Design Principles for Process-driven Architectures Using Oracle BPM and SOA Suite 12c. A design handbook to orchestrate and manage flexible process-driven systems with Oracle BPM and SOA Suite 12c

Matjaz B Juric, Danilo Schmiedel, Mark Simpson, Torsten Winterberg, ...

Design Thinking dla przedsiębiorców i małych firm. Potęga myślenia projektowego w codziennej pracy

Beverly Rudkin Ingle

Wielka metodologia dla niewielkiego budżetu Do niedawna Design Thinking (myślenie projektowe) było dobrem luksusowym. Dojście do tej metodologii miały tylko firmy z wielkimi pomysłami oraz głębokimi kieszeniami, a i one musiały korzystać z pomocy dużych agencji i firm konsultingowych. Niniejsza książka powstała po to, by zmienić ten stan rzeczy. Przejcie do celowych, skoncentrowanych na kliencie, zrównoważonych praktyk biznesowych zaczyna się od małych firm, które tworzą szkielet całej ekonomii. A zatem nadszedł czas, by przestawić się na nowy sposób mylśenia. Nauczysz się: Jak włączyć procesy myślenia projektowego do codziennych działań i w jakich obszarach biznesu to podejście jest najcenniejsze. Jak efektywnie korzystać z najbardziej rozpowszechnionych i najpopularniejszych narzędzi projektowych (takich jak ideacja, prototypowanie, błyskawiczna burza mózgów). Jak wykorzystywać myślenie projektowe do identyfikacji i realizacji celów i tworzenia nowych modeli biznesowych. Jak stworzyć nowe produkty i usługi, które przyniosą doskonałe zyski. Jak poprawić wrażenia użytkownika, aby klienci byli bardziej lojalni. Zapomnij o mozolnym konsultowaniu opłat, zaliczek na konto projektu i zobowiązań kontraktowych. Przejmij ster i zyskaj dostęp do najbardziej produktywnych zasad mylśenia projektowego, metodologii i ćwiczeń, które możesz od razu wdrożyć. Potrzebujesz jedynie entuzjazmu, otwartego umysłu, markerów, tablicy lub flipchartów, stosu samoprzylepnych karteczek oraz tej książki. Gratulujemy podjęcia miałej decyzji! A teraz przygotuj się na zastrzyk potężnej przewagi konkurencyjnej.

Design Thinking. Jak wykorzystać myślenie projektowe do zwiększenia zysków Twojej firmy

Danuta Piasecka

Zweryfikuj swoje pomysły biznesowe. Szybko i skutecznie! Design thinking, czyli myślenie projektowe. Wbrew pozorom ten sposób podejścia do biznesu nie jest przypisany wyłącznie do wielkich korporacji. Pracować w duchu design thinking może i powinna każda firma, której właścicielowi zależy na zwiększeniu wydajności, szybkim realizowaniu dobrych pomysłów i jeszcze szybszym wycofywaniu się z tych nietrafionych. Jeżeli zatem myślisz o tym, by w swojej - małej lub większej - firmie działać szybciej, a tym samym skuteczniej i z większym zyskiem, ta kursoksiążka jest dla Ciebie. Dlaczego kursoksiążka? Ponieważ jest to pozycja, w której informacje teoretyczne dotyczące samego pojęcia myślenia projektowego ograniczono do minimum. Autorka, bizneswoman, trenerka i moderatorka DT, stawia na wiedzę praktyczną i umiejętność myślenia projektowego, a także dostarczenie Ci narzędzi gotowych do zastosowania od zaraz. Za pośrednictwem kursoksiążki krok po kroku przeprowadzi Cię przez proces projektowania nowych produktów i usług, dzięki którym zwiększysz zyski Twojej firmy.

