CRM

1
Ebook

Accelerating Nonprofit Impact with Salesforce. Implement Nonprofit Cloud for efficient and cost-effective operations to drive your nonprofit mission

Salesforce Nonprofit Cloud enables a 360-degree view of people related to your nonprofit to connect fundraising, program management, and grantmaking. With a single, unified view of every interaction with constituents, nonprofits can create strong relationships with the community and streamline internal processes.The book starts by covering the tools and features that make up Nonprofit Cloud, helping you understand their standard functionalities and how Nonprofit Success Pack's (NPSP) data architecture is critical to implementation. You’ll learn how the Nonprofit Cloud Program Management Module can connect your programs, automate case management, and track client progress. Next, you’ll explore the tools for creating a change management process to increase user adoption. Moving ahead, you’ll understand how to configure necessary permissions for NPSP administration and explore how declarative tools help better align the goals of a nonprofit organization. Toward the concluding chapters, you’ll cover customizations, deployment, custom reports, and dashboards for fundraising analytics, as well as best practices for data management to maintain its integrity.By the end of this Salesforce book, you’ll be able to build and configure the Nonprofit Cloud for a variety of use cases to achieve maximum social impact with the least amount of technical debt.

2
Ebook

Application Lifecycle Management on Microsoft Power Platform. A comprehensive guide to managing the deployment of your solutions

Benedikt Bergmann, Scott Durow

Managing Power Platform solutions manually can be challenging and time-consuming, as is application lifecycle management (ALM), which encompasses governance, development, and maintenance. This book provides comprehensive coverage of ALM, addressing planning, development, testing, deployment, and maintenance. Drawing on his extensive experience as a Power Platform consultant and Microsoft MVP, Benedikt Bergmann simplifies complex topics, making them accessible and easy to grasp.From planning and designing applications to deploying and maintaining them, this book provides step-by-step instructions, best practices, and real-world examples to effectively manage the entire application lifecycle. You’ll gain insights into optimizing Power Platform's toolbox, including Power Apps, Power Automate, Power Pages, and Power Virtual Agents, for seamless collaboration, agile development, and rapid application delivery. You’ll also implement best practices for version control, code management, and collaboration using the Microsoft Power Platform.By the end of this book, you’ll be equipped with the knowledge and skills to effectively manage the entire application lifecycle, accelerate development cycles, and deliver exceptional solutions with the Microsoft Power Platform.

3
Ebook

Becoming a Salesforce Certified Technical Architect. Prepare for the review board by practicing example-led architectural strategies and best practices

Tameem Bahri

Salesforce Certified Technical Architect (CTA) is the ultimate certification to validate your knowledge and skills when it comes to designing and building high-performance technical solutions on the Salesforce platform. The CTA certificate is granted after successfully passing the CTA review board exam, which tests your platform expertise and soft skills for communicating your solutions and vision.You’ll start with the core concepts that every architect should master, including data lifecycle, integration, and security, and build your aptitude for creating high-level technical solutions. Using real-world examples, you’ll explore essential topics such as selecting systems or components for your solutions, designing scalable and secure Salesforce architecture, and planning the development lifecycle and deployments. Finally, you'll work on two full mock scenarios that simulate the review board exam, helping you learn how to identify requirements, create a draft solution, and combine all the elements together to create an engaging story to present in front of the board or to a client in real life.By the end of this Salesforce book, you’ll have gained the knowledge and skills required to pass the review board exam and implement architectural best practices and strategies in your day-to-day work.

4
Ebook

Building Expert Business Solutions with Zoho CRM. An indispensable guide to developing future-proof CRM solutions and growing your business exponentially

Dominic Harrington

Zoho CRM is one of the most user-friendly, configurable, and competitively priced CRM systems for managing all your customer relationships. When tailored effectively to your business, it empowers your team to work smarter and helps your business to achieve more profitable and scalable growth. This book will show you how to make the most of Zoho CRM to increase productivity.You’ll start by learning about the foundation modules of Zoho CRM such as Leads, Deals, Contacts, and Accounts, and understand their functionalities that enable you to build effective solutions. Then, you’ll explore innovative workflows that will help you to save time and make sure that your sales teams are proactively managing opportunities and clients. The book also focuses on Zoho Marketplace, as well as how to extend the functionality of Zoho CRM using custom functions. You’ll cover real-world use cases that will inspire you to extend your Zoho adoption by integrating Zoho CRM with other Zoho apps such as Zoho Campaigns, Zoho Forms, Zoho Survey, and SalesIQ. Finally, you’ll discover best practices for adapting and evolving your CRM solutions and maintaining your CRM to achieve continuous improvement.By the end of this CRM book, you’ll have set up a CRM solution that will be fit for the next 10 years of business growth.

