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BRAND ORIENTATION: How To Manage Wisely, Drive Profitability, And Improve Revenue Growth

BRAND ORIENTATION: How To Manage Wisely, Drive Profitability, And Improve Revenue Growth

Adam Figiel, Bartolomeo Rafael Bialas

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A must-read for forward-thinking leaders, this book shows how a brand-oriented management philosophy can help you manage more wisely, strengthen your competitive edge, and unlock sustained profi tability and revenue growth.

Introduction 7
Chapter 1. Brand Orientation as a Dominant Management Philosophy  13
Chapter 2. The Impact of Brand Orientation on Customer Behaviour 37
Chapter 3. The Impact of Brand Orientation on Employee Perfomance  59
Chapter 4. The Role of Brand Orientaion in Enhancing Firm Performance 81
Conclusion  97
References  101

  • Titel:BRAND ORIENTATION: How To Manage Wisely, Drive Profitability, And Improve Revenue Growth
  • Autor:Adam Figiel, Bartolomeo Rafael Bialas
  • ISBN:978-83-68441-24-6, 9788368441246
  • Veröffentlichungsdatum:2026-02-02
  • Format:E-Book
  • Artikel-ID: e_4rg8
  • Verleger: edu-Libri