The Immersive Metaverse Playbook for Business Leaders. A guide to strategic decision-making and implementation in the metaverse for improved products and services

Irena Cronin, Robert Scoble, Hugo Swart

“The metaverse” has become a widely known term within a very short time span. The Immersive Metaverse Playbook for Business Leaders explicitly explains what it really refers to and shows you how to plot your business road map using the metaverse.This book helps you understand the concept of the metaverse, along with the implementation of generative AI in it. You'll not only get to grips with the underlying concepts, but also take a closer look at key technologies that power the metaverse, enabling you to plan your business road map. The chapters include use cases on social interaction, work, entertainment, art, and shopping to help you make better decisions when it comes to metaverse product and service development. You’ll also explore the overall societal benefits and dangers related to issues such as privacy encroachment, technology addiction, and sluggishness. The concluding chapters discuss the future of AR and VR roles in the metaverse and the metaverse as a whole to enable you to make long-term business plans.By the end of this book, you'll be able to successfully invest, build, and market metaverse products and services that set you apart as a progressive technology leader.

The Infinite Retina. Navigate Spatial Computing, Augmented and Mixed Reality, and the next tech revolution - Second Edition

Irena Cronin, Robert Scoble, Steve Wozniak

What is Spatial Computing, and why are companies like Tesla, Apple, and Meta investing billions into it? In The Infinite Retina, Irena Cronin and Robert Scoble explore how spatial computing—where humans and machines interact in a digital–physical space—has progressed beyond theory into real-world applications.This second edition has many substantial updates, including two new chapters on the relevance of Generative AI in Spatial Computing and a new chapter on the impact of Apple Vision Pro. Each existing chapter has been updated to have the most current information and commentary. The book offers a fresh look at seven major industries, including healthcare and retail, featuring updated case studies, expert commentary, and real-world examples. Additionally, it addresses crucial risks and challenges, such as data privacy, automation's impact on employment, and ethical concerns. This edition moves beyond speculation to critically analyze what Spatial Computing means for businesses and individuals today.

The Infinite Retina. Spatial Computing, Augmented Reality, and how a collision of new technologies are bringing about the next tech revolution

Irena Cronin, Robert Scoble, Steve Wozniak

What is Spatial Computing and why is everyone from Tesla, Apple, and Facebook investing heavily in it?In The Infinite Retina, authors Irena Cronin and Robert Scoble attempt to answer that question by helping you understand where Spatial Computing?an augmented reality where humans and machines can interact in a physical space?came from, where it's going, and why it's so fundamentally different from the computers or mobile phones that came before.They present seven visions of the future and the industry verticals in which Spatial Computing has the most influence?Transportation; Technology, Media, and Telecommunications; Manufacturing; Retail; Healthcare; Finance; and Education.The book also shares insights about the past, present, and future from leading experts an other industry veterans and innovators, including Sebastian Thrun, Ken Bretschneider, and Hugo Swart. They dive into what they think will happen in Spatial Computing in the near and medium term, and also explore what it could mean for humanity in the long term.The Infinite Retina then leaves it up to you to decide whether Spatial Computing is truly where the future of technology is heading or whether it's just an exciting, but passing, phase.