required speed, and to leverage an AI application at its full potential, you need an efficient and scalable data storage pipeline. The Artificial Intelligence Infrastructure Workshop will teach you how to build and manage one.The Artificial Intelligence Infrastructure Workshop begins taking you through some real-world applications of AI. You’ll explore the layers of a data lake and get to grips with security, scalability, and maintainability. With the help of hands-on exercises, you’ll learn how to define the requirements for AI applications in your organization. This AI book will show you how to select a database for your system and run common queries on databases such as MySQL, MongoDB, and Cassandra. You’ll also design your own AI trading system to get a feel of the pipeline-based architecture. As you learn to implement a deep Q-learning algorithm to play the CartPole game, you’ll gain hands-on experience with PyTorch. Finally, you’ll explore ways to run machine learning models in production as part of an AI application.By the end of the book, you’ll have learned how to build and deploy your own AI software at scale, using various tools, API frameworks, and serialization methods.
Stéphane Eyskens, Scott Hanselman
Designing effective cloud-native architectures on Azure often feels overwhelming—especially when trying to translate complex requirements into reliable solutions. This book solves that problem by giving you a structured, visual guide to building modern systems that are scalable, secure, and production-ready.You'll discover how to plan, design, and communicate Azure-based architectures using practical reference diagrams mapped to real-world use cases. Organized by domains including infrastructure, applications, data, container orchestrators, AI, and security, each chapter walks you through the key services, patterns, and decisions that underpin successful solutions.Throughout the book, you'll find over 40 detailed architecture maps, created and curated by a seasoned Microsoft cloud solution architect. These maps illustrate how to align Azure services with business goals, manage hybrid and multi-cloud complexity, and incorporate best practices for governance, resilience, and cost optimization.This book gives you more than just diagrams; it offers the confidence to design cloud solutions that scale and perform. Whether you're modernizing a legacy stack or building greenfield applications, the Azure Cloud Native Architecture Mapbook is your trusted design companion from concept to delivery.
Stéphane Eyskens, Ed Price
Azure offers a wide range of services that enable a million ways to architect your solutions. Complete with original maps and expert analysis, this book will help you to explore Azure and choose the best solutions for your unique requirements.Starting with the key aspects of architecture, this book shows you how to map different architectural perspectives and covers a variety of use cases for each architectural discipline. You'll get acquainted with the basic cloud vocabulary and learn which strategic aspects to consider for a successful cloud journey. As you advance through the chapters, you'll understand technical considerations from the perspective of a solutions architect. You'll then explore infrastructure aspects, such as network, disaster recovery, and high availability, and leverage Infrastructure as Code (IaC) through ARM templates, Bicep, and Terraform. The book also guides you through cloud design patterns, distributed architecture, and ecosystem solutions, such as Dapr, from an application architect's perspective. You'll work with both traditional (ETL and OLAP) and modern data practices (big data and advanced analytics) in the cloud and finally get to grips with cloud native security.By the end of this book, you'll have picked up best practices and more rounded knowledge of the different architectural perspectives.
The Azure IoT Handbook. Develop IoT solutions using the intelligent edge-to-cloud technologies
Dan Clark
With the rise of cloud-based computing, deploying IoT systems has become more cost-effective for businesses. This transformation has led to developers and architects shouldering the responsibility of creating, managing, and securing these systems, even if they are new to the IoT technology. The Azure IoT Handbook is a comprehensive introduction to quickly bring you up to speed in this rapidly evolving landscape.Starting with the basic building blocks of any IoT system, this book guides you through mobile device management and data collection using an IoT hub. You’ll explore essential tools for system security and monitoring. Following data collection, you’ll delve into real-time data analytics using Azure Stream Analytics and view real-time streaming on a Power BI dashboard. Packed with real-world examples, this book covers common IoT use as well.By the end of this IoT book, you’ll know how to design and develop IoT solutions leveraging intelligent edge-to-cloud technologies implemented on Azure.
