Biznes i ekonomia
Mercury Learning and Information, Mark Lamplugh
This book offers a comprehensive guide to integrating AI into modern marketing strategies, transforming how businesses engage with audiences. It begins with an overview of AI’s role in marketing, its evolution, and its benefits in driving innovation. Early chapters cover foundational topics like AI, machine learning, and data preparation for effective AI implementation.The book then explores practical applications, such as analyzing customer behavior for personalized experiences and using AI-powered chatbots for improved customer service. You’ll learn to apply image and video recognition for visual marketing and leverage AI for social media strategies that boost engagement. The book also covers predictive analytics, AI-driven email marketing, and techniques to optimize SEO and content marketing.Further chapters focus on automating marketing processes and using AI to support sales enablement with actionable insights. The final chapter discusses ethical considerations and the future of AI in marketing, emphasizing the balance between automation and human creativity. This book equips marketing professionals and business leaders with the tools to harness AI’s potential for impactful marketing strategies.
The AI Value Playbook. How to make AI work in the real world
Lisa Weaver-Lambert
Business leaders are challenged by the speed of AI innovation and how to navigate disruption and uncertainty. This book is a crucial resource for those who want to understand how to leverage AI to drive business value, drawn from the firsthand experience of those who have been implementing this technology successfully.The AI Value Playbook focuses on questions frequently posed by leaders and boards. How can businesses adapt to these emerging technologies? How can they start building and deploying AI as a strategic asset to drive efficiency? What risks or threats need to be considered? How quickly can value be created?This book is a response to those demands. In a series of in-depth and wide-ranging conversations with practitioners, from CEOs leading new generative AI-based companies to Data Scientists and CFOs working in more traditional companies. Our experts share their hard-earned wisdom, talking candidly about their successes and failures, and what excites them about the future. These interviews offer unique insights for business leaders to apply to their own organizations. The book distils a value-driven playbook for how AI can be put to work today.
Christopher Lee
The Art of Crafting User Stories is a must-read for product managers, UX professionals, and product developers dedicated to creating meaningful digital experiences. This book provides a comprehensive, step-by-step approach to empower you to master the techniques for creating user stories that drive effective product development.This book takes you on a journey from identifying and capturing user needs, goals, and perspectives through user stories, to crafting impactful stories for design choices and organizing tasks efficiently. You’ll learn how to define the problem area, recognize user personas, and develop user scenarios with the aid of real-world examples, practical tips, and exercises designed to help you develop your skills in crafting user-centered experiences. Moreover, you’ll gain a thorough understanding of user stories, their role in Agile development, and how to use them to plan and manage products effectively.By the end of this book, you’ll be able to improve the quality and efficiency of your own products by applying the hands-on practical skills to create compelling digital experiences that resonate with users and stay relevant in the market.
Kamila Szymańska
Książka stanowi prezentację teoretycznych założeń dobrych i najlepszych praktyk zarządzania marketingowego oraz przykładów ich implementacji w biznesie. Dobrane przykłady stanowią ilustrację aktualnych wyzwań, jakie stoją przed organizacjami polskimi i międzynarodowymi, a także odpowiedzi organizacji for profit i non profit, które mogą stanowić wzór do naśladowania dla innych podmiotów. Publikacja stanowi kontynuację podręcznika wydanego pod redakcją Grażyny Golik-Góreckiej pod tytułem Mariaż nauki z praktyką. Najlepsze praktyki zarządzania marketingowego w polskich i międzynarodowych przedsiębiorstwach. Studia przypadków (Wyd. UŁ, Łódź 2020). Niniejszy podręcznik powstał dzięki współpracy pracowników naukowych z Katedry Marketingu na Wydziale Zarządzania Uniwersytetu Łódzkiego, praktyków biznesu oraz byłych już studentów programów Erasmus i Mobility, którzy uczestniczyli w warsztatach "Marketing Management in Practice" na Wydziale Zarządzania UŁ. * Publikacja zawiera ciekawe studia wielu przypadków z różnych obszarów społecznych oraz gospodarczych. Analizy te są atrakcyjne z wielu powodów - metodycznych, poznawczych, a także są ważnymi ilustracjami procesów, które można wykorzystać w dydaktyce. Prezentowane przypadki mają też wartość pragmatyczną - mogą służyć praktykom prowadzącym różnorodne przedsiębiorstwa. Z recenzji Jacka Otto
Jamie Champagne, Vincent Mirabelli
Designed by an industry expert, this book offers a structured and practical roadmap to help professionals confidently navigate their careers at every stage, whether they are aspiring analysts or seasoned leaders. You’ll begin with core business analysis principles and progress through advanced techniques, real-world applications, and the latest trends shaping the profession. Each chapter delivers expert insights, hands-on tools, and best practices to help you build essential skills to even advanced applications, select the right specialization, and stay ahead with evolving technologies. You'll explore career planning, certifications, stakeholder relationships and engagement, leadership, and continuous learning, culminating in a personalized career growth strategy. By the end, you'll have the knowledge and confidence to define your path and set meaningful goals for a successful business analysis career.
Dr. Quentin Gallea, Pr. Karim R. Lakhani
In a world dominated by data and correlations, making good decisions requires understanding what truly causes what. The Causal Mindset Handbook is a clear, non-technical guide to causal reasoning and causal inference, designed to help readers think more clearly about cause and effect. Rather than focusing on complex statistics, the book introduces intuitive concepts and visual tools, such as causal graphs and counterfactual thinking, to evaluate claims, measure impact, and avoid common reasoning traps. Readers learn how causal inference differs from predictive models, and why correlation alone is not enough for sound decision-making. Drawing on real-world case studies from business, policy, and everyday life, the book shows how causal thinking works when perfect experiments are not possible. Designed for managers, analysts, policymakers, and curious professionals, it combines hands-on exercises with access to an interactive companion app, enabling readers to practice evidence-based decision-making with confidence.Foreword by Pr. Karim R. Lakhani, Harvard Business School, Digital Data Design Institute at Harvard, Laboratory for Innovation Science at Harvard.
Jarrod Anderson, Jeff Winter
Chief Artificial Intelligence Officers (CAIOs) are now imperative for businesses, enabling organizations to achieve strategic goals and unlock transformative opportunities through the power of AI. By building intelligent systems, training models to drive impactful decisions, and creating innovative applications, they empower organizations to thrive in an AI-driven world. Written by Jarrod Anderson, Chief AI Officer at SYRV.AI, this book bridges the gap between visionary leadership and practical execution.This handbook reimagines AI leadership for today’s fast-paced environment, leveraging predictive, deterministic, generative, and agentic AI to address complex challenges and foster innovation. It provides CAIOs with the strategies to develop transformative AI initiatives, build and lead elite teams, and adopt AI responsibly while maintaining compliance. From shaping impactful solutions to achieving measurable business outcomes, this guide offers a roadmap for making AI your organization’s competitive edge.By the end of this book, you’ll have the knowledge and tools to excel as a Chief AI Officer, driving innovation, strategic growth, and lasting success for your organization.
Eric Lam, Pathik Sharma, Bruce Warner
Google Cloud Platform offers significant scalability, but managing costs effectively is critical to realizing its value. The Cloud FinOps Playbook for Google Cloud is a practical guide to managing cloud spend and driving financial accountability on GCP.Written for cloud architects, FinOps professionals, and platform engineers, this book connects core FinOps principles to the GCP ecosystem. You'll start with the foundations of cloud economics and GCP's billing structure, then build skills in cost allocation, budget management, usage monitoring with BigQuery and Looker Studio, and savings identification using the Google Cloud FinOps Hub.The book also covers the dual role of AI in FinOps, that is, using AI for FinOps through agentic cost management, and applying FinOps for AI by establishing cost governance over AI workloads. You'll build automation for reporting and forecasting, implement quota guardrails, and drive financial accountability across engineering, finance, and operations teams.By the end of this book, you'll be equipped to build a mature, automated, and collaborative FinOps practice on Google Cloud.
Najihah Najlaa
Learn from an Adobe Certified Expert who has guided over 500 students to professional certification—master the proven techniques and insider secrets that turn beginners into confident video editors with this definitive resource covering the latest version of Adobe Premiere Pro. This book takes you through the fundamental concepts and tools in Premiere Pro, introducing essential techniques and advanced editing strategies to elevate your video projects.You’ll master Premier Pro 2025 from the ground up as you explore its interface and fundamental editing tools. Through hands-on lessons, you’ll get to grips with core techniques for working with video and audio, organizing assets, and applying stunning effects and build your skillset to include advanced skills color grading, color correction, transitions and effects, and refining audio quality using the Essential Sound panel. You’ll also learn editing techniques like compositing and multicam editing used by professionals. Beyond tools and techniques, the book emphasizes video editing best practices for project planning, structuring workflows, troubleshooting, and avoiding common mistakes.Whether you're creating content for media aspiring to edit feature films, this guide will give you the confidence to undertake any video project and bring your creative vision to life.
The Eclipse of Value-Free Economics. The concept of multiple self versus homo economicus
Aleksander Ostapiuk
The books’ goal is to answer the question: Do the weaknesses of value-free economics imply the need for a paradigm shift? The author synthesizes criticisms from different perspectives (descriptive and methodological). Special attention is paid to choices over time, because in this area value-free economics has the most problems. In that context, the enriched concept of multiple self is proposed and investigated. However, it is not enough to present the criticisms towards value-free economics. For scientists, a bad paradigm is better than no paradigm. Therefore, the author considers whether value-based economics with normative approaches such as economics of happiness, capability approach, libertarian paternalism, and the concept of multiple self can be the alternative paradigm for value-free economics. This book is essential reading to everyone interested in the current state of economics as a discipline.
The economic awareness of the young generation of Visegrad countries. A comparative analysis
red. Urszula Swadźba
Książka jest rezultatem wspólnych badań naukowców 4 krajów Polski, Czech, Słowacji i Węgier, co wyróżnia ją spośród innych. Celem niniejszej publikacji jest zdiagnozowanie stanu świadomości ekonomicznej młodego pokolenia krajów Grupy Wyszehradzkiej i odpowiedź na pytanie: Na jakim etapie kształtowania się świadomości ekonomicznej pozostaje młode pokolenie w krajach Grupy Wyszehradzkiej? W jakich obszarach świadomości ekonomicznej (przedsiębiorczości, pracy, konsumpcji) młode pokolenie poszczególnych krajów wykazuje większą aktywność? Jakie są podobieństwa, a jakie różnice w poszczególnych obszarach świadomości ekonomicznej młodego pokolenia krajów V4? Odpowiedź ta została udzielona w niniejszej książce poprzez analizę przeprowadzonych badań socjologicznych wśród studentów wyższych uczelni czterech krajów partnerskich Polski, Republiki Czeskiej, Słowacji, i Węgier. Zostały one przeprowadzone i wsparte finansowo w ramach Visegrad Standard Grant: „The economic awareness of the young generation of Visegrad countries” nr. 21420008. Brali w nich udział partnerzy czterech uczelni : Uniwersytetu Śląskiego w Katowicach, Uniwersytetu Palackeho w Ołomuńcu (Republika Czeska), Uniwersytetu Konstantyna Filozofa w Nitrze (Słowacja) i Szent Istvan University w Gódólló (Węgry). Dodatkowo badania również przeprowadziły pracownice Katedry Socjologii Uniwersytetu Ostrawskiego (Republika Czeska). W monografii najpierw omówione są założenia teoretyczne badań. Przedstawiona jest definicja i rozumienie świadomości ekonomicznej oraz metodologiczne podstawy badań. W następnych rozdziałach, zgodnie z modelem teoretycznym badań Autorzy przedstawiają: system wartości i wiedzę ekonomiczną studentów, wartość pracy i jej cechy, mobilność wewnętrzną i zagraniczną w celu podjęcia pracy, przedsiębiorczość, wartość pieniędzy i oszczędności, postawy wobec bogactwa i biedy oraz konsumpcję. Autorzy dokonują analiz przekrojowych, każdy z nich przedstawiając swój fragment badań, analizuje odpowiedzi respondentów wszystkich krajów V4. W Zakończeniu zarysowany jest syntetyczny stan świadomości ekonomicznej młodego pokolenia krajów V4. Urszula Swadźba – dr hab., profesor nadzwyczajny Uniwersytetu Śląskiego, kierownik Zakładu Socjologii Ogólnej. Studia socjologiczne ukończyła na Uniwersytecie Jagiellońskim, prace: doktorską i habilitacyjną obroniła na Uniwersytecie Śląskim. Zainteresowania badawcze to: socjologia wartości (rodziny, religii, a szczególnie wartości pracy); socjologia pogranicza, socjologia społeczności lokalnych, problematyka śląska. Autorka kilkudziesięciu artykułów o tej tematyce. Najważniejsze publikacje to: Śląski etos pracy. Studium socjologiczne. Katowice: Wydawnictwo Uniwersytetu Śląskiego, 2001 oraz Obraz Niemców w oczach młodzieży pogranicza kulturowego. Studium dynamiki zmian na przykładzie Głogówka. Katowice–Opole: Wydawnictwo Instytut Śląski, 2007. Pod jej redakcją powstało również sześć innych publikacji. [09.10.2012]
Vijay Krishnan
Web3, the new blockchain-based web, is often hailed as the future of the internet. Driven by technologies such as cryptocurrencies, NFTs, DAOs, decentralized finance, and more, Web3’s aim is to give individuals more control over the web communities they belong to. Whether you’re a beginner or an experienced developer, this book will help you master the intricacies of Web3 and its revolutionary technologies.Beginning with a concise introduction to blockchain and the Ethereum ecosystem, this book quickly immerses you in real-world blockchain applications. You’ll work on carefully crafted hands-on exercises that are designed for beginners as well as users with prior exposure. The chapters show you how to build and deploy smart contracts, while mastering security controls and discovering best practices for writing secure code. As you progress, you’ll explore tokenization and gain proficiency in minting both fungible and non-fungible tokens (NFTs) with the help of step-by-step instructions. The concluding chapters cover advanced topics, including oracles, Layer 2 (L2) networks, rollups, zero knowledge proofs, and decentralized autonomous organizations (DAOs).By the end of this Web3 book, you’ll be well-versed in the Web3 ecosystem and have the skills to build powerful and secure decentralized applications.
The Fundamentals of Economic Research
Władysław Milo
In this monography there are presented and discussed the following categories of concepts: truth and causes, randomness, isomorphism, homomorphism, models, modelling, expectations, tools and effects of the use of monetary policy, potentia and calculus of potentias, theory and theorizing. These categories make themes of successive chapters of this book. It seeks to provide both theoretical and empirical foundations for doing economic research by economists, econometricians, financiers, and management scientists who want to deepen their economic and methodological backgrounds. The author presents the essence of the considered concepts from the point of view of the philosophy of science, logic, mathematics, economics and finance, as well as, empirical testing of models and theories.
Andrew Carnegie
Embark on a profound exploration of societal responsibility and the power of wealth with "The Gospel of Wealth" by Andrew Carnegie. In this seminal work, Carnegie, the pioneering industrialist and philanthropist, articulates a visionary perspective on the ethical obligations of the affluent towards the betterment of society. Through eloquent prose and persuasive argumentation, Carnegie advocates for the redistribution of wealth for the greater good, emphasizing the importance of philanthropy, education, and social progress. Engage with timeless ideas that continue to resonate in today's world, as Carnegie's insights challenge conventional notions of success and inspire readers to consider the broader impact of their prosperity. Illuminating, thought-provoking, and profoundly relevant, "The Gospel of Wealth" is essential reading for anyone interested in the intersection of wealth, philanthropy, and social change.
The Hybrid Working Handbook. Mastering Hybrid Work: Navigating the Future of Flexible Teams
IT Governance Publishing, Sarah Cook
This comprehensive handbook explores hybrid working, offering valuable insights for both employees and managers looking to excel in flexible work environments. It begins by defining hybrid work and examining its evolution, including key examples of organizations that have successfully embraced this model. The book highlights the benefits of hybrid working, from improved work-life balance for employees to enhanced productivity for organizations. It also addresses the challenges, including the complexities of managing remote and in-office teams and maintaining employee well-being. Technology is a core enabler for hybrid success, and this book outlines the essential tools and strategies to manage hybrid teams effectively. Leadership in hybrid settings is explored, focusing on how managers can build inclusive, collaborative, and high-performing teams. The book also provides tips for individuals navigating hybrid work, such as balancing home and office life and addressing career visibility. Finally, it looks at the future of hybrid work, including emerging technologies and trends that will shape the workplace. This guide is a must-read for those aiming to optimize their hybrid work experience and drive organizational success.
The Impact of COVID-19 on Accounting, Business Practice and Education
Joanna Dyczkowska
Książka prezentuje wpływ pandemii COVID-19 na rachunkowość, działalność gospodarczą oraz edukację. W poszczególnych rozdziałach przedstawiane są doświadczenia płynące z wielu krajów (w tym m.in. z Brazylii, Francji, Niemiec, Kazachstanu, Polski, Rumunii, Słowacji oraz Włoch) na temat sposobów radzenia sobie ze skutkami pandemii. Książka omawia rządowe, instytucjonalne oraz indywidualne środki, które zostały podjęte w celu przeciwdziałania finansowym, organizacyjnym i społecznym implikacjom kryzysu pandemicznego.