Axure RP 6 Prototyping Essentials. Creating highly compelling, interactive prototypes with Axure that will impress and excite decision makers with this book and

Ezra Schwartz

Wireframes, interactive prototypes, and UX specifications are among the fundamental deliverables of every UX project. They are also the most labor and time intensive to produce due to constant changes in business requirements. Given these circumstances, Axure is quickly taking over as the preferred tool for prototyping. However, prototyping in Axure is strikingly different from the conventional method of producing static wireframes and to rapidly develop interactive prototypes in Axure, you'll need to have a good understanding of the tool and its features.Whether you are an individual practitioner or a member of a UX team, a consultant, or an employee, this book will teach you how to use Axure, one of the leading UX tools. You will learn to use Axure for producing top-quality deliverables and tackling the demands of rapid iterative UX projects of any complexity and size, and for any platform and device.Axure RP 6 Prototyping Essentials takes a very pragmatic approach to showing you how to use Axure and produce impressive deliverables while saving labor and time. You may not be in a position to change how projects are scheduled, budgeted, and managed, but you can be more creative and productive by mastering one of the leading UX tools in the market.After an initial introduction to Axure's user interface, terminology, and features, this book walks you through a medium-size UX project: a digital library that sells books, newspapers, and movies. Although some aspects of the prototyping process are simplified for the sake of clarity and efficiency, the demo project is an opportunity to discuss in context and in sequence topics such as addressing business and technical requirements, handling use cases and flow diagrams, low and high fidelity wireframe construction, interactivity, writing annotations, generating detailed UX specifications, and traceability.For the most part, Axure 6 RP Prototyping Essentials can be read in sequence or used as a reference guide.

Exploring Experience Design. Fusing business, tech, and design to shape customer engagement

Ezra Schwartz

We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty:Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences.Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy.This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.