Szczegóły ebooka

Actionable Gamification. Beyond Points, Badges, and Leaderboards

Actionable Gamification. Beyond Points, Badges, and Leaderboards

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design.

The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch.

After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.

  • 1. When the Surreal Blends into our World
  • 2. The PBL Fallacy
  • 3. The Octalysis Framework
  • 4. Putting Gamification in its Place
  • 5. The First Core Drive - Epic Meaning & Calling
  • 6. The Second Core Drive - Development & Accomplishment
  • 7. The Third Core Drive - Empowerment of Creativity & Feedback
  • 8. The Fourth Core Drive - Ownership & Possession
  • 9. The Fifth Core Drive - Social Influence & Relatedness
  • 10. The Sixth Core Drive: Scarcity & Impatience
  • 11. The Seventh Core Drive - Unpredictability & Curiosity
  • 12. The Eighth Core Drive - Loss & Avoidance
  • 13. Left Brain vs Right Brain Core Drives
  • 14. The Mysteries of White Hat and Black Hat Gamification
  • 15. Understanding Other Gamification and Behavioral Frameworks with Octalysis
  • 16. Level I Octalysis in Action
  • 17. Designing a project from scratch with Octalysis
  • 18. The Journey Goes On

  • Tytuł: Actionable Gamification. Beyond Points, Badges, and Leaderboards
  • Autor: Yu-kai Chou
  • Tytuł oryginału: Actionable Gamification. Beyond Points, Badges, and Leaderboards
  • ISBN Ebooka: 9781839210778, 9781839210778
  • Data wydania: 2019-12-03
  • Identyfikator pozycji: e_2t7q
  • Kategorie:
  • Wydawca: Packt Publishing