Design Your Life

Sławomir Luter

Ten program to Twój coaching życiowy. Skupia się na określeniu celu życia, osiągnięciu trwałego zadowolenia i spełnienia, abyś od razu zaczął odczuwać więcej energii i radości. Odkrywa obszary powołania i zadaje mocne pytania i przeznaczenie. Aby odkryć swoje powołanie, potrzebujesz uświadomić sobie sprawy na które nie masz czasu. Ten projekt prowadzi Cię przez Twoje pragnienia, abyś "zobaczył" wreszcie to, za co jesteś gotowy umrzeć. Warto odnaleźć osobiste wartości i cele, za które będziesz w stanie nawet oddać życie. Ponieważ być może gdzieś podświadomie cierpisz z powodu braku samorealizacji, czy nie czerpiesz radości z tego dokąd zmierzasz obecnie, ja wierzę, że ten program Ci pomoże odnaleźć spokój i drogę. Życie nabiera sensu wtedy, kiedy znajdziesz misję większą niż ty sam i zaczniesz działać w służbie wyższemu celowi. Nie wygrasz życia, nie wiedząc o co grasz. Przestań być "ślepy". Nie wygrasz życia, nie wiedząc co da tobie wygraną. Jestem promotorem działania na swojej ścieżce życia, gdzie odczuwamy pasję i kochamy to, czym się zajmujemy. Design Your Life - to potężny program analizy życiowej i sztuki kreowania wymarzonej przyszłości. Wiedza i obszary które porusza to najważniejsze fundamenty każdego człowieka. Umiejętność kroczenia swoją ścieżką życia to kluczowa sprawa dla świadomego i dojrzałego człowieka. Program jest głównie oparty na ćwiczeniach, nie na teorii. Setki ćwiczeń, refleksji, kreacji ukochanej przyszłości - stworzą ci jasną przyszłość. Co dostaniesz: gotowy program zmiany osobistej i programowania drogi życia (mnie pomógł); kopa motywacyjnego; narzędzia do głębokich transformacji życiowych ( może odnajdziesz sens życia, kto wie? ) umiejętności i większe kompetencje osobiste i biznesowe; głębokie przemyślenia niezbędne do jakichkolwiek zmian. Jeżeli czujesz że:     nie żyjesz swoim życiem; nie realizujesz siebie; nie wstajesz rano z radością w sercu; nie masz na twarzy "banana"; nie potrafisz odnaleźć sensu w tym, czym się zajmujesz; nadal nie wiesz, czego pragniesz, to zainwestuj w siebie śmieszną sumę, a wartość tej decyzji będzie nieoceniona.   Dla kogo jest Design Your Life:         dla ludzi których dręczy brak jasnej wizji, poczucia sensu istnienia; dla tych, którzy szukają przełomu życiowego; dla osób, które są liderami, aktywnymi osobami; dla każdej jednostki, której zależy na dobrym, świadomym życiu; dla ludzi szukających ukierunkowania i trwałej motywacji. Projekt Design Your Life na pewno może stać się przełomowym programem dla bardzo dużej rzeszy osób, które stawiają na świadomy rozwój osobowy, oraz chcą ukierunkować życie na konkretne cele. Obiecuję Ci że nigdy nie poznasz sam siebie tak mocno, jak przy tym programie. Zakup go teraz i odkryj kim jesteś, co Cię pasjonuje, wytycz plan działania i zacznij zmieniać swoje życie od razu już teraz!    

Designing and Implementing Linux Firewalls and QoS using netfilter, iproute2, NAT and l7-filter. Learn how to secure your system and implement QoS using real-world scenarios for networks of all sizes

Lucian Gheorghe

Firewalls are used to protect your network from the outside world. Using a Linux firewall, you can do a lot more than just filtering packets. This book shows you how to implement Linux firewalls and Quality of Service using practical examples from very small to very large networks.After giving us a background of network security, the book moves on to explain the basic technologies we will work with, namely netfilter, iproute2, NAT and l7-filter. These form the crux of building Linux firewalls and QOS. The later part of the book covers 5 real-world networks for which we design the security policies, build the firewall, setup the script, and verify our installation.Providing only necessary theoretical background, the book takes a practical approach, presenting case studies and plenty of illustrative examples.

Designing and Implementing Microsoft Azure Networking Solutions. Exam Ref AZ-700 preparation guide

David Okeyode

Designing and Implementing Microsoft Azure Networking Solutions is a comprehensive guide that covers every aspect of the AZ-700 exam to help you fully prepare to take the certification exam.Packed with essential information, this book is a valuable resource for Azure cloud professionals, helping you build practical skills to design and implement name resolution, VNet routing, cross-VNet connectivity, and hybrid network connectivity using the VPN Gateway and the ExpressRoute Gateway. It provides step-by-step instructions to design and implement an Azure Virtual WAN architecture for enterprise use cases.Additionally, the book offers detailed guidance on network security design and implementation, application delivery services, private platform service connectivity, and monitoring networks in Azure. Throughout the book, you’ll find hands-on labs carefully integrated to align with the exam objectives of the Azure Network Engineer certification (AZ-700), complemented by practice questions at the end of each chapter, allowing you to test your knowledge.By the end of this book, you’ll have mastered the fundamentals of Azure networking and be ready to take the AZ-700 exam.

