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Audiobooks

Videocourses

Data bases
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Big Data
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Biznes, ekonomia i marketing
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Cybersecurity
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Data Science
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For children
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Games
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Microsoft Office
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Development tools
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Programming
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Personal growth
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Computer networks
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Operational systems
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Software testing
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- Testowanie automatyczne
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Mobile devices
- Android
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- Kotlin
- Xamarine platform
UX/UI
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- Dostępność cyfrowa
- Figma
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- UI design
Web development
- Angular
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- HTML
- JavaScript
- jQuery
- Node.js
- PHP
- React
- SEO
- TypeScript
- Vue
- Wordpress
Management
- Zarządzanie czasem
- Project management
- Zarządzanie zasobami ludzkimi (HR)

Podcasts

Anna Tarabasz

Author: Anna Tarabasz

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list

1

Ebook

E-komunikacja na rynku usług bankowych. Modele, narzędzia, zastosowanie

Książka podejmuje zagadnienia budowania skutecznej komunikacji marketingowej sektora bankowego w Polsce przy użyciu narzędzi elektronicznych. Choć w literaturze przedmiotu istnieją szerokie opracowania dotyczące komunikacji marketingowej, marketingu bankowego i komunikacji elektronicznej, na polskim rynku wydawniczym dotychczas trudno było o pozycję, która w jednym miejscu spajałaby te trzy zagadnienia. Część empiryczna stanowi podsumowanie ponadrocznych badań, które objęły grupę prawie 1800 klientów z 11 największych banków w Polsce, a także syntezę działań tych instytucji w zakresie komunikacji elektronicznej. Lektura tej pracy będzie interesująca zarówno dla studentów, jak i praktyków życia gospodarczego, szczególnie z sektora usług bankowych.