Data Science for Marketing Analytics. A practical guide to forming a killer marketing strategy through data analysis with Python - Second Edition

Mirza Rahim Baig, Gururajan Govindan, Vishwesh Ravi Shrimali

Unleash the power of data to reach your marketing goals with this practical guide to data science for business.This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects.You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions.As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior.By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making.

Machine Learning for OpenCV 4. Intelligent algorithms for building image processing apps using OpenCV 4, Python, and scikit-learn - Second Edition

Aditya Sharma, Vishwesh Ravi Shrimali, Michael Beyeler

OpenCV is an opensource library for building computer vision apps. The latest release, OpenCV 4, offers a plethora of features and platform improvements that are covered comprehensively in this up-to-date second edition.You'll start by understanding the new features and setting up OpenCV 4 to build your computer vision applications. You will explore the fundamentals of machine learning and even learn to design different algorithms that can be used for image processing. Gradually, the book will take you through supervised and unsupervised machine learning. You will gain hands-on experience using scikit-learn in Python for a variety of machine learning applications. Later chapters will focus on different machine learning algorithms, such as a decision tree, support vector machines (SVM), and Bayesian learning, and how they can be used for object detection computer vision operations. You will then delve into deep learning and ensemble learning, and discover their real-world applications, such as handwritten digit classification and gesture recognition. Finally, you’ll get to grips with the latest Intel OpenVINO for building an image processing system.By the end of this book, you will have developed the skills you need to use machine learning for building intelligent computer vision applications with OpenCV 4.

The Computer Vision Workshop. Develop the skills you need to use computer vision algorithms in your own artificial intelligence projects

Hafsa Asad, Vishwesh Ravi Shrimali, Nikhil Singh

Computer Vision (CV) has become an important aspect of AI technology. From driverless cars to medical diagnostics and monitoring the health of crops to fraud detection in banking, computer vision is used across all domains to automate tasks. The Computer Vision Workshop will help you understand how computers master the art of processing digital images and videos to mimic human activities.Starting with an introduction to the OpenCV library, you'll learn how to write your first script using basic image processing operations. You'll then get to grips with essential image and video processing techniques such as histograms, contours, and face processing. As you progress, you'll become familiar with advanced computer vision and deep learning concepts, such as object detection, tracking, and recognition, and finally shift your focus from 2D to 3D visualization. This CV course will enable you to experiment with camera calibration and explore both passive and active canonical 3D reconstruction methods.By the end of this book, you'll have developed the practical skills necessary for building powerful applications to solve computer vision problems.