Zarządzanie portfelem marek w koncernie motoryzacyjnym na przykładzie Stellantis N.V - Ebook - Jacek Dziwulski, Radosław Piątek - Modern learning platform - BIBLIO ebookpoint

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Zarządzanie portfelem marek w koncernie motoryzacyjnym na przykładzie Stellantis N.V

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Zarządzanie portfelem marek w koncernie motoryzacyjnym na przykładzie Stellantis N.V

Zarządzanie portfelem marek w koncernie motoryzacyjnym na przykładzie Stellantis N.V

Jacek Dziwulski, Radosław Piątek

Ebook

Obecność marek jako jednego z głównych narzędzi marketingowych jest cechą charakterystyczną
dla rynku motoryzacyjnego. Samochody, części jak również usługi motoryzacyjne
posiadają swoje marki i inne specjalne oznaczenia. W niniejszej monografii
poruszono problem zarzadzania zbiorem marek wewnątrz przedsiębiorstwa motoryzacyjnego
w formie koncernu. W wyniku przeprowadzonej analizy danych rynkowych
jak i samych przypadków marek przedstawiono wnioski dotyczące funkcjonowania
rozbudowanego portfela marek. Poruszane zagadnienia zostały przedstawione w czterech
rozdziałach.

Title: Zarządzanie portfelem marek w koncernie motoryzacyjnym na przykładzie Stellantis N.V
Author: Jacek Dziwulski, Radosław Piątek
ISBN: 978-83-7947-476-9, 9788379474769
Date of issue: 2023-06-30
Format: Ebook
Item ID: e_3frf
Publisher: Politechnika Lubelska