Contemporary Family - Comparative Perspective

red. Katarzyna Juszczyk-Frelkiewicz, Grzegorz Libor

Głównym celem książki jest przedstawienie przemian, jakie zachodzą w różnych formach rodziny w perspektywie porównawczej. Zainteresowanie rodziną jest obecnie niezwykle żywe i powszechne. W dobie intensywnych przemian rodzina jako podstawowa cząstka społeczna podlega różnym zmianom od preferowanych i zaimplementowanych modeli życia rodzinnego do relacji w rodzinie. Dlatego redaktorzy książki postanowili zaprosić naukowców z różnych części Europy, aby mogli przedstawić wyniki swoich badań. Od ogólnych tendencji po analizę poszczególnych przypadków książka jest odpowiedzią na potrzebę szerszego spojrzenia na zmiany zachodzące w życiu rodzinnym.

Content marketing. Od strategii do efektów

Justyna Bakalarska-Stankiewicz

Złów złotą rybkę w oceanie internetu! Wiek XXI to epoka informacji. A może raczej: nadmiaru informacji. Internet w coraz mniejszym stopniu jest źródłem cennej wiedzy, przypomina raczej śmietnik przepełniony fake newsami i milionami bodźców oddziałujących na odbiorców w każdej sekundzie. Do tego stanu rzeczy przyczyniają się także marketerzy, którzy w obliczu ślepoty bannerowej czy też programów do blokowania reklam szukają coraz skuteczniejszych metod przykucia uwagi odbiorcy. Nie jest to łatwe. Według niektórych źródeł średni czas koncentracji internautów w ostatnich latach spadł do 8 sekund - to podobno tyle, ile trwa utrzymanie uwagi przez złotą rybkę. Dlatego sposobem na zwiększenie zainteresowania internetowych "złotych rybek" miał być content marketing, czyli marketing treści. Jednak ten modny trend, realizowany w niewłaściwy sposób, wcale nie prowadzi do osiągnięcia zadowalających efektów. Zamiast tego powoduje jeszcze większy chaos komunikacyjny. Jak temu zaradzić? Tu z pomocą przychodzi Justyna Bakalarska-Stankiewicz, autorka książki, z której dowiesz się między innymi: Czego content manager może się nauczyć z oper mydlanych? Dlaczego o swoim odbiorcy powinieneś myśleć jak o przyjacielu? Czy content marketing sprzedaje? Czemu panda, pingwin i koliber powinny mieć wpływ na Twoją strategię? Jak być SMART przy określaniu celów w marketingu treści? W czym marketer powinien upodobnić się do Jezusa? Czy Twoja firma to Mędrzec czy Błazen? Jak pisać do odbiorców, którzy nie czytają? A także wielu innych rzeczy, dzięki którym stworzysz naprawdę skuteczną strategię contentmarketingową dla swojej firmy i marki osobistej.

Contes Ninon

Émile Zola

Ceci est une collection de nouvelles, contes de fées, cherts. Ils sont adressés a Ninon, la femme bien-aimée du narrateur. Les ouvres sont consacrées a lamour entre un homme et une femme, cette derniere parle de lamour pour son prochain, de sa capacité a sympathiser. Les héros de tous les romans sont romantiques: un prince tombé amoureux dun nénuphar, une fille qui pense confusément a sa bien-aimée.

Continuing Financial Modelling. Advanced Techniques and Insights for Modern Financial Modelling

MrExcel's Holy Macro! Books, Liam Bastick

This book provides a thorough exploration of advanced financial modeling techniques, designed to elevate the skills of finance professionals. Starting with a recap of essential concepts, it progresses into dynamic 'What-If?' analysis, advanced forecasting methods, and inventory modeling. The focus is on practical applications, ensuring readers can implement the techniques immediately.Topics such as capital expenditure, debt calculations, and valuation are covered in detail, including DCF and MIRR analysis. The book emphasizes accuracy and efficiency in financial models, offering insights into refining forecasts and linking complex models. With a focus on sensitivity analysis and scenario planning, readers gain tools to handle real-world financial challenges.The final chapters delve into advanced Excel functions like XLOOKUP, dynamic arrays, and scenario-building tools. Best practices for maintaining model accuracy, reducing file sizes, and creating professional models are thoroughly discussed. This guide equips readers with the expertise to manage complex financial modeling tasks confidently.