5
6
Ebook

Fundamentals of CRM with Dynamics 365 and Power Platform. Enhance your customer relationship management by extending Dynamics 365 using a no-code approach

Nicolae Tarla

Microsoft Dynamics 365 provides a vast array of tools and applications to meet various Customer Engagement requirements. This Customer Relationship Management (CRM) guide covers the latest advancements in Dynamics 365 and Power Platform that help organizations adapt to changing market conditions for agility and resilience.With this book, you'll explore the core platform functionality of Dynamics 365 and explore its wide range of components for transforming your business with new services and capabilities. You’ll learn the basics of configuration and customization to enhance the functionality of Microsoft Dynamics 365 CRM and create solutions and custom applications by leveraging features such as apps, portals, automation, and business intelligence. As you advance, you’ll understand how Power Platform drives Dynamics 365 and how various integration capabilities add value by providing a comprehensive view of data aggregated across different systems and data sources. Finally, you’ll delve into core administration concepts that will help you to manage extensions added to the platform.By the end of this book, you’ll have learned how to tailor Microsoft Dynamics 365 to fit your organization’s requirements and tweak the platform to meet your business needs.

7
Ebook

Implementing Order to Cash Process in SAP. An end-to-end guide to understanding the OTC process and its integration with SAP CRM, SAP APO, SAP TMS, and SAP LES

Chandrakant Agarwal

Using different SAP systems in an integrated way to gain maximum benefits while running your business is made possible by this book, which covers how to effectively implement SAP Order to Cash Process with SAP Customer Relationship Management (CRM), SAP Advanced Planning and Optimization (APO), SAP Transportation Management System (TMS), SAP Logistics Execution System (LES), and SAP Enterprise Central Component (ECC).You’ll understand the integration of different systems and how to optimize the complete Order to Cash Process with mySAP Business Suite. With the help of this book, you'll learn to implement mySAP Business Suite and understand the shortcomings in your existing SAP ECC environment. As you advance through the chapters, you'll get to grips with master data attributes in different SAP environments and then shift focus to the Order to Cash cycle, including order management in SAP CRM, order fulfillment in SAP APO, transportation planning in SAP TMS, logistics execution in SAP LES, and billing in SAP ECC.By the end of this SAP book, you'll have gained a thorough understanding of how different SAP systems work together with the Order to Cash process.

8
Ebook
9
Ebook

Keap Cookbook. Over 75 effective recipes for CRM optimization, marketing automation, and workflow mastery

Michelle Bell, Lesley Oliver

Say goodbye to feeling overwhelmed by Keap Pro/Max! This guide is your ultimate companion, taking you from the initial setup to daily usage and routine maintenance, showing you how to leverage the system’s features for business success. We start by building a solid foundation for Keap Pro/Max, guiding you through the setup and helping you navigate the features with ease. As you progress, you'll uncover advanced strategies and tricks that will elevate your business.Imagine managing your customer relationships effortlessly, delighting them at every step. Learn how to organize your contacts, track sales, and enhance the customer experience. Say goodbye to manual tasks and hello to efficiency by automating your marketing campaigns. You'll target your audience with precision and create personalized customer journeys.Need to generate leads? This book reveals proven techniques to attract, capture, and nurture leads effectively. You'll master campaign management, ensuring every step is seamlessly executed for maximum conversions.By the end of this book, you’ll be a Keap Pro/Max wiz, ready to dominate your niche and scale your business using the power of automation to supercharge your marketing efforts and achieve workflow mastery.

10
Ebook
11
Ebook

Mastering Apex Programming. A Salesforce developer's guide to learn advanced techniques and programming best practices for building robust and scalable enterprise-grade applications - Second Edition

Paul Battisson

Applications built on the Salesforce platform are now a key part of many organizations' IT systems, with more complex and integrated solutions being delivered every day. As a Salesforce developer working with Apex, it is important to understand the range and variety of tools at your disposal, how and when to use them, and what the best practices are.This revised second edition includes a complete restructuring and five new chapters filled with detailed content on the latest Salesforce innovations including integrating with DataWeave in Apex, and utilizing Flow and Apex together to build scalable applications with Administrators.This Salesforce book starts with a discussion around common mistakes, debugging, exception handling, and testing. The second section focuses on the different asynchronous Apex programming options to help you build more scalable applications, before the third section focuses on integrations, including working with platform events and developing custom Apex REST web services. Finally, the book finishes with a section dedicated to profiling and improving the performance of your Apex including architecture. With code examples used to facilitate discussion throughout, by the end of the book you will be able to develop robust and scalable applications in Apex with confidence.