Jamie Champagne, Vincent Mirabelli
Designed by an industry expert, this book offers a structured and practical roadmap to help professionals confidently navigate their careers at every stage, whether they are aspiring analysts or seasoned leaders. You’ll begin with core business analysis principles and progress through advanced techniques, real-world applications, and the latest trends shaping the profession. Each chapter delivers expert insights, hands-on tools, and best practices to help you build essential skills to even advanced applications, select the right specialization, and stay ahead with evolving technologies. You'll explore career planning, certifications, stakeholder relationships and engagement, leadership, and continuous learning, culminating in a personalized career growth strategy. By the end, you'll have the knowledge and confidence to define your path and set meaningful goals for a successful business analysis career.
Edward Cody
Oracle Hyperion Interactive Reporting is one of the many products in the Oracle Enterprise Performance Management software suite, an industry-leading business intelligence software package. The primary focus of the Interactive Reporting product is to provide strong relational querying and data analysis capabilities. It also provides the capability to disseminate information throughout an enterprise. There is a very steep learning curve for most users of this tool.This book examines the power of the Interactive Reporting Web Client software, focusing on the key features of each section of the product. The author's experience in developing and supporting Interactive Reporting users is very well documented in this book. The goal is to educate you on every useful feature of the product, enabling you to gather information from various sources and process it to produce meaningful results that help you to spot problems and analyze trends necessary for business decisions.The book starts with a quick introduction to the product interface and the EPM Workspace, with explanation of importing and provisioning. It then takes you through each section from building a query and data model to building graphical displays of the data in a logical sequence. The report sections and interactive dashboards are also discussed at length. The book also covers advanced features of the product and provides you with the information necessary to build the foundation for creating complex queries and computations using the product.
Sam Morley
Solve complex problems in C++ by learning how to think like a computer scientist. This book introduces computational thinking—a framework for solving problems using decomposition, abstraction, and pattern recognition—and shows you how to apply it using modern C++ features. You'll learn how to break down challenges, choose the right abstractions, and build solutions that are both maintainable and efficient. Through small examples and a large case study, this book guides you from foundational concepts to high-performance applications. You’ll explore reusable templates, algorithms, modularity, and even parallel computing and GPU acceleration. With each chapter, you’ll not only expand your C++ skillset, but also refine the way you approach and solve real-world problems. Written by a seasoned research engineer and C++ developer, this book combines practical insight with academic rigor. Whether you're designing algorithms or profiling production code, this book helps you deliver elegant, effective solutions with confidence.
The California Privacy Rights Act (CPRA). An implementation and compliance guide
IT Governance Publishing, Preston Bukaty
This comprehensive guide to the California Privacy Rights Act (CPRA) explores its impact on businesses and consumers within California. The book begins with a clear explanation of CPRA’s territorial and material jurisdiction, providing readers with an understanding of where and how the law applies. It delves into key definitions critical for businesses and individuals alike, covering terms such as personal information, pseudonymization, and consumer rights. One of the focal points of the book is the examination of the rights granted to consumers, including the right to access, delete, and opt-out of data sales. Alongside this, it addresses the business obligations, such as the need for privacy notices and compliance with security requirements. The book also offers an analysis of penalties for non-compliance and breach notification procedures, making it an essential resource for understanding the legal landscape of consumer privacy in California. It concludes with an overview of related laws that further influence how businesses must manage customer data.
Dr. Quentin Gallea, Pr. Karim R. Lakhani
In a world dominated by data and correlations, making good decisions requires understanding what truly causes what. The Causal Mindset Handbook is a clear, non-technical guide to causal reasoning and causal inference, designed to help readers think more clearly about cause and effect. Rather than focusing on complex statistics, the book introduces intuitive concepts and visual tools, such as causal graphs and counterfactual thinking, to evaluate claims, measure impact, and avoid common reasoning traps. Readers learn how causal inference differs from predictive models, and why correlation alone is not enough for sound decision-making. Drawing on real-world case studies from business, policy, and everyday life, the book shows how causal thinking works when perfect experiments are not possible. Designed for managers, analysts, policymakers, and curious professionals, it combines hands-on exercises with access to an interactive companion app, enabling readers to practice evidence-based decision-making with confidence.Foreword by Pr. Karim R. Lakhani, Harvard Business School, Digital Data Design Institute at Harvard, Laboratory for Innovation Science at Harvard.