Verleger: 8
Scientific Advertising. 21 legendarnych zasad pisania tekstów reklamowych
Claude Hopkins
Poznaj Claude'a Hopkinsa, nazywanego Arystotelesem reklamy. Co takiego wiedział o tworzeniu reklam, czego nie wiedzą inni? Gdybyś stworzył reklamę, która zdobyłaby najwyższe laury, jakie przyznawane są w reklamowej branży, prawdopodobnie Claude Hopkins nie zainteresowałby się nawet Twoim imieniem. Ale jeśli z dala od laurów, opublikowałbyś brzydką reklamę, której wyniki byłyby lepsze od przeciętnych, Hopkins na pewno nie zaznałby spokoju, dopóki nie poznałby sposobu, w jaki je osiągnąłeś. Tego chciał od reklamy rezultatów, nie nagród w konkursach. Chciał, aby agencje reklamowe umiały sprzedawać produkty przy pomocy reklamy, zamiast sprzedawać same siebie reklamodawcom. To oznacza odpowiedzialność. Wymagać, aby reklama sprzedawała towar, który promuje. I żądać monitorowania jej rezultatów. Dlatego tak rzadko dziś mówi się o tym geniuszu reklamy. Kto chciałby stawać każdego dnia twarzą w twarz z rzeczywistym adresatem reklamy z klientem i znosić jego niepodważalny i bezwzględny werdykt. Hopkins uważał, że czas spędzony na różne podejrzane teorie reklamy to czas stracony. Ten sam czas poświęcony na sprzedaż w prawdziwym świecie byłby jego zdaniem wart wielokrotnie więcej. Jeśli i Ciebie interesują konkretne rezultaty, pomoże Ci je osiągnąć biblia reklamy i marketingu, którą właśnie trzymasz w ręce. David Ogilvy powiedział o książce Scientific Advertising: Kto nie czytał tej książki przynajmniej siedmiokrotnie, nie powinien mieć nic wspólnego z reklamą.
Claus Führer, Claus Fuhrer, Jan Erik Solem,...
Python can be used for more than just general-purpose programming. It is a free, open source language and environment that has tremendous potential for use within the domain of scientific computing. This book presents Python in tight connection with mathematical applications and demonstrates how to use various concepts in Python for computing purposes, including examples with the latest version of Python 3. Python is an effective tool to use when coupling scientific computing and mathematics and this book will teach you how to use it for linear algebra, arrays, plotting, iterating, functions, polynomials, and much more.
Claus Führer, Claus Fuhrer, Jan Erik Solem,...
Python has tremendous potential within the scientific computing domain. This updated edition of Scientific Computing with Python features new chapters on graphical user interfaces, efficient data processing, and parallel computing to help you perform mathematical and scientific computing efficiently using Python.This book will help you to explore new Python syntax features and create different models using scientific computing principles. The book presents Python alongside mathematical applications and demonstrates how to apply Python concepts in computing with the help of examples involving Python 3.8. You'll use pandas for basic data analysis to understand the modern needs of scientific computing, and cover data module improvements and built-in features. You'll also explore numerical computation modules such as NumPy and SciPy, which enable fast access to highly efficient numerical algorithms. By learning to use the plotting module Matplotlib, you will be able to represent your computational results in talks and publications. A special chapter is devoted to SymPy, a tool for bridging symbolic and numerical computations.By the end of this Python book, you'll have gained a solid understanding of task automation and how to implement and test mathematical algorithms within the realm of scientific computing.