12
Ebook
13
Ebook

MuleSoft for Salesforce Developers. A practical guide to deploying MuleSoft APIs and integrations for Salesforce enterprise solutions - Second Edition

Akshata Sawant, Arul Christhuraj Alphonse

Salesforce developers often need help with complex integrations to manage multi-cloud environments, data mapping, data security, API scalability, and real-time integration issues. Written by industry veterans with 20+ years of experience, this revised edition will help you overcome these challenges and unlock data with MuleSoft.In this second edition, you’ll learn about MuleSoft’s newest IDE (aka Anypoint Code Builder) and its tools and capabilities. The chapters will show you how to use AI-enabled APIs to maximize productivity, integration of Data Cloud with MuleSoft, Mule APIs with AI agents, and Mule AI Chain connectors. You’ll grasp the fundamentals of APIs and integration and confidently design your APIs, while also utilizing a no-code visual editor for API design to build your Mule applications using MuleSoft’s Anypoint Code Builder. The chapters will teach you about data transformation, API management, deployment models, and MuleSoft’s security features. Progressively, you’ll leverage MuleSoft connectors to integrate with Salesforce, Data Cloud, and other systems. You’ll explore AI-driven integrations and automation, and get practical tips to ace MuleSoft interviews and achieve MCD Level 1 certification.By the end of this book, you’ll be able to implement the entire API lifecycle and manage complex integrations with MuleSoft like a pro.

14
Ebook

MuleSoft Platform Architect's Guide. A practical guide to using Anypoint Platform's capabilities to architect, deliver, and operate APIs

Jitendra Bafna, Jim Andrews

We’re living in the era of digital transformation, where organizations rely on APIs to enable innovation within the business and IT teams are asked to continue doing more with less. Written by Jim Andrews, a Mulesoft Evangelist, and Jitendra Bafna, a Senior Solution Architect with expertise in setting up Mulesoft, this book will help you deliver a robust, secure, and flexible enterprise API platform, supporting any required business outcome.You’ll start by exploring Anypoint Platform’s architecture and its capabilities for modern integration before learning how to align business outcomes with functional requirements and how non-functional requirements shape the architecture. You'll also find out how to leverage Catalyst and Accelerators for efficient development. You'll get to grips with hassle-free API deployment and hosting in CloudHub 1.0/2.0, Runtime Fabric Manager, and hybrid environments and familiarize yourself with advanced operating and monitoring techniques with API Manager and Anypoint Monitoring. The final chapters will equip you with best practices for tackling complex topics and preparing for the MuleSoft Certified Platform Architect exam.By the end of this book, you’ll understand Anypoint Platform’s capabilities and be able to architect solutions that deliver the desired business outcomes.

15
Ebook

NetSuite for Consultants. A handbook for ERP and CRM consultants to implement NetSuite 2021 quickly and easily

Peter Ries

NetSuite For Consultants takes a hands-on approach to help ERP and CRM consultants implement NetSuite quickly and efficiently, as well deepen their understanding of its implementation methodology.During the course of this book, you’ll get a clear picture of what NetSuite is, how it works, and how accounts, support, and updates work within its ecosystem.Understanding what a business needs is a critical first step toward completing any software product implementation, so you'll learn how to write business requirements by learning about the various departments, roles, and processes in the client's organization. Once you've developed a solid understanding of NetSuite and your client, you’ll be able to apply your knowledge to configure accounts and test everything with the users. You’ll also learn how to manage both functional and technical issues that arise post-implementation and handle them like a professional.By the end of this book, you'll have gained the necessary skills and knowledge to implement NetSuite for businesses and get things up and running in the shortest possible time.

16
Ebook

Odoo 11 Development Essentials. Develop and customize business applications with Odoo 11 - Third Edition

Daniel Reis

Odoo continues to gain worldwide momentum as the best platform for open source ERP installations. Now, with Odoo 11, you have access to an improved GUI, performance optimization, integrated in-app purchase features, and a fast-growing community to help transform and modernize your business. With this practical guide, you will cover all the new features that Odoo 11 has to offer to build and customize business applications, focusing on the publicly available community edition.We begin with setting up a development environment, and as you make your way through the chapters, you will learn to build feature-rich business applications. With the aim of jump-starting your Odoo proficiency level, from no specific knowledge to application development readiness, you will develop your first Odoo application. We then move on to topics such as models and views, and understand how to use server APIs to add business logic, helping to lay a solid foundation for advanced topics.The book concludes with Odoo interactions and how to use the Odoo API from other programs, all of which will enable you to efficiently integrate applications with other external systems.