Verleger: Packt Publishing
Resa Gooding
Empowering Marketing and Sales with HubSpot is your comprehensive solution to using HubSpot to achieve your business goals with a flexible and lean approach. With this audiobook, you’ll implement out-of-the-box solutions provided by HubSpot for sales and marketing professionals using all the tools needed to effectively manage your business campaigns, sales, and marketing automation processes.This audiobook will take you through steps to ensure your investment in HubSpot pays off from Day 1. You’ll learn how to set up HubSpot correctly and understand how to generate quick wins for your organization. Next, you will work with important HubSpot tools for SEO, social media, and ads. The audiobookbook will also show you how to use HubSpot for conversational marketing and create a marketing funnel using HubSpot’s lead capture and engagement tools. In addition to this, you will get to grips with building custom reports, dashboards, and notifications to stay on top of company marketing goals. Later, you will learn how to use HubSpot for inbound marketing and for every type of business, such as manufacturing, agriculture, and eCommerce.By the end of this HubSpot audiobook, you will have the skills you need to be able to set up effective marketing campaigns and leverage the insights gleaned from sales efforts using just one platform.
Nicolae Tarla
Power Virtual Agents is a set of technologies released under the Power Platform umbrella by Microsoft. It allows non-developers to create solutions to automate customer interactions and provide services using a conversational interface, thus relieving the pressure on front-line staff providing this kind of support.Empowering Organizations with Power Virtual Agents is a guide to building chatbots that can be deployed to handle front desk services without having to write code. The book takes a scenario-based approach to implementing bot services and automation to serve employees in the organization and external customers. You will uncover the features available in Power Virtual Agents for creating bots that can be integrated into an organization’s public site as well as specific web pages. Next, you will understand how to build bots and integrate them within the Teams environment for internal users. As you progress, you will explore complete examples for implementing automated agents (bots) that can be deployed on sites for interacting with external customers.By the end of this Power Virtual Agents chatbot book, you will have implemented several scenarios to serve external client requests for information, created scenarios to help internal users retrieve relevant information, and processed these in an automated conversational manner.
Guven Boyraz
In this data-driven age, safeguarding sensitive data and privacy has become paramount, demanding a deep understanding of the intricacies of cyberspace and its associated threats. With a focus on endpoint defense, Endpoint Detection and Response Essentials guides you in implementing EDR solutions to stay ahead of attackers and ensure the overall security posture of your IT infrastructure.Starting with an insightful introduction to EDR and its significance in the modern cyber threat landscape, this book offers a quick overview of popular EDR tools followed by their practical implementation. From real-world case studies, best practices, and deployment strategies to maximizing the effectiveness of EDR, including endpoint hardening techniques and advanced DNS visibility methods, this comprehensive resource equips you with the knowledge and hands-on skills to strengthen your organization’s defense against cyber attacks. Recognizing the role of the DNS protocol, you’ll fortify your organization's endpoint defense proactively.By the end of this book, you'll have honed the skills needed to construct a resilient cybersecurity defense for yourself and your organization.
Arun Ramakani
In the last few years, countless organizations have taken advantage of the disruptive application deployment operating model provided by Kubernetes. With Crossplane, the same benefits are coming to the world of infrastructure provisioning and management. The limitations of Infrastructure as Code with respect to drift management, role-based access control, team collaboration, and weak contract make people move towards a control-plane-based infrastructure automation, but setting it up requires a lot of know-how and effort.This book will cover a detailed journey to building a control-plane-based infrastructure automation platform with Kubernetes and Crossplane. The cloud-native landscape has an overwhelming list of configuration management tools that can make it difficult to analyze and choose. This book will guide cloud-native practitioners to select the right tools for Kubernetes configuration management that best suit the use case. You'll learn about configuration management with hands-on modules built on popular configuration management tools such as Helm, Kustomize, Argo, and KubeVela. The hands-on examples will be patterns that one can directly use in their work.By the end of this book, you'll be well-versed with building a modern infrastructure automation platform to unify application and infrastructure automation.
Waweru Mwaura
Cypress is a modern test automation framework for web-based frontend apps. Learning Cypress will help you overcome the shortcomings of conventional testing solutions such as dependency graph problems, the steep learning curve in setting up end-to-end testing packages, and difficulties in writing explicit time waits for your tests.In End-to-End Web Testing with Cypress, you’ll learn how to use different Cypress tools, including time travel, snapshots, errors, and console output, to write fail-safe and non-flaky tests. You’ll discover techniques for performing test-driven development (TDD) with Cypress and write cross-browser tests for your web applications. As you advance, you’ll implement tests for a sample application and work with a variety of tools and features within the Cypress ecosystem. Finally, this Cypress book will help you grasp advanced testing concepts such as visual testing and networking.By the end of this book, you’ll have the skills you need to be able to set up Cypress for any web app and understand how to use it to its full potential.
Enduring CSS. Create robust and scalable CSS for any size web project
Ben Frain
Learn with me, Ben Frain, about how to really THINK about CSS and how to use CSS for any size project! I'll show you how to write CSS that endures continual iteration, multiple authors, and yet always produces predictable results. Enduring CSS, often referred to as ECSS, offers you a robust and proven approach to authoring and maintaining style sheets at scale. Enduring CSS is not a book about writing CSS, as in the stuff inside the curly braces. This is a book showing you how to think about CSS, and be a smarter developer with that thinking! It's about the organisation and architecture of CSS—the parts outside the braces. I will help you think about the aspects of CSS development that become the most difficult part of writing CSS in larger projects. You’ll learn about the problems of authoring CSS at scale—including specificity, the cascade and styles intrinsically tied to document structure. I'll introduce you to the ECSS methodology, and show you how to develop consistent and enforceable selector naming conventions. We'll cover how to apply ECSS to your web applications and visual model, and how you can organize your project structure wisely, and handle visual state changes with ARIA, providing greater accessibility considerations. In addition, we'll take a deep look into CSS tooling and process considerations. Finally we will address performance considerations by examining topics such as CSS selector speed with hard data and browser-representative insight.
Aniruddha Deswandikar
Decentralizing data and centralizing governance are practical, scalable, and modern approaches to data analytics. However, implementing a data mesh can feel like changing the engine of a moving car. Most organizations struggle to start and get caught up in the concept of data domains, spending months trying to organize domains. This is where Engineering Data Mesh in Azure Cloud can help.The book starts by assessing your existing framework before helping you architect a practical design. As you progress, you’ll focus on the Microsoft Cloud Adoption Framework for Azure and the cloud-scale analytics framework, which will help you quickly set up a landing zone for your data mesh in the cloud.The book also resolves common challenges related to the adoption and implementation of a data mesh faced by real customers. It touches on the concepts of data contracts and helps you build practical data contracts that work for your organization. The last part of the book covers some common architecture patterns used for modern analytics frameworks such as artificial intelligence (AI).By the end of this book, you’ll be able to transform existing analytics frameworks into a streamlined data mesh using Microsoft Azure, thereby navigating challenges and implementing advanced architecture patterns for modern analytics workloads.
Dipankar Mazumdar, Vinoth Govindarajan, Chao Sun
Engineering Lakehouses with Open Table Formats provides detailed insights into lakehouse concepts, and dives deep into the practical implementation of open table formats such as Apache Iceberg, Apache Hudi, and Delta Lake.You’ll explore the internals of a table format and learn in detail about the transactional capabilities of lakehouses. You’ll also get hands on with each table format with exercises using popular computing engines, such as Apache Spark, Flink, Trino, and Python-based tools. The book addresses advanced topics, including performance optimization techniques and interoperability among different formats, equipping you to build production-ready lakehouses. With step-by-step explanations, you’ll get to grips with the key components of lakehouse architecture and learn how to build, maintain, and optimize them.By the end of this book, you’ll be proficient in evaluating and implementing open table formats, optimizing lakehouse performance, and applying these concepts to real-world scenarios, ensuring you make informed decisions in selecting the right architecture for your organization’s data needs.