Continuity. Eleven sketches from the past of Mathematics

Jerzy Mioduszewski, tłum. Abe Shenitzer

The book was written in the eighties of the last century. Being encouraged by the editorial board of monthly Delta in the person of Professor Marek Kordos, the author’s first aim was a collection of essays about Peano maps, lakes of Wada, and several singularities of real functions. But it was the time when university duties stopped and the author could freely meditate whether this curious mathematics had its roots in the forgotten past. He remembered old authors who began their books with the words “already the ancient Greeks… .” The celebrated nineteenth century, the century of concepts, was preceded by the century of calculations. Going further back we can see Newton, but what and who was there before? Were the centuries between the Ancients and Newton a vacuum in mathematical sciences? Accidentally, the treatise De continuo by Thomas Bradwardine, the Archbishop of Canterbury, led the author into an unknown and strange world of medieval scholastic thought, showing to him the lost thread joining our times with Zeno, Aristotle and Democritus. However, to find this forgotten link a step should be taken beyond pure mathematical thinking. In this extended surrounding we can observe the unity of mathematical concepts being non-existent in the realm of pure mathematics.

Continuous Delivery and DevOps - A Quickstart Guide. Start your journey to successful adoption of CD and DevOps - Third Edition

Paul Swartout

Over the past few years, Continuous Delivery (CD) and DevOps have been in the spotlight in tech media, at conferences, and in boardrooms alike. Many articles and books have been written covering the technical aspects of CD and DevOps, yet the vast majority of the industry doesn’t fully understand what they actually are and how, if adopted correctly they can help organizations drastically change the way they deliver value. This book will help you figure out how CD and DevOps can help you to optimize, streamline, and improve the way you work to consistently deliver quality software. In this edition, you’ll be introduced to modern tools, techniques, and examples to help you understand what the adoption of CD and DevOps entails. It provides clear and concise insights in to what CD and DevOps are all about, how to go about both preparing for and adopting them, and what quantifiable value they bring. You will be guided through the various stages of adoption, the impact they will have on your business and those working within it, how to overcome common problems, and what to do once CD and DevOps have become truly embedded. Included within this book are some real-world examples, tricks, and tips that will help ease the adoption process and allow you to fully utilize the power of CD and DevOps

Continuous Delivery for Mobile with fastlane. Automating mobile application development and deployment for iOS and Android

Doron Katz

Competitive mobile apps depend strongly on the development team’s ability to deliver successful releases, consistently and often. Although continuous integration took a more mainstream priority among the development industry, companies are starting to realize the importance of continuity beyond integration and testing. This book starts off with a brief introduction to fastlane—a robust command-line tool that enables iOS and Android developers to automate their releasing workflow. The book then explores and guides you through all of its features and utilities; it provides the reader a comprehensive understanding of the tool and how to implement them. Themes include setting up and managing your certificates and provisioning and push notification profiles; automating the creation of apps and managing the app metadata on iTunes Connect and the Apple Developer Portal; and building, distributing and publishing your apps to the App Store. You will also learn how to automate the generation of localized screenshots and mesh your continuous delivery workflow into a continuous integration workflow for a more robust setup. By the end of the book, you will gain substantial knowledge on delivering bug free, developer-independent, and stable application release cycle.

Continuous Delivery with Docker and Jenkins. Create secure applications by building complete CI/CD pipelines - Second Edition

Rafał Leszko

Continuous Delivery with Docker and Jenkins, Second Edition will explain the advantages of combining Jenkins and Docker to improve the continuous integration and delivery process of an app development. It will start with setting up a Docker server and configuring Jenkins on it. It will then provide steps to build applications on Docker files and integrate them with Jenkins using continuous delivery processes such as continuous integration, automated acceptance testing, and configuration management.Moving on, you will learn how to ensure quick application deployment with Docker containers along with scaling Jenkins using Kubernetes. Next, you will get to know how to deploy applications using Docker images and testing them with Jenkins. Towards the end, the book will touch base with missing parts of the CD pipeline, which are the environments and infrastructure, application versioning, and nonfunctional testing.By the end of the book, you will be enhancing the DevOps workflow by integrating the functionalities of Docker and Jenkins.