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New Trends in Business Management 2025 Strategy, Branding, Teamwork [DEBIUTY STUDENCKIE]

New Trends in Business Management 2025 Strategy, Branding, Teamwork [DEBIUTY STUDENCKIE]

red. Anna Witek-Crabb, Joanna Radomska

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In this issue of Students Debuts: New Trends in Business Management, student authors particularly examine strategy, branding and teamwork through case studies and analytical considerations.
Several articles focus on the strategic aspects of business management. One case examines Italmetal's implementation of Lean Manufacturing, Six Sigma and digital supply-chain systems to raise equipment performance. Another traces the Wielton Group's entry into African markets, showing how strategic sales approaches and close customer engagement drive growth. Together, these articles illustrate how strategy, brand identity and team processes evolve in a fast-moving business landscape.

Introduction

Paulina Angowska: The Tabi Boots Phenomenon. Exploring the Impact of Si­gnature Products on a Brand: A Case Study of Maison Margiela

Jakub Bodnar: Relation between Leadership Style and Personality Type of Zillenials, Based on the Myers-Briggs Model

Wojciech Bryś: Applications of Artificial Intelligence in Medicine. Analysis of Selected Case Studies

Julia Dombrowska: Brand Identity in Luxury Fashion: Tommy Hilfiger Case Study

Julia Dziagacz: The Role of Personal Branding in the Marketing Strategy of the Companies Operating in the Beauty and Fashion Industry

Roberto Fidanza: The Operational Strategies of a Manufacturing Company: The Case of Italmetal

Nataliia Furman: Unlocking Opportunities: Wielton Group’s Sales Strategy for Growth in the African Market

Martyna Hołdys: The Role of Social Media in Enhancing Online Brand Visibi­lity in B2B Sector on the Example of THT Group

Tomasz Kaczmarek: Exploration of Challenges in Team Management Faced by Managers in an IT Company

Oskar Karuga: The Phenomenon of Employee Resistance to Change. Case Study of Alstom SA

Marcin Lichtarski: Optimising Project Team Management in the CAD/CAE En­gineering Services Sector for the Automo-tive Industry

Anna Łatoszyńska: Exploration of Change Management Process in the Global Project

Aleksandra Rzepecka-Smolińska: Modelling the Effectiveness of Scrum Daily Using SEM: A Mathematical Model for Agile Teams

Wiktor Suchecki: Crisis Management in the Airline Industry During the COVID-19 Pandemic: A Comparative Analysis of Emirates and Wizz Air

Aniela Żukowska: The Role of Social Media in Crisis Management in the Fa­shion Industry

Kamil Pankowski: The Impact of Fluctuations in the Number of Economic Entities in Sectors on Inter-Sectoral Dependencies: Application of Predic­tions in the Leontief Input-Output Model

  • Titel:New Trends in Business Management 2025 Strategy, Branding, Teamwork [DEBIUTY STUDENCKIE]
  • Autor:red. Anna Witek-Crabb, Joanna Radomska
  • ISBN:978-83-68394-44-3, 9788368394443
  • Veröffentlichungsdatum:2025-12-16
  • Format:E-Book
  • Artikel-ID: e_4plu
  • Verleger: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu