Biznes i ekonomia

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EBOOK

The Chief AI Officer's Handbook. Master AI leadership with strategies to innovate, overcome challenges, and drive business growth

Jarrod Anderson, Jeff Winter

Chief Artificial Intelligence Officers (CAIOs) are now imperative for businesses, enabling organizations to achieve strategic goals and unlock transformative opportunities through the power of AI. By building intelligent systems, training models to drive impactful decisions, and creating innovative applications, they empower organizations to thrive in an AI-driven world. Written by Jarrod Anderson, Chief AI Officer at SYRV.AI, this book bridges the gap between visionary leadership and practical execution.This handbook reimagines AI leadership for today’s fast-paced environment, leveraging predictive, deterministic, generative, and agentic AI to address complex challenges and foster innovation. It provides CAIOs with the strategies to develop transformative AI initiatives, build and lead elite teams, and adopt AI responsibly while maintaining compliance. From shaping impactful solutions to achieving measurable business outcomes, this guide offers a roadmap for making AI your organization’s competitive edge.By the end of this book, you’ll have the knowledge and tools to excel as a Chief AI Officer, driving innovation, strategic growth, and lasting success for your organization.

2546
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EBOOK

The Cloud FinOps Playbook for Google Cloud. A practical guide to adopt, build, and scale Cloud FinOps

Eric Lam, Pathik Sharma, Bruce Warner

Google Cloud Platform offers significant scalability, but managing costs effectively is critical to realizing its value. The Cloud FinOps Playbook for Google Cloud is a practical guide to managing cloud spend and driving financial accountability on GCP.Written for cloud architects, FinOps professionals, and platform engineers, this book connects core FinOps principles to the GCP ecosystem. You'll start with the foundations of cloud economics and GCP's billing structure, then build skills in cost allocation, budget management, usage monitoring with BigQuery and Looker Studio, and savings identification using the Google Cloud FinOps Hub.The book also covers the dual role of AI in FinOps, that is, using AI for FinOps through agentic cost management, and applying FinOps for AI by establishing cost governance over AI workloads. You'll build automation for reporting and forecasting, implement quota guardrails, and drive financial accountability across engineering, finance, and operations teams.By the end of this book, you'll be equipped to build a mature, automated, and collaborative FinOps practice on Google Cloud.

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EBOOK

The Complete Guide to Adobe Premiere Pro 2025. Master video editing with expert tips, techniques, and workflows

Najihah Najlaa

Learn from an Adobe Certified Expert who has guided over 500 students to professional certification—master the proven techniques and insider secrets that turn beginners into confident video editors with this definitive resource covering the latest version of Adobe Premiere Pro. This book takes you through the fundamental concepts and tools in Premiere Pro, introducing essential techniques and advanced editing strategies to elevate your video projects.You’ll master Premier Pro 2025 from the ground up as you explore its interface and fundamental editing tools. Through hands-on lessons, you’ll get to grips with core techniques for working with video and audio, organizing assets, and applying stunning effects and build your skillset to include advanced skills color grading, color correction, transitions and effects, and refining audio quality using the Essential Sound panel. You’ll also learn editing techniques like compositing and multicam editing used by professionals. Beyond tools and techniques, the book emphasizes video editing best practices for project planning, structuring workflows, troubleshooting, and avoiding common mistakes.Whether you're creating content for media aspiring to edit feature films, this guide will give you the confidence to undertake any video project and bring your creative vision to life.

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EBOOK

The Eclipse of Value-Free Economics. The concept of multiple self versus homo economicus

Aleksander Ostapiuk

The books’ goal is to answer the question: Do the weaknesses of value-free economics imply the need for a paradigm shift? The author synthesizes criticisms from different perspectives (descriptive and methodological). Special attention is paid to choices over time, because in this area value-free economics has the most problems. In that context, the enriched concept of multiple self is proposed and investigated. However, it is not enough to present the criticisms towards value-free economics. For scientists, a bad paradigm is better than no paradigm. Therefore, the author considers whether value-based economics with normative approaches such as economics of happiness, capability approach, libertarian paternalism, and the concept of multiple self can be the alternative paradigm for value-free economics. This book is essential reading to everyone interested in the current state of economics as a discipline.

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EBOOK

The economic awareness of the young generation of Visegrad countries. A comparative analysis

red. Urszula Swadźba

Książka jest rezultatem wspólnych badań naukowców 4 krajów Polski, Czech, Słowacji i Węgier, co wyróżnia ją spośród innych. Celem niniejszej publikacji jest zdiagnozowanie stanu świadomości ekonomicznej młodego pokolenia krajów Grupy Wyszehradzkiej i odpowiedź na pytanie: Na jakim etapie kształtowania się świadomości ekonomicznej pozostaje młode pokolenie w krajach Grupy Wyszehradzkiej? W jakich obszarach świadomości ekonomicznej (przedsiębiorczości, pracy, konsumpcji)  młode pokolenie poszczególnych krajów wykazuje większą aktywność? Jakie są podobieństwa, a jakie różnice w poszczególnych obszarach świadomości ekonomicznej młodego pokolenia krajów V4? Odpowiedź ta została udzielona w niniejszej książce poprzez analizę przeprowadzonych badań socjologicznych wśród studentów wyższych uczelni czterech krajów partnerskich Polski, Republiki Czeskiej, Słowacji, i Węgier. Zostały one przeprowadzone i wsparte finansowo w ramach Visegrad Standard Grant: „The economic awareness of the young generation of Visegrad countries” nr. 21420008. Brali w nich udział partnerzy czterech uczelni : Uniwersytetu Śląskiego w Katowicach, Uniwersytetu Palackeho w Ołomuńcu (Republika Czeska),  Uniwersytetu Konstantyna Filozofa w Nitrze (Słowacja) i Szent Istvan University w Gódólló (Węgry). Dodatkowo badania również przeprowadziły pracownice Katedry Socjologii Uniwersytetu Ostrawskiego (Republika Czeska). W monografii najpierw omówione są założenia teoretyczne badań. Przedstawiona jest definicja i rozumienie świadomości ekonomicznej oraz metodologiczne podstawy badań. W następnych rozdziałach, zgodnie z modelem teoretycznym badań Autorzy przedstawiają: system wartości i wiedzę ekonomiczną studentów, wartość pracy i jej cechy,  mobilność wewnętrzną i zagraniczną w celu podjęcia pracy, przedsiębiorczość, wartość pieniędzy i oszczędności, postawy wobec bogactwa i biedy oraz konsumpcję. Autorzy dokonują analiz przekrojowych,  każdy z nich przedstawiając swój fragment badań, analizuje odpowiedzi respondentów wszystkich krajów V4. W Zakończeniu zarysowany jest syntetyczny stan świadomości ekonomicznej młodego pokolenia krajów V4. Urszula Swadźba – dr hab., profesor nadzwyczajny Uniwersytetu Śląskiego, kierownik Zakładu Socjologii Ogólnej. Studia socjologiczne ukończyła na Uniwersytecie Jagiellońskim, prace: doktorską i habilitacyjną obroniła na Uniwersytecie Śląskim. Zainteresowania badawcze to: socjologia wartości (rodziny, religii, a szczególnie wartości pracy); socjologia pogranicza, socjologia społeczności lokalnych, problematyka śląska. Autorka kilkudziesięciu artykułów o tej tematyce. Najważniejsze publikacje to: Śląski etos pracy. Studium socjologiczne. Katowice: Wydawnictwo Uniwersytetu Śląskiego, 2001 oraz Obraz Niemców w oczach młodzieży pogranicza kulturowego. Studium dynamiki zmian na przykładzie Głogówka. Katowice–Opole: Wydawnictwo Instytut Śląski, 2007. Pod jej redakcją powstało również sześć innych publikacji. [09.10.2012]

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The Essential Guide to Web3. Develop, deploy, and manage distributed applications on the Ethereum network

Vijay Krishnan

Web3, the new blockchain-based web, is often hailed as the future of the internet. Driven by technologies such as cryptocurrencies, NFTs, DAOs, decentralized finance, and more, Web3’s aim is to give individuals more control over the web communities they belong to. Whether you’re a beginner or an experienced developer, this book will help you master the intricacies of Web3 and its revolutionary technologies.Beginning with a concise introduction to blockchain and the Ethereum ecosystem, this book quickly immerses you in real-world blockchain applications. You’ll work on carefully crafted hands-on exercises that are designed for beginners as well as users with prior exposure. The chapters show you how to build and deploy smart contracts, while mastering security controls and discovering best practices for writing secure code. As you progress, you’ll explore tokenization and gain proficiency in minting both fungible and non-fungible tokens (NFTs) with the help of step-by-step instructions. The concluding chapters cover advanced topics, including oracles, Layer 2 (L2) networks, rollups, zero knowledge proofs, and decentralized autonomous organizations (DAOs).By the end of this Web3 book, you’ll be well-versed in the Web3 ecosystem and have the skills to build powerful and secure decentralized applications.

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The Fundamentals of Economic Research

Władysław Milo

In this monography there are presented and discussed the following categories of concepts: truth and causes, randomness, isomorphism, homomorphism, models, modelling, expectations, tools and effects of the use of monetary policy, potentia and calculus of potentias, theory and theorizing. These categories make themes of successive chapters of this book. It seeks to provide both theoretical and empirical foundations for doing economic research by economists, econometricians, financiers, and management scientists who want to deepen their economic and methodological backgrounds. The author presents the essence of the considered concepts from the point of view of the philosophy of science, logic, mathematics, economics and finance, as well as, empirical testing of models and theories.

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EBOOK

The Generative AI Career Masterplan. Navigate the future of AI with practical insights from industry pioneers at AI-first organizations

Dr. Ali Arsanjani, Sadid Hasan, Maxime Labonne,...

This book is a landmark publication, the first-ever collaborative guide authored by a powerhouse lineup of industry leaders from Google, Microsoft, IBM and Liquid AI. This all-in-one resource demystifies the Agentic AI revolution and delivers a practical, career-centered framework for every professional, from graduates to senior executives.You'll start by understanding Gen AI's impact on the job market and decoding core concepts like LLMs, transformers, and prompt engineering. With detailed role descriptions and leveling matrices to identify and build a roadmap tailored to your background.Next, dive into the Gen AI tech stack: RAG architectures, vector databases, function calling, multi-agent systems, and LLMOps. Explore essential frameworks including LangChain, LlamaIndex, Haystack, & Hugging Face, learning when and how to apply each tool effectively. Beyond technical skills, you'll cultivate the human advantages AI cannot replicate, critical thinking, adaptability, creativity, and ethical judgment. Real-world use cases span finance, healthcare, software development, and marketing, demonstrating how Gen AI transforms industries.More than a technical guide, this is a career transformation blueprint. It integrates practical frameworks for skill development, job search strategies, and personal branding in an AI-augmented world.

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The Gospel of Wealth

Andrew Carnegie

Embark on a profound exploration of societal responsibility and the power of wealth with "The Gospel of Wealth" by Andrew Carnegie. In this seminal work, Carnegie, the pioneering industrialist and philanthropist, articulates a visionary perspective on the ethical obligations of the affluent towards the betterment of society. Through eloquent prose and persuasive argumentation, Carnegie advocates for the redistribution of wealth for the greater good, emphasizing the importance of philanthropy, education, and social progress. Engage with timeless ideas that continue to resonate in today's world, as Carnegie's insights challenge conventional notions of success and inspire readers to consider the broader impact of their prosperity. Illuminating, thought-provoking, and profoundly relevant, "The Gospel of Wealth" is essential reading for anyone interested in the intersection of wealth, philanthropy, and social change.

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The Hybrid Working Handbook. Mastering Hybrid Work: Navigating the Future of Flexible Teams

IT Governance Publishing, Sarah Cook

This comprehensive handbook explores hybrid working, offering valuable insights for both employees and managers looking to excel in flexible work environments. It begins by defining hybrid work and examining its evolution, including key examples of organizations that have successfully embraced this model. The book highlights the benefits of hybrid working, from improved work-life balance for employees to enhanced productivity for organizations. It also addresses the challenges, including the complexities of managing remote and in-office teams and maintaining employee well-being. Technology is a core enabler for hybrid success, and this book outlines the essential tools and strategies to manage hybrid teams effectively. Leadership in hybrid settings is explored, focusing on how managers can build inclusive, collaborative, and high-performing teams. The book also provides tips for individuals navigating hybrid work, such as balancing home and office life and addressing career visibility. Finally, it looks at the future of hybrid work, including emerging technologies and trends that will shape the workplace. This guide is a must-read for those aiming to optimize their hybrid work experience and drive organizational success.

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The Impact of COVID-19 on Accounting, Business Practice and Education

Joanna Dyczkowska

Książka prezentuje wpływ pandemii COVID-19 na rachunkowość, działalność gospodarczą oraz edukację. W poszczególnych rozdziałach przedstawiane są doświadczenia płynące z wielu krajów (w tym m.in. z Brazylii, Francji, Niemiec, Kazachstanu, Polski, Rumunii, Słowacji oraz Włoch) na temat sposobów radzenia sobie ze skutkami pandemii. Książka omawia rządowe, instytucjonalne oraz indywidualne środki, które zostały podjęte w celu przeciwdziałania finansowym, organizacyjnym i społecznym implikacjom kryzysu pandemicznego.

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The Impact of Covid-19 Pandemic on Economics, Accounting Practice, Research and Quality of Education in the Slovak Republic: Lessons Learnt

Daša Mokošová, Miriama Blahušiaková, Joanna Dyczkowska

Sustainable performance accounts for a critical issue for top management and operational managers facing the green and social transition. Accordingly, they require a clear roadmap indicating how to build ESG strategy, track and report on sustainability performance and manage these results in the longer term. This monograph offers insight into the topic of sustainability performance measurement, reporting and management in business organisations and institutions. The Authors from various countries, including Austria, Brazil, Germany, Hungary, Italy, Lithuania and Poland, present their broad perspectives and opinions, refer to various business sectors, and indicate how the regulatory framework and institutional bodies support sustainable development. With this focus, the book may interest accounting and management scholars, doctoral and master's students of socio-economic studies, and business practitioners. The book can also be used as supplementary material for accounting and management courses at the graduate and postgraduate levels. The monograph incudes 15 chapters, for example: Non-Financial Disclosure and Sustainability Regulation: Voluntary or Mandatory Effectiveness; Sustainable Performance Measurement under the New European Regulation for Corporate Sustainability Reporting: What Will Be the Impact of the European Sustainability Reporting Standards (Beyond New KPIs)?; Cost and Benefits of Sustainability Reporting: Literature Review, Valuable Information for Stakeholders or Corporate Spin? The View of Non-Financial Reports Potential Preparers and Users; Gaining Competitive Advantage through Social Responsibility Reporting - a Lesson from the Non-Profit Sector; The Balanced Scorecard for a Museum as a Non-Profit Organisation; Eco-Efficiency Indicators in District Heating Companies; Sustainability and Sustainability Performance: Empirical Findings from the German Banking and Insurance Sectors.  

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The Impact of MBA Degree on the Progression of Postgraduates\' Careers. Case-study of the Polish-French postgraduate MBA programme in Management

Tomasz Domański

The aim of this publication is to highlight the role of postgraduate MBA programmes in the advancement of professional career paths of graduates. The monograph is based on the results of the author's empirical research, conducted through interviews with a sample of graduates from the international postgraduate Polish-French MBA-type management programme (to be designated as an MBA starting in 2023). It is the only programme of its kind in Poland that offers the students the opportunity to receive a French Master 2 degree in management and a Polish certificate confirming the completion of the postgraduate MBA management programme. The programme is international par excellence and is delivered in a hybrid format - exclusively in French and English - by an international teaching staff. It is also the oldest programme of its kind in Poland, as it has been delivered continuously since 1993. Thirty-two graduating classes have already completed it. The programme harmoniously combines two key challenges of contemporary MBA studies: the digitization of online education and internationalisation. The author of this monograph has been the programme's initiator and director from the very beginning. Professor Tomasz Domański heads the Department of International Marketing and Retailing at the Faculty of International and Political Studies, University of Łódź. He served for many years as the Faculty's Dean and Vice-Dean for Academic Affairs and International Cooperation (2000-2016). He is also the Director of the Polish-French MBA in Management, run in collaboration with the University of Lyon III in France. An advocate of the consistent internationalisation of the University and its openness to diverse communities. He was the driving force behind the extension of the educational offer of the Faculty of International and Political Studies with majoring in International Marketing, currently offered as a practical degree programme. He also authors numerous publications on marketing strategies, modern distribution channels, territorial marketing, cultural marketing, and university marketing.

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The importance of social innovations in the knowledge-based economy in the context of footwear sector solutions

Katarzyna Ławińska, Małgorzata Jabłońska

The prepared scientific monograph entitled The importance of social innovations in the knowledge-based economy in the context of footwear sector solutions is an attempt to further exemplify social innovations by identifying real links between social need and a specific good, service, method and process, in the context of solutions used in the footwear industry. Poland is one of the leading European footwear manufacturers, ranking 7th in terms of production volume in the EU, with a market share of 2.5%. In addition, strong competition is observed in the industry, which is conducive to the emergence of new innovations. The work contains theoretical and practical references to innovations in the industry, such as examples of modifications of footwear materials that have been used in business practice, and their measurable effect is to improve the comfort of using footwear. The authors refer to the environmental aspects of innovation, indicating the directions of utilization of production residues of the footwear and tanning industry, including composites, granules, and biostimulants for plants. The subject matter taken up in the monograph is an important contribution to the development of further scientific research covering the footwear industry and its importance in developing social innovations in Poland and the world. Based on the obtained research results and statistical data analysis, we attempted to outline the prospects for the development of social innovations in the footwear industry until 2050. The book can be an interesting study for practitioners and theoreticians, particularly for scientists representing disciplines such as economics and finance, management sciences, materials engineering, or entrepreneurs looking for opportunities to finance innovation in various areas.

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The Importance of Universities for Society and Economy. The Experience of Researchers from the Visegrád Group

red. Bogusława Drelich-Skulska, Magdalena Sobocińska, Andrea Tomášková

The monograph entitled "The Importance of Universities for Society and Economy. The Experience of Researchers from the Visegrad Group" was made by 28 authors representing 12 universities from the Visegrad Group. The intention of the authors is to answer the question about the role of universities and the relevance of research they conduct for the construction of sustainable societies and modern economies in conditions of volatile the environments. Addressing the problems discussed in this monograph from the perspective of the experience of researchers from Poland, Czechia, Slovakia and Hungary, corresponds with the important direction in the development of science, namely its internationalisation. The monograph consists of three parts. The first concerns the functioning of universities and directions in the development of education, as well as the scientific research conducted in the context of the sustainability crisis, and the need to expand the scope of implementation of the sustainable development concept. The considerations included in the second part of the monograph regard academic teaching and areas of research emerging in the context of the ongoing technological progress, particularly visible in the growing use of artificial intelligence, and the need to develop digital competencies. The third part presents the results of research undertaken in view of finding research gaps resulting from changes in the geopolitical and social conditions produced by the COVID-19 pandemic

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The Lean-Agile Way. Unleash business results in the digital era with value stream management

Cecil 'Gary' Rupp, Richard Knaster, Steve Pereira,...

In today’s fast-paced business landscape, efficiency is essential. Authored by industry experts Cecil ‘Gary’ Rupp, a Lean-Agile consultant with over three decades of executive experience; Richard Knaster, a SAFe® Fellow and transformation leader; Steve Pereira, a value stream consultant and board advisor; and Al Shalloway, creator of FLEX and PMI’s Disciplined Agile Value Stream Consultant workshop, the book offers proven strategies to streamline processes, enhance products, and improve service delivery. You’ll start with an introduction to foundational Lean and Agile practices, recognizing the significance of digital enhancements in modernizing business processes. As you progress, you'll learn VSM techniques to identify and prioritize work and investments to provide maximum value to customers. Moreover, you'll grasp Lean-Agile practices aimed at promoting collaboration among teams and ensuring the continuous flow of product-oriented deliveries tailored to address customer needs. Finally, you'll gain executive-level insights on how organizations must access timely information for decision-making and foster a culture of continuous business transformation. Armed with this knowledge and a robust toolkit, you'll be empowered to drive meaningful change, optimize resources, and stay ahead in the rapidly evolving marketplace.