Uzdrowiska Dolnego Śląska. Wizerunek - marketing - media - Ebook - Mariola Szybalska-Taraszkiewicz, Marian ursel, Aleksander Woźny (red.) - Modern learning platform

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Uzdrowiska Dolnego Śląska. Wizerunek - marketing - media

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Uzdrowiska Dolnego Śląska. Wizerunek - marketing - media

Mariola Szybalska-Taraszkiewicz, Marian ursel, Aleksander Woźny (red.)

Ebook

Publikacja porusza tematykę związaną z public relations dolnośląskich uzdrowisk, budowaniem ich wizerunku i tożsamości. Poznamy również historię i funkcjonowanie uzdrowisk oraz gości ich odwiedzających.

Title: Uzdrowiska Dolnego Śląska. Wizerunek - marketing - media
Author: Mariola Szybalska-Taraszkiewicz, Marian ursel, Aleksander Woźny (red.)
ISBN: 978-83-61955-40-5, 9788361955405
Date of issue: 2023-01-26
Format: Ebook
Item ID: e_321v
Publisher: Karkonoska Państwowa Szkoła Wyższa w Jeleniej Górze

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