Vytautas Jancauskas
Scala is a statically typed, Java Virtual Machine (JVM)-based language with strong support for functional programming. There exist libraries for Scala that cover a range of common scientific computing tasks – from linear algebra and numerical algorithms to convenient and safe parallelization to powerful plotting facilities. Learning to use these to perform common scientific tasks will allow you to write programs that are both fast and easy to write and maintain.We will start by discussing the advantages of using Scala over other scientific computing platforms. You will discover Scala packages that provide the functionality you have come to expect when writing scientific software. We will explore using Scala's Breeze library for linear algebra, optimization, and signal processing. We will then proceed to the Saddle library for data analysis. If you have experience in R or with Python's popular pandas library you will learn how to translate those skills to Saddle. If you are new to data analysis, you will learn basic concepts of Saddle as well. Well will explore the numerical computing environment called ScalaLab. It comes bundled with a lot of scientific software readily available. We will use it for interactive computing, data analysis, and visualization. In the following chapters, we will explore using Scala's powerful parallel collections for safe and convenient parallel programming. Topics such as the Akka concurrency framework will be covered. Finally, you will learn about multivariate data visualization and how to produce professional-looking plots in Scala easily. After reading the book, you should have more than enough information on how to start using Scala as your scientific computing platform
Julian Avila, Trent Hauck
Python is quickly becoming the go-to language for analysts and data scientists due to its simplicity and flexibility, and within the Python data space, scikit-learn is the unequivocal choice for machine learning. This book includes walk throughs and solutions to the common as well as the not-so-common problems in machine learning, and how scikit-learn can be leveraged to perform various machine learning tasks effectively.The second edition begins with taking you through recipes on evaluating the statistical properties of data and generates synthetic data for machine learning modelling. As you progress through the chapters, you will comes across recipes that will teach you to implement techniques like data pre-processing, linear regression, logistic regression, K-NN, Naïve Bayes, classification, decision trees, Ensembles and much more. Furthermore, you’ll learn to optimize your models with multi-class classification, cross validation, model evaluation and dive deeper in to implementing deep learning with scikit-learn. Along with covering the enhanced features on model section, API and new features like classifiers, regressors and estimators the book also contains recipes on evaluating and fine-tuning the performance of your model. By the end of this book, you will have explored plethora of features offered by scikit-learn for Python to solve any machine learning problem you come across.
John Sukup
Trusted by data scientists, ML engineers, and software developers alike, scikit-learn offers a versatile, user-friendly framework for implementing a wide range of ML algorithms, enabling the efficient development and deployment of predictive models in real-world applications. This third edition of scikit-learn Cookbook will help you master ML with real-world examples and scikit-learn 1.5 features.This updated edition takes you on a journey from understanding the fundamentals of ML and data preprocessing, through implementing advanced algorithms and techniques, to deploying and optimizing ML models in production. Along the way, you’ll explore practical, step-by-step recipes that cover everything from feature engineering and model selection to hyperparameter tuning and model evaluation, all using scikit-learn.By the end of this book, you’ll have gained the knowledge and skills needed to confidently build, evaluate, and deploy sophisticated ML models using scikit-learn, ready to tackle a wide range of data-driven challenges.*Email sign-up and proof of purchase required
Guillermo Moncecchi, Raul G Tompson, Trent Hauck,...
Machine learning, the art of creating applications that learn from experience and data, has been around for many years. Python is quickly becoming the go-to language for analysts and data scientists due to its simplicity and flexibility; moreover, within the Python data space, scikit-learn is the unequivocal choice for machine learning. The course combines an introduction to some of the main concepts and methods in machine learning with practical, hands-on examples of real-world problems. The course starts by walking through different methods to prepare your data—be it a dataset with missing values or text columns that require the categories to be turned into indicator variables. After the data is ready, you'll learn different techniques aligned with different objectives—be it a dataset with known outcomes such as sales by state, or more complicated problems such as clustering similar customers. Finally, you'll learn how to polish your algorithm to ensure that it's both accurate and resilient to new datasets. You will learn to incorporate machine learning in your applications. Ranging from handwritten digit recognition to document classification, examples are solved step-by-step using scikit-learn and Python. By the end of this course you will have learned how to build applications that learn from experience, by applying the main concepts and techniques of machine learning.
Luiz Felipe Martins, Ke Wu, Ruben Oliva...
With the SciPy Stack, you get the power to effectively process, manipulate, and visualize your data using the popular Python language. Utilizing SciPy correctly can sometimes be a very tricky proposition. This book provides the right techniques so you can use SciPy to perform different data science tasks with ease.This book includes hands-on recipes for using the different components of the SciPy Stack such as NumPy, SciPy, matplotlib, and pandas, among others. You will use these libraries to solve real-world problems in linear algebra, numerical analysis, data visualization, and much more. The recipes included in the book will ensure you get a practical understanding not only of how a particular feature in SciPy Stack works, but also of its application to real-world problems. The independent nature of the recipes also ensure that you can pick up any one and learn about a particular feature of SciPy without reading through the other recipes, thus making the book a very handy and useful guide.