Designing and Implementing Microsoft DevOps Solutions AZ-400 Exam Guide. Prepare for the certification exam and successfully apply Azure DevOps strategies with practical labs - Second Edition

Subhajit Chatterjee, Swapneel Deshpande, Henry Been, Maik van der Gaag

The AZ-400 Designing and Implementing Microsoft DevOps Solutions certification helps DevOps engineers and administrators get to grips with practices such as continuous integration and continuous delivery (CI/CD), containerization, and zero downtime deployments using Azure DevOps Services.This new edition is updated with advanced topics such as site reliability engineering (SRE), continuous improvement, and planning your cloud transformation journey. The book begins with the basics of CI/CD and automated deployments, and then moves ahead to show you how to apply configuration management and Infrastructure as Code (IaC) along with managing databases in DevOps scenarios. As you make progress, you’ll explore fitting security and compliance with DevOps and find out how to instrument applications and gather metrics to understand application usage and user behavior. This book will also help you implement a container build strategy and manage Azure Kubernetes Services. Lastly, you’ll discover quick tips and tricks to confidently apply effective DevOps practices and learn to create your own Azure DevOps organization.By the end of this DevOps book, you'll have gained the knowledge needed to ensure seamless application deployments and business continuity.

Designing and Prototyping Interfaces with Figma. Elevate your design craft with UX/UI principles and create interactive prototypes - Second Edition

Fabio Staiano

Are you a UI/UX designer eager to learn the art of creating compelling interfaces using Figma? Look no further! The highly anticipated new edition is here to transform your creative journey.Explore Figma's latest features and delve into the power of variables and conditional Prototyping. Get ready to transform your static designs into dynamic, interactive prototypes, offering users and stakeholders an immersive experience. Stay at the forefront of design innovation with insights into integrating AI capabilities and optimizing your workflow with the latest Figma plugins. With user-centric design at its core, this book guides you through mastering design thinking, enabling you to tackle complex design challenges with ease. One unique aspect of this edition is its focus on effective communication. Learn how to convey your design vision clearly to both technical and non-technical audiences. In the rapidly changing world of UI/UX design, iteration is key. This book will teach you how to gather user feedback and iterate on your designs by creating interactive prototypes.Whether you're new to Figma or a seasoned pro, this comprehensive guide equips you with the skills to create captivating interfaces, fosters creativity and problem-solving, and makes you an indispensable, forward-thinking designer.

Designing and Prototyping Interfaces with Figma. Learn essential UX/UI design principles by creating interactive prototypes for mobile, tablet, and desktop

Fabio Staiano

A driving force of the design tools market, Figma makes it easy to work with classic design features while enabling unique innovations and opening up real-time collaboration possibilities. It comes as no surprise that many designers decide to switch from other tools to Figma.In this book, you'll be challenged to design a user interface for a responsive mobile application having researched and understood user needs. You'll become well-versed with the process in a step-by-step manner by exploring the theory first and gradually moving on to practice. You'll begin your learning journey by covering the basics of user experience research with FigJam and the process of creating a complete design using Figma tools such as Components, Variants, Auto Layout, and much more. You'll also learn how to prototype your design and explore the potential of community resources such as templates and plugins.By the end of this Figma book, you'll have a solid understanding of the user interface workflow, managing essential Figma tools, and organizing your workflow.

Designing API-First Enterprise Architectures on Azure. A guide for architects and developers to expedite digital transformation with API-led architectures

Subhajit Chatterjee

API-centric architectures are foundational to delivering omnichannel experiences for an enterprise. With this book, developers will learn techniques to design loosely coupled, cloud-based, business-tier interfaces that can be consumed by a variety of client applications.Using real-world examples and case studies, the book helps you get to grips with the cloudbased design and implementation of reliable and resilient API-centric solutions. Starting with the evolution of enterprise applications, you'll learn how API-based integration architectures drive digital transformation. You'll then learn about the important principles and practices that apply to cloud-based API architectures and advance to exploring the different architecture styles and their implementation in Azure. This book is written from a practitioner's point of view, so you'll discover ideas and practices that have worked successfully in various customer scenarios.By the end of this book, you'll be able to architect, design, deploy, and monetize your API solutions in the Azure cloud while implementing best practices and industry standards.

Designing AWS Environments. Architect large-scale cloud infrastructures with AWS

Mitesh Soni, Wayde Gilchrist

Amazon Web Services (AWS) provides trusted,cloud-based solutions to help you meet your business needs. Running your solutions in the AWS Cloud can help you get your applications up and running faster while providing the security to meet your compliance requirements. This book begins by familiarizing you with the key capabilities to architect and host applications, websites, and services on AWS. We explain the available options for AWS free tier with virtual instances and demonstrate how you can launch and connect them. Using practical examples, you’ll be able to design and deploy networking and hosting solutions for large deployments. Finally, the book focuses on security and important elements of scalability and high availability using AWS VPC, Elastic Load Balancing, and Auto scaling. By the end of this book, you will have handson experience of working with AWS instances,VPC, Elastic Load Balancing, and Auto scalingrelated tasks on Amazon Web Services.

Designing Hexagonal Architecture with Java. An architect's guide to building maintainable and change-tolerant applications with Java and Quarkus

Davi Vieira

Hexagonal architecture enhances developers' productivity by decoupling business code from technology code, making the software more change-tolerant, and allowing it to evolve and incorporate new technologies without the need for significant refactoring. By adhering to hexagonal principles, you can structure your software in a way that reduces the effort required to understand and maintain the code.This book starts with an in-depth analysis of hexagonal architecture's building blocks, such as entities, use cases, ports, and adapters. You'll learn how to assemble business code in the Domain hexagon, create features by using ports and use cases in the Application hexagon, and make your software compatible with different technologies by employing adapters in the Framework hexagon. Moving on, you'll get your hands dirty developing a system based on a real-world scenario applying all the hexagonal architecture's building blocks. By creating a hexagonal system, you'll also understand how you can use Java modules to reinforce dependency inversion and ensure the isolation of each hexagon in the architecture. Finally, you'll get to grips with using Quarkus to turn your hexagonal application into a cloud-native system.By the end of this hexagonal architecture book, you'll be able to bring order and sanity to the development of complex and long-lasting applications.

Designing Hexagonal Architecture with Java. Build maintainable and long-lasting applications with Java and Quarkus - Second Edition

Davi Vieira

We live in a fast-evolving world with new technologies emerging every day, where enterprises are constantly changing in an unending quest to be more profitable. So, the question arises — how to develop software capable of handling a high level of unpredictability. With this question in mind, this book explores how the hexagonal architecture can help build robust, change-tolerable, maintainable, and cloud-native applications that can meet the needs of enterprises seeking to increase their profits while dealing with uncertainties. This book starts by uncovering the secrets of the hexagonal architecture’s building blocks, such as entities, use cases, ports, and adapters. You’ll learn how to assemble business code in the domain hexagon, create features with ports and use cases in the application hexagon, and make your software compatible with different technologies by employing adapters in the framework hexagon. In this new edition, you’ll learn about the differences between a hexagonal and layered architecture and how to apply SOLID principles while developing a hexagonal system based on a real-world scenario. Finally, you’ll get to grips with using Quarkus to turn your hexagonal application into a cloud-native system.By the end of this book, you’ll be able to develop robust, flexible, and maintainable systems that will stand the test of time.

Designing Hyper-V Solutions. Deploy Microsoft Virtualization and VDI solutions using real-world Hyper-V configurations

Saurabh Grover

Designing Information Architecture. A practical guide to structuring digital content for findability and easy navigability

Pabini Gabriel-Petit, Jim Kalbach

In a world that suffers from information overload, how can information architects help people quickly find the exact digital content they need? This is where Designing Information Architecture comes in as your practical guide to creating easy-to-use experiences for digital information spaces—be it websites, applications, or intranets—by creating well-structured information architectures (IAs) and effective navigation and search systems. It shows you how to improve the organization, findability, and usability of digital content using proven IA design methods and strategies.Designing Information Architecture is an up-to-date resource on IA. Written by Pabini Gabriel-Petit, a recognized expert in user experience (UX) and IA with decades of industry experience, this book offers both expert insights and practical design guidance. It also explores modern, AI-driven approaches to implementing search systems that can help users overcome the challenges of information overload.Throughout the book, you’ll learn why a well-structured information architecture remains more critical than ever in delivering effective digital information spaces.

Designing Machine Learning Systems with Python. Key design strategies to create intelligent systems

David Julian

Machine learning is one of the fastest growing trends in modern computing. It has applications in a wide range of fields, including economics, the natural sciences, web development, and business modeling. In order to harness the power of these systems, it is essential that the practitioner develops a solid understanding of the underlying design principles.There are many reasons why machine learning models may not give accurate results. By looking at these systems from a design perspective, we gain a deeper understanding of the underlying algorithms and the optimisational methods that are available. This book will give you a solid foundation in the machine learning design process, and enable you to build customised machine learning models to solve unique problems. You may already know about, or have worked with, some of theoff-the-shelf machine learning models for solving common problems such as spam detection or movie classification, but to begin solving more complex problems, it is important to adapt these models to your own specific needs. This book will give you this understanding and more.

Designing Microservices Platforms with NATS. A modern approach to designing and implementing scalable microservices platforms with NATS messaging

Chanaka Fernando

Building a scalable microservices platform that caters to business demands is critical to the success of that platform. In a microservices architecture, inter-service communication becomes a bottleneck when the platform scales. This book provides a reference architecture along with a practical example of how to implement it for building microservices-based platforms with NATS as the messaging backbone for inter-service communication.In Designing Microservices Platforms with NATS, you’ll learn how to build a scalable and manageable microservices platform with NATS. The book starts by introducing concepts relating to microservices architecture, inter-service communication, messaging backbones, and the basics of NATS messaging. You’ll be introduced to a reference architecture that uses these concepts to build a scalable microservices platform and guided through its implementation. Later, the book touches on important aspects of platform securing and monitoring with the help of the reference implementation. Finally, the book concludes with a chapter on best practices to follow when integrating with existing platforms and the future direction of microservices architecture and NATS messaging as a whole.By the end of this microservices book, you’ll have developed the skills to design and implement microservices platforms with NATS.

Designing Next Generation Web Projects with CSS3. A practical guide to the usage of CSS3 – a journey through properties, tools, and techniques to better understand CSS3

Sandro Paganotti

CSS3 unveils new possibilities for frontend web developers: things that would require JavaScript, such as animation and form validation, or even third party plugins, such as 3D transformations, are now accessible using this technology.Designing Next Generation Web Projects with CSS3 contains ten web projects fully developed using cutting edge CSS3 techniques. It also covers time saving implementation tips and tricks as well as fallback, polyfills, and graceful degradation approaches.This book draws a path through CSS3; it starts with projects using well supported features across web browsers and then it moves to more sophisticated techniques such as multi polyfill implementation and creating a zooming user interface with SVG and CSS. React to HTML5 form validation, target CSS rules to specific devices, trigger animations and behavior in response to user interaction, gain confidence with helpful tools like SASS, learn how to deal with old browsers and more.Designing Next Generation Web Projects with CSS3 is a helpful collection of techniques and good practices designed to help the implementation of CSS3 properties and features.

Designing Production-Grade and Large-Scale IoT Solutions. A comprehensive and practical guide to implementing end-to-end IoT solutions

Mohamed Abdelaziz

With the rising demand for and recent enhancements in IoT, a developer with sound knowledge of IoT is the need of the hour. This book will help you design, build, and operate large-scale E2E IoT solutions to transform your business and products, increase revenue, and reduce operational costs.Starting with an overview of how IoT technologies can help you solve your business problems, this book will be a useful guide to helping you implement end-to-end IoT solution architecture. You'll learn to select IoT devices; real-time operating systems; IoT Edge covering Edge location, software, and hardware; and the best IoT connectivity for your IoT solution. As you progress, you'll work with IoT device management, IoT data analytics, IoT platforms, and put these components to work as part of your IoT solution. You'll also be able to build IoT backend cloud from scratch by leveraging the modern app architecture paradigms and cloud-native technologies such as containers and microservices. Finally, you'll discover best practices for different operational excellence pillars, including high availability, resiliency, reliability, security, cost optimization, and high performance, which should be applied for large-scale production-grade IoT solutions.By the end of this IoT book, you'll be confident in designing, building, and operating IoT solutions.

Designing Professional Websites with Odoo Website Builder. Create and customize state-of-the-art websites and e-commerce apps for your modern business needs

Sainu Nannat

The Odoo website builder is an operational tool in the Odoo platform that allows you to design, develop, and manage a website. This book introduces and explains all the features of the Odoo website builder that will help you to be more productive while creating websites.The book starts with an overview of the Odoo website builder, its functionalities, and the tools it offers. Using descriptive illustrations and practical examples, you’ll gain detailed insights into the block operations of the Odoo website builder and learn how to work with structure blocks, features blocks, and dynamic content blocks. As you advance, you’ll discover how to use the HTML, CSS, or JS editor in Odoo website builder applications for customization. This Odoo book will take you through the different aspects of website building and show you how e-commerce websites can be designed and developed using website builder applications. You’ll build a website, manage it, and run a discussion forum in Odoo using the website builder, and apply your knowledge to add a live chat tool that can be incorporated into your website using the Odoo website builder.By the end of this book, you’ll have gained a solid understanding of the Odoo website builder and be able to leverage its features to develop your own website.

Designing Purpose-Built Drones for Ardupilot Pixhawk 2.1. Build drones with Ardupilot

Ty Audronis

The Ardupilot platform is an application ecosystem that encompasses various OS projects for drone programming, flight control, and advanced functionalities.The Ardupilot platform supports many Comms and APIs, such as DroneKit, ROS, and MAVLink. It unites OS drone projects to provide a common codebase. With the help of this book, you will have the satisfaction of building a drone from scratch and exploring its many recreational uses (aerial photography, playing, aerial surveillance, and so on). This book helps individuals and communities build powerfulUAVs for both personal and commercial purposes. You will learn to unleash the Ardupilot technology for building,monitoring, and controlling your drones.This is a step-by-step guide covering practical examples and instructions for assembling a drone, building ground control unit using microcontrollers, QgroundControl, and MissionPlanner.You can further build robotic applications on your drone utilizing critical software libraries and tools from the ROS framework. With the help of DroneKit and MAVLink (for reliable communication), you can customize applications via cloud and mobile to interact with your UAV.

Designing React Hooks the Right Way. Explore design techniques and solutions to debunk the myths about adopting states using React Hooks

Fang Jin, Sagar Kale

React hook creates a unique solution for using states in function components to orchestrate UI communication. They provide you with an easy interface to write custom data management solutions with low development and maintenance costs. Understanding how Hooks are designed enables you to use them more effectively, and this book helps you to do just that.This book starts with a custom-crafted solution to reveal why Hooks are needed in the first place. You will learn about the React engine and discover how each built-in Hook can manage a persistent value by hooking into it. You will walk through the design and implementation of each hook with code so that you gain a solid understanding. Finally, you'll get to grips with each Hook's pitfalls and find out how to effectively overcome them.By the end of this React book, you'll have gained the confidence to build and write Hooks for developing functional and efficient web applications at scale.

Designing the Adobe InDesign Way. Explore 100+ recipes for creating stunning layouts with the leading desktop publishing software

Andy Gardiner

Adobe InDesign is the leading desktop publishing and layout software for producing brochures, magazines, flyers, books, posters, and a wide range of digital documents. It allows you to rapidly draft your documents with precise control over typography, images, positioning, alignment, color, and other interactive features. However, InDesign’s interface, tools, and workflows can be a bit challenging to get to grips with. This cookbook will assist you in building unparalleled InDesign workflows with tried and tested recipes.With Designing the Adobe InDesign Way, you’ll learn how to add and edit content, create color swatches, and use features such as tables, all while applying software best practices and techniques to ensure that your work is fast, efficient, and easily maintained. Additionally, you’ll explore advanced InDesign features such as text styles, parent pages, tables of contents, and pre-flighting. Finally, you’ll take a closer look at the many export options in InDesign and ways to truly maximize its capabilities.By the end of this book, you’ll be well equipped to draft and design your own projects while ensuring your work is compatible with industry standards for print and digital documents.

Designing the Human Business. Leveraging Design Thinking to craft powerful and innovative business models

Anthony Mills

Globally, 275,000 new business ventures get launched every single day, and ninety percent of them fail. One of the most fundamental reasons for that is that they don’t solve a real market problem that a real market population has, in a way that resonates with that market and sells their solution. Consequently, they struggle to gain traction and attain scale.In this book, you’ll learn what business models are. Additionally, you’ll find out what business model innovation is and, ultimately, how to use Design Thinking to identify not just a winning value proposition but also bring that value proposition to the market in a way that resonates with customers. In doing so, you’ll be able to unlock maximum value for your business, allowing it to attain maximum scale through growing waves of adopters.By the end of this book, you’ll understand what you need to do to uncover your target markets’ ‘reason to buy’, as well as how to wrap a winning business model around that reason so that your business can gain traction and achieve scale.