Szczegóły ebooka

Remote Usability Testing. Actionable insights in user behavior across geographies and time zones

Remote Usability Testing. Actionable insights in user behavior across geographies and time zones

Inge De Bleecker, Rebecca Okoroji

Ebook
Usability testing is a subdiscipline of User Experience. Its goal is to ensure that a given product is easy to use and the user's experience with the product is intuitive and satisfying. Usability studies are conducted with study participants who are representative of the target users to gather feedback on a user interface. The feedback is then used to refine and improve the user interface.
Remote studies involve fewer logistics, allow participation regardless of location and are quicker and cheaper to execute compared to in person studies, while delivering valuable insights. The users are not inhibited by being in a new environment under observation; they can act naturally in their familiar environment. Remote unmoderated studies additionally have the advantage of being independent of time zones.
This book will teach you how to conduct qualitative remote usability studies, in particular remote moderated and unmoderated studies. Each chapter provides actionable tips on how to use each methodology and how to compensate for the specific nature of each methodology. The book also provides material to help with planning and executing each study type.
  • 1. Why Everyone Should Run Remote Usability Studies
  • 2. What Not to Forget When Planning Your Study
  • 3. How to Effectively Recruit Participants
  • 4. Running a Remote Moderated Study
  • 5. Running a Remote Unmoderated Study with User Videos
  • 6. Running a Remote Unmoderated Study with a Survey
  • 7. Running a Remote Unmoderated Study with a Hybrid Approach
  • 8. What to Consider When Analyzing and Presenting the Study Results
  • 9. Thanks! And what now?
  • Tytuł: Remote Usability Testing. Actionable insights in user behavior across geographies and time zones
  • Autor: Inge De Bleecker, Rebecca Okoroji
  • Tytuł oryginału: Remote Usability Testing. Actionable insights in user behavior across geographies and time zones
  • ISBN: 9781788990639, 9781788990639
  • Data wydania: 2018-08-23
  • Format: Ebook
  • Identyfikator pozycji: e_1572
  • Wydawca: Packt Publishing